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The Up 5_6, shown here, was first<br />
released in 1969, one of many successful<br />
collaborations with C&B Italia (the<br />
company from which B&B Italia evolved).<br />
It’s a pop-culture beauty that regularly<br />
shows in design museums (most recently<br />
in the new exhibit by Antonio Citterio in<br />
the Museum of Design at the Milan<br />
Triennale). It is a fine example for those<br />
new to Pesce’s work of the grace that this<br />
multiple award-winner exhibits. As is<br />
usual with Pesce, the femininity is<br />
immediately obvious, with bold womanly<br />
curves, and a warm maternal embrace for<br />
the sitter. “I was telling a personal story<br />
about my notion of women,” he explains,<br />
“that despite themselves, women have<br />
always been prisoners of their own<br />
making. Along these lines, I liked the idea<br />
of giving this armchair a feminine shape<br />
with a ball and chain, the traditional<br />
image of the prisoner.”<br />
But this should not be confused with<br />
negative connotations of womanhood.<br />
On the contrary, as Pesce explains: “We<br />
are the product of a long history,” he says,<br />
“we thought that the best way to think<br />
was the masculine way, using the<br />
masculine side of our brain. Our best<br />
values were coherence, strength,<br />
homogeneity, dogmatism, seriousness,<br />
rigidity. For a long time I’ve thought we<br />
have to use the other side of the brain.<br />
The female side of the brain is<br />
multidisciplinary, full of feeling; it is joy,<br />
elasticity, softness. We need feminine<br />
design, which is much friendlier to the<br />
human being.”<br />
Originally, the voluptuous and<br />
feminine nature of the Up chair was<br />
emphasised as it ‘breathed’ into life for<br />
new owners. Formed from polyurethane<br />
foam and upholstered in stretch fabric,<br />
the chairs were vacuum-packed, causing a<br />
10 percent reduction in their volume, and<br />
then expanding once they came into<br />
contact with the air.<br />
The classic design was updated by B&B<br />
Italia in 2000. While the aesthetic<br />
wasn’t altered, B&B Italia was able to<br />
bring its knowledge of 21st century<br />
high-performance materials to the fore.<br />
And today, in honour of the 40th<br />
anniversary of this design icon, new silver<br />
upholstery is available, personalised with<br />
your own serial number. So, when you<br />
want to sit down, get an Up.<br />
The up side<br />
Such a large, boldly-coloured<br />
object can dominate a room,<br />
and its positioning needs to be<br />
carefully considered. For most<br />
interiors, the following should be<br />
taken into account:<br />
Clear the clutter: surrounding an<br />
Up with lots of smaller pieces<br />
will over-emphasise its bulk.<br />
Don’t display: but neither should<br />
it be left as an island, put on<br />
display like a gallery piece. A<br />
happy medium would be a large<br />
room, with a few equally<br />
beautiful pieces clustered<br />
nearby, but enough surrounding<br />
space to appreciate its form.<br />
Use light surroundings: the bold<br />
red colouring is best offset with<br />
paler hues.<br />
44<br />
Bin Hendi<br />
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