Daimler introduces BASF iGloss scratch ... - BASF Coatings GmbH
Daimler introduces BASF iGloss scratch ... - BASF Coatings GmbH
Daimler introduces BASF iGloss scratch ... - BASF Coatings GmbH
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News Release<br />
<strong>Daimler</strong> <strong>introduces</strong> <strong>BASF</strong> <strong>iGloss</strong> <strong>scratch</strong>-<br />
resistant paint<br />
� Clearcoat used to coat three Mercedes-Benz models in<br />
Bremen<br />
� Innovative technology boosts quality<br />
Bremen/Münster. <strong>Daimler</strong> is the first automaker to introduce <strong>BASF</strong>’s<br />
new <strong>iGloss</strong>® clearcoat for OEM coatings. At its plant in Bremen, the<br />
Mercedes-Benz E-Class Coupe, SLK and SL models are coated with<br />
the extremely <strong>scratch</strong>-resistant paint.<br />
The photo shows teams of <strong>Daimler</strong> and <strong>BASF</strong>: <strong>Daimler</strong> is the first automaker to<br />
introduce <strong>BASF</strong>’s new <strong>iGloss</strong>® clearcoat for OEM coatings.<br />
October 18, 2011<br />
Marco Benen<br />
Phone: +49 2501 14-2040<br />
Fax: +49 2501 14-3750<br />
marco.benen@basf.com<br />
<strong>BASF</strong> <strong>Coatings</strong><br />
Glasuritstraße 1<br />
48165 Muenster<br />
www.basf-coatings.de<br />
Phone +49 2501 14-3160<br />
+49 2501 14-3399<br />
+49 2501 14-2040<br />
Fax +49 2501 14-3750
Page 2<br />
The clearcoat is the top layer of the automotive finish and provides<br />
gloss for the body, as well as protection from stresses such as<br />
sunlight or chemicals. The <strong>iGloss</strong> technology offers all these features<br />
and additionally provides extremely high <strong>scratch</strong> resistance. Dr.<br />
Matthijs Groenewolt, <strong>iGloss</strong> developer, explains, “It offers better<br />
protection against micro<strong>scratch</strong>es, which can come about at the car<br />
wash, for example. This means car owners can now enjoy that newcar<br />
effect for much longer than before.”<br />
<strong>iGloss</strong> combines the advantages of inorganic “hard” materials with<br />
those of organic “soft” materials. The hybrid material delivers<br />
improved <strong>scratch</strong> resistance without increasing brittleness. The<br />
technology does not require any significant changes in the<br />
application process.<br />
<strong>Daimler</strong> is the first automaker to introduce <strong>BASF</strong>’s new <strong>iGloss</strong>® clearcoat for OEM<br />
coatings. At its plant in Bremen, the Mercedes-Benz for example the SLK model is<br />
coated with the extremely <strong>scratch</strong>-resistant paint. Photo <strong>Daimler</strong><br />
Thomas Fritzsche, global <strong>BASF</strong> Account Manager for <strong>Daimler</strong>, points<br />
out the great significance of the introduction: “For <strong>BASF</strong>, improving<br />
products and processes has always been a top priority. That’s why<br />
we invest a great deal of money in innovations. The introduction of
Page 3<br />
<strong>iGloss</strong> at Mercedes-Benz is an excellent example of how the<br />
willingness to develop innovations has ultimately had a positive<br />
impact on the product.”<br />
Over the past more than 30 years, nearly 6 million Mercedes-Benz<br />
passenger cars have been produced at its Bremen plant. Annual<br />
production for 2010 numbered over 257,000 cars. Currently, eight<br />
models are produced at the plant: C-Class Sedan, T-Model and<br />
Coupe, E-Class Coupe and convertible, GLK, as well as the two<br />
roadsters SLK and SL.<br />
About <strong>BASF</strong> <strong>Coatings</strong><br />
<strong>BASF</strong> <strong>Coatings</strong> develops, produces and markets a high-quality range of innovative<br />
automotive OEM coatings, automotive refinishes and industrial coatings as well as<br />
decorative paints. <strong>BASF</strong> has significant market positions in the <strong>Coatings</strong> sector in Europe,<br />
North America, South America and the Asia/Pacific region. In 2010 <strong>BASF</strong> <strong>Coatings</strong><br />
achieved global sales of almost 2.6 billion Euros. The internet address of <strong>BASF</strong> <strong>Coatings</strong><br />
is www.basf-coatings.com. You can download a copy of <strong>BASF</strong> customer magazine<br />
<strong>Coatings</strong> Partner from www.coatingspartner.com<br />
About <strong>BASF</strong><br />
<strong>BASF</strong> is the world’s leading chemical company: The Chemical Company. Its portfolio<br />
ranges from chemicals, plastics, performance products, and agricultural products to oil<br />
and gas. As a reliable partner <strong>BASF</strong> creates chemistry to help its customers in virtually all<br />
industries to be more successful. With its high-value products and intelligent solutions,<br />
<strong>BASF</strong> plays an important role in finding answers to global challenges such as climate<br />
protection, energy efficiency, nutrition and mobility. <strong>BASF</strong> posted sales of more than<br />
€63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year.<br />
Further information on <strong>BASF</strong> is available on the Internet at www.basf.com or in the Social<br />
Media Newsroom at newsroom.basf.com.
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