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32<br />
how to use pinterest for business<br />
Showcase Your Business’ Personality<br />
As we’ve mentioned, Pinterest has a heavy lifestyle focus, so what better<br />
opportunity is there to give people a peek into the personality of your brand?<br />
Create a pinboard that showcases your employees and life around the office<br />
-- show them working together, show them making your products/services,<br />
and show some of the fun activities your business participates in, such as<br />
company outings, parties, award ceremonies, volunteer days, etc.<br />
Letting people in behind the scenes will make your brand relatable,<br />
interesting, and humanized. The Today Show, for example, uses one of its<br />
pinboards called “Anchor Antics” to reveal the personalities of its stars.<br />
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