Tagline Making Contest

PHILHEALTH TAGLINE-WRITING CONTEST
Official Entry Form
Entry No. : (To be filled out by Corporate Marketing Department): ______
Name of Contestant/s:__________________________________________________
Address:____________________________________________________________
Company/ Affiliations (if any):_____________________________________________
Contact Number/s:________________________ E-mail: ______________________
Tagline Entry:
Filipino: ______________________________________________________
English: ______________________________________________________
Why / How did you come up with this tagline?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
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I certify that this entry is original and previously unpublished. In case this entry
wins, I bind with the condition that the winning piece shall be the property of
PhilHealth and that the latter may modify or enhance parts of the tagline at its sole
discretion if need be.
Signature/s:__________________________________________Date:___________

WHAT: PhilHealth Tagline-Making Contest
WHO: Open to ALL individuals and groups, including advertising agencies, except PhilHealth employees. Same mechanics apply to all
participants, whether individual or group
WHEN: Entries will be accepted starting April 22 up to June 15 (12 MN). All e-mailed entries received after the deadline shall be
considered as invalid
WHERE: All entries must be emailed to the PhilHealth Corporate Marketing Department at cormar@philhealth.gov.ph with the
subject “Entry to PhilHealth Tagline-Making Contest”
HOW: Any interested contestant shall properly and completely accomplish the PhilHealth Tagline-Making Contest Entry Form which can
be downloaded from the official PhilHealth website: http://www.philhealth.gov.ph/news/updates/2013/Tagline_Contest.pdf
• Each contestant shall only have one (1) entry, whether individual or group.
• No participation fees will be charged for the contest.
• A qualified entry shall possess the following characteristics:
a. Embodies the PhilHealth Vision statement: “Bawat Pilipino, Miyembro. Bawat Miyembro, Protektado. Kalusugan Natin, Segurado”
and Mission statement: Sulit na Benepisyo sa Bawat Miyembro, Dekalidad na Serbisyo para sa Lahat”.
b. Integrates the ideals of Universal Health Care (UHC)
c. Gives a more helpful, doting and sympathetic message
d. Projects a caring and nurturing image for PhilHealth
e. Entries must be written in Filipino with English translation
f. Composed of a maximum of six (6) words
g. Original and unpublished as it will be part of the corporate signature.
Recommended Reading:
For more basis and information about the corporation, contestants are advised to read on the “About Us” portion of the website:
http://www.philhealth.gov.ph/about_us/
Prize
The winning individual/ group shall receive a Cash Prize of Php 30,000 and a Plaque of Recognition.
Judging and Selection
Entries shall be judged based on the following criteria:
• ORIGINALITY 30
• RELEVANCE OF THE MESSAGE 30
• RECALL VALUE 30
• OVERALL IMPACT 10
100 %
Intellectual Property
The winner shall be notified through email once the judging and winner selection process concludes. Decisions made by
PhilHealth shall be final and irrevocable.
The winning entry of this contest shall be an exclusive property of PhilHealth and shall replace the current Corporate Tagline
“Your Partner In Health”. PhilHealth also reserves the right to modify or enhance any part of the winning entry at its sole discretion if
need be.
For your concerns and inquiries, you may contact us at cormar@philhealth.gov.ph and 0933.992.24.04 (sun)