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of Inspiration<br />
Opening Ceremonies Thursday, August 8 • 10:20am<br />
The Opening Ceremonies is a must-attend event, where you’ll discover the power of your personal<br />
story as a prime force for success in your life and in your clients’ lives. Enjoy entertainment, moving<br />
presentations and life-changing stories to create the foundation for your extraordinary journey.<br />
2013 Keynote<br />
Presentation<br />
Bo Eason<br />
“Why Your<br />
Personal Story<br />
Is the Most<br />
Valuable Asset<br />
You Have”<br />
Do you know how to express your personal story in<br />
such a powerful way that it will change your clients’<br />
lives—and change your own? In this exhilarating<br />
keynote presentation, former NFL All-Pro Bo Eason<br />
will share how to capture and physically embody<br />
your own story to create trust with your clients.<br />
Bo Eason is a former NFL standout, renowned<br />
Broadway playwright and performer, and presence/<br />
story coach to some of the most successful people<br />
in the world. His play, Runt of the Litter opened in<br />
New York to rave reviews, has toured over 50 cities<br />
nationally, and is soon to be a major motion picture.<br />
2013 IDEA FITNESS INSPIRATION AWARD<br />
Peter Twist, MSc<br />
Peter will be honored as the 2013 recipient of<br />
the IDEA Fitness Inspiration Award for all that<br />
he has overcome in his battle against cancer.<br />
Peter’s story of conviction, passion, drive and<br />
survival teaches us the importance of living life<br />
with purpose and being your best when your<br />
best is needed.<br />
Peter Twist, MSc, is the president and CEO of Twist Sport Conditioning <br />
and is an exercise physiologist with a specialization in coaching science.<br />
An experienced conditioning<br />
coach and published author,<br />
Peter is also the global education<br />
partner for IMG’s Ignite Performance<br />
Training certification.<br />
“Feeling at my peak, my very best on all<br />
fronts physically, mentally, emotionally<br />
and spiritually, an unexpected diagnosis of<br />
advanced stage 4 head-neck cancer sped<br />
me suddenly to the extreme opposite.”<br />
—Peter Twist, IDEA Fitness Inspiration<br />
Award Recipient<br />
“The single most important skill you<br />
must have to lead is the ability to tell<br />
your own story. Your personal story<br />
is the connective tissue between you<br />
and your clients.”<br />
—Keynote Presenter Bo Eason<br />
Inspire the World to Fitness<br />
With IDEA Co-Founders<br />
Peter and Kathie Davis<br />
Inspiration has been at the heart of IDEA’s culture<br />
since its groundbreaking start over 30 years ago.<br />
Listen to co-founders Peter and Kathie share their story of building a<br />
global community dedicated to wellness, and of their deep commitment to<br />
inspire a healthier, happier world.<br />
That’s right, it’s a party! So get ready to have fun with old and new friends. Meet your fellow travelers on the journey<br />
of inspiration you are about to take, and get in the spirit by wearing something RED. Celebrate the occasion with<br />
dinner, dancing and a photo booth for keepsakes to remember it all! (Party included with your full registration.)<br />
<strong>REGISTER</strong> TODAY! www.ideafit.com/world 3<br />
Thursday, August 8<br />
7:30pm