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PRIVATE ASSET<br />

MANAGEMENT<br />

INVESTMENT SOLUTIONS DESIGNED<br />

TO HELP MEET YOUR NEEDS


ABOUT <strong>TIAA</strong>-<strong>CREF</strong> TRUST COMPANY<br />

<strong>TIAA</strong>-<strong>CREF</strong> Trust Company provides Private Asset Management, estate<br />

planning and fiduciary services for individuals, families, foundations<br />

and other institutions. As part of the wealth <strong>management</strong> arm of <strong>TIAA</strong>-<br />

<strong>CREF</strong>, we have been helping our clients achieve their financial goals<br />

for more than a decade. From <strong>asset</strong> allocation to <strong>investment</strong> selection,<br />

account service and more, our <strong>asset</strong> <strong>management</strong> approach is driven<br />

by—and personalized to meet— your distinct needs.<br />

At <strong>TIAA</strong>-<strong>CREF</strong> Trust Company, we believe that<br />

just as no two investors are alike, neither are<br />

any two foundations, families, or businesses. We<br />

also understand that as wealth increases, so does<br />

the complexity of wealth <strong>management</strong> needs.<br />

This is why we take an individual approach to<br />

<strong>asset</strong> <strong>management</strong>—designing personalized<br />

<strong>investment</strong> <strong>solutions</strong> one by one to help you<br />

achieve your unique goals.<br />

As a fiduciary, we understand the daunting<br />

responsibility of growing an endowment or leaving<br />

a legacy. As an <strong>asset</strong> manager, we understand<br />

the critical importance of generating income that<br />

lasts for generations. And as an experienced<br />

team of professionals, Private Asset Management<br />

has the expertise, resources and dedication you<br />

need to get where you want to go.


10%<br />

$100,000<br />

-10%<br />

YEAR 1 YEAR 2<br />

DOWNSIDE UP<br />

In this hypothetical example, both<br />

portfolios begin with an initial<br />

<strong>investment</strong> of $100,000. Portfolio A<br />

outperforms in year 1 and Portfolio B<br />

outperforms in year 2. Looking at<br />

average returns, you might conclude<br />

that these portfolios performed the<br />

same. But did they? Portfolio B is<br />

worth $1,500 more than Portfolio A.<br />

Why? Because Portfolio B outperformed<br />

during the down market,<br />

rather than the up one. This is why<br />

we believe that managing downside<br />

risk is so critical to your portfolio<br />

over the long term.<br />

YEAR 1 YEAR 2 AVG ANNUAL RETURN TOTAL<br />

PORTFOLIO A 15% -20% -2.5% $92,000<br />

PORTFOLIO B 10% -15% -2.5% $93,500<br />

This illustration is not intended<br />

to depict the performance of any<br />

specific <strong>investment</strong> or account. Past<br />

performance is not indicative of<br />

future returns.<br />

THE UPSIDE OF THE DOWNSIDE<br />

Some managers believe the best way to generate excess returns is to take on<br />

additional risk, assuming that outperforming when markets are up is the<br />

best way to grow your portfolio. As volatile markets have proven, however,<br />

outperforming during downtimes can actually be more important to the<br />

health of your portfolio. This is especially true for retirees, endowments or<br />

foundations that may be consistently withdrawing funds over time. We have<br />

always believed in—and focused on—managing downside risk while striving<br />

to achieve strong <strong>investment</strong> returns. The example above illustrates the<br />

difference this can make.<br />

REDEFINING ASSET ALLOCATION<br />

Following the unprecedented market events, many were left wondering<br />

why <strong>asset</strong> allocation didn’t work as well as they expected. Like with any<br />

science, changing or new circumstances often lead to breakdowns—and<br />

breakthroughs. Our Investment Strategy Group has developed innovative<br />

allocation models exclusively for our clients. These evolved allocations<br />

provide more diversifiers and fewer equities than “traditional” allocations<br />

and are designed to help you:<br />

Negative markets are not all bad news—even if the only positives are<br />

the lessons we learn. The events of 2008 and 2009 taught investors the<br />

importance of risk <strong>management</strong>, advanced <strong>asset</strong> allocation, and keeping<br />

a long-term perspective. At Private Asset Management, these three<br />

tenets have always driven our <strong>investment</strong> philosophy and are the key<br />

to providing the potential for better risk-adjusted returns.<br />

· Improve your overall risk-adjusted returns<br />

· Manage your downside risk<br />

· Improve your downside risk posture in extreme market environments<br />

TAKING THE EMOTIONS OUT OF INVESTING<br />

When it comes to investing, emotions may work against you. In fact, research<br />

has shown that following emotions can lead to <strong>investment</strong> decisions that<br />

will cost you and your portfolio for years to come. That’s why it is critically<br />

important to have a professional manager and a long-term <strong>investment</strong> plan<br />

designed to meet your individual objectives. Our Portfolio Managers are<br />

experienced professionals trained to navigate your portfolio through every<br />

kind of market, so you stay on track toward your goals.<br />

2 3


Whether you are a foundation, a client who has<br />

put your <strong>asset</strong>s in trust, or an individual with a<br />

taxable account, we approach our responsibilities<br />

the same way. As we conduct due diligence,<br />

fundamental research or <strong>investment</strong> selection,<br />

we are always focused on what’s best for you.<br />

ACCESS TO INDUSTRY LEADERS<br />

Our Investment Strategy Group knows that the <strong>investment</strong>s we approve today may be going into your<br />

portfolio tomorrow. To help ensure we are providing a selection of what we believe to be the best possible<br />

funds, we use a disciplined due diligence process to review <strong>investment</strong>s and <strong>investment</strong> managers on a<br />

consistent basis. We scrutinize each potential mutual fund, Exchange-Traded Fund (ETF) and alternative<br />

<strong>investment</strong> from every possible angle, ensuring that each <strong>investment</strong>:<br />

· Behaves as we expect<br />

· Costs what it should<br />

· Supports a wide array of individual preferences<br />

Only when we are certain we would trust a manager with our money will we recommend that you trust<br />

them with yours. See the highlights of our process for yourself at right.<br />

BUYING COMPANIES, NOT STOCKS<br />

When researching individual equities (for desiring and qualifying clients), we consider each stock as if<br />

we were buying the whole company. We conduct exhaustive fundamental research into how the company<br />

is financed and managed. We want to know if they have a scalable business model, strong managers<br />

and a distinct competitive advantage. If it’s a business we would consider owning, then it’s a stock we’ll<br />

consider buying.<br />

actively managing portfolios and risk<br />

Our disciplined <strong>investment</strong> process focuses on delivering long-term performance while preserving capital<br />

through stringent risk <strong>management</strong>. We take an active approach—studying economic trends, interest<br />

rates and the credit environment—not only to identify market opportunities, but to capitalize on them as<br />

well. Our experienced team selects only the high-quality securities with the potential necessary to deliver<br />

the competitive total return clients want and need over the long term.<br />

QUANTITATIVE EVALUATION<br />

MUTUAL FUND AND ETF UNIVERSE<br />

CORE LIST<br />

QUALITATIVE REVIEW<br />

Reference<br />

List of Approved<br />

Investments<br />

STRINGENT DUE DILIGENCE<br />

Through a strict process combining both quantitative<br />

and qualitative analysis, the Investment Strategy Group<br />

selects and continuously monitors an approved list of<br />

funds. Portfolio Managers can select from this list the<br />

funds they believe will best meet your objectives.<br />

During the quantitative evaluation, the Investment<br />

Strategy Group screens for <strong>asset</strong> class, subclass, style<br />

and operational criteria. Then, we sort the <strong>investment</strong>s<br />

into passive, active and alternative strategies and rank<br />

them by performance.<br />

During the qualitative review, the Investment Strategy<br />

Group conducts rigorous analysis of the fund complexes<br />

and <strong>investment</strong> strategies. Next, we interview each<br />

manager regarding their research process, risk <strong>management</strong><br />

process and <strong>asset</strong> valuation methodology. Finally,<br />

we select the funds and ETFs we believe to be the best in<br />

each <strong>asset</strong> class.<br />

4 5


DESIGNING THE RIGHT SOLUTION—TOGETHER<br />

At Private Asset Management, we take a very collaborative, very individual<br />

approach to working with clients of all kinds. We will work closely with you to<br />

understand your distinct situation and unique needs in order to build the<br />

right solution for you, your family, or your foundation.<br />

“The closer we get<br />

to retirement, the more<br />

I realize the need<br />

to have one advisor<br />

looking at everything<br />

from a comprehensive<br />

perspective.”<br />

CLIENT: Lydia Hayden<br />

AGE: 55<br />

OCCUPATION: Professor<br />

FAMILY: Married w/ Two Grown Children<br />

CURRENT INCOME: $150,000<br />

PORTFOLIO SIZE: $1.2 million<br />

CURRENT PROFILE: Between my husband<br />

and myself, we have several accounts with<br />

a number of different <strong>investment</strong> firms and<br />

they’re all being managed independently.<br />

The closer we get to retirement, the more<br />

I realize the need to have one advisor<br />

looking at everything from a comprehensive<br />

perspective. We would like to be able to<br />

maintain our two homes, while ensuring<br />

we have enough income to last us throughout<br />

our retirement. My Wealth Management<br />

Advisor recommended consolidating<br />

our <strong>asset</strong>s in a customized Private Asset<br />

Management Portfolio.<br />

PRIOR <strong>TIAA</strong>-<strong>CREF</strong> RELATIONSHIP:<br />

Participant<br />

INDIVIDUAL PRIVATE ASSET<br />

MANAGEMENT INVESTMENT SOLUTION:<br />

As Lydia and her husband are looking for a<br />

balance between capital preservation and<br />

the opportunity for income, a Long-Term<br />

Conservative allocation has been selected.<br />

The portfolio uses mutual funds and ETFs<br />

to provide substantial fixed-income exposure<br />

across corporates and governments<br />

in the United States and abroad. Exposure<br />

to growth-oriented equity mutual funds<br />

offers potential for principal growth and<br />

protection against inflation.<br />

“I’m comfortable taking<br />

business risks, but don’t know<br />

as much about investing.”<br />

CLIENT: Martin Albertson<br />

AGE: 46<br />

OCCUPATION: Entrepreneur/<br />

Business Owner<br />

FAMILY: Married w/Three Children<br />

CURRENT INCOME: $300,000<br />

PORTFOLIO SIZE: $3.5 million<br />

CURRENT PROFILE: 10 years ago, I quit<br />

my job and started my own company<br />

selling a medical device I invented. I’ve<br />

been very fortunate in business, but one<br />

of my brokerage accounts took a huge<br />

hit in 2008-2009. I’m comfortable taking<br />

business risks, but don’t know as much<br />

about investing. I like the approach Private<br />

Asset Management takes. I trust my team<br />

and believe they will help me grow my<br />

nest egg, so I can pay for college for my<br />

three kids, retire comfortably and support<br />

my family’s future.<br />

PRIOR <strong>TIAA</strong>-<strong>CREF</strong> RELATIONSHIP: None<br />

INDIVIDUAL PRIVATE ASSET<br />

MANAGEMENT INVESTMENT SOLUTION:<br />

Given Martin’s current income, willingness<br />

to take risks, and long time frame, a Very<br />

Aggressive allocation has been selected.<br />

The portfolio is aggressively allocated<br />

toward equities. Individual stocks will be<br />

selected for large- and mid-cap allocations,<br />

supplemented by mutual funds, ETFs,<br />

and long/short equity funds. A portfolio<br />

of individual bonds will provide the fixedincome<br />

exposure.<br />

“I would like to<br />

establish a trustee<br />

relationship to give<br />

me peace of mind,<br />

knowing that someone<br />

knowledgeable can<br />

step in to manage our<br />

affairs if and when I’m<br />

no longer able.”<br />

CLIENT: David Hershey<br />

AGE: 70<br />

OCCUPATION: Retired Physician<br />

FAMILY: Married w/ Grown Children<br />

& Grandchildren<br />

CURRENT INCOME: $200,000<br />

PORTFOLIO SIZE: $10.2 million<br />

CURRENT PROFILE: As a doctor, I’m well<br />

aware of all the things that can go wrong<br />

as we age. My wife and I have built a<br />

beautiful family and a fair share of wealth.<br />

I’ve always been the one to manage our<br />

financial needs and <strong>investment</strong> relationships.<br />

I would like to establish a trustee<br />

relationship to give me peace of mind,<br />

knowing that someone knowledgeable can<br />

step in to manage our affairs if and when<br />

I’m no longer able. My wife and I would<br />

also like to set up Trust accounts to pay<br />

for the education of our grandchildren.<br />

PRIOR <strong>TIAA</strong>-<strong>CREF</strong> RELATIONSHIP:<br />

Participant<br />

INDIVIDUAL PRIVATE ASSET<br />

MANAGEMENT INVESTMENT SOLUTION:<br />

Because David wishes to be actively<br />

involved in initial <strong>investment</strong> decisions<br />

for the Trust, an Investment Advisory<br />

Account has been selected. A Long-Term<br />

Moderately Aggressive allocation has<br />

been chosen in order to seek to grow the<br />

<strong>asset</strong>s for the benefit of David’s children<br />

and grandchildren. As the Hersheys have<br />

no current need for <strong>investment</strong> income,<br />

the portfolios will be tilted toward equities<br />

and a portfolio of individual stocks will be<br />

diversified with mutual funds. The smaller<br />

sub-accounts (Trusts for the grandchildren)<br />

will be managed as a single portfolio using<br />

the same strategy.<br />

“We needed to find an institutional<br />

<strong>investment</strong> manager that we could<br />

trust to provide us with more<br />

thoughtful <strong>investment</strong> advice.”<br />

CLIENT: University Medical Foundation<br />

CURRENT INCOME: N/A<br />

PORTFOLIO SIZE: $32 million<br />

CURRENT PROFILE: Following several<br />

years of market-lagging performance,<br />

the Board of Directors of our Foundation<br />

determined we needed to find an institutional<br />

<strong>investment</strong> manager that we could<br />

trust to provide us with more thoughtful<br />

<strong>investment</strong> advice. Our Investment Policy<br />

Statement no longer reflects our needs<br />

and we would like to improve our returns<br />

in order to meet our 4% per year spending<br />

commitments. David Hershey, a <strong>TIAA</strong>-<br />

<strong>CREF</strong> participant, is on our <strong>investment</strong><br />

committee—and he recommended <strong>TIAA</strong>-<br />

<strong>CREF</strong> wholeheartedly.<br />

PRIOR <strong>TIAA</strong>-<strong>CREF</strong> RELATIONSHIP: N/A<br />

INDIVIDUAL PRIVATE ASSET<br />

MANAGEMENT INVESTMENT SOLUTION:<br />

Based on spending concerns and the<br />

income needs of the University Medical<br />

Foundation, a Long-Term Moderate allocation<br />

was selected. A taxable portfolio of<br />

individual bonds, supplemented with highyield<br />

and emerging market debt, will be<br />

used to meet the spending requirements<br />

of the foundation. The equity portion would<br />

include a portfolio of individual stocks,<br />

as well as long/short mutual funds and<br />

REITs for diversification.<br />

6 7


A lasting legacy means different things to different people. So does<br />

growing an endowment—or even creating retirement income. Whatever<br />

your goals are, we will dig deep to uncover what they really mean to you or<br />

your organization. Only when we truly understand the detailed future you<br />

envision can we create the right <strong>investment</strong> plan to meet your needs.<br />

STEP 1<br />

ESTABLISHING YOUR GOALS AND ACCOUNT TYPE<br />

Once we understand your unique needs and review your current<br />

portfolio, risk profile and other information, we will:<br />

Develop your <strong>investment</strong> objectives<br />

Write your Investment Policy Statement<br />

Set up the appropriate account type: Trust, IRA, agency, or other<br />

Establish accounting procedures and sub-accounts, if required<br />

STEP 2<br />

CREATING YOUR ASSET ALLOCATION<br />

Based on your <strong>investment</strong> objectives, risk profile and tax considerations, the Investment<br />

Strategy Group will align your needs with one of our many <strong>asset</strong> allocation models—<br />

detailing how your portfolio should be allocated between equities, fixed income, cash,<br />

and in some cases, real estate.<br />

STEP 3<br />

CONSTRUCTING YOUR PORTFOLIO<br />

After learning your personal preferences regarding socially responsible <strong>investment</strong>s,<br />

active vs. passive <strong>management</strong>, and tax efficiency, your dedicated Portfolio Manager<br />

will build your custom portfolio.<br />

In each <strong>asset</strong> class, your Portfolio Manager will personally select—from those on<br />

the approved list—the mutual funds and ETFs they believe will best meet your unique<br />

needs, objectives and preferences. If appropriate, they may also select individual<br />

stocks or bonds.<br />

STEP 4<br />

ONGOING RISK MANAGEMENT, REVIEW AND MORE<br />

Your portfolio is continuously monitored—on an individual <strong>investment</strong> and overall<br />

basis—to ensure it remains in line with both your risk and performance expectations<br />

and ours. To keep you on track toward your goals, your Portfolio Manager will regularly<br />

rebalance your portfolio, communicate results, and discuss any changing needs or<br />

objectives you may have. Additionally, if you have external managers, accountants,<br />

attorneys, or other counselors, we will coordinate with them to ensure a completely<br />

integrated approach to meeting your needs.<br />

8 9


PERSONALIZED INVESTMENTS<br />

You are at the center of our Personal<br />

Asset Management services—we<br />

are always available to meet your<br />

personal <strong>investment</strong> needs.<br />

PERSONAL ATTENTION FOR INDIVIDUAL NEEDS<br />

Truly personalized <strong>investment</strong> <strong>management</strong> requires truly personal attention.<br />

Private Asset Management will assemble a team of professionals—chosen based on<br />

your distinct needs—who will be dedicated to your portfolio and your best interests.<br />

You will never be a number to us.<br />

WE DESIGN THE RIGHT TEAM FOR YOU<br />

From trusts and estate planning to tax efficiency and everyday account<br />

<strong>management</strong>, your complex needs require specialized expertise. Private<br />

Asset Management will leverage our own significant internal resources as<br />

well as those of <strong>TIAA</strong>-<strong>CREF</strong>, if necessary, to build a team of professionals<br />

dedicated to your success.<br />

CALL ON OUR EXPERTISE—ANY TIME<br />

Because we are your team, we are available to consult with you at your<br />

convenience. You can speak directly with your personal Portfolio Manager<br />

any time you have a question or concern, or just want to chat about your<br />

<strong>investment</strong>s. Additionally, as each member of your team is intimately<br />

familiar with you, your goals, and your portfolio, you can also call them<br />

with any questions you may have.<br />

{ WEALTH MANAGERS }<br />

{ ESTATE PLANNERS }<br />

{ PORTFOLIO MANAGERS }<br />

WE WORK WELL WITH OTHERS<br />

To ensure a holistic approach to your financial planning, we will collaborate<br />

with any external professionals who may be working on behalf of you<br />

or your foundation. We will work closely with your accountants, lawyers,<br />

tax professionals, insurance and other specialists to ensure the seamless<br />

implementation of your strategy and the complete integration of your<br />

accounts and information.<br />

10 11


WE SUCCEED WHEN YOU DO<br />

At Private Asset Management, we do not<br />

measure our success by accounts opened or by<br />

<strong>asset</strong>s under <strong>management</strong>. We measure our<br />

success by the achievement of your goals. That<br />

is why we take such an individual approach to<br />

<strong>investment</strong> <strong>management</strong>. We know that you can<br />

only reach your unique goals when you have a<br />

plan that was designed specifically for you.<br />

Whether your desire is to leave a legacy for your<br />

children, to grow your foundation’s endowment,<br />

to meet your income needs in retirement—or<br />

anywhere in between, Private Asset Management<br />

can offer the individual solution you need and<br />

the service you deserve.<br />

To start designing your individual plan, please<br />

contact a Trust Company representative. Or<br />

call 888 842-9001.


Investment products, insurance and annuity products: are not FDIC<br />

insured, are not bank guaranteed, are not deposits, are not insured<br />

by any federal government agency, are not a condition to any banking<br />

service or activity, and may lose value.<br />

The tax information contained in this booklet is not intended to be used<br />

and cannot be used by any taxpayer for the purpose of avoiding tax penalties.<br />

It was written to support the promotion of <strong>TIAA</strong>-<strong>CREF</strong> Trust Company,<br />

FSB. Taxpayers should seek advice based on their own particular circumstances<br />

from an independent tax advisor.<br />

© 2011 <strong>TIAA</strong>-<strong>CREF</strong> Trust Company, FSB, One Metropolitan Square,<br />

211 North Broadway, St. Louis, MO 63102-2733<br />

C47652 A12412 (02/11)

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