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Economic Cost of Iron Deficiency Anemia The ... - The INCLEN Trust

Economic Cost of Iron Deficiency Anemia The ... - The INCLEN Trust

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Impact assessment <strong>of</strong> the education program<br />

Education program exceeded expectations on consumer metrics delivery<br />

Measurement<br />

Metrics<br />

Pre Pilot<br />

(Fieldwork<br />

Mar 2011)<br />

Post Pilot<br />

(Fieldwork<br />

Nov 2011)<br />

Action<br />

Consumption <strong>of</strong> 7<br />

and more <strong>Iron</strong> Rich<br />

Food among girls<br />

36% 58%<br />

Understand<br />

Aware<br />

Symptoms <strong>of</strong> <strong>Iron</strong> deficiency<br />

I.Unusual tiredness<br />

II. Pale nails<br />

III. Weakness/ decrease in physical performance<br />

Awareness <strong>of</strong> at least three food items that are<br />

rich in <strong>Iron</strong><br />

<strong>Iron</strong> deficiency causes tiredness which prohibits me from<br />

achieving my dreams<br />

Aware <strong>of</strong> <strong>Iron</strong> <strong>Deficiency</strong><br />

16% 80%<br />

10% 78%<br />

15% 74%<br />

26% 95%<br />

17% 60%<br />

37% 91%

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