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34<br />
how to use pinterest for business<br />
“<br />
The brands that have been most<br />
successful are getting in on the<br />
pinning themselves.<br />
Data from Monetate shows that referral<br />
traffic from Pinterest to the websites of<br />
five specialty apparel retailers jumped<br />
389% from July to December 2011. Based<br />
on this data, it’s not surprising that many<br />
businesses early adopters have been lifestyle<br />
brands like home goods retailer West Elm<br />
and Real Simple Magazine.<br />
4.50%<br />
4.00%<br />
3.50%<br />
3.00%<br />
2.50%<br />
2.00%<br />
1.50%<br />
1.00%<br />
0.50%<br />
0.00%<br />
”<br />
However, tech brands like Mashable and The Next Web, as well as design network Behance have<br />
quickly seen the benefits, too. For these brands, Pinterest’s knack for allowing an interesting,<br />
visual way of categorizing information is likely the draw. So whether your brand is based on<br />
fashion or you’re just trying to show your followers what your brand is all about, Pinterest offers a<br />
great medium to connect with your audience. The brands that have been most successful aren’t<br />
just enabling users to “pin” their content; rather, they’re getting in on the pinning themselves.<br />
0.98%<br />
1.28%<br />
1.87%<br />
2.17%<br />
3.06%<br />
July Aug Sept Oct Nov Dec<br />
Data: Monetate<br />
3.83%<br />
While Pinterest is still very young and its true ROI remains to be seen, here are seven examples<br />
of brands who are already using Pinterest the right way: to engage fans in a meaningful way that<br />
gets them to react, share, and even convert.<br />
Share This Ebook!<br />
www.Hubspot.com
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