Economic Cost of Iron Deficiency Anemia The ... - The INCLEN Trust

Good nutrients + local ingredients was the focus in the
product development
•Commonly used Food ingredients with strong consumer
beliefs: a) Ragi –Finger Millet, b) Rice etc.
•Health benefits through ingredients: a) Soy flour to
enhance protein quantity and quality b) Iron fortification and
Vitamin premix containing B2, B12 and Folate
•Superior Taste Delivery – through unique technology
• Locally relevant Masala seasoning.
• Higher protein leading to crispier texture
•Superior Consumer Acceptance: Product Mean score of
8.2 in Rural and 8.5 in Urban AP (Monadic, Hedonic)
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