Economic Cost of Iron Deficiency Anemia The ... - The INCLEN Trust

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Developing Affordable Tasty fortified products Program plan
Good nutrients + local ingredients was the focus in the product development •Commonly used Food ingredients with strong consumer beliefs: a) Ragi –Finger Millet, b) Rice etc. •Health benefits through ingredients: a) Soy flour to enhance protein quantity and quality b) <strong>Iron</strong> fortification and Vitamin premix containing B2, B12 and Folate •Superior Taste Delivery – through unique technology • Locally relevant Masala seasoning. • Higher protein leading to crispier texture •Superior Consumer Acceptance: Product Mean score <strong>of</strong> 8.2 in Rural and 8.5 in Urban AP (Monadic, Hedonic) 7
Page 1 and 2: PepsiCo Pilot in Andhra Pradesh: Gu
Page 3 and 4: In India, consumption of nutrient i
Page 5: PepsiCo Pilot Project Overview 1)Af
Page 9 and 10: Consumer Reach Nutrition Education
Page 11 and 12: Our job clearly is to create a soci
Page 13 and 14: We have used multiple education mod
Page 15 and 16: Measurement of Nutrient Bundle Effi
Page 17 and 18: Way Forward - Recommendation to the

Economic Cost of Iron Deficiency Anemia The ... - The INCLEN Trust

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