Economic Cost of Iron Deficiency Anemia The ... - The INCLEN Trust

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Andhra Pradesh is one state with severe Anemia. Our pilot test is being undertaken here • Population Base – Large - 5 th most populous, 75 Million People, 55 Million Rural • Condusive Infrastructure: Good network of roadways, 85 % villages connected by road and 60% electrification • Human Development Index: Relatively high literacy ( 60%), 8 th in HD index at 0.344 & healthy Female : Male ratio (1.02) • Good market access: Highest self help groups, Highest NGO presence, 2 nd highest in Rural markets (“Mandi) • One of the top states in Per-capita income in the country Source: Census 2001, NCAER 2001-02, RMAI 2008
PepsiCo Pilot Project Overview 1)Affordable Product Development 2)Reach and Education Process 3)Key learning’s and, Way forward In line with PepsiCo “Performance with Purpose” agenda leverage PepsiCo’s expertise to provide sustainable Affordable Nutrition to the deserving communities 5
Page 1 and 2: PepsiCo Pilot in Andhra Pradesh: Gu
Page 3: In India, consumption of nutrient i
Page 7 and 8: Good nutrients + local ingredients
Page 9 and 10: Consumer Reach Nutrition Education
Page 11 and 12: Our job clearly is to create a soci
Page 13 and 14: We have used multiple education mod
Page 15 and 16: Measurement of Nutrient Bundle Effi
Page 17 and 18: Way Forward - Recommendation to the

Economic Cost of Iron Deficiency Anemia The ... - The INCLEN Trust

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