January 7, 2010

Thursday, January 7, 2010
>> FRANK SAXE
Frank@insideradio.com
>> PAUL HEINE
Paul@insideradio.com
(800) 290-6301
THE MOST TRUSTED NEWS IN RADIO
Fewer ratings periods and larger samples may be one solution to the ratings debate. Cumulus COO John Dickey
believes Arbitron pronouncements this week that it’s making progress in improving PPM sample performance is glossing over
the real issues. “The only thing that matters is the quality of the sample and the sample size,” Dickey
says. He believes Arbitron has been too slow to add cell phone-only households. Despite accelerated
timetables, Arbitron samples still fall short of government estimates of the percent of U.S. households
that have disconnected their landline. He says Arbitron has also resisted using a 100% address-based
sampling methodology in markets outside of Houston, even though it would help capture more CPOs
and minorities. Dickey says the result is what amounts to quota sampling and ratings bounce. “Wobbles
are not about consumer behavior but a woefully and inadequately low sample,” he says. Since there
are financial constraints to how much owners are willing to pay to increase the base of diarykeepers
and PPM panelists, Dickey thinks the time has come for the industry to reduce the number of times it
measures listening and allocate resources to a larger sample. “I’d rather get ratings once or twice a
year and get a far more accountable tool,” he says. With results from two small market Nielsen surveys,
he says there’s evidence a large sample size can eliminate the wobbles plaguing diary markets. “The
listening and consumption patters aren’t changing so drastically that we have to survey every three months,” Dickey says.
“Our Nielsen deal wasn’t a cost-savings for us. It’s really about quality. Stations will save some money, but it’s more important
that they get a far more factual, accurate product back.” Dickey’s been pushing for an independent industry ratings czar for
some time, and believes the current debate over ratings methodology makes the idea even timelier.
Lenders go after Black Crow Broadcasting, asking court to seize control. A cat may have nine lives, but a radio credit
agreement appears to be limited to eight. Negotiations between Black Crow Broadcasting and GE Capital on a new credit
agreement came to a surprising end for management, with the lenders going to U.S. District
Court in Manhattan this week asking a federal judge to hand control of the company over to
a trustee. According to court documents, Black Crow defaulted on its lending agreement last
January after it failed to make a payment despite eight separate amendments dating back to
2004. GE Capital is currently owed $38,886,250. Filings indicate it’s moved to empty whatever
cash was available in two banks used by Black Crow — Florida-based Capitol Bank and First
Tennessee Bank. Black Crow executives were still reviewing the filing late yesterday and had
no immediate comment. The company owns 19 FMs and seven AMs in Florida, Tennessee
and Alabama. It has been considering offers for its assets for some time according to one radio
executive who says his bid for a market was turned down despite what he believed was a “full”
price. GE Capital is one of radio’s largest lenders and has been reluctant to play hardball with
owners, according to several companies who’ve done business with the firm. In asking the court
news INSIDE>>
>> Pandora enters
the dashboard
>> EAS test works
>> Senator Schultz?
>> Music sales fall
for the stations be turned over to a receiver, GE Capital says it plans to sell the assets and claims Black Crow doesn’t have
“sufficient funds to continue operate their business.”
Is Donny Osmond AC’s answer to Ryan Seacrest or the next Whoopi Goldberg? Numerous entertainers from other
media have crossed over to radio, some successfully, others not so much. Osmond, whose five-hour midday show for AC
and classic hits stations debuts January 18 on roughly 60 stations, including outlets in Los Angeles, Raleigh and West Palm
Beach, believes his strong work ethic will help him successfully make the transition. “I hit the road running when I was five
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NEWS Thursday, January 7, 2010
years old and I haven’t stopped since,” says the multifaceted performer whose singing career began in the ‘60s as a member
of the Osmond Brothers. “You can’t beat hard work and that personal touch.” To bring the latter, Citadel Media is making
the show available in two versions: voice tracked via FTP site for stations to customize and add their own music, or as a
fully-produced, satellite-delivered network show. Most are opting for the network version. Osmond tells Inside Radio he’ll
cut station IDs and promos for affiliates. “Whatever is happening locally, I will cut those pieces for individual stations. Part
of making the show successful is making sure it’s localized.” Osmond will also stage contests to fly winners to Las Vegas
to see the Donny & Marie show at the Flamingo and offer other “carrots to make it entertaining and a little different than the
other guy.” Osmond says his “non-celebrity lifestyle” — he mows his own lawn — will help him relate to listeners. “I can tell
legitimate stories about a real person washing my car or filling it with gas, yet I can also talk about what happened behind
the scenes of ‘Dancing With The Stars’ and performing for the Queen of England.” His timing couldn’t be better, coming on
the heels of a “Dancing With The Stars” win, which made for Thanksgiving week’s most popular prime-time TV program,
according to Nielsen.
Osmond: “I’ve always wanted to do something like this.” Donny Osmond’s on-air arrival is the latest example of the
medium seeking fresh talent from outside the business. Conversations began one year ago, when consultant Mike McVay,
in search of “a celebrity who could also be an entertaining radio personality,” approached the performer. The two met in Las
Vegas last March and talks continued. Among the discussions that lead to the announcement by Citadel Media and McVay
Syndication were how to work a five-hour weekday radio show into Osmond’s Las Vegas workload — he performs a live show
with sister Marie at the Flamingo Tuesday through Saturday evenings. A sound booth was added to his Flamingo dressing
room. Osmond, who also has a home recording studio, says he can produce the show “anywhere I’m at” with a laptop,
microphone and internet connection. The former teen idol that scored his first #1 with “One Bad Apple” in 1971 has a special
affection for radio. “It was radio that brought me back into the limelight when everybody else wrote me off,” he says of his
1989 comeback “Soldier Of Love,” which went top 20 at AC after he traveled from station to station, working the song. More
than a decade later, Citadel Media senior VP of programming Carl Anderson believes radio is ready to embrace Osmond in
a different context. “Stations dealing with economic conditions that often times cannot afford the talent that Donny brings are
now able to have access to a superstar like him in the form of a customized show.”
Inside Radio Survey: Most employees don’t blame management for cutbacks. Layoffs, smaller paychecks and lost
401(k) employer contributions aside, a vast majority of radio employees don’t appear to be holding a grudge against their
company’s management team. A survey of Inside Radio readers finds three-quarters believe management is suffering along
with everyone else. That is down slightly from one year ago when 84% said everyone was feeling the recession’s pinch.
That’s not to say everyone is happy. One survey respondent says managers of bankrupt companies who still get bonuses
“deserve a long, slow burn in hell.” More from the Inside Radio survey tomorrow.
Pandora takes its first step into the dashboard. It won’t be widely available or cheap, but it’s a start for webcaster Pandora,
which believes web radio in the car is just a matter of time. The company has struck a deal with Pioneer to detect its settings
when iPhone users plug into the Pioneer AVIC-X920BT. The devices allow users to easily reach their favorite Pandora
webcasts, although its main function is an in-car navigation system. It also includes other options, including HD Radio and
Sirius XM Radio. The navigation system goes on sale in March and it won’t be mass-appeal product, costing $1,200. The
Wall Street Journal reports no money changed hands between Pandora and Pioneer.
Nielsen: One-third of consumers willing to pay for online radio. With marketers spending less on advertising just as
inventory across multiple platforms has never been more abundant, media companies are considering new revenue models
to monetize content. Premium content freely given away on the web may eventually come with a price tag. The Wall Street
Journal has charged for certain portions of its coverage for several years and now other newspapers are following suit. A
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NEWS Thursday, January 7, 2010
Nielsen survey of more than 27,000 consumers in 54 countries examined attitudes about paying for online content The
findings show that many consumers are willing to pay for online content — or are open to increased advertising to pick up
the costs. But attitudes vary greatly by geography, demographics and content type. Consumers show a higher propensity to
pay for music, movies, games and professionally produced video than for podcasts, blogs or consumer-generated video, the
report says. Likewise, they are more inclined to spend money on what they already pay for, rather than on what they currently
get for free. Of 13 content types surveyed, music and theatrical movies finished first with 57% of global respondents saying
they have paid or would consider paying for them. Music radio finished eighth (32%) and news/talk radio finished 11th (26%).
“Across geographies, demographics and content types, consumers think very differently about how they’ll pay for content,”
Nielsen director of cross platform insights Nic Covey says. “Accordingly, monetization models will have to be flexible — there
will have to be more, not fewer, options to supporting the cost of content.”
The banks behind Border Media Partners aren’t just selling — they’re also buying. Lenders seizing control typically
means the liquidation of a company. But six months after a consortium of banks took over Border Media Partners, their
plans include buying stations. Border Media Partners began operating two Austin AMs at the beginning of the month, and
it will pay nearly $2 million for the stations under a deal with Simmons Media. Border adds “ESPN 1530” KZNX and ESPN
Deportes affiliate KWNX (1260). Broker Larry Patrick gets more than credit for the sale. He gets control of the Border Media
Business Trust. “The lenders are willing to invest in the stations,” says Patrick, “The have the patience to wait for a rebound,
when cash flows come up and prices come back.” The plan is to focus operations on Austin and San Antonio, while selling
stations in Waco, McAllen-Brownsville and Laredo. The first deal spins-off Spanish adult hits “Radio Amistad” KFON, Austin
to Richard Oppenheimer-led REO Radio Group for $1.4 million. Oppenheimer also owns religious “The Word” KLGO (99.3)
in the market, and plans to flip KFON to a Spanish religious format. Patrick tells Inside Radio a deal to sell Waco standalone
regional Mexican “La Ley 104.1” KWOW, Clifton, TX will be announced within the next few days and a sale of its Rio Grande
Valley clusters is expected by month’s end. By one appraisal, Border Media Partners is worth $100 million. But the six-year
old company’s debt totals nearly $200 million, which is owed to Goldman Sachs, Vestar Capital Partners, D.B. Zwirn, Fortress
Partners Capital, Bernard Global Loan Investors and Canpartners Investments.
Alaska’s EAS test deemed success despite a handful of radio glitches. Radio easily proved its reliability in a crisis as a
first-ever live test of the EAS using the Emergency Action Notification (EAN) event code proved the system designed to give
the President access to the airwaves in a national crisis works. “It was a success,” says Alaska Broadcasters Association
executive director Darlene Simono. The EAS went out from Washington, DC at 10:01am Alaska Standard Time and lasted
for two and a half minutes before the end code put local programming back on the air. The test wasn’t without some glitches.
An Anchorage station didn’t air the alert because the daisy-chained signal was too weak to activate its EAS software. A
snow storm that hit the market yesterday may’ve had an impact. A bigger issue was the state’s largest cable company never
received the alert. More than 300 Alaska residents have already filed reports saying they heard or viewed the message.
Since its creation in 1963, the emergency broadcast network has never been tested with a live EAN code. The FCC is
working with the Federal Emergency Management Agency to build the next generation alert system. Public Safety and
Homeland Security Bureau chief Jamie Barnett says, “We will need some time to analyze the results, but we intend to move
quickly to improve the system.” The agency’s annual EAS Summit is scheduled for February 28. A national EAS test will
be conducted later this year.
Ed Schultz could be North Dakota’s next Senator. Following the playbook that got former Air America Radio host Al
Franken elected to the Senate in Minnesota, Democrats next door in North Dakota have approached Ed Schultz. They’re
asking the Dial Global talk personality to consider running for the seat being vacated by Senator Byron Dorgan (D-ND).
Schultz isn’t ruling it out. “I’m flattered — I can’t say that I’m even considering it right now,” he told MSNBC yesterday. But
while he’s a “long way” from any decision, Schultz seems reluctant to give up his radio and television shows. “I’ve invested a
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NEWS Thursday, January 7, 2010
lot of years to get the microphone, to have an opportunity to advocate for the middle class in this country,” he said. But North
Dakota Democrats believe Schultz’s name recognition will help them raise funds in what’s expected to be a tough battle to
hold onto the seat.
Broadcasters Foundation honors Phil Lombardo. The Broadcasters Foundation of America board of directors has voted to
rename its annual NAB Show golf fundraiser as the Philip J. Lombardo Charity Golf Tournament, in honor of the Foundation’s
chairman. BFA co-chair and Katz Media Group CEO Stu Olds says, “Phil’s dedication to broadcasting, and his tireless efforts
to help those in need, merits this well-deserved recognition.” Lombardo says he’s honored by the board’s action and says
the Broadcasters Foundation is a perfect opportunity to help radio and television broadcasters in need. “I would encourage
everyone in our great business to become involved with this worthwhile mission,” he says. Through the years the annual Las
Vegas event has raised hundreds of thousands for the charity. This year’s tournament is scheduled for Sunday, April 11 at
the Bali Hai Golf Club in Las Vegas.
Inside Radio News Digest…Music sales fall again…For the eighth time in nine years Nielsen SoundScan reports album
sales fell 13% in 2009 to 374 million units. That compares to 785 million in 2000. Digital comprised 40% of last year’s music
sales and consumers bought 1.16 billion songs from iTunes and other outlets. But digital sales grew by just 8% compared to
a 27% rise a year earlier. Taylor Swift’s “Fearless” was the year’s best-selling album…Sigalert price revealed…Westwood
One will pay $2.5 million to Jaytu Technologies for the traffic service company Sigalert according to regulatory filings. The
half cash-half stock deal could grow by $1.5 million if pending television deals are signed…Vikings don’t jump ship…Clear
Channel signs the NFL Minneapolis Vikings to a two year contract extension keeping the team on sports KFAN. The team
promises there will an “increased Vikings presence across all local Clear Channel stations and websites.” The Vikings have
been with the cluster since 2001…Positive signal for Emmis…The company will take its battle to regain its 16-station
network to a Hungarian judge January 19 as it fights to put Slager Radio back on the air. A Budapest court ruled government
regulators erred when another broadcaster also lost its stations last November…Schools named for Sutton…Politicians,
activists and other dignitaries filled a Manhattan church yesterday to honor Inner City Broadcasting founder Percy Sutton.
New York Mayor Michael Bloomberg announced the city would name a Harlem school complex after Sutton, who died last
month at 89…New Mexico stations team up…Entravision, Citadel and Clear Channel are teaming up with TV broadcaster
LIN Media as well as an ad agency and public relations firm to help a non-profit blanket the state. They’ll pick one group
and develop a pro bono campaign worth an estimated $1 million in marketing and ad time…CRB seeks humanitarians…
Country Radio Broadcasters has extended its deadline to accept applications for the 2010 Radio Humanitarian and Promotion
Awards, to be handed out at CRS 2010 next month. The awards honor community service efforts and a successful promotion.
Winners get free CRS registration, including airfare. Applications are due January 15.
People Moves, News & Notes —
CBS Radio names Steve Carver as its new Cleveland market manager, succeeding Chris Maduri. It’s a return to radio and
CBS for Carver, who spent time at Tribune after leaving CBS Radio in 1998..Compass Media adult alternative KPRI, San Diego
(102.1) station manager Bob Burch resigns after five years with the station. KPRI also names “100.3 The Sound” KSWD,
Los Angeles APD/MD Haley Jones as its new program director…Citadel “True Oldies” WLS-FM, Chicago (94.7) morning
host Brant Miller has exited, after the station opted not to renew his contract which expires in April. Part-time host Tom
O’Toole will fill in until a permanent replacement is named. Miller is a weatherman at WMAQ-TV (Channel 5)…Oasis Radio
Group country “US 93.3” WBTU, Fort Wayne PD Dave Steele exits to focus on his voiceover business…Former Pittsburgh
broadcaster Phil Musick died January 5 of congestive heart failure. He was 71. The Pittsburgh Post-Gazette sports writer
also hosted a talk show on WTAE from 1987 to 1998…Radio is remembering Virginia broadcaster Marjorie Crump, who
died January 1. Crump was a co-founder of longtime country station WCMS, Norfolk in 1954 with her husband George.
New Year’s resolution to find a new job? Check out the employment ads at www.InsideRadio.com
INSIDE RADIO STOCKS
Dow close from Wednesday 1/06/10: 10,573.68 up 1.66
Nasdaq 2,301.09 down 7.62 S&P 500 1,1137.14 up 0.62
Close
Change
Arbitron 26.32 up 0.39
Beasley 3.11 down 0.29
CBS 13.73 down 0.45
Citadel 0.03 up 0.01
Clear Channel 3.65 unchgd
Corus 19.60 up 0.14
Cumulus 2.37 up 0.04
Disney 31.82 down 0.17
Close Change Close Change
Emmis
1.22 unchgd
Entercom 7.40 up 0.25
Entravision 3.16 down 0.17
Fisher 14.82 down 1.30
Global Traffic 4.47 up 0.06
Grupo Radio 8.49 up 0.04
Journal 3.68 down 0.13
Lincoln Fin. 26.82 up 0.40
Radio One 3.45 up 0.12
Regent 0.21 up 0.02
Rogers 30.11 up 0.09
Saga 13.06 down 0.30
Salem 5.35 down 0.37
SBS 0.75 down 0.02
Sirius
0.69 unchgd
Westwood One 4.75 down 0.10
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RATINGS Thursday, January 7, 2010
December ARBITRONS - PPM
Atlanta, GA (#7)
Philadelphia, PA (#8)
Holiday tunes put “B-98.5” (+1.4) into second place behind “B-101” (+5.3) gets its traditional Christmas music increase;
CBS Radio’s perennial #1 “V-103” which adds 0.4 shares. rhythmic “Wired 96.5” (+0.7) and moves into a tie at #8.
Rank Station Format Owner/LMA Oct Nov Dec
1 WVEE urban CBS Radio 9.8 8.5 8.9
2 WSB-F AC Cox Media 5.9 5.6 7.0
3 WSB news/talk Cox Media 7.9 7.2 6.2
4 WALR-F urban oldies Cox Media 6.7 5.7 6.0
5 WKHX-F country Citadel 5.7 5.7 5.6
6 WPZE Black gospel Radio One 4.1 5.3 5.1
7 WABE news/classical Atlanta Bd of Ed 4.3 4.5 4.9
8 WFSH-F c. Christian Salem 3.3 4.4 4.2
9 WWWQ CHR Cumulus 3.4 4.0 4.1
10 WAMJ urban AC Radio One 4.7 4.2 4.0
11 WYAY oldies Citadel 3.9 4.0 3.7
12 WSRV classic hits Cox Media 3.7 3.4 3.6
12 WHTA urban Radio One 3.5 3.4 3.6
14 WBZY reg’l Mex. Clear Channel 2.9 3.6 3.3
15 WBTS rhy. CHR Cox Media 3.5 3.6 3.2
16 WUBL country Clear Channel 3.8 3.5 3.1
17 WKLS rock Clear Channel 2.5 2.7 2.9
18 WSTR CHR Lincoln Fin. 3.1 2.9 2.7
18 WZGC adult altern. CBS Radio 2.8 2.7 2.7
20 WWVA-F+ rhy. AC Clear Channel 1.5 1.8 1.8
21 WCNN sports Dickey 1.9 1.9 1.7
22 WNNX adult altern. Cumulus 1.3 1.2 1.6
23 WGST talk Clear Channel 1.7 1.8 1.5
24 WQXI sports Big League 1.3 1.3 1.1
25 WVFJ-F c. Christian Provident 0.7 0.8 0.9
26 WWLG country Clear Channel 0.6 0.7 0.7
26 WWWQ-H modern rock Cumulus 0.8 0.6 0.7
28 WCLK jazz Clark Atlanta Univ. 0.5 0.5 0.5
28 WNGC country Cox Media 0.4 0.4 0.5
30 WRAS variety Georgia State Univ. 0.5 0.5 0.4
30 WAOK news/talk CBS Radio 0.4 0.4 0.4
32 WLKQ-F reg’l Mex. Davis 0.4 0.5 0.3
32 WNIV religious Salem 0.4 0.4 0.3
32 WGKA talk Salem 0.4 0.3 0.3
32 WTSH-F country Southern 0.2 0.2 0.3
36 WBTR-F country Steven Gradick 0.1 0.1 0.1
36 WEKS country Legacy Hldgs 0.1 ** 0.1
36 WDUN news/talk Jacobs Media Corp. ** ** 0.1
39 WCFO talk JW Broadcasting ** ** **
+Recent changes from the M-Street database: WWVA-FM flipped from
Span. hits in October.
Cluster Analysis: Cox Media (26.5). Clear Channel (13.3).
Radio One (12.7).
Rank Station Format Owner/LMA Oct Nov Dec
1 WBEB AC Jerry Lee 7.2 7.6 12.9
2 KYW news CBS Radio 6.2 6.7 6.5
3 WDAS-F urban AC Clear Channel 5.7 6.3 5.9
4 WOGL classic hits CBS Radio 5.9 5.5 5.8
5 WMMR rock Greater Media 4.2 4.3 4.2
6 WMGK classic rock Greater Media 4.8 4.7 4.1
7 WRFF modern rock Clear Channel 4.5 4.0 4.0
8 WIP sports CBS Radio 4.1 4.4 3.6
8 WXTU country Beasley 4.2 4.0 3.6
8 WIOQ CHR Clear Channel 3.4 3.7 3.6
8 WRDW-F rhy. CHR Beasley 3.0 2.9 3.6
12 WRNB urban AC Radio One 3.0 3.3 3.2
13 WBEN-F adult hits Greater Media 2.9 3.0 3.0
14 WHYY-F news/talk WHYY, Inc. 2.9 2.8 2.9
15 WUSL urban Clear Channel 2.6 2.7 2.7
16 WPPZ-F Black gospel Radio One 2.7 2.5 2.5
17 WPHI-F rhy. CHR Radio One 2.5 2.8 2.4
17 WYSP rock CBS Radio 2.7 2.6 2.4
17 WISX rhy. AC Clear Channel 2.8 2.5 2.4
20 WPHT talk CBS Radio 4.8 4.2 2.3
21 WRTI classical/jazz Temple University 1.6 1.6 1.9
22 WPST hot AC Nassau 1.9 2.3 1.8
23 WPEN-F+ sports Greater Media 1.4 2.0 1.6
24 WXPN adult alt./variety Univ/Pennsylvania 1.3 1.5 1.5
25 WJBR-F AC Beasley 1.5 1.3 1.4
26 WNTP talk Salem 0.9 0.9 1.0
27 WVBV religious Hope Christian 1.3 1.1 0.8
28 WKXW-F talk Millennium 0.7 0.8 0.7
29 WSTW CHR Delmarva 0.6 0.5 0.5
30 WPEN sports Greater Media 1.5 0.8 0.4
30 WHAT standards Marconi Bcstg. 0.5 0.5 0.4
30 WAEB-F CHR Clear Channel 0.4 0.4 0.4
30 WSJO hot AC Millennium 0.3 0.4 0.4
30 WLEV AC Citadel 0.3 0.3 0.4
30 WXCY country Delmarva 0.4 ** 0.4
36 WEMG tropical Davidson 0.4 0.3 0.3
37 WBYO c. Christian Four Rivers 0.3 0.3 0.2
37 WOR talk Buckley 0.3 0.2 0.2
37 WFIL religious Salem 0.2 0.2 0.2
37 WURD talk Levas 0.2 0.2 0.2
37 WBYN-F c. Christ/relig WDAC Radio 0.2 0.2 0.2
37 WRFY-F adult hits Clear Channel 0.1 0.1 0.2
43 WCTO country Citadel 0.2 0.2 0.1
43 WFAN sports CBS Radio 0.2 0.2 0.1
43 WZZO rock Clear Channel 0.2 0.1 0.1
43 WCHR-F classic rock Millennium 0.1 0.1 0.1
43 WUBA tropical Clear Channel 0.1 0.1 0.1
43 WODE-F classic hits Nassau 0.1 ** 0.1
43 WTTM Spanish Multicultural 0.1 ** 0.1
43 WFPG AC Millennium 0.1 ** 0.1
51 WQHT rhy. CHR Emmis ** ** **
+Recent changes from the M-Street database: WPEN-FM flipped from
hot AC as WNUW in October.
Cluster Analysis: CBS Radio (20.7). Clear Channel (19.4).
Greater Media (13.3).
12+ AQH Shares, Mon-Sun, 6 am to midnight.
May not be quoted or reproduced without prior written permission from Arbitron. Copyright 2009. Formats of stations listed reflect the analysis and groupings of M Street
Corp. and may differ from the station’s opinions or interpretations. Complete Ratings are reported daily online at www.StationRatings.com. Ratings are reported at 5pm daily.
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MEDIAGUIDE Thursday, January 7, 2010
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RESEARCH Thursday, January 7, 2010
Data provided by The Media Audit
•WASHINGTON, DC September - October, 2009
Annual Household Income—$75,000 Plus
Copyright 2010 The Media Audit
50.4% of Adults in Washington have Annual Household Incomes of $75,000+. Note that The Media Audit includes non-coms in its rankings.
Conversion Ratio is the final column at right. Conversion Ratio = “Most Often” Rating Divided By Cume Rating
-- CUME -- -- MOST OFTEN --
Rank Cluster or Station Persons Rating Comp. Index Persons Rating Comp. Index Conv. Ratio
1 WTOP/WTLP/WWWT 419,678 21.7 59.8 118 243,554 12.6 59.9 118 58.0
(Bonneville)
2 WAMU-FM (American Univ) 280,410 14.5 60.3 119 242,996 12.6 64.1 127 86.7
3 WIHT-FM (Clear Channel) 266,777 13.8 59.2 117 112,014 5.8 53.6 106 42.0
4 WWDC-FM (Clear Channel) 211,426 11.0 73.7 146 69,130 3.6 64.1 127 32.7
5 WASH-FM (Clear Channel) 193,310 10.0 65.0 129 64,850 3.4 59.1 117 33.5
6 WRQX-FM (Citadel) 187,935 9.7 63.6 126 34,207 1.8 56.0 111 18.2
7 WKYS-FM (Radio One) 184,894 9.6 49.9 98 22,027 1.1 41.5 82 11.9
8 WMAL (Citadel) 172,415 8.9 52.9 105 113,151 5.9 50.8 100 65.6
9 WETAWGMS (Grtr Wash) 156,258 8.1 64.2 127 71,171 3.7 66.8 132 45.5
10 WBIG-FM (Clear Channel) 141,593 7.3 51.4 102 24,379 1.3 34.9 69 17.2
11 WMZQ-FM (Clear Channel) 138,756 7.2 48.4 96 36,971 1.9 55.1 109 26.6
12 WPGC-FM (CBS Radio) 133,571 6.9 37.2 73 35,720 1.9 27.6 54 26.7
13 WHUR-FM (Howard Univ.) 118,515 6.1 37.5 74 42,873 2.2 41.2 81 36.2
14 WMMJ-FM (Radio One) 116,311 6.0 40.5 80 42,878 2.2 43.1 85 36.9
15 WAVA-FM (Salem) 88,616 4.6 60.4 119 66,143 3.4 72.9 144 74.6
16 WGTS-FM (Columbia Union) 80,307 4.2 56.3 111 36,205 1.9 63.3 125 45.1
17 WTEM (Red Zebra) 69,245 3.6 56.4 111 27,448 1.4 76.5 151 39.6
18 WLZL-FM (CBS Radio) 63,932 3.3 53.3 105 32,537 1.7 61.5 122 50.9
19 WIAD-FM (CBS Radio) 56,565 2.9 56.9 112 6,969 0.4 27.6 54 12.3
20 WJFK-FM (CBS Radio) 56,347 2.9 71.3 141 23,702 1.2 84.4 167 42.1
21 WPRS-FM (Radio One) 54,765 2.8 34.9 69 16,161 0.8 24.5 48 29.5
Top 5 Clusters —
1 CLEAR CHANNEL 758,891 39.3 58.1 115 336,747 17.4 55.5 110 44.4
2 BONNEVILLE 436,574 22.6 58.4 115 256,161 13.3 58.7 116 58.7
3 CITADEL 376,058 19.5 56.2 111 165,422 8.6 51.6 102 44.0
4 RADIO ONE 292,815 15.2 45.7 90 86,333 4.5 37.5 74 29.5
5 CBS RADIO 285,989 14.8 45.3 89 98,930 5.1 42.0 83 34.6
•WASHINGTON, DC September - October, 2009
Annual Household Income—$50,000 Plus
74.5% of Adults in Washington have Annual Household Incomes of $50,000+. Note that The Media Audit includes non-coms in its rankings.
-- CUME -- -- MOST OFTEN --
Rank Cluster or Station Persons Rating Comp. Index Persons Rating Comp. Index Conv. Ratio
1 WTOP/WTLP/WWWT 587,148 20.6 83.6 112 338,764 11.9 83.3 111 57.7
(Bonneville)
2 WAMU-FM (American Univ) 369,217 12.9 79.4 106 310,126 10.9 81.9 109 84.0
3 WIHT-FM (Clear Channel) 339,212 11.9 75.2 100 140,429 4.9 67.2 90 41.4
4 WMAL (Citadel) 271,787 9.5 83.4 111 178,619 6.3 80.2 107 65.7
5 WKYS-FM (Radio One) 262,171 9.2 70.7 94 22,027 0.8 41.5 55 8.4
6 WRQX-FM (Citadel) 259,978 9.1 87.9 117 55,164 1.9 90.3 121 21.2
7 WWDC-FM (Clear Channel) 252,096 8.8 87.9 117 97,248 3.4 90.1 120 38.6
8 WASH-FM (Clear Channel) 245,261 8.6 82.5 110 86,384 3.0 78.7 105 35.2
9 WPGC-FM (CBS Radio) 241,144 8.4 67.2 90 100,070 3.5 77.4 103 41.5
10 WBIG-FM (Clear Channel) 240,181 8.4 87.2 116 55,117 1.9 78.9 105 22.9
11 WMZQ-FM (Clear Channel) 229,790 8.0 80.1 107 46,956 1.6 69.9 93 20.4
12 WHUR-FM (Howard Univ) 222,298 7.8 70.4 94 71,575 2.5 68.7 92 32.2
13 WMMJ-FM (Radio One) 222,116 7.8 77.3 103 77,918 2.7 78.3 105 35.1
14 WETA/WGMS (Grtr Wash.) 195,166 6.8 80.1 107 82,677 2.9 77.6 104 42.4
15 WPRS-FM (Radio One) 115,697 4.1 73.7 98 59,725 2.1 90.6 121 51.6
16 WTEM (Red Zebra) 112,591 3.9 91.7 123 33,024 1.2 92.0 123 29.3
17 WAVA-FM (Salem) 112,079 3.9 76.5 102 67,002 2.3 73.8 99 59.8
18 WGTS-FM (Columbia Union) 108,475 3.8 76.0 101 39,829 1.4 69.6 93 36.7
19 WIAD-FM (CBS Radio) 85,509 3.0 86.0 115 17,928 0.6 71.1 95 21.0
20 WJFK-FM (CBS Radio) 74,177 2.6 93.8 125 28,086 1.0 100.0 134 37.9
21 WLZL-FM (CBS Radio) 72,927 2.6 60.8 81 37,669 1.3 71.2 95 51.7
Top 5 Clusters —
1 CLEAR CHANNEL 1,039,356 36.4 79.5 106 463,342 16.2 76.4 102 44.6
2 BONNEVILLE 622,942 21.8 83.3 111 360,307 12.6 82.6 110 57.8
3 CITADEL 557,584 19.5 83.4 111 259,756 9.1 81.0 108 46.6
4 RADIO ONE 475,450 16.7 74.2 99 164,937 5.8 71.7 96 34.7
5 CBS RADIO 467,047 16.4 74.0 99 183,755 6.4 78.0 104 39.3
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CLASSIFIEDS Thursday, January 7, 2010
MANAGEMENT OPPORTUNITY - NORTHEAST
A rare sales management opportunity at one of the highest rated
clusters in America…if you are a strategic thinker who has a proven
track record of leading your team in packaging stations and formats
to maximize share, let’s talk. If you are motivated to manage a
technical team that consistently dominates the market and drives
success for its clients, then let’s talk. We’re poised to have a great
2010; we’ve got the talent, the ratings, the resources and the
market relationships to grow double digits. If this sounds like a
great career opportunity – it definitely is! Leading, cutting edge
company, Northeast Market ranked in the top 20 for quality of life.
Cover letter/resume in confidence to apply@insideradio.com EOE
DIRECTOR - SALES AND MARKETING
Bott Radio Network is a national leader in Christian Talk Radio. BRN
is seeking experienced and successful sales leaders for the position
of Corporate Director of Advertising Sales and Marketing in
Kansas City, and for the positions of Regional Manager in St.
Louis and in Nashville. The successful candidates will have an
appreciation for our format and a proven track record of leadership and
business success. These positions offer a competitive compensation
plan with full benefits and an exciting future. To apply, please send
your résumé and cover letter to:
Mr. Rich Bott
Bott Radio Network
10550 Barkley, Ste. 100
Overland Park, KS 66212
RBott@bottradionetwork.com
Fax 913-642-1319, Phone 913-642-7770
www.bottradionetwork.com
DIRECTOR OF SALES - NORTHEAST
GSM - RALEIGH/DURHAM NC
EOE
An independently-owned and well-respected northeast radio
company is looking for a sales animal! Do you love radio but feel
corporate radio has gilted you? Can you sell local like no one else?
Can you train and motivate others? We are looking for a skilled and
creative DOS to join our small market 8 station cluster. Must have
a minimum of five years experience in sales management. Do you
thrive in small-town America? If you are ready to make a substantial
income, send your resume to: apply@insideradio.com EOE. M/F.
One of America’s Top Performing Urban Clusters has an immediate
opening for an experienced GSM for it’s flagship station, heritage
Urban WQOK/K-97.5. Station is well established, in the format for
22 years with top ratings 18-34 and 25-54 and has been among the
market’s top revenue stations for years. Raleigh/Durham, market
#42, is growing and always among the top 5 Best Places to live and
work in the US and Radio One is the biggest and the best in Urban.
Current or recent verifiable 2 year or more success record achieving
outstanding revenue results and attracting and retaining the best
people required. Urban sales management experience helpful, not
necessary. All inquiries held in strict confidence. Rush cover letter
and resume’ to: employment@radio-one.com
Radio One, Inc. is an equal opportunity employer.
GENERAL MANAGER
WCPT AM/FM - CHICAGO
Chicago’s Progressive Talk
seeks a General Manager
for its AM and 3 FM’s and
ChicagoProgressiveTalk.com.
You must have a passion
for progressive politics, a
willingness to do whatever it
takes and the creativity to be
successful in the third largest
radio market as a small player
amongst the giants. We offer
the opportunity for you to be a
leader in Chicago’s progressive
community and the freedom to
be yourself.
Send your resume to
Newsweb Radio Company at:
WCPTGM@gmail.com. EOE.
GENERAL SALES MANAGER
Medium market cluster is looking
for a General Sales Manager to
lead by example.
Ideal candidate is an effective
planner, trainer and creative
thinker with a record of success.
GSM will personally handle some
local-direct and agency accounts.
Previous sales management
experience preferred.
Email your outstanding resumé
to: gsm@insideradio.com
EOE
FOR SALE
3-station cluster available in
an unrated market in the
Mid-Atlantic Region.
Great opportunity for an owner/
operator. Seller is willing to hold
paper. Interested parties contact:
radio.opportunity@
gmail.com
I N S I D E R A D I O , C o p y r i g h t 2 0 1 0 . w w w.
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