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PINTEREST FOR BUSINESS

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10<br />

how to use pinterest for business<br />

Why does<br />

matter?<br />

1<br />

traffic<br />

Any business that relies on driving a high-volume of website traffic to increase sales, should<br />

consider joining Pinterest. In fact, early research indicates that Pinterest is more effective at<br />

driving traffic compared to other social media sites, even Facebook.<br />

In October, the website of Time Inc.’s Real Simple magazine got more traffic<br />

from Pinterest than Facebook. (source)<br />

Eye glass retailer Warbly Parker reports that 11% of their social traffic is<br />

coming from Pinterest compared to 18% from Twitter. (source)<br />

After blogger Kate Bryan started pinning her work, she has had more than 10<br />

million page views and has attracted 16,000 blog subscribers. “My top 10<br />

traffic referring URLs are all Pinterest,” says Kate. (source)<br />

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