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40<br />
how to use pinterest for business<br />
general electric<br />
General Electric seems to be all about social media lately. They’re rocking it on Instagram, and I<br />
shouldn’t have been surprised to find out they’re dominating Pinterest as well.<br />
What They’re Doing Right:<br />
Not only does GE have<br />
a board specifically<br />
devoted to the<br />
“badass machines”<br />
the company works<br />
with everyday, but it<br />
also has an “archive”<br />
board that gives a<br />
visual history of the<br />
company’s products<br />
through the years.<br />
They also have an amazing board where they’ve posted all the fan photos taken during their<br />
#GEInspiredMe campaign, exemplifying a great use for Pinterest -- leveraging and featuring usergenerated<br />
content. All in all, as its description says, GE is clearly devoted to “#Pinning things<br />
that inspire us to build, power, move and cure the world.”<br />
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