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Welcome<br />
While the globe has suffered<br />
some serious blows in the last year<br />
– the economic downturn and recent<br />
humanitarian disaster in Haiti for<br />
example – <strong>BinHendi</strong> has continued to<br />
believe in its motto; One team, One<br />
dream. For it is a united effort that<br />
triumphs in these difficult times.<br />
Our trials and tribulations were put<br />
behind us for one spectacular evening<br />
in January when we celebrated the<br />
collective success of developers,<br />
workers and designers when the Burj<br />
Khalifa was launched in front of local<br />
residents and the eyes of the world. We<br />
salute this success story which was the culmination of a team effort<br />
and an amazing vision.<br />
It is with this motto and spirit in mind that <strong>BinHendi</strong> has<br />
continued to strengthen its position as one of the most important<br />
lifestyle conglomerates in the UAE. Two examples clearly illustrate<br />
this point. First, the fact that we are constantly bringing new brands<br />
to the UAE for the first time, like Billionaire. And secondly the success<br />
we’ve seen at another of Dubai’s greatest landmarks, The Dubai Mall.<br />
Everything from the opening of Joseph, Brioni and Jacob & Co’s latest<br />
collection to the resounding success of Joe’s Café reaffirms our belief<br />
in remaining positive and optimistic, which we hope will continue<br />
during the forthcoming Dubai Shopping Festival.<br />
Enjoy the issue,<br />
Amna <strong>BinHendi</strong>,<br />
CEO, <strong>BinHendi</strong> Enterprises
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