Network News - Winter 2009/2010 (PDF 3.7Mb - Canadian Breast ...

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Bust a Move for Breast Health Breast cancer – two small words that instantly strike fear in the hearts of patients everywhere. In Nova Scotia, the statistics are sobering. Breast cancer is the most common cancer and the most common cause of death among females aged 20-49, accounting for 40% of cancer diagnoses and 25% of cancer-related deaths in this province. Every second day, the disease claims a victim and a family is shattered. Mammography is the best tool for the early detection of breast cancer. Studies show that after screening 70% of a total population the death rate from breast cancer will decrease by 30%. Mammography screening services in this province are provided by the Nova Scotia Breast Screening Program (NSBSP) through 11 fixed sites and three mobile units. In order to make further progress against the disease in Nova Scotia, more women need to be aware of the benefits of screening mammography and the NSBSP needs to increase its capacity to provide this service. The Canadian Breast Cancer Foundation is currently sponsoring the “Tour for the Cure” bus campaign. The campaign focuses on educating women on the benefits of early breast cancer screening with mammography, and is being conducted throughout Atlantic Canada. It provides an unprecedented recruitment strategy. The NSBSP is addressing the capacity issue through a program, currently underway but as of yet only partially completed, to provide digital mammography services to all women in Nova Scotia. The completion of the conversion to digital mammography from analog will provide the needed capacity. With this new digital equipment, technologists are able to increase the volume of studies done by 75% as compared to the old film technology. In addition, digital mammography provides improved image quality with 40% less radiation and all the benefits of the digital world (computer aided diagnosis being only one). It’s a win-win scenario. Present data shows that with the new technology in play, already 88 more cancers were found in 2008 as compared to 2007 and the rollout of digital mammography in the province is only half complete. Young women in particular have derived the most benefit. The data to date shows that the program has found 50% more cancers in women 40-49, and 30% more in women 50-59. Although Nova Scotia has many leading health services and care providers, parts of the breast health system are disconnected and services are dispersed throughout several buildings at the QEII and IWK Health Centre. As a result, patients are experiencing gaps in care. But the journey through breast cancer can be made easier and mortality rates can be reduced. An integrated, world-class breast health system in Nova Scotia would achieve both. That is why it is a vision the QEII and IWK Health Centre are both committed to achieving. Completion of the rollout of digital mammography in the Capital District will provide all of the above benefits to the women of this area and decrease wait times in the district. For this reason completing the rollout of digital mammography has become the goal of the region’s two leading hospital charities, the IWK Foundation and the QE II Foundation. These foundations are teaming up to organize a fundraising event to complete the digital mammography rollout in the Capital District. Bust a Move for Breast Health, a unique home-grown event, will make its debut in Halifax, Nova Scotia, on January 30, 2010 at the Halifax Metro Centre. Participants will raise pledges to support breast cancer digital mammography, and attempt to break a pair of Guinness World Records. This one day fitness extravaganza is guaranteed to challenge the body and uplift the spirit. “Six hours of physical activity from aerobics to yoga and zumba, world record-setting activities, ambitious fundraising goals, and the energy of up to 1,000 participants will combine to create a completely unique experience,” said the event’s volunteer chairperson, Marie Mullally. “We are so excited about the positive impact Bust a Move will make. It is a costeffective and exciting concept that will deliver much-needed funds.” Bust a Move participants will follow a six-hour exercise routine led by local and celebrity fitness instructors and designed for every fitness level – from beginners to fitness gurus. The event will be divided up into six one-hour sessions followed by a cool down. Throughout the day hourly prizes will be distributed and inspiring patient testimonials will be heard. Healthy snacks and refreshments, attentive volunteers, and essential services such as first aid and massage therapy will be on site to ensure participants’ comfort, safety and enjoyment. Delivering fully integrated patient services through a breast health 12 Network News Winter 2009-10
program will be a multi-year process. But by enhancing the quality of each function - then proceeding with connecting those functions and adding new resources – we will begin to make a difference right now. The purchase of leading-edge digital mammography equipment is one such enhancement, which is why it is the primary focus for this year’s Bust a Move For Breast Health proceeds. Whether you’ve been touched by breast cancer, are a survivor yourself, have a passion for fitness, love tackling new challenges, or just want to be part of a unique experience – this event is for you! Register as an individual, team, or volunteer. Please visit our event website www.bustamove.ca for more information. In honour of the women whose lives are changed forever by this disease, or worse, taken away, we’re asking you to help us make an integrated, worldclass breast health program a reality in Nova Scotia. • Subscribe to our e-letter, Outreach! Outreach is the Canadian Breast Cancer Network’s free e-letter, which contains action alerts, info about our activities, programs and projects. You can find out about opportunities to join panels, do surveys, order reports, and much more! It is only available by e-mail. To subscribe, send an e-mail to cbcn@cbcn.ca or call Maureen at 1-800-685-8820 to sign up. View CBCN Webinars Online CBCN has hosted 3 Webinars in the past couple of months that are currently available online. Breast Cancer Surgery and Lymphedema: Are You at Risk? This Webinar is now available at the following link: http://w.on24.com/r.htm ?e=181413&s=1&k=961019BAF48A29C 4ED1474B941CFEB07 Breast cancer surgery can leave you vulnerable for developing lymphedema up to 30 years after treatment. The Webinar was presented by Judy Bedell, Breast Cancer Action Ottawa’s Lymphedema Educator Leader. Contents include: • The facts about lymphedema • How to self-monitor • Important lifestyle recommendations • When / where to go for help • Exercises to delay the onset / or manage lymphedema, • Where to get a set of Lymphedema Alert Bracelets Program Evaluation: Where do we start? This Webinar is now available at the following link: http://w.on24.com/r.htm?e=181405&s= 1&k=A6E8CF5086619900FB65F316E26 5F6C4 Contents include: • How to decide whether to evaluate or not • Different evaluation approaches and methods • How to design an evaluation • How to analyze the information • How to report the evaluation findings Program Evaluation is an organized method of collecting and analyzing information about program activities, characteristics and outcomes to measure program effectiveness and provide input into program improvement. This Webinar is intended to increase your effectiveness in planning for and participating in evaluation. This Webinar was facilitated by Patsy Beattie-Huggan, who is president of the Quaich in Charlottetown PEI. Proposal Writing This Webinar is now available at the following link: http://w.on24.com/r.htm ?e=166692&s=1&k=492EBB0C9B7BF28 C193EE3747F61BC1A Alanna LaPerle was the facilitator for this session; she is a consultant with over 20 years experience in nonprofit and public sector marketing, communications and program planning. She provides a range of services that include grant writing, marketing research, social marketing, program planning and evaluation, and development of marketingcommunication resources. Contents include: • How to adopt a marketing approach to grant writing • A step by step guide to putting a proposal together Please Note: To properly view these Webinars you will need to have Windows Media Player or Real Player on your computer as well as speakers hooked up for audio. For more information, contact Project Coordinator Jenn McNeil at jmcneil@cbcn.ca or 1-800-685-8820 ext. 224. • Network News Winter 2009-10 13
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Page 23 and 24: Controversy about Mammography Scree
Page 25 and 26: Thank you to CBCN 2009 Online Aucti
Page 27 and 28: Continued from Page 24 Controversy

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