Transform - Issue 1 April 2014

Transform
Beat the Odds, Overcome Resistance & Conquer Real Estate
A Quick Start Guide
to Social Media
April 2014
3 Everyday Tech
Tools that Can
Grow Your Real
Estate Brand
How Real Estate
Agents Use
Facebook, Twitter
and LinkedIn to
Network
Tools You
Can Use
to Create
Professional
Video Tours
Launch Your
Own YouTube
Channel to
Promote Your
Listings
The Magazine for Real Estate Professionals
1

Editor’s Note
Generating property sales and listings using online marketing is nothing new.
According to the National Association of Realtors, 12 percent of its member
agents surveyed said they got from 11 percent to 25 percent of their business
from online marketing. Eight percent said they got from 26 percent to 50
percent of their business from online marketing, while 4 percent of the
agents said they generated more than 50 percent of their business directly
from online prospecting.
Tools and Methods for Online Marketing Multiplying
Although these statistics seem pretty incredible, the agents surveyed were
only talking about marketing online through their individual Web sites. They
were not talking about additional business that will come as a result of
social networking and video marketing! The fact is that these methods of
generating online sales are in their embryonic stage. Most agents simply
don’t understand them -- never mind actually use them.
Latest Online Marketing Trends Reviewed
It is our goal to crack open the door to the mysterious subjects of using
social media to grow your business and brand. We will examine how you
can use Facebook, Twitter and LinkedIn to differentiate yourself from your
competitors. We will also take a closer look at video marketing and how the
YouTube video portal can get your properties indexed pronto into Google’s
search engine.
Finally, we will examine some effective and inexpensive ways even a novice
real estate agent can use to produce professional video property tours, even
if he or she has very little technical acumen. We hope you find this edition
helpful and informative. Please email us any suggestions, comments or
questions you may have.
Contact Me!
Feel free to contact me if
you have questions or would
like your peers added to the
distribution list.
2

CONTENTS
April 2014
4. 3 Everyday Tech Tools that
Can Grow Your Real
Estate Brand
6. How Real Estate Agents
Use Facebook, Twitter
and LinkedIn to Network
10. Launch Your Own
YouTube Channel to Promote
Your Listings
12. Tools You Can Use to
Create Professional Video
Tours
14. Video Marketing Under
Utilized in Selling Real Estate
16. A Quick Start Guide to
Social Media
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3

3 Everyday Tech Tools
That Can Grow Your
Real Estate Brand
Selling real estate has always been
a highly competitive game, but in
today’s slowly recovering economy
- novice and veteran agents alike
need an edge.
That’s where standing out from
the rest, or branding, comes into
play. I know that branding may
sound like a daunting and expensive
task, involving a formidable
advertising budget and time, but
I’ll show you how by investing
a few dollars, using everyday
technology and dedicating a few
hours of work a week, you can
launch and build your own brand
– quickly differentiating from your
competitors.
Smart Phone - If you haven’t
done so already, you should
consider purchasing a “smart
phone.” A smart phone is a phone
that for all practical purposes is a
mini computer that is connected to
the Internet and can be used as a
virtual office.
They are either made by Apple or
other manufacturers like Samsung
or HTC. Telephone service providers
such as Verizon and AT&T often run
promos where you can pick one up
for under $100, if you commit to a
cellphone service contact.
Why a smart phone? The savvy real
estate agent uses a smartphone
as her direct phone line and sets
it up so all business emails are
automatically forwarded from
the office to this dedicated tool.
This gives you instant access to
your clients, or potential clients,
and ensures that no matter where
you are or what you’re doing -
you’ll never miss a listing or sales
opportunity.
Web Site - While you will certainly
get leads from your office’s website
when it’s your turn, there is no
substitute for launching your own
site, where you can tout your
experience, listings and contact
info. This is true whether you are
just beginning or are an established
agent.
If you are tech savvy, you can
launch your own site with a hosting
company such as Bluehost or
Hostgater for as little as $100 a year.
Or, if technology isn’t your strong
suit, then consider using a service
such as Point2, where you can
launch an individually-branded real
estate agent site with point-andclick
templates for as little as $199
per year. The company also offers a
free, two-week trial.
No matter which method you use
to create your own branded site, it
is a necessity in today’s real estate
marketplace. It is the first place you
have the opportunity to show the
world you are the agent they should
choose to use.
4

Blog - Even marketers sometimes
confuse the difference between a
real estate agent’s website and a
real estate agent’s blog. They are
not the same.
For example, your website is more
formal and is focused on presenting
your credentials and your listings,
while a blog, which stands for Web
log, is really a personal platform
where you let potential clients get
to know you and your sales and
business philosophies.
You can do this in a more informal
and friendly manner. Another way
to say this is that the formal real
estate website is more a hard sell,
where a real estate blog is a soft
sell. On your blog you can post real
estate advice, talk about different
market trends and financing options
in a warm, neighborly fashion.
If this all sound complicated and
over your head, don’t worry. The
goal is to just get you thinking
about how you can use everyday
technology to build, enhance and
grow your brand, which is you, in
the real estate marketplace.
In subsequent issues, I will give you
specific blueprints for building your
blog and keeping it filled with quality
content. However, in this issue we
will explore how you can use social
media such as Facebook, Twitter
and LinkedIn to build your brand.
In addition, we’ll talk about the
technology and developing the skills
needed to build the most effective
virtual tours for your listings. Finally,
we’ll touch on how to use YouTube
and other video marketing platforms
to promote the virtual tours of the
listings you created.
5

How Real Estate Agents Use
Facebook, Twitter and LinkedIn
to Network
Social media has become a
buzzword in real estate selling
circles and for a good reason.
The concept of finding a way
to multiply an agent’s ability to
network to an unlimited number of
prospects with little or no upfront
outlay by just investing a few hours
a week on Facebook, Twitter or
LinkedIn is a dream come true.
That’s because even if you have
a modest hard-copy networking
plan in place that consists of
mailing a few hundred brochures,
business cards or promotional gifts
to potential clients, the cost can
quickly add up to several hundred
dollars a month.
However, before your prospecting
expectations exceed the reality
of what social-media marketing
can do for you and your brand,
it’s important to first examine how
these three mighty platforms work
and how you can incorporate them
into your long-term sales strategy.
Agents Quickly Adopting
Social Media
According to a recent analysis of its
customers by Postling, a company
that offers social networking
management services, 84 percent
of its 7,000 real estate professionals
are using social media as part of
their marketing strategy.
6

The 900-Pound Marketing
Gorilla
It goes without saying that if you
haven’t already created a Facebook
account, now is the time. We will
touch on whether you should
create a personal account and a
business account later.
The first thing you need to do
after you create your Facebook
account is to connect with your
existing clients, potential clients and
friends, which can be contacted
instantly from your email account
in one click as you sign up. Some
agents say they find approaching
people this way is less aggressive
and more socially acceptable than
contacting them by email or by
phone. No one can argue that it is
easier, but whether this method is
more effective than direct contact
remains to be seen.
Personal or Business Page?
Some agents prefer creating a
personal and a separate business
page on Facebook. It’s free and
some feel by launching a second
business page they can more
effectively target their particular
real estate niche. Or course, the
downside to this strategy is that you
must develop a fan base in order to
generate any traffic to such pages.
This means you will have to invite all
of your contacts to become a fan
at least twice a year. Some agents
make such invitations quarterly. In
addition, it takes more time to run
two pages.
If you find that the majority of
material you post to Facebook is
business related then it might make
more sense to create a business
page and spend most of your time
using it to promote your real estate
business. But if you discover that
most of your sales are generated
by your friends or relatives -- then
you might forget about creating a
business page altogether and simply
concentrate on marketing via your
personal page.
Agents’ Actual Usage by
Network
29%
LinkedIn
48%
Twitter
79%
Facebook
7

Integrating Your Marketing
Efforts
If you have real estate blog, it’s a
good move to add a plug-in that
allows your readers to follow you
on Facebook and add another plugin
that allows them to like or share
your posts with their friends. Of
course, you should post a link to all
of your blog entries on Facebook.
You should also commit to posting
interesting tidbits either written by
you or someone else at least twice
a week.
Also, if you use an email marketing
program such as Constant Contact
or MailChimp and you send out a
monthly newsletter, you can post
the newsletter on Facebook by
using specific Facebook distribution
apps designed and made freely
available by these companies. This
way you avoid your clients’ and
prospects’ spam filters and increase
the likelihood they will read your
newsletter.
Experiment with Facebook Ads
Protect Your Image
Finally, it is critical that you never
let your guard down when you
are posting, communicating or
commenting on Facebook. A
seemingly innocent opinion or joke
can hurt your image and therefore
your brand. While I firmly believe
in the freedom of expression
and speech, it never makes good
business sense to alienate a
potential client. As difficult as it may
be, it is always best to adhere to the
adage taught to many of us by our
parents when we were children:
“When in public, don’t discuss
religion or politics.”
This is especially true when it
comes to Facebook or any social
media. You must remember that
Google indexes Facebook faithfully
into its search engine. The worst
thing that can happen to you is
to lose a potential client who is
searching for your name online,
only to find a comment or opinion
that offends them.
In addition, it’s important to be
just as vigilant, maybe even more
vigilant, when it comes to posting
photos of yourself, others or
objects. Be careful to only present
yourself in the most positive and
non-offending images. Images of
clowning around, or worse, can
only diminish your professional
persona. If you have already posted
what might be considered by some
as offensive comments or images,
why not remove them? Save your
personal thoughts and images for
those close to you. Again, it’s good
business to keep them offline.
Now, let’s take a look at Twitter.
Increase Your Web Traffic and
Brand with Twitter
The main difference between
Twitter and Facebook is that Twitter
is less a place to schmooze, and
more a place to champion your
interests, causes, opinions – or
promote your business. That’s
If you happen to have some money
in your marketing budget, you
should also consider experimenting
by running a Facebook ad. The
advantage of doing so, instead of
using other media, is that you can
work with a small budget and really
hone in on a specific demographic
you want to market to.
Advertising experts advise that
rather than running a general ad on
Facebook showcasing yourself as
a real estate agent with a glamor
headshot, you would get far more
bang for your buck by running an ad
showcasing a specific property with
an accompanying quality image.
8

ecause tweets from Twitter are
picked up often in real time by
Google, Bing and Yahoo. Many
real estate agents who generate
substantial leads from their own
websites credit their tweets with
generating as much as half of their
new traffic! With such stats, you can
easily see why Twitter stock prices
shot through the roof the day its
initial public offering debuted.
But before you get delirious about
Twitter, successful agents who have
used it to generate quality prospects
caution that it will take some
patience and perseverance for your
tweets to turn into gold.
Watch Your Mix of Tweets
It’s free and easy to create a Twitter
account. Marketing experts say to
stand out from the pack of other
real estate agents you should invest
in a quality logo and a polished and
grammatically flawless description
of you and your business. Also take
the time to design your page and
make sure its colors and images
are pleasing, professional and make
visitors want to stay and return.
Finally, it’s important not to overdo
the selling of yourself and your
services on Twitter or any socialmedia
platform. Most successful
agents tweet links to interesting real
estate related articles 80 percent
of the time, and sales-related
tweets 20 percent of the time. The
danger is that potential clients will
be turned off and stop reading
your tweets if they perceive you
are only interested in hawking real
estate and not providing much
useful information to the Twitter
community.
LinkedIn Used Less but
Potentially the Best
As I mentioned earlier in this article,
only 29 percent of real estate
agents use LinkedIn. While this is
understandable considering the
popularity of Facebook and Twitter,
it might one day be considered a
serious oversight for agents who
didn’t get in on LinkedIn’s ground
floor.
That’s because out of the three
social networks we explored in this
article, LinkedIn is by far the one
with the highest demographics
of professionals from various
industries. What differentiates
LinkedIn from Facebook and Twitter
is that members of LinkedIn join to
improve and grow their careers and
businesses. While this means that
LinkedIn is treasure chest of quality
prospects, it also means you’re apt
to face some stiff competition to
earn their business.
Opening an account with LinkedIn
is free, but there is also a paid
professional account that costs
$39.95 a month, if you pay annually.
Many real estate agents end up
utilizing this account because it
gives them a much wider search
range of profiles, allows them to
email any of the members directly
and shows them who is visiting their
profile, including all of the visitors’
demographics. I suggest you start
with the free account, carefully
complete your profile, join some
groups and then monitor them for a
while before signing up for the paid
membership.
Grab Your
Free Copy!
The Money is in the List!
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of LinkedIn?
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It's full of great ideas!
9

Launch Your Own YouTube Channel
to Promote Your Listings
In previous articles, we pointed
out that although 90 percent of
consumers seek videos of real
estate listings when they are
searching online for properties, we
found that only 4 percent of real
estate agents actually post videos of
their properties on their websites.
The reason for this is probably that
most agents fear that producing
videos of their listings is way beyond
their technical expertise and many
of them are not ready to invest the
time, money and effort they believe
it will take to build a video presence.
However, they might want to
reconsider.
Minimal Investment in
Equipment and Time
Today, you can purchase a stateof-the-art
Digital Single Lens Reflex
(DSLR) Camera for as little as
$380, or a quality point-and-shoot
model for under $100. In addition,
Smart Phone cameras on the latest
Android and iPhone models keep
improving exponentially. So getting
your hands on the necessary
technology to take good stills or
videos is no longer the financial
hurdle it once was.
Still, the fear of new technology isn’t
easily overcome. Many agents know
how to take photos and video and
download them to their computers,
10

ut when it comes to uploading
them to their website or blog, they
are mystified.
First Create a YouTube
Channel
That’s where YouTube comes in.
Not only does opening an account
on YouTube make it possible for
you to upload and host as many
videos as you can create for free,
it also gives you the opportunity
to brand yourself by creating a
YouTube Channel, which is also free
of charge.
It only takes a few minutes to create
your own channel after you open
your account. Just go to the top
right hand corner of your panel and
follow the instructions, using the
provided links. This is the first step
in branding yourself via videos. It
is also a smart move in promoting
yourself online because Google
quickly indexes new content on
YouTube – which it owns – into its
search engine. And once Google
indexes a video, it isn’t long before
Yahoo and Bing search engines
do the same. So, besides getting
your brand and listings hosted and
broadcasted on YouTube for all to
view, you have also ensured that
your name and brand will show up
more frequently in regular online
searches for real estate agents.
Moreover, you can now easily cut
and paste the code at the bottom
of your YouTube videos where it
says share, and embed them on
your own Website. You should also
post a link to the videos you created
on Facebook, Twitter, LinkedIn
and any other social media you
use for promoting your brand. At
this point, you may have all of the
necessary equipment to create a
video and have opened your own
YouTube channel, but you are still
not a technical wiz. You may know
how to take fairly good photos
and videos, but you have no idea
on how to take these disparate
pieces of media and craft them
into an entertaining and informative
presentation about real estate
trends or listings.
In our final article, we will examine
some easy-to-use video-production
tools that will do the heavy lifting
for you.
Tips for YouTube Newbies
Here are some tips for optimizing
the real estate videos you upload to
YouTube:
Make sure you prime Google’s
search engines by adding keywords
in your video file that include your
name, your location and your
company.
Create a catchy title for each of
your videos, making sure you
include relevant keywords, but don’t
overdo it by keyword stuffing.
Include a link to your website
or blog at the beginning of the
description of each video you add
to your channel.
Become active in the YouTube
community by subscribing to
channels that interest you and
adding comments when you feel
moved to do so.
Answer comments made regarding
your own videos promptly and
politely.
11

Tools To Create Professional
Video Tours
If you’re a real estate agent that
has decided to commit some time
and effort to video marketing using
YouTube, your own website and
social networks, then you have
already begun taking photos and
videos of your property listings.
Getting them organized on your
computer is the next step. But
unless you went to film-making
school, chances are you have
no idea how to transform this
hodgepodge of video clips and
photos into a professional-looking
video tour.
Easy-To-Use Video Editors
You could post to the Craigslist
classifieds and hope to find a
professional videographer that
doesn’t charge higher fees than
you can handle at this stage of
your real estate career, which
might be difficult. Or you could
take advantage of an out-of-the
box and easy-to-use video editor
such as Sony’s Movie Studio, which
you can try by downloading a
free trial version. If you like it, you
can purchase for just $49.95. I
recommend this product because
hundreds of customers have given
an overall 4.9 stars out of a possible
5-star rating.
The other reason is that if you
find you have a knack for creating
these videos, you will have many
more options using a video editor
program like Movie Studio than
you will have using one of the
automatic, self-service editing sites
such as Animoto.
Animoto for Those Who Want
Their Editing On Automatic
Pilot
However, if you haven’t the time,
interest or technological savvy to sit
down and edit your own video tours
using a video editor, then Animoto
is the way to go. This service is
extremely easy to use. In fact, with
a few clicks of your mouse you can
take the photos you’ve shot of a
property and transform them into
a professional video presentation
with special effects and even with
royalty-free musical background.
But this comes at a price of about
$20 a month, which is well worth
the investment considering how
it can elevate you and your brand.
Animoto also offers instructive
examples of how real estate agents
use its product by showcasing
the following type of promotional
videos:
An Agent Video Selfie – This
is a short but cogent video where
the agent briefly introduces herself
and mentions her awards, includes
customer testimonials and ends by
giving her contact information.
Tours of Properties – The
hook in this video is the mixing
of quality video and photos with
upbeat music and special effects
provided by Animoto. It is designed
to whet the appetites of potential
homebuyers and make them want
to see more.
12

Neighborhood Tours – In this
video the agent, who represents a
number of properties in the same
neighborhood, highlights some of
the parks, businesses, schools and
listings in the area intertwining all of
this with the latest relevant statistics
about the area.
How-To Home Buying And
Selling Basics – The agent uses
this video to cover some of the
basics of buying or selling a home
in easy-to-understand terms. It’s the
classic educate-to-sell strategy.
While we have only skimmed the
surface of options a real estate
agent can exercise to create a
strong video presence, the purpose
of this article is to get you motivated
enough to explore and put into
place your own video-marketing
plan.
Here are some of Movie
Studio’s features:
You can add special effects like slow
motion, and the program even has
a green screen for superimposing
yourself or your properties on
various backgrounds, such as your
logo.
The editor also allows you to
manipulate images such as rotating
them, or panning still images.
In addition, Movie Studio lets you
easily drag and drop photos and
videos across timelines, allowing
you to arrange your presentation
in the most effective and appealing
manner.
In future issues, we will cover more
options and trends of this growing
method of transforming prospects
into clients.
13

Video Marketing Under Utilized
in Selling Homes
Every real estate agent I know
is looking for an edge over the
competition and a way to multiply
her presence, so she can show
more prospects the latest listings in
the most favorable light.
Video marketing is that edge.
But using video, which offers much
more functionality and depth
than many other sales strategies,
surprisingly, has not gained much
traction among agents. According
to the latest survey by the National
Association of Realtors (NAR), while
about 66 percent of the agents
surveyed have a personal website
to promote their listings, only 4
percent of agents post videos of
their listings on their sites and major
video portals such as YouTube.
Even on official listing or company
sites, only 14 percent of agents are
using video to sell their properties.
Yet, 90 percent of the buyers who
are searching for a home online
say they seek out video listings first,
a spokesman for the NAR told the
Chicago Tribune.
Ground-Floor Opportunity for
Video-Savvy Agents
You don’t have to be a genius to see
that these statistics have uncovered
a great selling opportunity for any
real estate agent that makes a
commitment to learn how to use
video to promote his or her listings
and brand!
Let’s talk a little bit about what type
of video themes successful agents
are creating to market themselves
and their listings.
14

Here are three themes that have
yielded great results for innovative
agents, according to various real
estate experts.
The Informational Video –
When you think of this model, think
of an info commercial you see
running late at night or on a Sunday
morning. It’s a soft sell all the way.
But it offers the real estate prospect
tons of basic information about
buying or selling a house in simple
English, which helps the prospect
trust the agent. The narrator is the
agent and the length of the video
usually runs from three to four
minutes. This is long for a video.
Most of the themes are shorter.
The Testimonial Video – This
is a very popular and effective
video marketing theme. It is easy to
put together and can be naturally
scripted with a few notes. It
comprises of an agent introducing
one of her satisfied clients inside
or in front of their new home.
The focus then goes to the happy
buyer who tells about his buying
experience and often recounts the
entire process - praising the agent
along the way. You may think that
such unabashed cheerleading is a
bit too much, but some agents say
that such video testimonials are
golden! The length should be no
longer than three minutes.
The Data-Driven Video
– On the face of it, this video may
seem a little dry. But when done
properly, it is very effective. In
the video, the agent focuses on
recent property sales in the area
and neighborhoods where she
operates. An agent can also use it
to showcase current interest-rate
lending trends, using this data for
a strong call to action. Real estate
jargon should be avoided at all costs
in such video presentations, and if
you must use it, be sure to translate
it into plain English your prospect
can easily understand.
15

A Quick Start Guide to Social Media
Unless you’ve been in suspended
animation for the last decade,
you’ve heard a lot of buzz about
Tweets, friending, Facebook,
Linkedin, Twitter and likes.
As a real estate agent, you are also
hearing that unless you become an
active user of social media you’re
missing out on a huge opportunity
to automatically produce a large
number of referrals for your
business. Still, if you are like most of
us, you’re somewhat overwhelmed
with the sheer volume of
information out there about these
tools, and you’re not quite sure
where or how to start building your
very own social-media machine.
This quick-start guide is for the topthree
social-media tools -- LinkedIn,
Twitter and Facebook. The goal
is to make it easy for you to find a
starting point so you can take action
now!
LinkedIn: Most Effective for
Business Referrals
Unlike the other two social
networks we are going to explore,
LinkedIn is a bit more formal and
focuses on creating business-tobusiness
relationships. It’s free and
easy to sign up for an account and
the first step is to upload a profile,
i.e., resume. This, in my opinion, is
the most important step of utilizing
Linkedin’s powerful set of tools.
It’s important to take your time,
use a professional photo and/
or a company logo and upload a
well-written, interesting profile that
highlights both your professional
skills and accomplishments.
Important: Make sure there are no
misspellings or grammatical errors
in your profile, even if you have
to hire a professional copyeditor
to proof read it. Remember, first
impressions are lasting, especially
on LinkedIn.
Once your profile is completed,
you are ready to take the second
step that will immediately set you
on a road to unlimited referrals
by authorizing the social network
to scan your email contacts. This
automated process will link you
to the profiles of everyone you
know or have done business with.
But here’s the added benefit that
could eventually grow your base
of qualified referrals: When you
visit the connection pages of your
contacts, you are allowed to see
everyone they know! You can then
carefully cull through them and
send requests to connect with
the ones you’ve chosen. This is
an important step in developing
new business relationships and the
key to building a treasure chest of
quality referrals.
16

Twitter : Tool for Building
Credibility and Attracting New
Clients
Think of Twitter as a way to blog
to a targeted audience without all
the heavy lifting. In geek speak:
Twitter is really what’s known as a
micro-blog, because it lets you send
short messages to your network of
“followers.” Followers are earned
by posting pithy, informative and
relevant “tweets” that engage fellow
members on a specific subject,
such as politics, music or real estate.
When someone likes your tweet,
they give it a “like,” which means
more people will read it.
It’s easy and free to sign-up for
Twitter and the whole point of
doing so for a real estate agent is
to share some of your local listings
and insights about real estate to
potential clients, who will find you
because they are searching the
Internet looking for properties in
your area.
Avoid Being Labeled a
Spammer
However, it’s really important to
mention that some new members
of Twitter kill their chances
of developing a following by
immediately posting every property
they have listed. If you do this, you
risk turning off potential followers
and being classified as a spammer.
The penalty for this is that your
tweets are ignored. Also, you
shouldn’t use Twitter to constantly
toot your own horn or beg for
referrals. This will ensure that
members won’t want to follow you
and those who do will stop.
To avoid this from happening,
pick and choose what you post.
Tweeting about a true real estate
bargain is good, just as tweeting
about some local real estate
statistics will be well received.
Facebook: Informal
Networking with Friends,
Relatives and Clients
Since 2004, Facebook has been
a universal online community
that allows more than a billion
human beings to share personal
information with their friends,
relatives and people they haven’t yet
met. It is a must for any real estate
agent, but it’s a less formal venue
where you can relax a little, but
always remember to do so without
putting your professional standing in
jeopardy. It’s a great place to keep in
contact with your past, present and
potential clients – and it’s free.
Again, it is an ideal place to promote
your best properties and to obtain
referrals as long as you don’t begin
spamming. If you do, expect to lose
friends. Case in point, I had a friend
on Facebook that began sending
me emails every day about different
shows he was promoting. Needless
to say, I soon blocked him and his
messages.
Follow this rule of thumb and
you’ll never have a problem on any
social media network: Only tweet
and post the kind of items that
you would want read if you were
searching for a property.
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Relationships Matter!
What You Can Expect from Working with Me
…A Better Quality of Life
Imagine working with a Mortgage Specialist, who returns your calls promptly, provides 24/7 loan status reports, closes
loans on time, and most importantly, is concerned about your future success.
…A Profitable Alliance
Strength in your business comes from dependable relationships with key vendors. It takes teamwork to create wealth
and success.
…Quality Customer Care
Working in concert assures a positive experience for the buyer and yourself. Repeated consistently, you’ll enjoy less
stress with steady, predictable outcomes.
Here’s the Best Part…
How we work is by spending the appropriate time it takes to learn about your business. Unlike many loan officers
who seem to only care about how many deals you’re sending them, I focus on how to help grow your business.
My philosophy is built around guiding principles:
1. Customers Are Serviced For a Lifetime
Does your daily routine make it difficult to stay in touch with your customers? If you work long hours, which is
common for many career-oriented agents, chances are you’re not keeping a message in front of your customers to
create a stream of new and repeat business.
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If so, how much is this costing you
annually? Not only do satisfied
customers provide a valuable
source of repeat business, they
are your best source of referrals.
They have relationships with family,
friends, co-workers and business
professionals that could one day
be your customer. However, this
can only happen if you are able to
cultivate the relationship over time.
Service is the backbone of my
business. I enjoy a strong referral
base of customers because of the
commitment I’ve made to servicing
and keeping in touch with my
clients.
I can help you cultivate
relationships by keeping you in
the forefront. I execute timely and
predictable campaigns that help
you cultivate relationships with little
effort and can add to your income
annually.
2. Both Parties need to be
Trustworthy & Accountable
Example: Loan Officer who isn’t
accountable
You’ve been told that the status
of your customer’s loan will be
approved. Then in the eleventh
hour, lender conditions pop-up
and cause you and your client
to scramble to provide what’s
needed. As the Close of Escrow
date fast approaches, the loan
documents are not delivered to the
Title Company as promised. The
entire experience causes stress for
your client and embarrassment for
you. No matter how well you try
to explain things, it’s quite painfully
obvious not to expect any future
referrals from the customer. Can
you see how much income this is
costing you?
What if you could work with a
Mortgage Specialist, who was
trustworthy and accountable?
What if you could work with
someone who communicates
during the entire process and
delivers what is expected? How
much would that be worth to you?
I believe in a united alliance in front
of the client.
3. Success Means Constant
and Never-Ending
Improvement
In your industry, there is not a lot
of extensive training provided.
But let’s face it - most people who
enter real estate sales ultimately
leave it because of lack of success.
You don’t earn a stable salary while
you’re trying to figure out how to
crack the code to success. Yet,
here you are in a highly competitive
industry and have found a way to
survive. You see the kind of dollars
the top agents earn, and you
wonder how they do it. Because
you are experiencing some success,
you may not be afraid to change.
You say to yourself, “Well, at least
I’m generating some business, and
doing some business is better than
doing no business,” or, “I’m working
so hard now that, gosh, I should see
better results!” Still there is the fear
factor.
If you could learn to change for
the sake of betterment and be
confident that you’d see steady,
predictable results, would you do
it? How much more income would
you gain from adding one, two
or more customers each month?
How many more referrals would
you generate? What about the
added income, how much would
that impact your self-confidence?
Top agents depend on predictable
systems to produce results, and
they don’t work any harder than you
do - they just work smarter!
Let me show you how we can work
together to stay in touch with your
customers to generate the referrals
you deserve! Call me today!
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