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live<br />
Gaetano<br />
Pesce’s ‘Up’<br />
chair is 40 years<br />
old. <strong>BinHendi</strong> takes<br />
an admiring look at<br />
a seat that became<br />
an instant design<br />
classic<br />
How does a simple household<br />
object become an icon?<br />
Students of design have<br />
wondered for generations,<br />
each one hoping to create something<br />
immediately recognisable and admired.<br />
Think of a Dyson cleaner, Phillipe Starck’s<br />
juice-squeezer or Le Corbusier’s<br />
tubular-steel stool. Each takes a simple<br />
item and pares it back to its most efficient,<br />
while creating something of such aesthetic<br />
beauty that it ends up being shown in<br />
almost as many galleries as homes.<br />
Open up most 20th Century design<br />
books, and alongside the work of Starck<br />
and Le Corbusier you will find Gaetano<br />
Pesce, an Italian architect and designer<br />
who has been creating objects and<br />
buildings of innate beauty for more than<br />
half a century. His own design philosophy<br />
may provide a clue for aspiring designers<br />
keen to join this elite band: “We have to<br />
answer peoples’ needs, create something<br />
useful, give joy and happiness.”<br />
Bin Hendi 43
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