Haircare Australia Education book 2014
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HAIRCARE AUSTRALIA<br />
EDUCATION<br />
2 0 1 4
“Creativity is<br />
contagious,<br />
pass it on”<br />
Albert Einstein
WELCOME<br />
TO THE WORLD OF HAIRCARE<br />
This education portfolio from <strong>Haircare</strong> <strong>Australia</strong> is an industry-leading, creative collective. This year, we introduce innovative new<br />
courses and collaborations with award-winning educators. <strong>Haircare</strong> <strong>Australia</strong> is excited to launch several new brands and look<br />
forward to presenting these brands and their supporting education courses to you in this guide. We maintain our focus of building<br />
salon business and inspiring stylists and we look forward to educating the leaders of our future in <strong>2014</strong>.<br />
This education program is divided into two sections:<br />
A. Core <strong>Education</strong>;<br />
B. Collaborative <strong>Education</strong>.<br />
Geoff Gauvin | Managing Director | <strong>Haircare</strong> <strong>Australia</strong>
CORE<br />
The <strong>2014</strong> <strong>Haircare</strong> <strong>Australia</strong> Core <strong>Education</strong> portfolio offers a truly comprehensive<br />
range of studio courses and in-salon training from industry-leading brands. With new<br />
innovative courses, the launch of new hair and beauty brands, and collaborations<br />
with award-winning educators, the <strong>2014</strong> portfolio is better than ever before. From<br />
wedding and special occasion make-up by Mirabella, advanced long hair styling<br />
from evo, to Hair Extensions by Babe; there is a course for every professional.<br />
Our Core <strong>Education</strong> takes branded training courses to the next-level, offering<br />
creative advanced cutting, colouring and styling courses by award-winning educators<br />
like Grant Norton of evo, Lauren McCowan of Cloud Nine and Violet Sainsbury of<br />
Moroccanoil.
CORE EDUCATION<br />
CARLOS VIDAL<br />
International <strong>Education</strong> Manager<br />
DEBORAH FRENCH<br />
National <strong>Education</strong> Manager<br />
BELINDA KEELEY<br />
National Ambassador<br />
Lakmé Director of <strong>Education</strong> Carlos<br />
Vidal, is a renowned member of the<br />
team, respected for his considerable<br />
professional experience and artistic skills.<br />
Carlos began his brilliant career at a<br />
very young age under the internationally<br />
famed stylist Lluis Llongueras. After<br />
successfully running one of his salons in<br />
Spain for several years, he began work<br />
as a freelance stylist and cinema, TV and<br />
advertising make-up artist.<br />
Carlos works on the development and<br />
testing of new Lakmé products, delivers<br />
international education seminars and<br />
shares the firm’s passion in the pursuit of<br />
beauty and excellence at work.<br />
Deborah French has enjoyed a<br />
distinguished career in the Hairdressing<br />
Industry that began at Vidal Sassoon<br />
in London, where her passion for<br />
colour and exceptional delivery of<br />
education was ignited, leading her to an<br />
accomplished pesenter in all facets of<br />
our Industry today.<br />
Her career expanded with styling in<br />
high profile salons, extensive travel<br />
both nationally and internationally,<br />
elevating her skills with perfecting the<br />
academics of colour, high end fashion<br />
design sourced from varying cultures and<br />
taking a trend and making it commercial<br />
allowing for delivery of exceptional<br />
platform and workshop sessions.<br />
Having worked for well renowned<br />
international and national colour<br />
companies in management, along with<br />
owning salons boasting business awards,<br />
Deb brings to Lakmé an advanced set of<br />
skills in academic colour understanding,<br />
business development, fashion forecasts,<br />
program design, event management,<br />
leading to a holistic view on delivery of<br />
education pertaining to the needs of all<br />
levels of the stylists.<br />
This Colour Diva is regarded by her peers,<br />
media & fans as one of the very best<br />
colourists in <strong>Australia</strong>. Based out of her<br />
Chapel Street Melbourne Salon her work<br />
features worldwide gracing the covers of<br />
many International industry magazines.<br />
Year after year our industry ranks her ‘the<br />
bomb’. Belle leads a crack creative colour<br />
team that will blow your mind technically<br />
and creatively. She’s graced the<br />
<strong>Australia</strong>n Hair Expo Stage many times.<br />
Coupled with her passion for teaching<br />
creative yet precision based techniques<br />
and high craft hairdressing, Belinda<br />
Keeley possesses a very sharp business<br />
brain. She epitomizes tomorrow’s salon<br />
owner and creative professional in all<br />
areas of salon leadership.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 1
CORE EDUCATION<br />
STUDIO<br />
TRAINING<br />
PRECISION COLOURIST<br />
Workshop<br />
Advanced colour and correction for<br />
forward thinking, passionate colourists.<br />
$77.00inc | 10:00am - 4:00pm<br />
Experience: 1 year +<br />
Pre-requisite Course: All About Colour<br />
Comprehensive colour workshop,<br />
with both theoretical and practical<br />
components, that promotes the<br />
collaboration of your existing<br />
knowledge with the latest technical<br />
information. Increasing your confidence<br />
and colour aptitude while mastering the<br />
Lakmé myriad of colour families.<br />
BLONDE PERFECTION<br />
Workshop<br />
Advanced lightening and toning with<br />
commercial colour techniques for the<br />
progressive colourist.<br />
$77.00inc | 10:00am - 4:00pm<br />
Experience: 1 year +<br />
Pre-requisite Course: Precision Colourist<br />
We share comprehensive information<br />
on the chemistry of blondes, and lay<br />
a foundation in every facet of<br />
lightening. We will instil renewed<br />
confidence and eradicate fear of<br />
unwanted tones and disappointing<br />
results; empowering you to consult,<br />
then deliver, beautiful blondes from<br />
classic to contemporary celebrity<br />
shades, and the latest catwalk scoops.<br />
INDUSTRY LEADERS<br />
TRAIN THE TRAINER<br />
3 Day Workshop<br />
$1100.00inc | 10:00am - 4:00pm<br />
(3rd day to 7:00pm - includes<br />
presentation)<br />
Experience: 5 years +<br />
Pre-requisite Course: Precision Colourist<br />
& Blonde Perfection<br />
This 3-day boot camp was created for<br />
the committed stylist looking to raise<br />
their profile and develop a career<br />
pathway to future training roles. We<br />
will deliver the tools needed to train<br />
staff, and monitor their learning to<br />
ensure ongoing success for both the<br />
individual and in turn, the salon.<br />
FAST FORWARD AKA YOUNG<br />
GUNS BOOT CAMP<br />
$900.00inc | 3 days 10:00am - 4:00pm<br />
(3rd day to 7:00pm - includes<br />
presentation)<br />
Experience: 1 year +<br />
Pre-requisite Course: N/A<br />
This 3-day boot camp is designed<br />
to fast track 1st-2nd year apprentices;<br />
equipping them with condensed<br />
knowledge and skills for optimum<br />
productivity on the floor. Gain extensive<br />
knowledge in salon etiquette and<br />
procedures, professional basin services,<br />
fundamental colour understanding,<br />
exemplary communication and<br />
customer service.<br />
HOT OFF THE PRESS<br />
Look & Learn/Workshop<br />
Lakmé Seasonal Collective<br />
Collection 1 – Autumn / Winter<br />
Collection 2 – Spring / Summer<br />
Look & Learn<br />
$88.00inc | 10:00am - 12:00pm<br />
Workshop<br />
$275.00inc | 10:00am - 5:00pm<br />
Experience: 1 year +<br />
Pre-requisite Course: Precision Colourist<br />
& Blonde Perfection<br />
The Lakmé seasonal colour collection<br />
shares insight and global trends with<br />
a demonstration championed by<br />
a leading industry hair stylist. This<br />
practical session drives the stylist<br />
towards creating a portfolio of unique,<br />
edgy, colour concepts, readily translated<br />
to clients and fellow salon stylists.<br />
IN-SALON<br />
TRAINING*<br />
*Complimentary for Prestige Partner Salons<br />
– please contact the <strong>Education</strong> Department<br />
for more information, conditions apply<br />
ALL ABOUT COLOUR<br />
1 - 1.5 hours<br />
Theory for all new users, new staff<br />
members or a refresh/update on<br />
Lakme colour knowledge<br />
FOLLOW UP ALL ABOUT<br />
COLOUR<br />
2 - 2.5 hours<br />
Practical workshop for all those who<br />
attended the theory, to increase<br />
confidence and achieve pre-determined<br />
colour results.<br />
FOUNDATION FOILING<br />
1.5 - 2 hours<br />
An ideal course for apprentices<br />
beginning to foil with theory and<br />
the chance to put it to practice on<br />
a mannequin head.<br />
FOLLOW UP<br />
FOUNDATION FOILING<br />
1 hour<br />
A follow-up course to cement the<br />
knowledge gained from Foundation<br />
Foiling, with stylists putting knowledge<br />
into practice.<br />
ADVANCED FOILING<br />
TECHNIQUES<br />
1.5 - 2 hours<br />
For competent colourists looking for<br />
inspiration in colour techniques to<br />
enhance their work with signature<br />
colour work.<br />
COMMUNICATION<br />
1 - 2 hours<br />
We look at positive outcomes of<br />
communicating effectively with our<br />
clients to enable them to maintain<br />
their hairstyle.<br />
ON TREND COLOUR<br />
FORMULATIONS<br />
1 - 1.5 hours<br />
Identify tones and formulate recipes to<br />
achieve colours currently being seen<br />
in various areas of fashion, catwalk,<br />
editorial, and media.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 3
STUDIO<br />
TRAINING<br />
CUT TO THE CHASE MALE<br />
Workshop<br />
$320.00inc | 9:30am - 4:00pm<br />
Experience: 2 years +<br />
Pre-requisite Course: N/A<br />
Evo’s simplified and highly effective way of cutting male hair uses minimal<br />
sectioning patterns to deliver great results, real, practical techniques that can<br />
be immediately used to improve your results in the salon.<br />
CUT TO THE CHASE FEMALE<br />
Workshop<br />
$320.00inc | 9:30am - 4:00pm<br />
Experience: 2 years +<br />
Pre-requisite Course: N/A<br />
Evo’s simplified and highly effective way of cutting female hair uses minimal<br />
sectioning patterns to deliver great results, real, practical techniques that can<br />
be immediately used to improve your results in the salon.<br />
ADVANCED STYLING<br />
Look & Learn<br />
$88.00inc | 10:00am - 12:00pm<br />
Long Hair Workshop<br />
$320.00inc | 10:00am - 4:00pm<br />
Experience: 2 years +<br />
Pre-requisite Course: N/A<br />
Evo advanced long hair styling will inspire you to take your dayto-day<br />
salon work to another level and will teach you to tailor the<br />
advanced techniques for your own clientele or runway shows.<br />
COLLECTIVE<br />
Cut and Colour Workshop<br />
$395.00inc | 9:00am - 5:00pm<br />
Experience: 3 years +<br />
Pre-requisite Course: N/A<br />
Different strokes for different folks. Evo collective is a full, hands-on<br />
cut and colour workshop. You will learn how to create two distinct<br />
looks sing the latest evo creative cutting and colouring techniques. Evo<br />
collective will inspire you to take your day to day salon work to another<br />
level and will teach you to tailor the evo advanced techniques for your<br />
own clientele.<br />
IN-SALON<br />
TRAINING<br />
THE KNOWLEDGE<br />
Look & Learn<br />
Complimentary | 1 hour (for Evo Salons please contact the<br />
<strong>Education</strong> Department for more information, conditions apply).<br />
Experience: All levels<br />
Pre-requisite Course: N/A<br />
Fundamental evo® product knowledge training for stylists to develop<br />
a complete understanding of evo®, evo® products and how to set up<br />
and prescribe in salon.<br />
COMBOS<br />
POA | 2-3 hours<br />
Experience: All levels<br />
Pre-requisite Course: The Knowledge<br />
Gavin von Gavin invites you to spend an evening filled with hands-on<br />
product styling. Bring along a model, a lab coat and your imagination<br />
as you learn how to mix evo® styling products to get different results.<br />
CORE STYLING<br />
Practical Workshop<br />
POA | 3-4 hours<br />
Experience: 2 years +<br />
Pre-requisite Course: The Knowledge & Combos<br />
A hands on workshop demonstrating evo® Core Styling techniques<br />
and how to blend/layer evo® products for the majority of salon work<br />
created on a daily basis.
CORE EDUCATION<br />
GRANT<br />
NORTON<br />
International<br />
<strong>Education</strong> Director<br />
PHIL<br />
TAYLOR<br />
Asia Pacific<br />
Brand Manager<br />
LEONARD<br />
NEWTON<br />
International<br />
Creative Director<br />
TENEILE<br />
ROBINSON<br />
National Educator<br />
At the age of 14 Grant began<br />
his hairdressing career as a<br />
‘Saturday-boy’, he then worked<br />
his way up the ranks of Toni &<br />
Guy until owning and operating<br />
multiple salons across <strong>Australia</strong>.<br />
Always drawn to educating<br />
hairdressers Grant ran the<br />
creative team whilst focussing<br />
on photographic collections.<br />
He has won numerous awards<br />
and had his work published<br />
internationally, such as some of<br />
the accolades below:<br />
• Men’s hairdresser of the year<br />
2004<br />
• Men’s hairdresser of the year<br />
finalist 2005/2006/2007<br />
• Educator of the year finalist<br />
2009/2010/2011<br />
• <strong>Australia</strong>n Hairdresser<br />
of the year finalist<br />
2007/2008/2009/2010<br />
• Winner Toni & Guy<br />
international photographic<br />
collection 2008<br />
Grant now works alongside<br />
the evo founder, Gavin von<br />
Gavin creating all evo education<br />
content and managing an<br />
international team of educators.<br />
He has run shows in countries<br />
such as South Africa, Hong<br />
Kong, Denmark, Germany, the<br />
UK, and the USA to name a few.<br />
Grant develops all collections,<br />
including the <strong>2014</strong> creative<br />
cutting and colouring collectives<br />
for evo. Passionate educator,<br />
award-winning platform artist;<br />
all round good bloke.<br />
With 15 years experience in the<br />
hair industry and an original<br />
pioneer of the evo brand, Phil’s<br />
experience is vast.<br />
A driving force behind evo’s<br />
success domestically and on the<br />
world stage, Phil has worked<br />
developing new markets within<br />
the UK, Europe, America & Asia.<br />
Within the dynamic and fast<br />
paced environment that is evo,<br />
Phil’s time is split between the<br />
<strong>Australia</strong> & Asia Pacific markets,<br />
developing new business,<br />
mentoring sales teams and<br />
implementing sales strategies.<br />
Not one to forget his original<br />
roots as a stylist, Phil’s hunger<br />
to educate and help salons<br />
develop their business is<br />
underpinned by his fun<br />
approach and a passion for<br />
the industry.<br />
In 2008 Leonard joined forces<br />
with evo® as Creative Director<br />
which coincided with the brand’s<br />
expansion into international<br />
markets. In his role, Leonard<br />
is the ultimate multi-tasker,<br />
continuing to share evo® with<br />
the world through education<br />
while also developing innovative<br />
products for the greater good.<br />
Leonard is a renowned educator<br />
and having been crowned<br />
Hair Expo Educator of the Year<br />
in addition to winning British<br />
Newcomer of the Year 1992.<br />
Most recently, Leonard has<br />
presented shows and seminars<br />
in Atlanta, Nashville, Boston,<br />
Seattle, Portland, Sacramento<br />
and Detroit.<br />
Teneile’s passion for<br />
hairdressing came at an<br />
early age, growing up in the<br />
industry and completing her<br />
apprenticeship in her mother’s<br />
salon, leading on to becoming<br />
a senior stylist and managing<br />
the salon floor.<br />
Always striving to learn from the<br />
best, Teneile’s passion found<br />
her travelling <strong>Australia</strong> to attend<br />
and assist at various courses<br />
and seminars by most major<br />
brands. Along this journey she<br />
met Benni Tognini, and was so<br />
inspired, she moved to Brisbane<br />
and took a Senior role at AKA<br />
Togninis, where she worked and<br />
trained for 5 years. During this<br />
time Teneile learnt the power<br />
of educating and inspiring<br />
hairdressers through assisting<br />
on numerous Togninis trainings<br />
and events. Her forte is styling,<br />
cutting and colouring, and of<br />
course sharing knowledge.<br />
Teneile’s individual, interesting<br />
and quirky personality are just<br />
a few things about her that<br />
make her the perfect fit as the<br />
Evo educator/ambassador.<br />
With those traits, alongside her<br />
extensive cutting, styling and<br />
creative colouring skills, you will<br />
be sure to leave inspired and full<br />
of new and exciting techniques to<br />
take back into the salon.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 5
STUDIO<br />
TRAINING<br />
FABULOSO<br />
PRO CLUSTER<br />
Brand Presentation<br />
$25.00inc | 6:30 - 8:00pm<br />
Experience: Salon Owner/Manager/Senior<br />
Technicians<br />
Pre-requisite Course: N/A<br />
Join us for a presentation of our latest<br />
innovation and discover the colour refresh<br />
and customised retail system enabling you<br />
to revive, intensify and maintain your clients<br />
colour in between full colour services.<br />
(*upon course completion, receive a free<br />
Fusion Blow-dryer valued at $100inc)<br />
FABULOSO PRO<br />
CERTIFICATION<br />
Workshop<br />
Complimentary | 5.30pm – 8.30 pm<br />
Experience: All levels<br />
Pre-requisite Course: FABULOSO Pro Cluster<br />
Presentation<br />
A hands-on workshop for stylists to develop<br />
a complete understanding of how to use<br />
the Fabuloso Pro System. You will explore<br />
Fabuloso Pro theoretical and practical<br />
methodology, learning how to use the<br />
system to colour refresh, fill, tone/pastelise<br />
and accent, as well as creating customised<br />
retail formulations.
CORE EDUCATION<br />
PHIL TAYLOR<br />
Asia Pacific Brand Manager<br />
GRANT NORTON<br />
International <strong>Education</strong> Director<br />
MELANIE-JANE FAHEY<br />
Fabuloso Pro <strong>Education</strong> Director<br />
With 15 years experience in the hair industry<br />
and an original pioneer of the evo brand,<br />
Phil’s experience is vast.<br />
A driving force behind evo’s success<br />
domestically and on the world stage, Phil<br />
has worked developing new markets within<br />
the UK, Europe, America & Asia.<br />
Within the dynamic and fast paced<br />
environment that is evo, Phil’s time is split<br />
between the <strong>Australia</strong> & Asia Pacific markets,<br />
developing new business, mentoring sales<br />
teams and implementing sales strategies.<br />
Not one to forget his original roots as a<br />
stylist, Phil’s hunger to educate and help<br />
salons develop their business is underpinned<br />
by his fun approach and a passion for<br />
the industry.<br />
At the age of 14 Grant began his<br />
hairdressing career as a ‘Saturday-boy’,<br />
he then worked his way up the ranks of<br />
Toni & Guy until owning and operating<br />
multiple salons across <strong>Australia</strong>. Always<br />
drawn to educating hairdressers Grant<br />
ran the creative team whilst focussing on<br />
photographic collections. He has won<br />
numerous awards and had his work<br />
published internationally, such as some of<br />
the accolades below:<br />
• Men’s hairdresser of the year 2004<br />
• Men’s hairdresser of the year finalist<br />
2005/2006/2007<br />
• Educator of the year finalist<br />
2009/2010/2011<br />
• <strong>Australia</strong>n Hairdresser of the year finalist<br />
2007/2008/2009/2010<br />
• Winner Toni & Guy international<br />
photographic collection 2008<br />
Grant now works alongside the evo founder,<br />
Gavin von Gavin creating all evo education<br />
content and managing an international<br />
team of educators. He has run shows in<br />
countries such as South Africa, Hong Kong,<br />
Denmark, Germany, the UK, and the USA to<br />
name a few. Grant develops all collections,<br />
including the <strong>2014</strong> creative cutting and<br />
colouring collectives for evo. Passionate<br />
educator, award-winning platform artist; all<br />
round good bloke.<br />
evo Global <strong>Education</strong> Director Melanie-Jane<br />
Fahey brings a wealth of International and<br />
local experience to the evo brand. With<br />
strong foundations in hairdressing from<br />
her formative years in the industry, Melanie<br />
has also held senior prestigious education<br />
management positions with leading brands<br />
internationally.<br />
Her inspirational educational development<br />
of Fabuloso and colouring expertise is<br />
testament to her passion for colour, a<br />
dedication that she now shares with evo<br />
clients globally.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 7
STUDIO TRAINING<br />
PRET A PORTER<br />
Look & Learn | $95.00inc | 10:00am - 12:00pm<br />
Workshop | $275.00inc | 10:00am - 4:00pm<br />
(Mannequins included)<br />
Experience: 2 years +<br />
Pre-requisite Course: Origins<br />
Pret a Porter develops the classic techniques of the Cloud<br />
Nine fundamentals and progresses them into more creative<br />
applications.<br />
Pret a Porter translates to ‘ready to wear’ and this course<br />
is all about building confidence with finishing from the<br />
sectioning pattern to the final touches. The focus is on<br />
the set and then refining the look to interpret trends and<br />
create modern finishes across the entire tool portfolio.<br />
Pret a Porter also touches on classic long hair design and<br />
creating iconic styles in efficient, modern ways.<br />
ARTISAN<br />
Look & Learn | $110.00inc | 10:30am - 12:30pm<br />
Workshop | POA | 2 days 10:30am - 4:30pm<br />
Explore editorial applications and styling techniques<br />
with Cloud Nine.<br />
Experience: 2 years +<br />
Pre-requisite Course: Pret a Porter<br />
This workshop explores vintage setting techniques from a<br />
modern perspective using the Cloud Nine tool portfolio<br />
interpreting and breaking down international hair trends<br />
current to each season.<br />
At the Artisan level, we work with confident stylists to<br />
explore advanced long hair design, editorial trends and<br />
placement techniques, and to learn to challenge the<br />
fundamental capabilities of Cloud Nine to explore their<br />
own creativity.<br />
BEHIND THE SCENES<br />
WITH RENYA XYDIS<br />
Workshop<br />
POA | 10:00am - 5:00pm<br />
Experience: 5 years +<br />
Pre-requisite Course: N/A<br />
An exclusive insight into the editorial world and the<br />
signature style that is Renya Xydis. Learn first-hand<br />
key techniques and secrets that make a session stylist<br />
successful and ways to translate that creativity successfully<br />
into the salon.<br />
IN-SALON TRAINING<br />
ORIGINS<br />
Workshop<br />
POA | 2 hours<br />
Experience: All levels<br />
Pre-requisite Course: N/A<br />
Origins is the core of the Cloud Nine <strong>Education</strong> Program.<br />
It teaches a complete understanding of the technology<br />
behind the Cloud Nine brand and tool portfolio, while<br />
focusing on perfecting the fundamental techniques<br />
necessary to achieving all of the Cloud Nine Classic Looks.<br />
This is the foundation of the Cloud Nine styling evolution.
CORE EDUCATION<br />
RENYA XYDIS<br />
International Ambassador<br />
LAUREN<br />
McCOWAN<br />
National Creative Director<br />
ATILIO DUSA<br />
Senior National Educator<br />
TENEILE<br />
ROBINSON<br />
National Educator<br />
Editorial stylist Renya Xydis<br />
is the Creative Director and<br />
owner of <strong>Australia</strong>’s premier<br />
hairdressing salons; Valonz,<br />
Salon X and Renya Xydis City.<br />
Xydis’ success is from<br />
her stellar career in her<br />
editorial and runway work.<br />
Away from the salon, Xydis acts<br />
as Hair Director on <strong>Australia</strong>n,<br />
New York and London Fashion<br />
Weeks each year, creating<br />
hairstyles for high profile designers,<br />
including Sass & Bide and Willow<br />
internationally and Collette<br />
Dinnigan, Easton Pearson, Alex<br />
Perry, Daniel Avakian and Kirrily<br />
Johnston locally.<br />
When back in Sydney, Xydis<br />
divides her time between<br />
her beloved salons and<br />
working with celebrity clientele<br />
including Nicole Kidman, Cate<br />
Blanchett, Naomi Watts, Toni<br />
Collette, Richard Roxburgh,<br />
Hugh Jackman, Geoffrey Rush,<br />
Miranda Otto and Ian Thorpe.<br />
Lauren McCowan is an<br />
award-winning stylist who<br />
has taken a multi-disciplinary<br />
approach to her career.<br />
Lauren studied Fashion and<br />
Makeup before embarking on<br />
an apprenticeship with Benni<br />
Tognini. After winning awards<br />
such as 2009 AHFA Apprentice<br />
of the Year, she completed her<br />
apprenticeship and moved into<br />
the editorial world. Lauren<br />
worked in New York for 2 years<br />
in both salon and editorial<br />
environments before becoming<br />
Creative Director for Cloud<br />
Nine. Her work has been<br />
published in Vogue, Harpers<br />
Bazaar, Russh, Grazia and<br />
Culture to name a few. Whilst<br />
working as Creative Director for<br />
Cloud Nine, Lauren maintains<br />
a high paced editorial career;<br />
working as hair director across<br />
fashion shows, shoots and<br />
working regularly with clients<br />
such as Kimbra, Matt Corby<br />
and Gin Wigmore – cementing<br />
her status as a go to stylist<br />
for some of <strong>Australia</strong>’s most<br />
exciting talent.<br />
Lauren is a highly passionate<br />
and driven stylist; the multidisciplinary<br />
approach she has<br />
taken to her career has enabled<br />
her to create ‘total looks’<br />
and take a truly collaborative<br />
approach with a team.<br />
Atilio began his hairdressing<br />
career in Germany in 1989.<br />
He moved to <strong>Australia</strong> in 1997<br />
and has built a career that has<br />
enabled him to travel around<br />
the world styling and educating<br />
for an impressive collection of<br />
Fashion Weeks, advertising<br />
campaign shoots, television<br />
commercials and advanced<br />
training events. As Creative<br />
Director Atilio is responsible for<br />
the creative standards within<br />
the company and oversees<br />
all staff training and photo<br />
shoots, and the production of<br />
the annual fashion collection<br />
that is used as the foundation<br />
of the education program for<br />
the year.<br />
In September 2012 Atilio<br />
worked as a key stylist at<br />
New York Fashion Week for<br />
the <strong>Australia</strong>n fashion event<br />
‘Fashion Palette’. Atilio is<br />
eternally enthusiastic about<br />
hairdressing and his shows<br />
and seminars receive the most<br />
amazing feedback, people<br />
are always commenting on his<br />
passion for his craft.<br />
Teneile’s passion for<br />
hairdressing came at an<br />
early age, growing up in the<br />
industry and completing her<br />
apprenticeship in her mother’s<br />
salon, leading on to becoming<br />
a senior stylist and managing<br />
the salon floor.<br />
Always striving to learn from the<br />
best, Teneile’s passion found<br />
her travelling <strong>Australia</strong> to attend<br />
and assist at various courses<br />
and seminars by most major<br />
brands. Along this journey<br />
she met Benni Tognini, and<br />
was so inspired, she moved<br />
to Brisbane and took a Senior<br />
role at AKA Togninis, where<br />
she worked and trained for 5<br />
years. During this time Teneile<br />
learnt the power of educating<br />
and inspiring hairdressers<br />
through assisting on numerous<br />
Togninis trainings and events.<br />
Her forte is styling, cutting<br />
and colouring, and of course<br />
sharing knowledge.<br />
As Cloud Nine’s national<br />
ambassador, Teneile has an<br />
extensive styling, editorial<br />
and industry knowledge and<br />
background. Alongside her<br />
impeccable skill, she is an<br />
inspiring educator, sharing<br />
industry secrets and leaving you<br />
excited to evolve in the way you<br />
style with cloud nine.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 9
STUDIO<br />
TRAINING<br />
BEHIND THE LENS & BEYOND<br />
Look & Learn $88.00inc | 10:00am -12:00pm<br />
Workshop $220.00inc | 10:00am - 4:00pm<br />
It’s all about editorial hair! This class will teach you<br />
in-demand tips and tricks on how to succeed in today’s<br />
editorial hair landscape. Take a page out of premier<br />
fashion magazines and learn how to recreate the looks<br />
you and your clients will love. This class will teach the<br />
process of editorial hairstyling, how to break through,<br />
build your portfolio, grow and diversify your career,<br />
create a mood board and more.<br />
IN-SALON<br />
TRAINING<br />
Complimentary for loyalty salons, please contact<br />
the <strong>Education</strong> Department for more information,<br />
conditions apply.<br />
MOROCCANOIL EXPERT PROGRAM<br />
Complimentary | 1.5 - 2.5 hours<br />
Experience: Intro – Mastery<br />
Become a Moroccanoil Expert! Gain a full understanding<br />
of the Moroccanoil brand - learn its history, philosophy<br />
and products. Achieve full working knowledge of the<br />
portfolio, with product tips from the back bar to the<br />
styling chair.<br />
BLOW DRY BOOT CAMP<br />
POA | 2 - 3 hours<br />
Experience: Intro - Intermediate<br />
Become a Blow Dry Master! Learn how to combine<br />
products and techniques to build the perfect foundation<br />
for long lasting styles. Master the Moroccanoil Luxury<br />
Blow dry with easy finishing techniques. Take away tips<br />
to create customizable looks, from classic volume and<br />
modern textures to sleek and smooth finishes.<br />
THE ART OF BRIDAL<br />
POA | 2 - 3 hours<br />
Experience: Intro - Intermediate<br />
Prerequisite Course: Moroccanoil Expert Class<br />
Crafting beautiful up styles is a true art! This Bridal class<br />
is a great way to further your styling knowledge and<br />
build your expertise. From the consultation to the end<br />
look, take away tips and tricks to ensure success. Learn<br />
how to achieve both classic and fashion forward looks<br />
using Moroccanoil hair care and styling product.<br />
BEHIND THE LENS. GETTING STARTED<br />
POA | 2 - 3 hours<br />
Experience: High-Master<br />
Prerequisite Course: Moroccanoil Expert Class<br />
This start up class will introduce you to the world of<br />
editorial hair! Take away key points on how to get<br />
started in this fast paced profession. Learn how to<br />
recreate styles from the covers of magazines right in<br />
your salon.
CORE EDUCATION<br />
JESSE ARANA<br />
International Educator<br />
KUMI ITO<br />
International Educator<br />
VIOLET SAINSBURY<br />
National Educator<br />
Born and raised in El Centro, California,<br />
Jesse Arana moved to Colorado in 2006<br />
to pursue a career in hair styling. He<br />
completed his training from editorial<br />
specialist, Robert Detachio, and went on to<br />
work at Jon Ric International as an editorial<br />
stylist. Over the years, he has worked in<br />
premiere salons in Denver, including the<br />
Antoine Du Chez Salon located in the posh<br />
Cherry Creek district. He was a member<br />
of the salon’s Artistic Team, where he<br />
specialized in hair extensions.<br />
Behind the chair, Jesse is a driven stylist<br />
and is full of boundless energy for creative<br />
pursuits. Active in the local media and<br />
fashion scene, his celebrity clients include<br />
sportscaster and television personality<br />
Erin Andrews, Denver news anchor and<br />
talk show host Nataly Tysdal and the<br />
Denver Broncos Cheerleaders. His work<br />
can be seen in print publications suchas<br />
Flair Magazine, American Beauty, NAHA<br />
and Fit & Firm Magazine. Additionally,<br />
Jesse’s artistry has graced the runways<br />
of Neiman Marcus YSL, Fashion’s Night<br />
Out and on the stages of ISSE Long Beach<br />
Hair Conference. He has also joined<br />
forces with stylist Sedrique Olison and<br />
photographer Jeffry Hass to create the<br />
Chrome House Image group. As part of<br />
the Moroccanoil Global <strong>Education</strong> Team,<br />
Jesse brings his hair expertise, passion for<br />
editorial production, creativity, and years of<br />
experience in the field.<br />
Moroccanoil Educator Kumi Ito’s formal<br />
training and international experience has<br />
seen her work for top publications and<br />
prestigious clients spanning music, fashion<br />
and more. “I’ve always loved hairstyling<br />
ever since I was a teenager,” she explains of<br />
her lifelong passion for the craft. “It makes<br />
people feel beautiful and happy…and I<br />
enjoy making people happy!”<br />
Kumi began her artistic and aesthetic<br />
education at the International Beauty<br />
College in Tokyo, eventually furthering her<br />
studies at the Kimono Dressing College<br />
and Bloom Beauty Science in Japan, and<br />
Hoxton Make-Up Academy in London.<br />
She helped open Art, is Groove Salon in<br />
Tokyo and worked as Senior Hair Stylist,<br />
educating Junior Stylists and taking on her<br />
own clients from 2000–2004. Kumi moved<br />
to London in 2007 and joined the team at<br />
J-Moriyanna Hair Design as Senior Hair<br />
Stylist before taking on the same role at<br />
White’s Hair Dresser’s.<br />
“Creating hairstyles and working with<br />
makeup is great,” she explains of her life’s<br />
work. “It continues to pique my interest<br />
and stimulate me.” Kumi’s work has been<br />
featured in GQ, 125 Magazine, AnOther<br />
and Dossier, to name a few. She has<br />
done hair at London Fashion Week for<br />
runways and styled advertising campaigns<br />
for premier brands including Topman,<br />
Christopher Raeburn and Moncler.<br />
When Kumi joined Moroccanoil as part of<br />
the global education team, it was a natural<br />
alignment and progression.“The brand’s<br />
focus on both hairstyling and hair care is<br />
the same focus that I have,” Kumi says.<br />
“Moroccanoil aims to better the industry,<br />
and I respect that.”<br />
Violet Sainsbury started her hairdressing<br />
career in 1999 in Cairns, a regional<br />
tropical town in Far North Queensland,<br />
<strong>Australia</strong>. She later joined the Schwarzkopf<br />
Young Artistic Team, where she became<br />
a session stylist and discovered platform<br />
artistry. In 2004, Violet moved to Brisbane<br />
to focus on becoming a platform educator<br />
and won the L’Oréal Colour Trophy for<br />
that year. After watching a Toni&Guy<br />
show in her hometown, she set her sights<br />
on working for the brand—eventually<br />
becoming an Educator in the Queensland<br />
academy and Art Director by 2007. That<br />
year, she gained a coveted place on the<br />
<strong>Australia</strong>n F.A.M.E. Team and went on<br />
a national and international education<br />
tour. In 2008, Violet relocated to London<br />
to work for the brand’s flagship salon<br />
on Regent Street. As part of the session<br />
styling team, she worked on a number of<br />
shows, including London Fashion Week,<br />
and welcomed a celebrity clientele which<br />
included Geri Halliwell (former Spice Girl),<br />
Johnny Buckland (Coldplay guitarist) and<br />
other popular bands in the industry.<br />
Now back in Brisbane, Violet continues her<br />
passion for hair care and styling and is part<br />
of the Moroccanoil Global <strong>Education</strong> Team,<br />
sharing her knowledge and extensive<br />
experience with international markets.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 11
STUDIO<br />
TRAINING<br />
ALTERNA RUNWAY<br />
TO REALWAY<br />
Look & Learn<br />
$88.00inc | 10:00am - 12:00pm<br />
Workshop<br />
$310.00inc | 10:00am - 4:00pm<br />
Experience: 3 years +<br />
Prerequisite course: N/A<br />
Experience the actual high fashion<br />
looks as seen on Lifetime’s Project<br />
Runway All-Stars Season 3.<br />
This interactive hands-in program takes<br />
you step by step through the cuts and<br />
up styles showcased on Project Runway<br />
All Stars from the US. Learn red carpet<br />
setting and finish techniques, pin-up<br />
style construction and ready-to-wear<br />
looks. Leave with the tools you need to<br />
bring the Runway AND Realway back to<br />
your salon.<br />
IN-SALON<br />
TRAINING<br />
Complimentary for Alterna salons,<br />
please contact the <strong>Education</strong><br />
Department for more information,<br />
conditions apply.<br />
ALTERNA HAIRCARE<br />
SPA EXPERIENCE<br />
Complimentary | 2 hours<br />
Experience: All levels<br />
Prerequisite course: N/A<br />
Let our experts help you perfect client<br />
consultations with highly efficacious,<br />
award winning formulas and<br />
techniques that respond to individual<br />
hair concerns, benefiting the body<br />
and mind while meeting every style<br />
expectation. The Alterna Hair Spa<br />
Experience also includes a completely<br />
energising head massage and product<br />
recommendations for at-home<br />
maintenance.<br />
We provide a complimentary<br />
in-salon training session to enable<br />
salons to have the confidence to<br />
launch a professional back bar<br />
treatment menu.
CORE EDUCATION<br />
MICHAEL SHAUN CORBY<br />
International Creative Director<br />
KIRSTEN REYNOLDS<br />
National <strong>Education</strong> Manager<br />
BILL TSIKNARIS<br />
National Ambassador<br />
As a renowned international platform<br />
artist, styling and cutting genius and<br />
Hollywood insider, Michael Shaun<br />
Corby raises the bar on innovation<br />
daily at Alterna.<br />
For more than seven years, he has<br />
designed Alterna’s cutting-edge collections,<br />
unique styling and cutting techniques,<br />
educational programs and breathtaking<br />
visuals, and acted as the voice of Alterna in<br />
the media.<br />
Since entering the professional salon<br />
industry more than 20 years ago, Corby<br />
has been in demand by top celebrities and<br />
world renown stylists alike.<br />
Corby trained under famed stylists Jose<br />
Eber and Umberto of Beverly Hills,<br />
learning the techniques he would later take<br />
to the next level and offer to Alterna salons<br />
around the world through his state-of-theart<br />
educational programs.<br />
Kirsten Reynolds has over 20 years’<br />
experience in the Hair Industry. Her<br />
career started at 17 and has worked<br />
with top brands, salons and stylists<br />
across the world. Over more than a<br />
decade, Kirsten developed technical<br />
courses and education content for salons<br />
across three haircare brands – L’Oreal,<br />
Wella, Revlon Professional. Kirsten’s<br />
international experience has provided the<br />
drive and focus in her to engage more<br />
salons in being aware of “good for you”<br />
beauty principles.<br />
In her role as National <strong>Education</strong> Manager<br />
for Alterna, Kirsten’s focus has been<br />
on the growth of the Alterna <strong>Haircare</strong><br />
range - Bamboo, Caviar & Ten; she is<br />
vastly inspired by Michael Shaun Corby,<br />
Alterna’s Global Creative Director in the<br />
US, and the creative team.<br />
Kirsten receives the ALUMNI award<br />
when she attends the ASU (Alterna Stylist<br />
University) in the US each year with<br />
<strong>Australia</strong>n Ambassador Bill Tsiknaris.<br />
“The opportunity to work closely with our<br />
US creative team to bring cut & styling<br />
techniques back to the <strong>Australia</strong>n market<br />
is invaluable” Kirsten states. Travelling<br />
nationally with Bill, Kirsten co - hosts<br />
Alterna-tive cutting & styling workshops,<br />
while also holding in salon workshops on<br />
Bamboo, Caviar, Ten & Alterna’s Hair<br />
Spa concept.<br />
The Alterna National Ambassador Bill<br />
Tsiknaris, winner of 2012 and 2013<br />
AHFA Queensland hairdresser of the year<br />
awards, brings his experience, passion<br />
for the industry and creative edge to our<br />
education. He finds working with the<br />
Alterna products defines a new level of<br />
luxury for in salon and photo shoots. Bill<br />
works closely with the US Alterna Creative<br />
team to present their latest collections.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 13
STUDIO<br />
TRAINING<br />
DS (DIVINE SKIN)<br />
LABORATORIES<br />
Brand Presentation<br />
Complimentary | 6:30pm - 8:30pm<br />
Experience:1 year +<br />
Prerequisite course: N/A<br />
With the current explosion of knowledge<br />
and technology in the world of hair<br />
growth, never before has the importance<br />
of becoming an expert in maintaining,<br />
growing, and transforming someone’s<br />
hair been more pressing. Be a<br />
competitive leader in your field and learn<br />
how to dramatically change the way your<br />
customer’s hair grows, looks, and ages,<br />
all the while ensuring the best cosmetic<br />
performance possible.<br />
IN-SALON<br />
TRAINING<br />
Complimentary for DS Labs salons,<br />
please contact the <strong>Education</strong> Department<br />
for more information, conditions apply<br />
PRODUCT KNOWLEDGE<br />
Look & Learn<br />
Complimentary | 1.5 hours<br />
Experience: All levels<br />
Prerequisite course: N/A<br />
Fundamental DS Labs product knowledge<br />
training for stylists to develop a complete<br />
understanding of DS Labs products and<br />
how to set up and prescribe in salon.
CORE EDUCATION<br />
ABOUT DS LABS<br />
The future has arrived and DS (Divine Skin) Laboratories is leading the charge with the most cutting edge and advanced cosmeceutical<br />
formulas available in the industry. Utilizing the best in clinical and scientific advancements, they have adopted a no compromise<br />
approach to cosmetic excellence. This allows for luxurious results never before possible for both men and women alike. DS Laboratories<br />
is also proud to guarantee extraordinary results in reversing shedding, stopping post-natal hair issues, volumising at the follicle, healing<br />
damage to hair from medications, and even prohibiting stress hormones from damaging growth. Today, people understand the<br />
importance of high quality skin care and its ability to transform your appearance and stop the clock on aging…with these breakthrough<br />
advancements your hair can now experience the same results with DS Laboratories.<br />
BRIAN HENDRICKS<br />
International Director of <strong>Education</strong><br />
KIRSTEN REYNOLDS<br />
National <strong>Education</strong> Manager<br />
Brian Hendricks is the Global <strong>Education</strong><br />
Director with DS Laboratories. He has<br />
travelled the world extensively presenting<br />
the latest research in hair loss treatments.<br />
He has been featured on television<br />
including the show “Extra” as well as<br />
major publications on hair and beauty.<br />
Brian works closely with salons, hair<br />
restoration clinics, laser centres, and<br />
dermatologists discussing and assisting<br />
in the latest advances in hair growth<br />
technologies. He has also taught classes<br />
on alopecia as a guest speaker at beauty<br />
schools across the United States. A<br />
professional event speaker, Brian enjoys<br />
and thrives on presenting the information<br />
in a fun and informative way while<br />
educating the realities of how hair ages<br />
and more importantly how to prevent it.<br />
As hair loss can be a highly emotionally<br />
painful experience, Brian makes sure<br />
that the information is met with an equal<br />
amount of empathy, understanding, and<br />
encouragement.<br />
Kirsten Reynolds has over 20 years’<br />
experience in the Hair Industry. Her<br />
career started at 17 and has worked with<br />
top brands, salons and stylists across<br />
the world. Kirsten worked with the HOB<br />
group in London, British Hairdresser of the<br />
Year Akin Konizi, before 4 years leading<br />
guest artists in the UK & Melbourne as part<br />
of L’Oreal Professional.<br />
Over more than a decade, Kirsten<br />
developed technical courses and<br />
education content for salons across three<br />
haircare brands – L’Oreal, Wella, Revlon<br />
Professional. She also project-managed<br />
the American Crew national tour for 3<br />
years, worked on fashion week for 3<br />
years with the KEVIN.MURPHY team, and<br />
collaborated with Revlon Professional &<br />
VOGUE to partner and co-host national<br />
events. Kirsten’s international experience<br />
has provided the drive and focus in her<br />
to engage more salons in being aware of<br />
“good for you” beauty principles.<br />
Kirsten is now coaching <strong>Australia</strong>n<br />
salons to learn about DS LABS a new<br />
cosmeceutical hair category that is being<br />
launched this year and she understands<br />
that in the <strong>Australia</strong>n market there are<br />
many clients with hair loss issues; both<br />
for men and women and she will educate<br />
stylists with this new category.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 15
STUDIO<br />
TRAINING<br />
BABE HAIR EXTENSIONS<br />
Workshop<br />
$85.00inc | 6:00pm - 8:30pm<br />
Mannequin heads are supplied for your<br />
use on the day<br />
Experience: 3 years +<br />
Prerequisite course: N/A<br />
This course is an informative program<br />
designed to illustrate the essentials of hair<br />
extensions through demonstration, handson<br />
and discussion.<br />
Gain a complete understanding of the<br />
various installations, maintenance and<br />
removal techniques for I -Tip and Tape Hair<br />
Extensions. Learn to discern the differing<br />
levels of quality among hair extensions.<br />
IN-SALON<br />
TRAINING<br />
Complimentary for Babe salons, please<br />
contact the <strong>Education</strong> Department for more<br />
information, conditions apply.<br />
PRODUCT KNOWLEDGE<br />
Look & Learn<br />
Complimentary | 1.5 hours<br />
Experience: All levels<br />
Prerequisite course: N/A<br />
Fundamental Babe product knowledge<br />
training for stylists to develop a complete<br />
understanding of Babe products and how<br />
to set up and prescribe in salon.
CORE EDUCATION<br />
ABOUT BABE<br />
Babe hair can help you accomplish whatever look or style you desire!<br />
For natural looks, added highlights, formal weddings or added volume and length. They are made from 100% Remy Hair and can<br />
be curled, flat-ironed, washed, conditioned and coloured while maintaining a radiant and smooth texture.<br />
This course includes client consultations, Theory, Application Procedures, Blending, Removal of Hair Extensions and Maintenance.<br />
RUBEN MARTINEZ<br />
Creative Director<br />
DINO COPPI<br />
Director of <strong>Education</strong><br />
KIRSTEN REYNOLDS<br />
National <strong>Education</strong> Manager<br />
Ruben Martinez has been Babe’s Creative<br />
Director since the company’s inception.<br />
A renowned stylist with over 15 years<br />
of experience and an infectious zeal for<br />
hair, Ruben’s ultimate goal is to help all<br />
stylists understand the beauty, versatility<br />
and transformative potential that hair<br />
extensions can bring their clients.<br />
Ruben has shared his extensive knowledge<br />
with stylists throughout the world, both<br />
at industry trade shows, training events<br />
and via Babe’s exclusive online education<br />
videos, and has installed extensions<br />
on more than 1,000 heads of hair. His<br />
charisma, commitment to customer<br />
satisfaction, technical experience and<br />
passion render him a respected authority<br />
and personality within the industry.<br />
Dino Coppi brings a variety of work<br />
experience and an “uncommon sense”<br />
approach to the professional beauty<br />
industry. Having worked as a Sassoon<br />
apprentice, stylist, educator and coach<br />
and having spent 16 of his 25 professional<br />
years as a top 100 salon owner, he<br />
possesses a unique and versatile insight<br />
into the various facets of the hair and<br />
beauty world.<br />
As a Babe artist, his true calling is sharing<br />
his ideas with the next generation of<br />
beauty professionals to help them work<br />
smarter and elevate the industry.<br />
Kirsten Reynolds has over 20 years’<br />
experience in the Hair Industry. Her<br />
career started at 17 and has worked with<br />
top brands, salons and stylists across<br />
the world. Kirsten worked with the HOB<br />
group in London, British Hairdresser of the<br />
Year Akin Konizi, before 4 years leading<br />
guest artists in the UK & Melbourne as part<br />
of L’Oreal Professional.<br />
Over more than a decade, Kirsten<br />
developed technical courses and<br />
education content for salons across three<br />
haircare brands – L’Oreal, Wella, Revlon<br />
Professional. She also project-managed<br />
the American Crew national tour for 3<br />
years, worked on fashion week for 3<br />
years with the KEVIN.MURPHY team, and<br />
collaborated with Revlon Professional &<br />
VOGUE to partner and co-host national<br />
events. Kirsten’s international experience<br />
has provided the drive and focus in her<br />
to engage more salons in being aware of<br />
“good for you” beauty principles.<br />
Kirsten has also worked with the<br />
hair extension category for 20 years,<br />
understanding the need for women with<br />
fine hair to extend their length and also<br />
clients wanting to create volume. BABE<br />
from the US in both i-tip and i-tape shades<br />
offers a variety of techniques that Kirsten<br />
will train both in salon and in studio.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 17
STUDIO<br />
TRAINING<br />
WEDDING AND SPECIAL<br />
OCCASION MAKE-UP<br />
Workshop<br />
$275.00inc | 9:30am - 4:30pm<br />
Models are required at 1pm & 3pm<br />
Experience: Make-up artist or stylist that is<br />
interested in learning make up<br />
Prerequisite course: N/A<br />
Using Mirabella, our new mineral-based<br />
make-up range, we will share techniques<br />
to enable you to offer this luxury cosmetic<br />
experience to your clients for their special<br />
occasion. We will also show you how this<br />
line can partner your current retail ranges<br />
to offer both a hair and make-up retail<br />
opportunity.<br />
IN-SALON<br />
TRAINING<br />
Complimentary for Mirabella salons,<br />
please contact the <strong>Education</strong> Department<br />
for more information, conditions apply.<br />
PRODUCT KNOWLEDGE<br />
Look & Learn<br />
Complimentary | 1.5 hours<br />
Experience: Make-up artist or stylist that is<br />
interested in learning make up<br />
Prerequisite course: N/A<br />
Fundamental Mirabella product<br />
knowledge training for stylists to develop<br />
a complete understanding of Mirabella<br />
products and how to set up and prescribe<br />
in salon.
CORE EDUCATION<br />
ABOUT MIRABELLA<br />
Mirabella Beauty is a full line of mineral-based contemporary cosmetic products formulated to work with all skin tones. We offer clean products<br />
and quality formulas, so that you can feel safe using Mirabella on your skin. Our professional artistry tools make it easy to customize the perfect<br />
look for you! Mirabella’s extensive shade range of modern and timeless colors ensures that there is a shade for everyone. As the leading<br />
cosmetic line used by salon professionals, Mirabella strives to provide a luxury cosmetic experience in a salon and spa environment, and then<br />
assist women in recreating that salon look at home.<br />
EMILY CARTER<br />
International Educator<br />
KIRSTEN REYNOLDS<br />
National <strong>Education</strong> Manager<br />
FAY MURAT<br />
National Educator<br />
Emily Carter is a dynamic makeup artist<br />
and hair designer on the forefront of the<br />
professional beauty industry. Her in-salon<br />
experience paired with her cosmetic<br />
talent makes Emily the full package, as<br />
she is able to relate to the everyday life<br />
of salon professionals. As a full-time,<br />
Senior Educator for Mirabella, Emily has<br />
been able to share her wealth of cosmetic<br />
knowledge with hair designers and spa<br />
technicians in hundreds of prestigious<br />
salons and distributor locations. When<br />
you take a class taught by Emily, you not<br />
only leave with cosmetic application skills,<br />
but also the confidence to maximize the<br />
colour cosmetic retail experience behind<br />
the chair.<br />
Kirsten Reynolds has over 20 years’<br />
experience in the hair and beauty industry.<br />
Her career started at 17 and has worked<br />
with top brands, salons and stylists across<br />
the world. Kirsten worked with the HOB<br />
group in London, British Hairdresser of the<br />
Year Akin Konizi, before 4 years leading<br />
guest artists in the UK & Melbourne as part<br />
of L’Oreal Professional.<br />
Over more than a decade, Kirsten<br />
developed technical courses and<br />
education content for salons across three<br />
haircare brands – L’Oreal, Wella, Revlon<br />
Professional. She also project-managed<br />
the American Crew national tour for 3<br />
years, worked on fashion week for 3<br />
years with the KEVIN.MURPHY team, and<br />
collaborated with Revlon Professional &<br />
VOGUE to partner and co-host national<br />
events. Kirsten’s international experience<br />
has provided the drive and focus in her<br />
to engage more salons in being aware of<br />
“good for you” beauty principles.<br />
Kirsten has worked cohesively with makeup<br />
artists over the past decade on fashion<br />
weeks and major events in <strong>Australia</strong> and<br />
decided to become a make-up artist 5 years<br />
ago. Mirabella make up from the US is<br />
being launched this year and this will be a<br />
great addition to offer your clients in salon.<br />
Fay Murat is a qualified Beauty Therapist<br />
with more than 20 years of salon floor<br />
experience. Her expertise has been gained<br />
through working hands on in beauty<br />
salons and as a salon owner operator.<br />
Her depth of knowledge in all aspects of<br />
the beauty business is exceptional.<br />
Fay’s education and training background<br />
also spans more than 20 years. She takes<br />
great pride in mentoring her students and<br />
providing phone support following on<br />
from the initial training.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 19
COLLABORATIVE<br />
Collaboration is a range of exclusive workshops and<br />
seminars based around the industry leaders who created<br />
them. In addition to our portfolio of courses, the highly<br />
anticipated 5-day international education event, “The<br />
<strong>Haircare</strong> <strong>Australia</strong> New York Study Tour” is back for <strong>2014</strong><br />
in February and September.<br />
<strong>Haircare</strong> <strong>Australia</strong>’s Collaborative courses such as “‘lil’ off<br />
the top” and “Nitty Gritty” by Jules Tognini, and “Elegance<br />
Evolution” by Bill and Chris Tsiknaris, showcase the skills<br />
and work of these inspirational stylists while educating<br />
leaders of our future.<br />
In <strong>2014</strong> our fantastic Prestige Educators are joined by Carl<br />
& Belinda Keely of Chumba; Damian Rinaldo of Boris the<br />
Cuttery; and Atilio Dusa from Clip Joint Salons. Together,<br />
this group of highly esteemed educators offer insight and<br />
practical knowledge to truly educate and inspire.
COLLABORATIVE EDUCATION<br />
EDUCATORS<br />
JULES TOGNINI<br />
AKA TOGNINIS<br />
LAUREN McCOWAN<br />
SESSION STYLIST<br />
BILL & CHRIS TSIKNARIS<br />
TSIKNARIS HAIR<br />
“What education can be fun! You must<br />
be kiddin’ me”<br />
The must do masterclass for non masters.<br />
“Who is this guys they call jules?”<br />
A dude, a hair doer, an urban myth, a free<br />
spirit driven by confidence, a personality,<br />
a lifestyle inspired by the everyday<br />
a movement towards simple, a look<br />
representing all things self, living in the<br />
moment, a beer drinking, a hug giving, a<br />
smile throwing, a rip jean wearing dude.<br />
Founder and creative director of lil’ of<br />
the top, Salon Director aka Togninis<br />
and Creative Director Togninis, evo®<br />
international ambassador, winner ‘Men<br />
Hairdresser of the Year’ & finalist ‘New<br />
Creative Force’ and ‘Educator of the<br />
Year’ Schwarzkopf Professional Hair<br />
Expo Awards 2013. 2013 Hot Shots Hair<br />
Awards Winner ‘Rising Male Star.’<br />
“Oh that’s who he is. Right.”<br />
Lauren McCowan is an award-winning<br />
stylist who has a multi-disciplinary<br />
approach to her career. Twice nominated<br />
in 2013 for Session Stylist of the Year (Hair<br />
Expo and AHFA), Lauren is a renegade<br />
who likes to write her own story. She<br />
studied her apprenticeship under the<br />
innovative eye of Benni Tognini and was<br />
involved in numerous shows and seminars<br />
under the Togninis banner. After winning<br />
awards such as 2009 AHFA Apprentice of<br />
the Year, she completed her apprenticeship<br />
and moved into the editorial world. She<br />
was approached to work in New York in<br />
2009 and split her time there between<br />
salon and editorial work. Her work has<br />
been published in Vogue, Harpers Bazaar,<br />
Russh, Grazia, Cleo, Noi.se, INSTYLE,<br />
Culture, Zink, Black, Vice, Stil., Nylon, The<br />
Source, Yen and many other publications.<br />
Lauren returned to <strong>Australia</strong> to collaborate<br />
with the team at <strong>Haircare</strong> <strong>Australia</strong>. She<br />
maintains a high paced editorial career,<br />
working as hair director across fashion<br />
shows, shoots and working regularly with<br />
clients such as Kimbra, Matt Corby and Gin<br />
Wigmore- cementing her status as a go to<br />
stylist for some of <strong>Australia</strong>’s most exciting<br />
talent. She also maintains her career in<br />
New York, travelling there regularly for<br />
Fashion Week and editorial work.<br />
Lauren’s eclectic skill set has enabled her to<br />
create total looks and interpret trends and<br />
vision from any angle. Her appreciation<br />
and background in other creative<br />
disciplines allows for a truly collaborative<br />
approach with a team; her passion and<br />
drive inspires and motivates.<br />
Bill Tsiknaris<br />
Bill, styling director and Brisbane salon<br />
owner has amassed over 28 years of<br />
experience working on the salon floor,<br />
creating editorial work and directing behind<br />
the scenes. Gaining widespread recognition<br />
for his styling work Bill was awarded the<br />
2013 and 2012 A.H.F.A. Queensland<br />
Hairdresser of the Year.<br />
Also on the International scene Tsiknaris<br />
hair has made a major splash, being<br />
published in 72 publications across 22<br />
countries.<br />
‘Hairdressing is a serious love affair for<br />
me” says Bill. ‘ I just couldn’t imagine life<br />
without the scissors’.<br />
Chris Tsiknaris<br />
In 2013 Chris was a finalist in A.H.F.A.<br />
Creative Colourist of the year category,<br />
progressive techniques and impact colours<br />
were the theme of the collection.<br />
He has been part of the Tsiknaris Hair<br />
team for 16 years and in that time he has<br />
grown to become one of the industries most<br />
dedicated colourists.<br />
.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 21
COLLABORATIVE EDUCATION<br />
EDUCATORS<br />
CARL KEELY<br />
CHUMBA<br />
BELINDA KEELEY<br />
CHUMBA<br />
RENYA XYDIS<br />
THE VALONZ GROUP<br />
Afflicted with ‘Left Brain, Right Brain<br />
Syndrome’ Carl wears two hats strongly<br />
- both in his creative expression and<br />
in business acumen. He’s known for<br />
his successful hairdressing salon brand<br />
Chumba Concept Salon in Melbourne.<br />
And as a multi award winning business<br />
man and entrepreneur, he knows how<br />
to put the quirk into marketing salons<br />
successfully plus put the punch into the<br />
bottom line.<br />
He also has a long string of hairdressing<br />
accolades under his belt including the<br />
2013 <strong>Australia</strong>n Hair Expo People’s<br />
choice award.<br />
Carl spends a strange amount of time<br />
behind a Hasselblad and on set & is<br />
responsible for all of the Creative output<br />
that Chumba is known for World-wide. As<br />
the Creative Leader of Chumba his role is<br />
to collect together a power house team of<br />
creative professionals and unleash their<br />
talents on hair.<br />
This Colour Diva is regarded by her peers,<br />
media & fans as one of the very best<br />
Colourists in <strong>Australia</strong>. Based out of her<br />
Chapel Street Melbourne Salon her work<br />
features worldwide, gracing the covers of<br />
many International industry magazines. Year<br />
after year our industry ranks her ‘the bomb’.<br />
Belle leads a crack creative colour team<br />
that will blow your mind technically and<br />
creatively. She’s graced the <strong>Australia</strong>n<br />
Hair Expo Stage many times. Coupled<br />
with her passion for teaching creative yet<br />
precision based techniques and high craft<br />
hairdressing, Belinda Keeley possesses a<br />
very sharp business brain. She epitomizes<br />
tomorrow’s salon owner and creative<br />
professional in all areas of salon leadership.<br />
Editorial stylist Renya Xydis is the Creative<br />
Director and owner of <strong>Australia</strong>’s premier<br />
hairdressing salons; Valonz, Salon X and<br />
Renya Xydis City. Xydis’ success is from<br />
her stellar career in her editorial and<br />
runway work.<br />
Away from the salon, Xydis acts as Hair<br />
Director on <strong>Australia</strong>n, New York and<br />
London Fashion Weeks each year, creating<br />
hairstyles for high profile designers,<br />
including Sass & Bide and Willow<br />
internationally and Collette Dinnigan, Easton<br />
Pearson, Alex Perry, Daniel Avakian and<br />
Kirrily Johnston locally.<br />
When back in Sydney, Xydis divides her<br />
time between her beloved salons and<br />
working with celebrity clientele including<br />
Nicole Kidman, Cate Blanchett, Naomi<br />
Watts, Toni Collette, Richard Roxburgh,<br />
Hugh Jackman, Geoffrey Rush, Miranda<br />
Otto and Ian Thorpe.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 23
COLLABORATIVE EDUCATION<br />
EDUCATORS<br />
DAMIAN RINALDO<br />
BORIS THE CUTTERY<br />
ATILIO DUSA<br />
CLIP JOINT<br />
Winner of multiple awards, hearts and meat<br />
trays has birthed BORIS - The Cuttery ED.<br />
Damien has notched up nearly a quarter of<br />
a century of experience pruning, grooming<br />
and sculpting hairs of all persuasions.<br />
BORIS has a wry grin, a chink in his tooth<br />
and a cabinet full of trophies (not all of<br />
them real).<br />
BORIS represents a fresh approach to<br />
hairdressing, with attention to service and<br />
exacting quality at the top of his impressive<br />
resumé. The compositional mood of<br />
BORIS ED’s cutting and styling involve<br />
the natural elements and textures of the<br />
hair’s silhouette, allowing blending floating<br />
shapes to survive with rigid geometries.<br />
Things Of Beauty Don’t Have To Be<br />
Beautiful To Everyone.<br />
Love BORIS x<br />
Atilio began his hairdressing career in<br />
Germany in 1989. He moved to <strong>Australia</strong><br />
in 1997 and has built a career that has<br />
enabled him to travel around the world<br />
styling and educating for an impressive<br />
collection of Fashion Weeks, advertising<br />
campaign shoots, television commercials<br />
and advanced training events. As Creative<br />
Director Atilio is responsible for the creative<br />
standards within the company and oversees<br />
all staff training and photo shoots, and the<br />
production of the annual fashion collection<br />
that is used as the foundation of the<br />
education program for the year.<br />
In September 2012 Atilio worked as a<br />
key stylist at New York Fashion Week<br />
for the <strong>Australia</strong>n fashion event ‘Fashion<br />
Palette’. Atilio is eternally enthusiastic about<br />
hairdressing and his shows and seminars<br />
receive the most amazing feedback, people<br />
are always commenting on his passion for<br />
his craft.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 21
LIL OFF THE TOP<br />
‘SNIP BY SNIP’ <strong>2014</strong><br />
BY JULES TOGNINI<br />
STUDIO<br />
TRAINING<br />
NITTY GRITTY<br />
Workshop<br />
$300.00inc | 10:00am - 4:00pm<br />
Mannequins are included.<br />
A back to basics course for junior stylists<br />
and newbies to the senior world<br />
Experience: 1 year +<br />
Prerequisite course: N/A<br />
Back to basics, tips and tricks, cut to achieve the<br />
everyday looks, layer, fringes, losing the weight. Lets<br />
start with long and see how much hits the floor. Hey!<br />
Look mum! I’m cutting!<br />
DUDES<br />
Workshop<br />
$320.00inc | 10:00am - 4:00pm<br />
Mannequins are included.<br />
Get more out of your men’s haircuts;<br />
perfect for juniors and beyond.<br />
Experience: 2 years +<br />
Prerequisite course: Nitty Gritty<br />
Dudes are more than just beer, footy and<br />
sex. We can now ass hair to that list because they are<br />
starting to give a f*#k. Finally! Snip, shave, clipper,<br />
style, talk. It’s a mans world! Beer not included.<br />
CHICKS<br />
Workshop<br />
$320.00inc | 10:00am - 4:00pm<br />
Mannequins are included.<br />
Know the basics? Push the confines<br />
of female cutting.<br />
Suggested level of experience: 2 years +<br />
Recommended Prerequisite course: Nitty Gritty<br />
Short, sexy, cute, fem, versatile. Not butch! For the chick<br />
with ‘tude, push her over the edge, have some fun,<br />
flirt a ‘lil, all this made easy. Go on, you may just learn<br />
something. When you have good hair, no one cares<br />
about your face!<br />
IN-SALON<br />
TRAINING<br />
All of Jules’ Courses are available in Salon (POA)<br />
subject to his availability. Please contact our <strong>Education</strong><br />
Department for more information.
TSIKNARIS HAIR<br />
‘ELEGANCE EVOLUTION’<br />
BY BILL & CHRIS TSIKNARIS<br />
STUDIO<br />
TRAINING<br />
CUT & COLOUR WORKSHOP<br />
Look & Learn<br />
$88.00inc | 10:00am - 12:30pm<br />
Workshop<br />
$385.00inc | 10:00am - 5:00pm<br />
Experience: 2 years +<br />
Prerequisite course: N/A<br />
Whilst still maintaining a strong feminist vibe, the<br />
contrast between the powerful haircuts and the<br />
sensuous, soft styling audaciously fuses together with<br />
the extensive Lakmé colour pallet and Alterna styling<br />
range to create the perfect combination.<br />
Instruction in multiple techniques;<br />
Shadow colour - emphasises solid lines and strong<br />
fringes by adding a low light or a high light to the tips<br />
of the hair<br />
3D foils - the effect you will achieve with this dynamic<br />
technique will exaggerate texture on short hair<br />
Radial foils - foiling pattern that works around the<br />
head in a circular motion creating variation in the<br />
interior layers using tones lighter than the base to<br />
break solid colours.<br />
Ombre - To create a seamless blend on the ends of<br />
long hair<br />
Swivel - The swivel is a block colouring technique that<br />
is best used on bob length hair with internal layering<br />
allowing under panels of colour to bleed through to<br />
surface.<br />
Shape Modifier - Shape modify is our interpretation<br />
of an undercut. This modern technique adds a ton of<br />
personality and edginess to any hairstyle.<br />
Slide to frame : a super quick technique that allows<br />
you to shape around the face with long hair when its<br />
dry in a matter of minutes.<br />
Cutting & Colouring for a collection – the difference<br />
between doing it on a client in the salon & a photo<br />
shoot for your collection.<br />
Long hair layering - using seamless layering<br />
Techniques, that will allow you to use on the most<br />
difficult clients that want a change but don’t want<br />
anything cut.<br />
Learn how to take your styles to the next level.<br />
HCA <strong>Education</strong> <strong>2014</strong> // 25
PRESTIGE partner<br />
NewYork<br />
presents the<br />
S T U D Y T O U R 2 0 1 4<br />
February & September <strong>2014</strong><br />
A fantastic opportunity to experience the fashion, culture, art and inspirational<br />
trends that this exciting city and Fashion Week have to offer.<br />
The <strong>Haircare</strong> <strong>Australia</strong> New York Study Tour is back for <strong>2014</strong>; an educational<br />
event like no other! Over 5 days an esteemed group of <strong>Australia</strong>n stylists will<br />
experience New York and Fashion Week; they will work backstage on the Sass<br />
& Bide show as part of the evo stylist team – a once in a lifetime opportunity!<br />
Stylists will be hosted at The Standard Highline Boutique Hotel in the heart of<br />
New York City and enjoy a range of activities; they will experience a full day<br />
seminar and workshop with Renya Xydis, and a styling session and photo shoot<br />
with Lauren McCowan. In addition, the group will visit Moroccanoil HQ for a<br />
full-day workshop and tour of the facility.<br />
To keep up to date with all the action on the February Tour, follow <strong>Haircare</strong> <strong>Australia</strong><br />
on instagram using the following hashtags: #NYST14 and #haircareaustralia.<br />
Our February Tour is already sold out but if you are interested in future Study<br />
Tours with <strong>Haircare</strong> <strong>Australia</strong>, please contact our team for more information and/<br />
or to be placed on the waiting list for our September <strong>2014</strong> Fashion Week event.
TERMS AND CONDITIONS<br />
PAYMENTS<br />
- <strong>Haircare</strong> <strong>Australia</strong> trading account<br />
- Cash / Credit Card<br />
- Cheque made payable to<br />
<strong>Haircare</strong> <strong>Australia</strong>.<br />
- Direct Deposit<br />
BSB 015 354<br />
Account 453911827<br />
Reference 2999 & Invoice number<br />
- BPay<br />
Biller code 24034<br />
Customer Number 29991<br />
and please email receipt to<br />
education@haircareaust.com<br />
CANCELLATION<br />
Any course cancellations must be made directly<br />
to the <strong>Education</strong> Co-ordinator by phone on<br />
08 8403 8231/1300 437 436 (ext 4) or email<br />
education@haircareaust.com<br />
NO REFUNDS are available unless the<br />
<strong>Education</strong> Co-ordinator receives direct<br />
notice (by phone or email) of the student<br />
cancellation no less than fourteen (14)<br />
days prior to the course commencement<br />
date. Please note there will be a $10<br />
administration charge / fee applicable<br />
upon process of any refund(s) for course<br />
cancellations.<br />
ILLNESS – In the event of a student being<br />
too ill to attend a course/event, a refund will<br />
only be available upon the student providing<br />
a medical certificate from a qualified<br />
General Practitioner to the <strong>Education</strong><br />
Co-ordinator within (7) days of the course<br />
completion.<br />
TRANSFER OF COURSE – Where a<br />
cancellation occurs without acceptable notice<br />
(outlined above), the <strong>Education</strong> Co-ordinator<br />
will endeavour to transfer the student(s) to<br />
the next available course date (if possible).<br />
Please note <strong>Haircare</strong> <strong>Australia</strong> does not<br />
guarantee or warrant in any way whatsoever<br />
that the same course will be offered or that a<br />
student placement will be available.<br />
COURSE CHANGES<br />
<strong>Haircare</strong> <strong>Australia</strong> reserves the right to<br />
postpone or cancel any course that doesn’t<br />
reach the required number of participants.<br />
In such case, <strong>Haircare</strong> <strong>Australia</strong> will give<br />
<strong>book</strong>ed participants notice of the change<br />
and refund applicable course fees paid.<br />
MODELS / MANNEQUIN<br />
HEADS<br />
<strong>Haircare</strong> <strong>Australia</strong> does not supply<br />
mannequin heads and/or models for<br />
any courses unless expressly stated in<br />
the Prestige <strong>Education</strong> Guide specifically<br />
relating to the course.<br />
QUERIES<br />
For all enquiries relating to education please<br />
contact the <strong>Education</strong> Department<br />
at <strong>Haircare</strong> <strong>Australia</strong><br />
<strong>Education</strong>: |08 8403 8231<br />
1300 437 436 ext 4<br />
education@haircareaust.com<br />
General: 1300 437 436<br />
sales@haircareaust.com<br />
28 // HCA <strong>Education</strong> <strong>2014</strong>
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