Brand Guidelines pdf

CORPORATE IDENTITY GUIDELINES

INTRODUCTION
British Universities & Colleges Sport (BUCS)
is the voice for sport, fitness and physical activity
on university campuses. It provides a comprehensive,
multi-sport competition structure and manages the
development of programmes, services and facilities
for participative, grass-roots sports through to elite,
high-performance athletes.
Working with students, athletic union staff and
elected officers as well as professional sporting staff,
coaches and volunteers from over 150 higher
education institutions, BUCS aims to improve the
sporting offer to students, staff and communities.
Additionally, an important activity in doing so is raising
the profile of university sport within government,
sports governing bodies and the media.
Its identity and how it is used on all materials
is integral to building the image and reputation of
the organisation and therefore its ability to achieve
its objectives. It is very important that everyone who
uses the BUCS Logo understands the elements that
comprise the BUCS Corporate Identity and how to
use them. On the following pages are a series of
guidelines that govern their use.
If you have any questions about the BUCS corporate
identity or these guidelines, please do not hesitate to
contact:
Jenni Anderson
Head of Communications, Commercial & Marketing
20 – 24 King’s Bench Street, London, SE1 0QX
T: 020 7633 5080
jenni.anderson@bucs.org.uk
BUCS Corporate Identity Guidelines

INDEX
01 BUCS LOGO AND BUCS SHIELD 4
Clear Space 5
Minimum Size 5
02 COLOURS 6
Primary Colours 6
Gradients 7
BUCS Red Gradient 8
03 TYPOGRAPHY 9
04 USAGE 10
Logo Positioning 10
Stationery 11
Embroidery 12
Reproduction 13
Core Elements Usage 15
05 ARTWORK FILE INDEX 16
BUCS – Gradient Logos 16
BUCS – Flat Colour Logos 16
BUCS – Gradient Shields 17
BUCS – Flat Colour Shields 17
BUCS Corporate Identity Guidelines

01 BUCS LOGO AND BUCS SHIELD
The BUCS Logo
The BUCS Shield
Used with the legend.
For BUCS head office and internal use ONLY.
Used without the legend.
This is the main BUCS Logo for general use.
BUCS Corporate Identity Guidelines 4

01 BUCS LOGO AND BUCS SHIELD
Clear Space
A ‘clear space’ is a minimum area around the BUCS Logo or BUCS Shield that must always be kept free
of any type or graphic elements for visibility reasons. 1x sets the inner limit in this instance (defined by
the distance between the bottom of the ‘C’ at the left hand edge of the BUCS Shield to the base of the
BUCS Shield.)
Minimum Size
Bellow is the minimum size at which the BUCS Logo
with the legend can be used in order to ensure
legibility of the full corporate name in most instances:
10mm
x
x
1x
Bellow is the minimum size at which the BUCS Shield
without the legend can be used in order to ensure
all graphic elements are visible in most instances:
1x
8mm
‘Clear space’ when used with the legend around
the BUCS Logo.
‘Clear space’ around the BUCS Shield when used
without the legend.
BUCS Corporate Identity Guidelines 5

02 COLOURS
Primary Colours
BUCS Red is the primary corporate colour and should be used as often as possible and should never be lighter than 100%.
Three other supporting colours may be used: BUCS Blue, BUCS Gold and White.
No other colours should be used as primary colours.
PANTONE® CMYK RGB HEX/WEB
BUCS Red 1795 C C:0% M:100% Y:100% K:0% R:234 G:28 B:36 #ea1c24
BUCS Blue 072 C C:100% M:100% Y:0% K:25% R:35 G:33 B:118 #232176
BUCS Gold 873 C C:5% M:15% Y:100% K:15% R:211 G:181 B:17 #d3b511
White N/A C:0% M:0% Y:0% K:0% R:255 G:255 B:255 #ffffff
BUCS Corporate Identity Guidelines 6

02 COLOURS
Gradients
Where gradients are used, the BUCS Red Gradient is the primary and preferred choice. The specifications for both the darkest and lightest points are shown below.
CMYK RGB HEX/WEB
BUCS Red Gradient.
Used as a graphic element in backgrounds. It is the MAIN BUCS Gradient.
BUCS Red C:0% M:100% Y:100% K:0% R:234 G:28 B:36 #ea1c24
BUCS Dark Red C:0% M:100% Y:100% K:25% R:187 G:19 B:26 #bb131a
CMYK RGB HEX/WEB
BUCS Gold Gradient.
Used in gradient versions of the logo ONLY.
BUCS Dark Gold C:0% M:22% Y:100% K:45% R:157 G:124 B:0 #9d7c00
BUCS Medium Gold C:13% M:15% Y:100% K:0% R:227 G:15 B:100 #e3ca20
BUCS Light Gold C:4% M:10% Y:45% K:0% R:245 G:222 B:156 #f5de9c
BUCS Corporate Identity Guidelines 7

02 COLOURS
BUCS Red Gradient
BUCS Red Gradient can be used either as a linear or radial gradient; the radial version being preferred above the linear version.
Radial Gradient
Linear Gradient
BUCS never goes lighter than BUCS 100% Red
Don’t use other gradients or blends.
BUCS Corporate Identity Guidelines 8

03 TYPOGRAPHY
Headlines
Bank Gothic: Caps
Bank Gothic is one of the two BUCS corporate
typefaces. When it is used, it should only be used
for headlines and not for body copy.
A B C D E F G
H I J K L M N O
P Q R S T U V W
X Y Z123 4 5
6 7 8 9 0
A B C D E F G H I J K L M N O P Q R
S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Corporate Font
Helvetica Neue Light
Helvetica Neue is the main BUCS corporate typeface
to be used for headings (where it is more suitable than
Bank Gothic), subheadings, body copy (where Helvetica
Light is the preferred font) and italic, which can be
used for captions, or highlighting other text or words.
A B C D E F G H
I J K L M N O P
Q R S T U V W X
Y Z 1 2 3 4 5 6 7
8 9 0
A B C D E F G H I J K L M N O P Q R S T U V
W X Y Z 1 2 3 4 5 6 7 8 9 0
Sub Uses
Subtitles: HELVETICA NEUE BLACK
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Body Copy: HELVETICA NEUE LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Quotations: HELVETICA NEUE LIGHT ITALIC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
At discretion:
- Helvetica Neue Condensed
- Helvetica Neue Thin
- Helvetica Neue Roman
- Helvetica Neue Medium
- Helvetica Neue Bold
- Helvetica Neue Heavy
Notes: - All users must buy their own licence from a reputable supplier in order to use the typeface. BUCS cannot provide any copies whatsoever.
- If Helvetica is not available then Arial may be used in its place.
BUCS Corporate Identity Guidelines 9

04 USAGE
Logo Positioning
schematic A4
schematic front cover
The BUCS Shield should always be positioned in the top left, top right or bottom right
corner. Exception: for items such as covers it may be used in the centre of the page.
Taking as an example the ISO A4 format, the following
positionings are NOT acceptable both for portrait and
landscape use.
BUCS Corporate Identity Guidelines 10

04 USAGE
Stationery
As indicated on the previous page, the BUCS Shield
always goes on the top left, top right or bottom
right corner.
Exception: compliment slip.
British Universities & Colleges Sport
20 – 24 King's Bench Street T 020 7633 5080 E info@bucs.org.uk
London SE1 0QX F 020 3268 2120 W bucs.org.uk
Please contact BUCS head office if you need any stationery.
Do not create your own.
British Universities & Colleges Sport
20 – 24 King's Bench Street T 020 7633 5080 E info@bucs.org.uk
London SE1 0QX F 020 3268 2120 W bucs.org.uk
with compliments
British Universities & Colleges Sport
20 – 24 King's Bench Street T 020 7633 5080 E info@bucs.org.uk
London SE1 0QX F 020 3268 2120 W bucs.org.uk
Patron – Her Royal Highness The Princess Royal
Registered Charity No. 223324 VAT Registration No. GB392465036
BUCS Corporate Identity Guidelines 11

04 USAGE
Embroidery
Don’t use other BUCS Shield Gradient versions
other than the flat colour specified for embroidery.
55mm
60mm
Don’t add any elements.
NORTH
Logo version:
The Flat Colour BUCS Shield is the only
version that should be used for embroidery.
Don’t use the BUCS Shield any smaller than the
specified size.
Minimum Size:
55mm x 60mm is the smallest BUCS Shield size
that can be used for embroidery. Remember to
leave the correct clear space.
BUCS Corporate Identity Guidelines 12

04 USAGE
Reproduction
The full colour BUCS Gradient versions of the logo
or Shield should be use as the main options for
CMYK and screen reproduction.
Example: newspaper ads, magazines, posters, websites,
Porwerpoint presentations.
The greyscale gradient versions can be used for
black and white materials.
Example: black and white newspaper ads or articles.
Please refer to the ‘Artwork File Index’ for artwork details.
BUCS Corporate Identity Guidelines 13

04 USAGE
Reproduction
When colour reproduction is limited, the flat,
PANTONE® colours version can be used.
Example: embroidery.
The flat black BUCS Logo or Shield should be used
only in special cases that don’t allow either more
than one colour or gradation to be used.
Examples: embossing, trophies, faxes.
Please refer to the ‘Artwork File Index’ for artwork details.
BUCS Corporate Identity Guidelines 14

04 USAGE
Core Elements Usage
DO follow the guidelines.
DO NOT:
NORTH
DON’T change, replace or add any elements.
Please refer to the ‘Artwork File Index’ for CMYK, Greyscale
and Flat versions.
DON’T change any of the colours or gradients, or combine flat and gradient elements.
Note: The Flat Colour BUCS Shield is the only version that
should be used for embroidery.
DON’T stretch or distort the BUCS Logo or BUCS Shield
DON’T break the small use guidelines
BUCS Corporate Identity Guidelines 15

05 ARTWORK FILE INDEX
BUCS – Gradient Logos
CMYK Gradient Version
BUCS – Flat Colour Logos
1 Colour Flat Black
Reproduction:
PRINT / CMYK
SCREEN / RGB
SCREEN / RGB
File Name:
BUCS_logo_grad_CMYK.eps
BUCS_logo_grad_RGB.jpg
on white background
BUCS_logo_grad_RGB.png
transparent background
Reproduction:
PRINT / CMYK
File Name:
BUCS_logo_flat_BLK.eps
Greyscale Gradient Version
Reproduction:
PRINT /CMYK
File Name:
BUCS_logo_grad_GREY.eps
BUCS Corporate Identity Guidelines 16

04 ARTWORK FILE INDEX
BUCS – Gradient Shields
CMYK Gradient Version
BUCS – Flat Colour Shields
PANTONE® Flat Colour Version
Reproduction:
PRINT / CMYK
SCREEN / RGB
SCREEN / RGB
File Name:
BUCS_shield_grad_CMYK.eps
BUCS_shield_grad_RGB.jpg
on white background
BUCS_shield_grad_RGB.png
transparent background
Reproduction:
PRINT / CMYK
File Name:
BUCS_shield_flat_PANTONE.eps
Greyscale Gradient Version
1 Colour Flat Black
Reproduction:
PRINT /CMYK
File Name:
BUCS_shield_grad_GREY.eps
Reproduction:
PRINT / CMYK
File Name:
BUCS_shield_flat_BLK.eps
BUCS Corporate Identity Guidelines 17