WaterLink 3/2011 - Kemira

Creating the future
Büchele believes in curiosity p. 6
Bioethanol from Brazil
Energy from sugar cane p. 8
STAKEHOLDER MAGAZINE 3·2011
No paper without water
Water is vital for the forest industry p. 12
“Energy has
become trendy”
Elina Engman
High-quality chemicals
make strong board
PAGE 20
Why is Tekes
interested in water?
PAGE 26
Cleantech Finland
opens doors for
clean technology
PAGE 42

MY VIEW
WATER makes life possible and offers
immense business opportunities. Sweet water
constitutes only 2.5 percent of the world’s
water resources, and more than half of this
sweet water is snow or ice. Only 1 percent of
the world’s water resources is water that can
be used untreated. A small water footprint
will become an increasingly important competitive
asset, and consumers are already
paying more attention. To some extent, political
decisions also support the consumption of
energy-efficient and water-efficient products.
nergy and water are closely interconnected.
Energy is needed for making use
of water, and water is used to produce
and transfer energy. Some of the consumption
is difficult for the end user to
see or realize, because it is integrated
into various processes. In practice, however,
all industries need water in their
production processes—for cooling or
cleaning, for example.
Technological development, restrictions on energy use and
increasing interest in the water footprint have steered industry
toward more ecological production. Prime examples of this are the
manufacture of paper and cardboard and the production of pulp
in Finland. Over the past five decades, the latter has more than tripled
and the former has increased more than fivefold. Over the
same period, wastewater loading from the pulp and paper industry
has decreased to a fraction of what it used to be. Solid-particle
loading, for example, has declined by 97 percent.
“The accelerating pace
of industrialization in
developing markets
is increasing water
consumption, and water
prices are reaching
new heights.”
In the 1970s, manufacturing a ton of pulp required 250 cubic
meters of water. Today, a tenth of the water is enough. The amount
of water required to produce a ton of newsprint has also decreased
by nine-tenths, from 150 cubic meters. National water programs
in the forest industry and other similar endeavors have enhanced
this development (Read more: No paper without water on page 12.).
Responsible use of scarce resources is a global necessity. Seven
billion people need clean water. Moreover, the accelerating pace
of industrialization in developing markets is increasing water consumption,
and water prices are reaching new heights.
Kemira’s expertise improves the availability of water. We know
how to treat water and how to control chemical phenomena in
industrial processes. This understanding and application of chemistry
makes factories more cost-efficient. There is more water
for everyone when water is used wisely and treated and recycled
appropriately.
Mikael Svedman
Vice President, R&D and Technology, Paper
MAREK SABOGAL
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content
KEMIRA sponsored the 2011 PPI (Pulp & Paper International)
Awards for pulp and paper industry companies.
The winners of the ‘the chemical forest
industry Oscar’ were announced in Brussels, Belgium,
in November. This year’s winner of the Water
Efficiency Award was Pio PAPPEL International’s unit
in Prewitt, the United States. “The Water Efficiency
Award is awarded in recognition of development
work done in improving efficiency in water quality
and quantity management at pulp and paper mills.
We greatly appreciate having the honor of hosting
this award because products and applications
related to the management of water quality and
volume are at the core of our strategy”, said Kenneth
Nystén, SVP, head of Paper’s Printing & Writing
customer segment, at the awards ceremony.
1
6
4
3
SANNA MANDER
5
2
GREEN, BLUE, GRAY. Producing each copy of WaterLink or a similar magazine consumes approximately one liter
of water. This is its blue water footprint — the amount of water that evaporates during paper manufacture. The
Water Footprint Network’s model also includes those for green and gray water. PAGES 12–19
An attractive
approach
The clear strategy focus on the water
business offers solid growth potential for
decades and has made Kemira a better
investment prospect. Q&A: Rauli Juva.
page 34
JOANNA MOORHOUSE
”For all participants,
water is a valuable
resource that requires
good management.
Our goal is to reduce
the make-up water
requirement in the
thermal bitumen
recovery processes by
30 percent.”
Subir Bhattacharjee,
PAGE 10
CURTIS COMEAU
The future is here
The baton of Kemira’s strategic future is
being passed from Harri Kerminen to Dr.
Wolfgang Büchele in April. “I believe in curiosity;
a curious attitude to people and things accelerates
personal development,” says the new CEO.
page 6
Bioethanol boom
Sugar cane can also be used for producing
bioethanol, an important form of renewable
energy. Kemira’s KemTalo Floc S technology
enhances the safety and efficiency of the production
process.
page 8
Nanjing calling
China is topical. Next summer, Kemira will
open a new production plant in the Nanjing
Industrial Park. This local focus allows for
customized solutions and short transport times.
page 9
1 3 5
WaterLink is a magazine
for Kemira’s stakeholders,
published in Finnish and English three times a year.
PUBLISHER: Kemira Oyj, www.kemira.com. Editor in
Chief: Marie Lundgren, tel. +46 42 17 11 19.
Crucial paper chemistry
High-quality chemicals are essential for
the German company Weig-Karton, one of
the leading European manufacturers of recycled
carton board. Its strong and durable products have
excellent weight properties.
page 20
2 4 6
PRODUCTION: Markkinointiviestintä Dialogi Ltd.
www.dialogi.fi. Editors: Pia Sievinen and Arja Kulmala.
Producer: Tarja Sinervo. ART DIRECTION: Jesper Vuori.
Creative Director: Anneli Myller. SALES DIRECTOR:
Maarit Pojanluoma. PRINTED BY: Forssa Print. ISSN 1797-
Collaboration adds value
When Unimin began collaborating with
Kemira, it wanted to increase its market
share in South America. The minerals company has
now reached its goal while also improving its profitability
and product quality.
page 22
Tekes chose SWEET
Tekes is one of the main financiers of
SWEET, the Center of Water Efficiency Excellence.
Director General Veli-Pekka Saarnivaara tells
us why now is the time to invest in water.
page 26
PS. Waterlink was awarded a silver medal in the international “Pearl Awards” show of the Custom Content Council in October in the category of “Best redesigns”.
7738. PAPER: UPM Fine 120 g/m 2 and Edixion 250 g/m 2 .
COVER PHOTO: Marek Sabogal. TRANSLATIONS: AAC
Global. Please send your feedback to marie.lundgren@
kemira.com. Subscriptions and changes of address can
be made at: www.kemira.com/media.
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BRIEFING: IN HOUSE
Dr. Büchele (PhD, Chemistry) has worked over 25
years in chemical industries around the world.
He has also been a member of Kemira’s Board
of Directors since 2009. Goal? To foster Kemira’s
strategy in service of clean water and solving customer
problems. Enable Kemira and its people
to grow into a leading water chemistry company
worldwide. Motto? “Learn from the past”.
*For each response to the survey, Kemira donated
3 euros to Plan International to support children’s
right to clean water, health and development
through practical projects in different countries.
Learn from the past,
create the future
The baton of Kemira’s strategic future is being
passed to Dr. wolfgang büchele starting April
2012. harri kerminen has guided Kemira
through some significant strategic changes. What
are Büchele’s views on water chemistry going forward?
What kinds of themes occupy his thoughts
as he prepares for his new role?
Regional specifics “Having lived in different
European countries and China, I don’t believe in
‘one glove fits all’ solutions. Clean water is needed
everywhere but there are significant regional differences
in the nuances. For example, in waterrich
Europe, the focus is mainly on sustainability
issues, whereas many emerging markets struggle
with environmental challenges created in the past
as well as with the task of making clean-enough
drinking water available to all.”
Learning and developing “The past is a valuable
resource that can teach us many lessons, even
though our eyes are firmly fixed on the future. I also
believe in curiosity; a curious attitude to people and
things accelerates personal evolution. It is important
never to fall into the arrogance trap and think
we have it all covered. Continuous learning and
improvement, in close cooperation with our customers,
is what leads to discoveries and solutions.”
Inspiring people “Businesses and processes can
be reproduced anywhere, people are unique.
Empowering individuals and teams to shine in
their full potential is an absolute must if you wish
to succeed. Key strategic changes have been made
at Kemira in the past years. I have been participating
in this process through my membership in
the Board. My role now is to foster this new strategy
and help Kemira grow with and for its customers.
Our solutions are a combination of people and
chemistry. It’s my task to ensure that it is the winning
combination for our customers.”
marikka nevamäki
Susanna Kekkonen
A few words of praise
Reliable, punctual and easy to do business
with... These were some of the
words customers used to describe
Kemira in a survey* carried out during
May and June. A total of 789 customers
responded to the worldwide survey, at a
response rate of 27 percent.
“We are delighted at the high response
rate,” says päivi jokinen, Kemira’s
Executive Vice President of Marketing
and Communications.
“We received positive feedback about
ease of cooperation, quality and functionality
of our products and punctual
deliveries. Our customer relationships
rest on a firm foundation, and we will
continue to develop our activities based
on the customer feedback. One of the
next steps is regional action planning
with sales management.”
According to remko goudappel,
Vice President Municipal, EMEA, the
CAJSA HOLGERSSON
feedback was also very positive in the
European Municipal customer segment.
“Customers perceive us as a reliable
supplier with high quality people and
application know-how. In addition, we
discovered clear development needs.”
One of the areas, where customers
would like us to improve our operations
is the processing of complaints. Actions
are already under way to set clear guidelines
for complaint handling across the
organization.
Innovation was another development
need. Customers feel that Kemira
has the capabilities to be an innovative
company in water chemistry, but is not
bringing enough innovations to the market
today.
“We are building a strong foundation
for innovation by creating cross-functional
team work between sales, application
management and R&D, and by having
a good, continuous dialogue about
customer needs. Our sales organization
will systematically produce more information
on customers’ views and market
needs as input for new product development,”
says Goudappel.
In an optimal situation, the innovation
process rapidly converts customers’
needs into new applications and
products that solve existing challenges.
Customers’ specific needs and future
requirements must also be examined
more closely.
“In 2012, we will focus on 10 new
application areas for which we are currently
developing strong value propositions.
I believe that, combined with wellprepared
and clear communication, this
gives us firm ground to call ourselves an
innovative company,” Goudappel summarizes.
johanna paasikangas-tella
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BRIEFING: our world
Brazil is the largest producer of sugar cane bioethanol.
One of the major advances achieved in the production
already in Brazil and many other countries is
the utilization of the secondary streams from sugar
and bioethanol production. For example, the leftover
fibrous material, called bagasse, is used as fuel
in the production process, and some mills also generate
surplus electricity.
Bioethanol from Brazil
Bioethanol has become an important form of renewable in sugar cane fields but the soil may eventually become saturated
with salts, and the costs associated with the trans-
energy. Bioethanol can be produced from a variety of different
raw materials, but corn and sugar cane are used the portation of the liquid waste are unsustainable.
most.
Research is ongoing under the SWEET initiative to find
Using raw materials that are suitable to be used as food, a way to eliminate impurities from this waste and reuse the
such as corn, has been a major point of contention, as many water. “In addition we are looking at ways of taking advantage
of the minerals and other residual by-products as see the production for bioethanol negatively impacting
a
food supply.
“With sugar cane, there is no real competition,”
says jose pena, Sales Manager,
Sugar & Bioethanol Central & South
America at Kemira. “Even when sugar
is the end product, we can still produce
bioethanol from its by-product, molasses.”
“We are starting to see much more production
of sugar cane bioethanol all
over the world as the demand fossil fuel
replacements increases,” adds isaac
moussan, Director Sugar & Bioethanol at Kemira. “You
can produce four times as much bioethanol from a ton of
sugar cane as you can from a ton of corn.”
With the limitations on corn bioethanol and natural variations
in weather causing fluctuations in crops, the sugar
cane industry is looking at all ways to increase efficiency
and get more out sugar cane.
One of the major secondary streams is still in need of
development, and that is waste water. Sugar cane consists
of 75% water, which is removed from the process as waste.
The liquid waste from bioethanol production is almost
all water, 97% in fact. Some mills are using it for irrigation
“You can produce
four times as much
bioethanol from a ton
of sugar cane as you
can from a ton of corn.
Production of sugar
cane bioethanol grows
all over the world.”
source of raw materials,” notes Moussan.
Sugar and bioethanol share the same initial
process: the sugar cane is crushed, and the
juice is extracted. The juice goes through
several purification and clarification steps
after which it can either go towards crystallization
(sugar) or fermentation (bioethanol).
KemTalo Floc S is a new, patented technology
that can replace sulfur burning, a
complicated and risky process. The burning
of sulfur is used to produce sulfur dioxide, which is mixed
with the sugarcane juice to reduce the color of the juice. By
using KemTalo Floc S, mills can reduce sulfur dioxide emissions,
helping limit corrosion and environmental impact.
KemTalo Floc S also allows mills to use less lime in the process,
causes less scaling problems and produces a lower
color sugar. For sugar production, KemTalo Floc S has the
added benefit of producing a lower color sugar.
“Variations in the quality and consistency of sugar cane
cause unwanted fluctuations in color. Better color, sign of
higher quality, allows our customers to sell their sugar at
higher prices,” notes Pena.
randel wells
123rf
The groundbreaking
ceremory at the Nanjing
plant took place in
September.
The hows and whys of China
Why is Kemira interested by China?
Currently, Asia equals growth. For example,
half of the global increase in paper
demand comes from Asia, and China
represents the major part of the growth
in Asia. We have to be near our customers,
also in terms of production, to be
able to offer them competitive prices and
the best possible service. Local production
near Kemira’s R&D center in China
enables us to customize our offering to
the needs of local customers.
Kemira’s plant in Nanjing will be open
next summer. What will it produce?
We will manufacture chemicals for special
processes, and the plant will serve
all our customer segments. It will also
allow for an extensive product range and
short transportation times.
In addition to the Nanjing plant, what
does your portfolio include in China?
We manufacture AKD wax, used for
hydrophobation of paper in Yanzhou. The
plant is cutting-edge and, I understand,
the largest AKD plant in the world.
The new plant has been described
as trailblazing. What does this mean
in practice?
The plant has been designed by a team
of experts who represent Kemira’s best
process knowledge globally. The technology
will be top-notch in the industry,
and we will make extensive use of automation.
“We have to be near our
customers, to be able to offer
them the best service.”
You will hire approximately 100
employees. What role will occupational
safety play in their orientation?
It is of primary importance in all of our
production locations. Each employee’s
personal training program will cover
process and personal safety.
What can Asia teach other markets?
Our employees in Asia have excellent
team spirit, a strong desire for professional
development and an impressive
work ethic. This type of positivity could
be exported. It is an honor and a pleasure
to work with such a team.
johanna paasikangas-tella
The questions were answered by
Kenneth Nystén, Senior Vice President,
Printing&Writing, Paper.
KEMIRA
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BRIEFING: green ideas
Oil sands is largely a mixture of sand, clay, water and a certain
type of petroleum called bitumen. It is found all over the
world, but Canada and Venezuela have the largest amounts of
this substance.
With waste becoming an increasingly important
source of energy, Kemira is focusing its efforts, pooling
its application know-how and broad product
portfolio to help customers optimize biogas processes.
The micro-organisms responsible for the
final methane-producing step are slow-growing and
sensitive. They need a specific set of conditions and
micronutrients to be able to perform their job optimally.
Kemira’s Biogas Digestion Product (BDP) technology
creates a more stable process which allows
customers to increase the load on their digester as
well as increase biogas yield.
Professor Subir
Bhattacharjee at the
University of Alberta
finds ways to reduce
the water needed to
extract oil from oil
sands.
Squeezing oil from sand
Kemira, Outotec and Suncor are partnering
with the University of Alberta to
find ways to reduce the water needed to
extract oil from oil sands. This partnership
has led to the establishment of an
Industrial Research Chair at the university
that is looking at water quality management
for oil sands extraction.
“The partnership involves using
Kemira’s global experience in water
chemistry and water management,
Suncor’s operational knowledge in oil
sands processing, and Outotec’s global
experience in process equipment manufacturing.
We are combining these with
the university’s world-class expertise
in addressing the fundamental problems
related to water treatment,” says
subir bhattacharjee, professor of
mechanical engineering at the University
of Alberta, and the program’s chairholder.
Bhattacharjee and his team are investigating
how the water chemistry obtained
during thermal recovery of bitumen
influences treatment operations. The
team is also looking at how they can
improve water recycling in Alberta’s
steam-based bitumen recovery. A final
area of research is finding ways to reduce
energy consumption and wastewater disposal
through judicious adjustment of
water chemistry and process conditions.
“Our goal is to reduce the make-up
water requirement in the thermal bitumen
recovery processes by 30 percent,”
says Bhattacharjee.
Steam-based bitumen recovery provides
one of the most challenging water treatment
scenarios for this industry.
“The chair program will work closely
with the major producers of this unconventional
petroleum that have operations
in Alberta,” notes Bhattacharjee.
“For all participants in this region,
water is a valuable resource that requires
good management. To do our research, it
is important that we partner with companies
who understand all aspects of
water chemistry.”
As part of its ongoing work in Alberta,
Kemira will open an R&D Projects laboratory
at the university in the first half
of 2012. “Our employees will work in
the lab to get the most from the expertise
this environment offers,” explains
mohan nair, Senior Manager, R&D,
Oil & Mining, Kemira.
“Our partnership with the University
of Alberta is of strategic importance to
Kemira. We feel that Subir Bhattacharjee
and the entire team have the competence
needed to move our chemistries
forward,” Nair summarizes.
satu jussila
CURTIS COMEAU
123 rf
From waste to energy
Biogas is gaining ground as a
promising form of renewable
energy that is used to generate
electricity, heat and make biofuels.
A mixture of methane and carbon
dioxide, biogas is produced by the
anaerobic digestion of organic
material.
“Today waste from the food
industry, households and agriculture
is commonly used to create
biogas,” notes gunnel hagstam
from Kemira’s Municipal & Industrial
segment.
A digester is a rather simple
piece of equipment, but the
digestion process inside anything
but simple, a complex interplay
between biology and chemistry.
Digester optimization is achieved
by improving the efficiency of the
microbes that break down the biomass.
Essentially Kemira BDP is a nutritional
supplement for the bacteria,
tailor-made for different
substrates. The BDP treatment
increases the amount of methaneforming
bacteria. This creates a
more stable process which allows
customers to increase the load on
their digester as well as increase
biogas yield.
The second focus area is on
digestate separation. The digestate
consists of water with a considerable
amount of fibers, salts
and nutrients. It can serve as an
excellent fertilizer, but if direct use
on fields is not allowed, the nutrients
need to be separated.
Several initiatives under the
SWEET umbrella are addressing
the need to get more biogas
out of biomass. “Driving Kemira’s
innovations in biogas is a
great opportunity to add value to
our customers’ processes to turn
waste into renewable energy,” says
jan reinier gosker, Business
Development Manager at Kemira’s
Municipal & Industrial segment.
Controlling coagulation and
improving the process of separating
solid matter from water
are the main applications under
development to help reduce the
environmental impact, scaling,
foaming and other problems that
arise when processing digestate.
randel wells
Renewable and promising:
• Biogas is a clean-burning energy
source that can be utilized in
many ways.
• Measured in million tons of oil
equivalent (Mtoe), the National
Renewable Action plans
(NREAP) estimate biogas production
in the EU will triple by
2020.
• Biogas boosting can be done by
improving the efficiency of the
methane forming bacteria using
Kemira Biogas Digestion Product
(BDP) technology.
• Several initiatives under the
SWEET umbrella are addressing
the need to get more biogas out of
biomass.
• This work is closely related to
Kemira’s commitment to the Baltic
Sea Action Group to combat
eutrophication in the Baltic Sea
through nutrient recycling.
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CLOSE UP
water
No paper without
Water footprints and water use are hot topics.
Water is an important raw material and water
issues are vital for the forest industry.
Text pirkko koivu · illustration Sanna mander
If you are reading the print version
of this issue, the magazine you are
holding weighs approximately 180
grams. Its production consumed
approximately one liter of water.
Without water, we have no
paper. Paper industry plants need
water for the production process
and fiber transportation. In addition,
water is used to wet the timber,
transfer heat, wash machines
and equipment and cool various
processes. Because of their large
water needs, pulp and paper factories
are located near natural
water systems.
Paper is made from wood that
is converted into pulp either
mechanically or by cooking with
chemicals. In the latter case, the
chemicals separate the fibers of
the wood from one another, producing
chemical pulp. After cooking,
the pulp is washed with
water.
When manufacturing paper,
water is added to the pulp. The
result is a slurry with a water content
of more than 90 percent.
The high amount of clean water
ensures consistent paper quality.
The paper machine spreads the
fiber slurry evenly and removes
the water through filtering and by
pressing and drying.
Depending on the desired end
result, various fillers, coating
materials and chemicals may be
added to the paper. Finally, the
paper is dried, and the end product
has a dry content of approximately
95 percent.
But is one liter of water per
magazine a lot? This is the
amount of water that is consumed
during paper manufacture. It is
a lot, considering how many brochures,
packages, newspapers,
magazines and other paper products
are consumed in the world
each day.
Then again, most of the water
needed in paper manufacture is
recycled in the processes, treated
and returned to nature. Only
some three percent of the water
evaporates into the air and will
eventually fall back down as rain.
Over the past few decades, the
paper industry has considerably
reduced its water consumption
and enhanced its water efficiency.
In Finland, producing a ton of
pulp used to require 250 cubic
meters of water in the 1970s.
Today, 10 to 40 cubic meters is
enough, depending on the process.
The same liter of water may
be recycled 15 times.
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CLOSE UP
Water footprint refers to the
amount of water required to manufacture
a product, including all
stages of production. The definition
is clear, but the concept is a
little more complex. It differs from
a carbon footprint, for example,
in that water is always local and
related to the water resources of
each area. The carbon footprint
has global climate effects.
“The amount of water used,
such as a cubic meter, does not
give an idea of the environmental
impact it has locally,” says
sylvain lhôte from Borealis,
who co-chairs the water program
of the World Business Council
for Sustainable Development
(WBCSD).
“A company’s operations affect
the water system near the company’s
location. The same amount
of water has a different effect in
water-rich and dry areas. The
impact may also vary by season.”
Water footprints can be measured
and calculated in many ways.
The most widely known method
is the one developed by the Water
Footprint Network. This method
is used for food products, for
example. It divides the water footprint
into three parts: green, blue
and gray.
The green water footprint
reflects the natural water cycle.
In paper production, this means
the water absorbed by the roots
of trees. During photosynthesis,
trees evaporate water and bind
carbon dioxide from the atmosphere.
The blue water footprint refers
to water that is taken from a
river, for example, and will not
be returned to its source. The
gray footprint refers to polluted
water that is returned to the natural
water system. If wastewater is
treated appropriately, it leaves no
gray footprint.
The water footprint of this magazine
varies depending on the calculation
method. If we focus on
the amount of water lost during
paper production, we are dealing
with the blue water footprint.
If we include what is known as
green water, the water footprint
grows considerably: it can be as
much as 10 to 30 liters for a single
page.
The forest industry sees problems
in including green water
because this would constitute
most of the water footprint. Natural
forests will use this water in
any case, whether or not the trees
are used for paper. Forests clean
water and are important in many
other respects than the paper
industry.
Another problem is that differences
in local water resources are
not considered. The green water
footprint is calculated in proportion
to the growth rate of trees,
which means that the footprint is
smaller in warm climates.
“The differences in calculating
water footprints are related
to the degree to which the methods
consider the different parts
of the value chain,” says Lhôte. In
paper production, the value chain
includes forests, natural water
systems, pulp plants and paper
plants.
According to Lhôte, the blue
water footprint should be used as
the basic unit in all value chains
4
FACTS
In the
1970s, producing
a ton of
pulp required
250 cubic
meters of
water.
Today, 10
to 40 cubic
meters is
enough,
depending on
the process.
The same
liter of water
may be recycled
15 times
in the process.
Water efficiency
reduces
the operating
cost of paper
plants.
because it is widely understood
and relatively easy to measure.
The gray and green footprints are
more complex.
The green water footprint is the
most difficult to measure. Lhôte
finds it to be best suited for agriculture
and the food industry.
However, the water footprint
can be a useful tool.
“The measuring method must
be relevant and transparent in
terms of both the value chain and
location,” he adds.
“Everyone must know how the
water footprint has been calculated
and whether it includes
other elements than just blue
water. Otherwise, we will be comparing
apples and pears.”
WBCSD is collecting good practices
in water management. It has compiled
a list of 19 water management
tools, which approach the
issue from different perspectives.
Many of the tools measure
water footprints, water use and
water impact. Some of them also
identify water-related risks and
suggest improvements to practices.
Some are limited to certain
industries or geographical areas.
The Alliance for Water Stewardship
(AWS) is one of the organizations
that have developed water
management tools. The International
Organization for Standardization
(ISO) is in the process of
creating an international standard
for calculating water footprints.
“The WBCSD’s goal is to make
the different methods available
to all. Instead of competing,
these methods complement
one another. We want to create
a toolkit of various calcula-
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CLOSE UP
”Water prices have risen
steadily since the 1980’s.”
tion assessment methods and
risk management models,” Lhôte
explains.
The WBCSD has also created
a water management tool of its
own, the Global Water Tool, which
is now being developed for industry
sectors.
“The purpose is to create a tool
that considers different industries
as well as geographical variation.
We have already developed a specific
tool for the oil industry, for
example.”
Lhôte says that sustainable
water use is taken very seriously
in all water-intensive industries,
including the paper industry.
“Yet we should always keep in
mind that water is just one part
of the of the bigger sustainability
picture. It should be introduced in
other contexts as well because it is
related to energy and food.”
Environmental legislation is one
reason to improve water efficiency
in the paper industry. Money is
another one, and its importance is
increasing.
“Water prices have risen steadily
since the 1980s, and water will
soon become a strategic raw material.
Efficient water use should
not be seen merely as a means to
meeting permit requirements. It
is also an opportunity to reduce
a plant’s operating costs,” says
kaj jansson, Vice President of
Research & Development, Common
Chemistry at Kemira.
Research and development
will not run out of challenges. “As
water cycles become more closed,
new substances will be discovered
that cause scaling, corrosion
and other process problems,” says
Jansson.
“Currently, the challenge in
closing water cycles is to find the
right reconnection points for the
divided streams and reduce their
organic and inorganic loads. The
rule of thumb is that wastewater
should be treated where it
is created. This makes its treatment
easier and requires a smaller
investment than running the
wastewater through a treatment
plant.”
For example, anaerobic treatment
of wastewater can reduce
the production cost of pulp by
almost 4 euros per ton and that of
paper by 1 euro per ton.
“Harnessing the energy in
wastewater offers even more substantial
opportunities. The related
cost reductions can be considerable
on an annual level,” says
Jansson.
In anaerobic water treatment,
bacteria consume organic matter
in oxygen-free conditions. The
by-product of this process, methane,
can either be sold or used to
fuel the factory. The Finnish forest
industry tried this method in
the 1980s. At the time, however,
it presented problems related to
odor and the plants’ sensitivity to
disturbances.
“These problems have been
solved during the past three decades.
Odor is no longer a problem,
and operational disturbances
can be predicted and fixed. Disturbances
at the wastewater treatment
plant are a major consideration
because they can lead to
limited production or even shutdowns.”
Jansson has long experience in
the paper industry. He has witnessed
much of the development
over the past few decades. Emissions
of solids and nutrients have
decreased while the production
of paper, cardboard and pulp has
increased. In the beginning, process
water was released into natural
water systems. Water cycles
have since been closed, and process
water is recycled many times
over.
“The more process water cycles
are closed, the more and the
rarer detrimental substances will
begin to accumulate and disturb
the process. The conditions will
become favorable for organic and
inorganic scaling, including various
extractives and calcium. Bacteria
growth and biofilm formation
will become more common
as well. In addition, corrosion will
increase,” Jansson explains.
Closed processes are often
faster, which means that disturbances
are more likely to
recur and problems need to be
addressed more rapidly than
before.
Kemira’s solutions to these
issues are automatic chemical
controls and remote monitoring,
which are already used around
the world to enhance process reliability.
“Chemistry alone is not enough.
It has to match the circumstances,
along with physical and biological
factors.”
Jansson points out that all
water processes in paper plants
are unique. Each case is different
in terms of the general process,
raw materials, age and location.
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CLOSE UP
A front-runner in forestry
1. How is water efficiency
related to your business
operations?
The answer is clear: without
water, UPM could not
manufacture its products.
Because the total amount
of water in the world cannot
be increased, we will probably
have shortages as the population
keeps growing. For this
reason, we want to make sure
that this vital raw material will
still be available in the future.
As a way of thinking, sustainable
development is directly
related to our business. We want
to be the leading company in our industry
in wastewater quality and minimal
water use. In pulp and paper production,
our goal is to reduce the amount of
wastewater as well as chemical oxygen
consumption by 15 percent by the year
2020, compared with 2008 levels.
2. How have you reduced your
water footprint?
We have worked for the better use of
natural water systems since the 1960s,
and this work still continues. Good
housekeeping is important: a systematic
approach to water use. No water is used
in vain. The water in the production
process is recycled many times before it
is removed as wastewater. Moreover, we
have had biological water treatment in
place for several decades.
Over the past ten years, the amount
of wastewater per ton of paper has
decreased by 40 percent and that per
ton of pulp by 10 percent. We monitor
Q&A
Sami Lundgren,
Director,
Environmental
Services, UPM.
The company
is Kemira’s
customer.
our wastewater emissions
regularly and carry out
research to evaluate their
possible impact on fish, for
example.
3. Where do you get the
water you need?
Old-time industrialists thought
ahead and established factories
in locations where raw
materials—that is, wood and
water—were easily available.
The world has changed since
then, and factories have been
established in other types of
locations, but the proximity of
water continues to be essential. Water is
taken from rivers, lakes or groundwater
reserves. There are no factories in areas
where water is in short supply.
4. What future challenges do you
see in improving water efficiency?
All of the easy methods have already
been used. The goal is to continue
decreasing water use, but each step forward
will be increasingly difficult. The
manufacture of paper for food packaging,
for example, is a balancing act
between reducing water use, ensuring
clean processes and applying suitable
chemicals.
Water efficiency must be enhanced
through multiple channels. We need
new technology and investments and
also carefully executed processes. We
have to examine the work process and
fine-tune the equipment. We will also
have to consider investments in terms of
water use.
Not a drop wasted
1. Caraustar Carotell Paperboard
made the finals of the
PPI Awards in water efficiency.
Why did you decide
to participate?
We are proud of our
100-percent closed water
system, and we want to
show what we are doing to save
water and protect the environment.
Our employees understand
the importance of having
a closed system and have managed
the system successfully.
In water efficiency, we can
compete with world-class companies.
We are still able to considerably
reduce the environmental impact of
our plant.
2. How is water efficiency related
to your business operations?
As a paper company, we are dependent
on water. Water efficiency is directly
reflected in our bottom-line results
because we have no wastewater treatment
costs and our overall water use
is decreasing. In addition, our customers
and community know that we are a
socially and environmentally responsible
company.
3. Where do you get the water you need?
We buy it from the city of Greenville’s
water supply network.
4. How have you reduced your
water footprint?
We began the work to improve our
water efficiency in the mid-1990s. We
produce no wastewater because of our
Q&A
Vince Fields,
Technical
Manager,
Caraustar. The
company is
Kemira’s
customer.
closed system, which is a
key element.
We currently have two
projects in progress to
enhance water use efficiency.
We are in the process
of installing a steam
collection system in our
boilers, which enables steam
to be condensed back into feed
water again. In addition, we are
investing in a clarification system,
which enables us to use
process water instead of pure
water.
5. What future challenges do you
see in improving water efficiency?
A closed system will inevitably experience
bacteria growth and scaling as well
as negative electric charges, which will
reduce the power of paper production
chemicals and increase chemical costs
by 20 to 30 percent. A good level of
daily system maintenance will keep the
costs in check.
Because we have a limited amount of
water in store, maintaining a good water
balance will be difficult at times. Some
special paperboard grades require more
water than other grades. The process
must be monitored carefully to prevent
the water system from losing its balance.
Caraustar’s Carotell Paperboard plant is
located in South Carolina. The plant is
among the largest producers of recycled
paperboard in the United States. Using
only recycled materials, it manufactures
a variety of paperboard products for
industrial use and consumer packaging.
123 RF
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AT YOUR SERVICE
Board
improved
further
Weig-Karton produces over
600,000 tons of board per year
from its Mayen headquarters,
located in the beautiful Eifel
mountains of Germany. The company,
founded already in 1931,
has doubled its production capacity
over the last 15 years, and now
supplies board products all over
the world.
One of Weig-Karton’s production
machines, the BM 6 machine, is
used to produce linerboard, which
is needed to make plasterboard.
With an effective width of around
530 cm, the BM 6 is actually the
largest machine for plasterboard
liner anywhere in the world.
“It runs 24 hours a day and can
produce 50 tons per hour. This
places demanding requirements
on the machinery, and also on the
production process and the quality
of the materials that we use,”
says henning dippel, operating
engineer at Weig-Karton.
4
Facts
The production
of
board starts
when recycled
paper is processed
into a
fiber mixture.
Impurities are
removed and
the fibers prepared
for processing.
At the
wet end of
the boardmachine,
three wires
ensure that
the fibers are
ideally distributed.
Optimal chemicals improve paper-making
processes, speed them up and – what is
the most important – enhance the quality
of the end product. Henning Dippel,
operating engineer for the BM 6 at Weig-
Karton (left) and Georg Lennert, Area Sales
Manager for Kemira, work together for
high-quality carton products.
High-quality chemicals are an important part
of the production process for Weig-Karton,
one of the largest manufacturers of recycled
board in Europe.
Text Hubert Kogel
Photos Jan Michael Hosan
Kemira supplies Weig-Karton with
the chemicals needed to produce
the board and so underpins the
high quality of the end product.
Kemira products are used both for
retention and hydrophobation of
the board.
Retention polymers are used
during dewatering in the wet end
to bind the materials and fibres
contained in the elements of the
paper. By adding suitable retention
agents, this process is not only
improved but also speeded up.
“We are also working on a new
and patented system (Kemform)
to optimise the retention system
In the
pressing section,
most of
the water is
pressed out.
With the aid
of a size press,
the surface of
the board can
be adapted to
the specific
requirements.
The rolls of
carton board
are re-rolled
and cut into
the widths
required by
customers.
further,” says georg lennert,
Area Sales Manager for Kemira.
The aim is to improve strength
still more by removing more water
and binding the paper components
more strongly together.
Because the damper the paper, the
more easily it will tear; and the
drier and denser the board, the
stronger it will be.
Hydrophobation is used to
make the board waterproof and
is performed at Weig-Karton by
adding starch and alkenyl succinic
anhydride (ASA).
The sizing agents are used to
adjust the water absorbency and
to improve the printability of
paper and board. For this, Kemira
provides various sizing techniques
including AKD, ASA, rosin size
and polymer sizing agents.
Only last year, Weig-Karton
acquired new processing equipment
for ASA. This equipment
also runs 24 hours a day and is
used to apply the optimum dose
of sizing agent. Kemira made the
engineering work for the new
installation.
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AT YOUR SERVICE
Adding
real value
Unimin Corporation is a producer of
non-metallic industrial minerals and
global supplier to a number of businesses.
Kemira supplies KemEcal 2332
and 2335 tailored products for Unimin
operations in South America. Productivity
at Unimin in Brazil has increased
by 22 percent. Unimin Brazil’s market
Unimin, a leading
producer of nonmetallic
industrial
minerals, has
grown in the
South American
paint market with
support of Kemira.
share increased from 60 percent to 75
percent in 2011. Unimin and Kemira
now cooperate also in Colombia, Argentina
and Chile.
A leading producer of industrial minerals,
Unimin, can tell what is required for gaining
market share in South America: superior
quality products that are produced with
complete support by an expert supplier.
Text satu jussila · Photos unimin and kemira
Unimin is a leading producer of non-metallic industrial minerals.
It is a worldwide supplier to the glass, ceramic and lighting
industries, and to paint, plastic, rubber and composite
manufacturers.
The company has a strong presence in North America and
Europe and, with Kemira’s applications, it is gaining market
share in South America. Kemira started working with Unimin
in 2007 for its expanding plastics and painting product operations
in Brazil.
“When we first started working with Unimin in Brazil, they
established strategic targets to increase market share in the
South American ground calcium carbonate (GCC) market by
introducing high-quality products at competitive costs to the
paint market,” explains sergio cabo, Vice President Oil &
Mining, Kemira South America.
The first step was to evaluate the critical factors in the
production lines that had a strong impact on those targets.
This work led to the creation of Kemira tailor-made Kem-
Ecal 2332 and KemEcal 2335 products (earlier known by the
product name Colloid), which aim to reduce production costs
and increase plant productivity, as well as provide superior
quality products to paint producers.
The KemEcal products have been in use now for four years. In
that time, Unimin in Brazil has seen a 22 percent increase in
productivity. “Two new Unimin products have been launched
and different mineral pigments are now being used. Moreover,
Unimin Brazil’s market share has increased from 60
percent to 75 percent in 2011,” says Cabo.
“KemEcal 2332 reduces our dispersant consumption and
provides an excellent improvement in the quality of our product
line,” confirms emerson delegá, Application Engineering
Manager SAM, Unimin South America.
“Kemira is adding value to our business with operational
support, providing training to our technicians and operators,
bringing specific products to our market, and providing highquality
technical support,” adds Delegá.
The partnership between Kemira and Unimin has worked
so well that this year the client asked Kemira to help them in
the application of suitable dispersants for production of GCC
slurries used in paint for Unimin’s operations in Colombia,
Argentina and Chile.
“The local Uninim people in Colombia had been working
for several weeks without success. They were having trouble
meeting the market requirements for both solids and stability.
After a few days of working on process review, mainly
in the grinding system, the plant successfully started producing
high-solid slurries to the market,” explains regis
barbosa, Account Manager, Kemira Minerals & Metals,
South America.
By driving the client relationship from its application knowhow
rather than from its product offering, Unimin feels that
Kemira is adding value to its business.
“We have to grow our business, and for that we need to
increase sales, enhance our portfolio and improve production
efficiency to reduce costs. Kemira is supporting us in reaching
our strategic goals,” says Delegá.
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AGENDA
THE most common applications of chemistry
were exhibited at the Industry Park of Sweden
in early September. The exhibition attracted
approximately 1,000 visitors, who were educated
on the production of sulphuric acid,
energy, hydrochloric acid and hydrogen peroxide
as well. Children had the opportunity to
make small experiments.
*HARMFUL substances in wastewater can
already be identified and removed with a variety
of methods. In St. Petersburg, crayfish are
used as bioindicators in outgoing water, in
addition to more standard methods of wastewater
analysis. “Bioindicators could be developed
to detect harmful substances and their
combined effect,” says Aija Jantunen.
365
days of chemistry
Cajsa Holgersson
“The year has facilitated
information sharing with
politicians and authorities in
the field of chemistry.”
What would we do without chemistry? It may
seem abstract and even a little mystical, but
chemistry is part of our everyday life. Without
chemistry, we would not be able to make coffee,
burn candles or combine food ingredients, to
name just a few examples.
The many applications of chemistry have been
celebrated during the International Year of Chemistry
(IYC) 2011. Events and campaigns have been
organized worldwide around the special
themes of the year, one of which is water.
“We have sought to provide people
more information and make
chemistry more attractive, particularly
to children and young
people. In addition to water,
the themes have included
clean air, healthy food, safe
medicines, advanced materials,
ecological products
and sustainable energy,” says
päivi pelttari, Communications
Manager for EMEA at
Kemira.
Children have been encouraged
to examine natural water
in a global program. In the Netherlands,
the program was launched
through a sponsorship, and Kemira’s
employees helped with experiments in local
schools. Four tests were run on each water sample,
providing information on acid and salt content
as well as filtering and treatment results. This
information will be collected in a global database.
During the year, chemistry organizations have
also actively informed people on how chemistry
improves our quality of life.
“Our greatest achievement has been to discover
that people on all continents are
enthusiastic about chemistry. Celebrating
women as scientists has also
been an important aspect,” says
john m. malin, Chair of the
IYC Management Committee.
The year has been beneficial
for business as well.
According to Malin, it has
facilitated information sharing
with politicians and
authorities.
“It is important for them to
know that chemistry not only
helps us understand the challenges
resulting from population
growth. It also helps create
good practices to solve the issues.”
johanna paasikangas-tella
chemistry2011.org
Wastewater
and crayfish
– what do they have in common?
The CleantechExpo event in Lahti in October featured
an environmental seminar that attracted
experts, ambassadors, diplomats and businesspeople
from 34 countries.
At the seminar, harri kerminen, CEO
of Kemira, discussed the close relationship
between water and energy in industry
in general and specifically in sectors
such as mining and paper manufacturing.
With water shortages becoming a problem
around the world, it is important
to invest in new solutions for ensuring
the availability of clean water, including
desalination, water recycling and
even wastewater recycling.
Surprisingly, perhaps, Kemira’s
new growth areas in different
parts of the world have a need for
chemical restoration of eutrophicated
lakes. Although this
business is not significant, the
projects attract a great deal
of local attention.
Along with increased
awareness, new challenges
in municipal wastewater
treatment raise questions
and require hard work. At
the same time, however, these
Cajsa Holgersson
“The Northwest Russia
Center of Expertise in the
Water Industry has trained
hundreds of people on how to
improve water management.”
challenges result in new water management solutions*.
The educational cooperation between St.
Petersburg’s waterworks, also known as Vodokanal,
and the Lahti Science and Business Park
is an excellent example of this, as are Vodokanal’s
long-term partnerships with Finnish
companies. A Finnish-Russian project,
the Northwest Russia Center of Expertise
in the Water Industry has already trained
hundreds of people from different parts
of the country on how to improve water
management. The center has also provided
information for children and
young people.
“Vodokanal has already adopted
diverse technologies that are new
to Finland. Exchange of information
is growing stronger around
the center of expertise established
by Vodokanal and the
Lahti Science and Business
Park,” says aija jantunen,
head of Kemira’s Municipal
& Industrial operations
in Finland and the Baltic
countries.
johanna
paasikangas-tella
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EUREKA!
Kemira and VTT Technical Research Center
of Finland jointly manage the Center of
Water Efficiency Excellence, also known
as SWEET, which was established in 2010.
The goal is to create new technologies for
water-intensive industries. The total funding
for the project is EUR 120 million for
2010–2014.
It’s
water
time to focus on
International, focused on the future, with
customers’ needs in mind. The Finnish
Funding Agency for Technology and
Innovation, Tekes, is one of the financiers
of SWEET. We asked Veli-Pekka
Saarnivaara, Director General, why it is
high time to focus on water.
Text pirkko koivu · photos joanna moorhouse
Why does Tekes provide
funding for SWEET?
SWEET has many qualities that
are in line with our strategy. Much
in the same manner as Kemira, we
are trying to see where the world
is headed and what business
opportunities the future brings.
Tekes wants to help Finnish
companies succeed internationally.
The possibilities of success
increase with added value in products,
and SWEET adds value by
creating new types of solutions.
SWEET reflects our international
focus in funding. Regional
clusters are disintegrating as horizons
broaden beyond national
borders. Problems are global, so
solutions have to be global as well.
We found the project to be
so promising that the decision
to provide funding was easy to
make. Typically, we do not invest
in extensive projects run by large
companies. Most of our customer
companies have fewer than 500
employees.
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EUREKA!
5
FACTS
SWEET has three common goals for innovation. The
first one is to enhance the efficiency of water use
and reuse. The second goal is to develop new sustainable
water chemistry solutions and products.
The third one is related to dewatering sludge to be
reused for energy or as nutrients.
What kind of opportunities
does SWEET create?
SWEET elevates the profile of
the water business and offers an
opportunity to create an extensive
network of partners in the field.
This is exactly what we need in
Finland. Its strengths also include
a customer-oriented approach.
We are happy to contribute to
projects involving a large company
that rethinks its strategy and
shifts its focus from manufacturing
products to developing services
and solutions for customers.
This is what customers expect
nowadays.
SWEET is internationally
focused, which means that it
offers new avenues for small companies
as well. We have from the
beginning hoped that small and
medium-sized businesses would
join the project.
How do you see Kemira’s role in
developing the water business?
Kemira has a huge role. Tekes
has made a considerable investment
in the project, which is in
line with our strategy. As a public
funding provider, we find it
more effective to provide significant
support to a few promising
projects than to divide the funding
into small amounts among a
multitude.
In the future, we will increasingly
support trailblazers, such
as Kemira, in various fields. A
large company has the resources
to focus on development, and
Kemira has genuinely integrated
development into its business
strategy.
Tekes has its own water program
for 2008–2012.
Why was it launched?
Everybody needs clean water,
but it is a scarce resource. Expectations
of high water quality
increase with environmental
awareness. In industry, for
example, closed water cycles are
becoming more common.
Historically, the sewer system
is the invention that has affected
human health the most. Our strategic
focuses include natural
resources and sustainable economy,
and water is an important
natural resource which offers also
new business opportunities.
What kind of projects and research
does your water program enhance?
We want to bring together people
and companies working with
water. In addition, we want to
support projects that make use
of cutting-edge technology. This
also promotes innovation. Our
water program involves product
development projects in small
and medium-sized businesses
as well as projects in research
institutes.
Our goal is to reform the water
sector in Finland. Finnish expertise
should be broadened, so that
companies would be braver to
enter international markets. Finland
has a good competence base
for municipal water management
as well as industrial water treatment.
The state of our waters is
good, as is our reputation in environmental
care.
What challenges are related to
developing the water business?
Developing markets suffer from
the most critical shortages of
clean water. In these markets,
municipal water issues are usually
political, and market entry may
prove to be difficult.
Challenges in Finland include
increasing cooperation among
small and medium-sized businesses
in water issues. We need a
company like Kemira to lead the
development and create an international
network.
Tekes promotes
business
development
and provides
funding
for challenging
research
and development
projects.
Tekes provides
approximately
EUR
600 million in
annual project
funding,
which helps
launch more
than 2,000
research and
development
projects.
The goal is
to turn viable
ideas into
business operations.
Through
its water program,
Tekes
has provided
funding for 65
research and
product development
projects
in companies
and for
34 projects in
research institutes.
The total
investment in
its water program
is EUR
90 million, of
which Tekes
provides EUR
40 million.
The companies
cover the
rest.
At the core of our strategy
External funding is important for
SWEET, as it enables the center to bring
together experts from different companies
and fields.
“Chemistry is just one of these fields.
Water-related innovations also require
other technologies, such as measurement
technologies, analysis operations
and biological water treatment,” says
harri kerminen, CEO of Kemira.
VTT Technical Research Center
of Finland and Kemira complement
one another in SWEET: VTT offers
resources and expertise related to various
technologies, and Kemira provides
water experts. The network of partners
also includes other companies, such as
Outotec and Metso.
“We still have room for new partners,
especially small and medium-sized businesses.
This may be their chance to grow
and go international,” says Kerminen.
The total investment in SWEET is
EUR 120 million over a period of four
years.
“Tekes plays an essential role. We are
honored that Tekes has seen the significance
of this project.”
SWEET represents the core of Kemira’s
strategy for many reasons. To begin
with, Kemira seeks new solutions for
water-intensive industries.
“We used to focus on products, but
our approach has changed. We are now
focusing on the customer and developing
solutions to problems in the customer’s
process. Wherever we are creating
something new, we are always close to
the customer,” Kerminen explains.
Another reason is global and obvious.
“It is the big picture related to water
use. The reuse is a megatrend: there is a
serious shortage of usable water.”
Harri
Kerminen
Clean water is part of Finland’s country
brand. The benefits of a small country
include relatively small circles:
experts from different fields know one
another. This enables different players,
such as research institutes and companies,
to collaborate with an open mind.
Some of SWEET’s projects are long-term,
seeking new markets as well as new
solutions. Other research projects aim at
faster commercialization.
Altogether, SWEET has approximately
30 projects in progress. The center
employs more than 200 water chemistry
experts from around the world. The
project has already resulted in new business
for Kemira, through water chemistry
products used in desalination processes,
for example.
“The exact number varies as provjects
are completed and new ones are
launched,” says heidi fagerholm,
Head of Research & Development and
Technology for Kemira.
The most progress has been made in the
further development of existing products.
Examples of this include new types
of antiscalants and new-generation biocides
as well as desalination.
“The goal in desalination is to reduce
costs and energy consumption. At the
same time, we are extending the life
cycle of microporous filters known as
membranes,” Fagerholm explains.
In shale gas production, the goal is to
develop more sustainable methods for
separating the gas from the clay shale.
New chemicals improve the efficiency of
the process and reduce its environmental
impact. This benefits gas production
in the United States and elsewhere.
pirkko koivu
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WE PROUDLY PRESENT
Formic acid, the simplest organic acid, is
chemically the same biodegradable substance
that ants have produced in nature for
millions of years. Friendly to the environment,
formic acid is a safer alternative to
many other acids for a variety of uses. It is
used in the feed, textile, leather and chemical
industries, to name just a few examples.
With the introduction of Kemira DesinFix, a
chlorine-free solution based on formic acid
and hydrogen peroxide, formic acid can even
be used for water disinfection.
Innovations in
sustainability
Miraculous
formic acid
The common red ant has it. The bothersome
nettles have it. Their sting is
caused by a simplest organic acid, formic
acid. Though its existence has been
known for centuries, only recently has
its implications been understood.
Formic acid has become a significant
champion of modern industries. It is
used in the feed, textile, leather and
chemical industries, to name just a few
examples. In September 2011, Kemira
celebrated its 30th year of formic acid
at its production site in Oulu, Finland.
Three decades ago, the need for yearround
livestock fodder was the key business
driver as Finnish farmers struggled
to feed their animals.
Still today, silage preservation at farms
is an important application area of formic
acid where Kemira remains the biggest
supplier world-wide. Yet three decades
of development have introduced a
variety of advanced applications, helping
30 years of Kemira formic acid
1920s
Finnish state decides to
invest in domestic production
of fertilizers for
agriculture.
1950
Decision made to build
a fertilizer plant in
Oulu. Several expansions
projects in the
1950s–1960s.
a wide range of industries improve their
process to become safer, more sustainable
and smarter with water usage.
“The main target of our development
work is either to replace more hazardous
products with formic acid products or to
improve customers’ processes,”
1980s
Fertilizer production
decreases with drops
in demand and profitability.
1981
Kemira and Valio Oy
join forces and began
production of formic
acid.
“Minimal
impact on
the environment
is based
on formic
acid.”
says marjo luoma, director
of Kemira’s Formate product
line.
“The core benefit and the
real foundation for all of the
applications we have developed
is the fact that formic
acid is the simplest organic
acid. It consists of three simple
elements – carbon, oxygen and
hydrogen – that are found everywhere in
nature.”
Kemira produces potassium formate
from formic acid, for example, which is
the basis of Kemira’s de-icing product
Clearway F1, the leading runway de-icer.
“One of the main advantages of Clearway
F1 is its minimal impact on the
environment compared to other de-icer
products because it is based on formic
acid,” says Luoma.
With its roots in the agriculture and
farming industry, formic acid based
products are still the standard
for feed acidification to preserve
feed and its raw materials
in the European feed industry.
Kemira has been continuously
improving its formic acid
products. Their user-friendliness
has been enhanced by
reducing corrosiveness and
odor. AIV Nova and AIV Ässä,
the newest products for silage
preservation, are good examples of successful
non-corrosive products well
accepted by farmers. Other additives,
such as nutrients, can also be included
in the formula to further improve feed
quality.
randel wells
1987
Kemira builds second
production line for formic
acid.
1990s–2000s
Kemira expands its
offering and distribution
network worldwide.
Formic acid can be used in
1. Silage preservation and feed acids for preserving
feed and its raw materials.
2. In the dying processes of textiles or leather as a
safe pH control agent.
3. In many different production processes in the
chemical industry. For example, in the production
of the artificial sweetener aspartame and
different kinds of pesticides.
1995
Third production line
for formic acid is added.
2002
Fourth production line
for formic acid is added.
4. In the pharmaceutical industry in the production
of a number of key ingredients, such as insulin,
antibiotics, vitamins, and enzymes.
5. In the production of formates such as potassium
formate, the basis of Kemira’s Clearway F1, the
leading runway de-icer.
2008
Fifth production line for
formic acid is added.
2011
Kemira boosts production
to more than
100,000 tons per year.
Kemira’s real competitive advantage
in formic acid stems from its very
wide and deep application knowledge
base. The goal is to have a new
formic acid product coming to market
almost every year.
“We have been focusing on applications
and customer needs for three
decades,” says Marjo Luoma.
Currently the newest products are
Tanfor A which improves the efficiency
of soy bean oil epoxidation
and Tanfor A-15 for the leather and
textile industries.
Tanfor A-15 is a rapidly biodegradable
formula that can be used
for pickling and
dye fixing. The
Tanfor products
deliver
such high performance
that
they can be used
effectively with
reduced dosage
levels, generating
greater cost
efficiency for
customers. This
”SWEET
examines
how to use
biomass to
produce
formic
acid.”
also reduces the customer’s wastewater
loading.
Formic acid is also being addressed
by Kemira’s SWEET activities where
the focus is on how to use biomass
to produce formic acid. “There are
many different processes under
development that use biomass as
a sustainable raw material,” notes
Luoma. “We are working on developing
processes to separate formic and
other acids from these large-volume
side streams coming from biomass
processes.”
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NUMEROLOGY
Stable result in turbulent times
PRESS RELEASES
KEMIRA GROUP REVENUE EUR MILLION
KEY FIGURES
ALEKSI NIEMELÄ
Kemira held a well-attended
Capital Markets Day* in September.
The main theme, together
with Kemira’s water chemistry
strategy, was how well Kemira is
prepared for the possible slower
growth period. The main implications
for Kemira’s business in
such a scenario would be, in the
Paper segment business, lower
visibility and declining demand.
In the Municipal & Industrial
segment, demand would remain
stable and prices for key raw
materials would decline. Slower
growth would have a minor
impact on the current business
of the Oil & Mining segment but
delay some of the future growth
projects.
Kemira’s performance after
the first nine month of 2011
have been stable. Organic
revenue growth was 6% and operative
EBIT was slightly higher
than in 2010. The performance
of Kemira’s minority-owned JV
Sachtleben, a producer of titanium
dioxide, has continued to
be very strong. Profits from the
business have more than tripled
compared to 2010.
This time in the analyst
interview Rauli Juva, an analyst
from Nordea, will give his comments
on Kemira’s performance
in the first nine months of 2011,
expectations for the coming
quarters and what he considers
to be Kemira’s most important
valuation drivers.
At the moment there are 46%
(46%) buy, 23% (23%) hold and
31% (31%) sell recommendations
on Kemira shares among
research analysts (the figures
for the are in parentheses). See
the history graph of Kemira’s
ratings below.
Kemira started to webcast
its result releases in the third
quarter 2011 results. View the
webcast of the press and analyst
conference at www.kemira.com/
investors, under the headline Q3
Interim Report.
Tero Huovinen is Kemira’s Director,
Investor Relations,
t. +358 (0)50 4099 373
*Presentations available in
kemira.com/investors.
JANUARY 2011
Jan 13 Kemira
announces 5–15% price
increases for its paper
chemicals.
FEBRUARY 2011
Feb 3 Kemira announces
price increases for
its acetates.
Feb 18 Kemira to build
two new coagulant
plants at Bayer sites in
Europe.
MARCH 2011
Mar 11 Kemira Chem-
Solutions announces
price increases.
Mar 22 Kemira Oyj:
The Annual General
Meeting approved EUR
0.48 dividend.
Mar 31 Kemira Oyj has
sold all its shares in
Tikkurila Oyj.
Mar 31 São Paulo
receives center for
R&D focusing on water
chemistry.
APRIL 2011
Apr 8 Kemira’s Environmental
Report 2010
published.
Apr 13 Kemira announces
price increase
for Formic acid.
Apr 28 Kemira Oyj has
received a damage
claim for violations of
competition law.
MAY 2011
May 3 Kemira Oyj’s
interim report January-
March 2011: Operative
EBIT improved notably.
May 9 Harri Kerminen
opens The NASDAQ
Stock Market in New
York.
May 19 Kemira
announces 5–20% price
increases for its paper
chemicals.
JUNE 2011
June 1 New R&D
center opens in São
Paulo.
June 9 Kemira Oyj:
Damage claim for
Kemira Chemicals
Oy for violations of
competition law.
June 13 Change in
Kemira’s Municipal &
Industrial segment’s
management.
June 30 Kemira
Oyj signed EUR 300
million revolving credit
facility.
JULY 2011
July 8 Kemira Oyj:
Financial reporting
schedule for the year
2012.
July 14 Kemira announces
price increase
for Acetate based
De-icers.
July 28 Kemira Oyj’s
interim report January-
June 2011: Profit
before tax improved,
guidance unchanged.
SEPTEMBER 2011
Sept 7 Kemira
announces price
increases for hydrogen
peroxide in EMEA.
Sept 15 Kemira
Oyj: Riikka Timonen
appointed Director,
Sustainability.
Sept 30 Oil & Gas now
present in Dubai.
OCTOBER 2011
Oct 13 Kemira sold
Galvatek to Folmer
Equity Fund I Ky.
Oct 17 Kemira Oyj:
Production of polyaluminium
chloride
restarted in Krems,
Austria.
Oct 26 Kemira has
moved to a new water
treatment chemicals
plant in Tallinn,
Estonia.
Oct 27 Kemira sells
Canadian hydrogen
peroxide plant to
Evonik.
Oct 27 Kemira Oyj:
Wolfgang Büchele has
been appointed Kemira
Oyj’s President and
CEO following Harri
Kerminen’s retirement.
Oct 27 Kemira Oyj’s
interim report January-
September 2011:
Stable performance.
Oct 27 Hannu
Virolainen appointed
President, Municipal &
Industrial.
Oct 31 Kemira’s
desalination solutions
reduce costs in China.
560
540
520
500
480
460
440
Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311
OPERATIVE EBIT EUR MILLION
45
40
35
30
25
20
15
Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311
MID TERM FINANCIAL TARGETS
• Growth in revenues
Mature markets > 3%
Emerging markets > 7%
• Earnings before interest
and taxes (EBIT),
% of revenue > 10%
OMX HELSINKI
10000*
8000*
6000*
• Cash flow after CAPEX
and dividend > € 0M
• Gearing < 60%
KEMIRA
MEUR Q3/2011 Q3/2010 2010
Revenue 558.3 554.4 2160.9
Operative,
EBIT
Operative.
EBIT. %
OWNERSHIP
40.8 42.5 162.3
7.3 7.7 7.5
EPS (EUR) 0.21 0.23 0.73
CapEx excl.
Acquisitions
Cash flow
after
investments
Gearing,
%, end of
period
Equity ratio,
%, end of
period
Personnel,
end of period
Oras Invest Oy 18.2%
Solidium Oy 16.7%
Varma 7.5%
Ilmarinen 5.2%
Other Finnish inst.20.4%
37.3 46.6 107.8
56.7 6.6 168.6**
35 43** 39**
52 52** 54**
5033 4985 4935
** Includes Tikkurila until March 25, 2010
Non-Finnish owners,
incl. nominee-registered
institutions 13.7%
Households 16.2%
Kemira 2.1%
January 2011 November 2011 January 2011 November 2011
15
12
9
6
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NUMEROLOGY
Bubbling under
Kemira presents its know-how, products, experiences
and ideas in different events, shows and
exhibitions all around the world. Here is a pick of
a few interesting events, either past or becoming.
Each issue of WaterLink contains an interview with an analyst themed on Kemira.
Q&A: Rauli Juva, Nordea
See you around!
Could you comment on Kemira’s
performance so far 2011?
Kemira has managed the increasing raw material
prices relatively well with Q3 showing an expected
margin recovery after Q2. However the sudden
demand weakness in Q4 was disappointing and in
addition to the more temporary factors indicates
that Kemira currently suffers more than expected
from the lower volumes in pulp and paper industry.
Do you think the water chemistry strategy has made
Kemira less cyclical and exposed to market volatility?
Definitely yes. Although the Paper segment is still
somewhat cyclical, even there the mix has changed
and is changing towards less cyclical end-markets
and the demand in other segments is more steady.
Kemira’s own efforts in improving the pricing vs.
raw material costs changes have also helped reduce
earnings volatility.
What do you consider as Kemira’s most
important valuation drivers?
From an equity investor’s point of view I see
the EBIT margin improvement towards the targeted
10% and the ability to tap into the growth
in emerging markets as the key drivers in the near
term.
ANALYST ESTIMATES Q1 2010 – Q3 2011
2400
2350
2300
2250
2200
2150
2100
2050
2000
4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11 9/11 10/11 11/11
Sales FY 2011 Sales FY 2012
When talking with your clients (i.e., investors)
about Kemira, is the Kemira story
today easier to “sell” than say two to three
years ago?
Yes. The clear strategy focus on the water
business, which offers solid growth potential
for decades, along with the shift to a
less cyclical company with better
pricing power as discussed
above, has made Kemira a better
investment story. Of course,
this is supported also by the
improved financial performance,
all of which shows
that the current strategy is
working.
What are your expectations for
Kemira’s performance going
into, 2012?
I expect to see earnings
growth, driven especially by
the Municipal & Industrial
unit’s improving pricing. The
Paper division is clearly the
risk factor as it is exposed to a
potential further slowdown in
the economy.
Disclaimer: The data in the graphs has been issued by Vara Research GmbH for information purposes only and is not intended to constitute investment advice. It is based on estimates and
forecasts of various analysts regarding revenues, earnings and business developments of the relevant company. The company did not participate in the compilation of the estimates and
it does not endorse them. Such estimates and forecasts cannot be independently verified by reason of the subjective character. Vara Research GmbH gives no guarantee, representation or
warranty and is not responsible or liable as to its accuracy and completeness.
8,60%
8,10%
7,60%
7,10%
6,60%
4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11 9/11 10/11 11/11
Operative EBIT=%, FY 2011 Operative EBIT=%, FY 2012
JOANNA MOORHOUSE
U.S.
Association of Water Technologies Exposition
(AWT 2011)
Atlanta, Sept 14–17
Kemira’s theme for this key show for the North
American chemicals industry was built around
Solutions that grow with your industrial water
needs, and the Kemira team highlighted its Kem-
Guard Antiscalants, line of food Grade defoamers,
as well as development efforts to create more
sustainable biocide chemistries.
Water Quality Technology Conference (WQTC)
Phoenix, Nov 13–16
The AWWA Water Quality Technology Conference
and Exposition (WQTC) helps thousands of water
quality professionals from across the globe keep
up to date with the latest research, regulations,
and technological advances for keeping drinking
water safe.
Informex USA 2012
New Orleans, Feb 14–16, 2012
Informex is the leading event in the global fine,
custom and specialty chemical industries. Kemira
is attending the show together with Alcan International
Network U.S.A. LLC.
France
Food Ingredients Europe 2011
Paris, Nov 29–Dec1
Fi Europe brings together the world’s leading
food and beverage suppliers, R&D, production
and marketing specialists. Kemira’s ChemSolutions
Food team participated in the show for the
third time and showcased Provian products, used
for meat shelf-life extension and food safety;
Probake products used for bakery shelf life
extension as well as Progusta products which are
used for acidification and flavoring.
6 th World Water Forum
Marseille, March 12–17, 2012
The world’s largest meeting around water, World
Water Forum, has since 1997 mobilized creativity,
innovation, competence and know-how in favor
of water. Kemira will be present in Marseille
this year together with a network of top Finnish
cleantech companies, Cleantech Finland, and a
number of other Finnish companies.
China
2011(7 th ) China International Exhibition on
Water Treatment Chemicals, Technologies and
Applications
Shanghai, Nov 7–9
As one of the most specialized exhibitions, the
annual China International Water Treatment Chemicals
exhibition is becoming a key event for
leading chemicals companies, including Kemira.
Kemira showcased solutions for both for municipal
and industrial water treatment, including
products such as flocculants, organic and inorganic
coagulants, defoamers, biocides, antiscalants
and products for sludge treatment and color
removal.
India
10 th International Exhibition and Conference on
Pulp and Paper Industries, PAPEREX 2011
New Delhi, Dec 10–13
Paperex 2011 showcases the best products and
services in the paper industry. The event brings
together industry professionals and experts to
discuss strategies, available opportunities and
challenges in the paper and pulp industry. It also
opens up avenues for international trade and
business opportunities for the exhibitors.
Brazil
Brazilian Pulp and Paper Technical Association
(ABTCP) in São Paulo, Brazil
São Paulo, October 3–5
Some 2,000 people visited Kemira stand at the
44rd ABTCP congress in São Paulo. ABTCP is the
meeting point for industry professionals and it
provides an excellent opportunity for Kemira to
communicate about our products and services.
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AVEC
The compelling green
challenge
Wise energy use is among the
greatest challenges of our time. How
can we ensure energy for everyone?
When Elina Engman began her
studies in the early 1990s, energy
was anything but topical.
Text PIRKKO KOIVU · Photos MAREK SABOGAL
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AVEC
“Industrial customers
are already
asking the same
questions as
consumers.”
The more interested consumers are in sustainable
development, the more they need to know what
kind of ecological footprint products have in terms of
manufacture and energy.
“Companies are already being asked these questions,”
says elina engman, Vice President of
Energy at Kemira.
“Let’s take these leather shoes,” she says, pointing
at her and my shoes.
“The leather has been tanned with formic acid. The
formic acid has probably been manufactured in our
Oulu plant. If consumers are aware of this, they want
to know what type of energy was used to manufacture
the formic acid.”
Engman believes that companies will not be able to
avoid sustainability issues, such as energy efficiency.
Quite the contrary, these issues will become even
more important. Kemira’s products are not directly
intended for private consumers, but industrial customers
are asking the same questions.
“Our customers in the paper industry, for example,
want to know what kind of energy was used to manufacture
a paper production chemical.”
Kemira’s answer is carbon-free electricity generated
by wind, nuclear, process or water power. And
the formic acid for our shoes? Kemira’s plant in Oulu
will soon be powered by steam from a biopower
plant. The formic acid is biodegradable and contains
no sulphur compounds.
With her team, Engman is responsible for ensuring
sufficient energy supply for Kemira’s production
plants. Purchasing decisions are made in collaboration
with production and sales: production lets her
team know for what purposes energy is needed, and
sales lets them know how much.
Engman’s work is wide-ranging, as Kemira operates
in around 40 countries and has over 100 production
plants. Each country has its own energy market,
and each plant needs different amounts and different
types of energy. In addition to electricity, Kemira purchases
oil and gas.
“Energy is always local. It is produced and consumed
locally. From our headquarters in Helsinki,
it is difficult to handle energy purchasing in North
America, for example. Because of this, we have local
teams that work in agreed-upon ways.”
5
FACTS
Your favorite
drink?
Tap water.
I also enjoy
a glass of good
red wine.
What book
did you read
last?
Antti Tuuri’s
centennial
history of
the Finnish
construction
company Lemminkäinen.
Whom
would you
bring with you
to a deserted
island?
My family.
Also, I have
wanted a dog
for a long
time, so I
would get one
before leaving
for the island.
Your favorite
means of
transportation?
Bicycle and my
own two feet.
What makes
you happy?
Success
achieved with
others, and
the important
people in my
life.
It is obvious that Engman is enthusiastic about
her job. When asked, she lists several reasons for her
work being particularly rewarding: wonderful colleagues
and the opportunity to always learn something
new, to begin with. She also has the opportunity
to see, on a concrete level, how energy is linked
to Kemira’s finances, funding, environmental work
and communications, for example.
“Energy is related to everything and concerns everyone,
companies and ordinary people alike,” she
says.
Engman’s work includes traveling to different parts
of the world. She accumulates 50–100 travel days per
year and has visited more than 30 of Kemira’s production
plants.
The more a plant consumes energy, the more likely
Engman is to pay a visit.
“I always want to see the production side of things!
In addition to new perspectives, it gives me drive. It
is great to see how proud people around the world
are of their plants and how interested they are in
energy efficiency. Many of the ideas I have heard on
these travels have already been implemented,” she
says.
In addition, Engman keeps in touch with stakeholders
and meets colleagues from other companies.
It is always useful to hear how issues have been
solved in other industries. She also participates in
the activities Cefic, the European Chemical Industry
Council, among other associations and organizations.
Engman was hired in 2005. At the time, electricity
and energy were not major topics. Energy concerns
were even less trendy in the early 1990s, when
Engman began her studies at Helsinki University of
Technology, specializing in power plant engineering.
“I have always been interested in energy technology,
particularly in the links between energy, society
and the environment.”
Over the past couple of years, energy and the environment
have become major issues. Engman sees
this change especially in young people, including her
school-age children: they want to know the origin
of products, and they recycle. Adults are becoming
more aware as well. They discuss carbon footprints
during coffee breaks and compare different heating
methods.
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AVEC
“I have always been interested in energy
technology, particularly in the links between
energy, society and the environment.”
The leather of the boots has been tanned with formic acid that has probably been manufactured in our Oulu plant. Dress IvanaHelsinki, boots Seychelles/IvanaHelsinki.
Engman’s friends and acquaintances often consult
her—not only because of her work and expertise.
They know her to be a “true believer” in energy efficiency,
as she puts it. Engman commutes by bus and
subway. She makes sure that no one leaves the lights
on at the office when not needed, and she also monitors
energy consumption at home, pulling the plug
on her children’s cell-phone chargers if left plugged
in too long.
“Little choices and changes go a long way in energy
efficiency at home—in the shower, for example. A considerable
part of our daily energy consumption consists
of warm water that goes down the drain, literally.”
In one area of life, however, Engman does not save
energy: exercising. She consumes her physical energy
in fitness classes and by running and playing golf. As
a result of all this hard work, she looks fit and fresh.
“In terms of exercising, anything goes. I also like
hiking, and I hunt moose and birds in the fall.”
Engman and her husband have three school-age
children. The family shares a love for the outdoors.
The children are scouts, and the family loves to visit
their summer cottage and go boating in the Finnish
Archipelago. That’s why all family members are
interested in the state of the Baltic Sea.
“There have been little, delightful improvements.
You can fish for flatfish again, and bladderwrack is
back,” she points out.
Engman feels that she can promote sustainability in
her work. Kemira’s energy strategy is in line with the
company’s way of thinking.
“I think it’s wonderful that water, its efficient use
and recycling are at the core of our strategy. Energy
saving and energy efficiency go hand in hand with
Kemira’s strategy.”
Energy efficiency is not new at Kemira. For years
now, the company has made every effort to save energy
and use it more efficiently. The latest investment in
this area is the E3 program, which was launched last
year. The program is headed by jukka aarinen, supported
by steve mcpherson in North America.
The goal is to save approximately EUR 10 million
by the end of 2012. About 20 of Kemira’s plants have
been or will be reviewed during the 18-month period.
According to Engman, Kemira will focus on capitalizing
on the opportunities discovered during the
reviews.
The reviews have uncovered big and small ways
to save energy. The big ones include the opportunity
discovered at the Helsingborg plant in Sweden,
where efficiency was improved by increasing
the strength of peroxide in the production of coated
sodium percarbonate, also known as ECOX. The
small ways include the opportunity at the Fray Bentos
plant in Uruguay, where the reactions in chlorate
production were accelerated by raising the temperature
of the feed liquid in the cells.
In improving energy efficiency, the initial observation
and the ensuing change in thinking are often
enough. Changes that require little or no investment
are the fastest to implement. Sometimes it is
necessary to change an operating method or part
of a process. Energy efficiency can also mean making
use of waste heat or be related to the use of
materials.
If one unit discovers an opportunity to save energy,
the solution is copied, whenever possible, to be used
by other production plants.
Energy efficiency is also considered in purchases.
When acquiring new equipment, the cheapest
option is not always the most inexpensive one. The
entire life cycle of the equipment must be taken into
account, as well as the energy it will consume during
its life.
Can Kemira still enhance the efficiency of its
energy use?
“Certainly,” says Engman.
It also depends on energy prices. If they keep rising,
the company can reconsider solutions that are
not currently profitable.
“There may be new directives, national or international
ones. We may also develop new products and
solutions that save energy.”
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K E M I R A S T A K E H O L D E R M A G A Z I N E • 4 1

Companions
Cleantech Finland is an association of top
companies and experts. It promotes the
visibility of Finnish cleantech companies
abroad. Finpro is responsible for marketing
and communications related to Cleantech
Finland. Launched in 2008, the Cleantech
Finland program is intended to continue to
at least 2015.
Opening doors for clean technology
Cleantech Finland, a network of top Finnish environmental companies,
helps businesses reach the right target groups around the world.
Text johanna paasikangas-tella ∧ Photo joanna moorhouse
HULKKONEN: “Cleantech Finland facilitates the growth
of environmental business in Finland by bringing
together leading cleantech companies as well
as organizations supporting the cleantech business.
Cleantech Finland is among the most important projects
in Finpro’s history, and it has immense national
significance. The network consists of 80 member companies
and 20 other partners.
The project aims to establish Finland as the world
leader in cleantech. We organize events that increase
our member companies’ visibility. We also invest in
electronic networking and serve as a marketing communications
partner for Finnish companies abroad.
At the beginning of 2012, Cleantech will launch
SOLVED, which integrates cleantech companies, customers
and media as well as problems and solutions
into a dynamic online expert service. The service will
be used to channel experience, and it will also provide
information for buyers, suppliers and investors.
This one-stop shop can be used to promote Finnish
water expertise internationally.
Finland has a great deal of top expertise in environmental
issues, and makes considerable investments
in competence development. Collaboration
enhances networking, enabling partnerships with top
players in developing markets. This will keep Finland
in the forefront of development.
The brand of Cleantech Finland already has incredible
value. It attracts international attention weekly,
even daily. Finland is among the five leading cleantech
countries in the world and has received considerable
visibility through Cleantech Finland.
Kemira has actively contributed to Cleantech Finland’s
operations and strategy. This cooperation
strongly supports Kemira’s water-focused strategy.”
Santtu Hulkkonen
manages the
Cleantech Finland
program at Finpro
and heads a team
of eight. According
to Hulkkonen, the
cleantech sector
has great growth
potential and offers
an opportunity to
strengthen collaboration
among
various players.
Arja Vanhanen,
Kemira’s Director of
Product Marketing,
is looking for new
ways for Kemira to
contribute to cleantech
collaboration.
She is preparing
for the 6th World
Water Forum, which
will be held in Marseilles,
France in
March 2012. Kemira
will share Finland’s
pavilion with Cleantech
Finland at the
event.
VANHANEN: “For Kemira, Cleantech Finland offers an
excellent opportunity to contribute to the development
of Finnish expertise in the field. Collaboration
also makes us more effective in making environmentally
friendly options available to the rest of the
world.
We seek to participate in water-related events and
programs, especially in our key markets. Cleantech
collaboration also brings delegations from developing
markets to Finland.
Cleantech Finland maintains regular contact with its
member companies, helping them find new ways to
improve visibility and create contacts. There are surprisingly
many ways to participate, and we try to
choose the options that work best for us.
Collaboration brings us visibility in forums and
media that are important to us. In some cases, we
would not have the resources to take part on our own,
but the network makes participation possible.
We appreciate the way in which Cleantech Finland
has strengthened its organization in growth markets.
Cooperation with ministries, government officials
and organizations enables companies to make a difference,
even on a high level. Cleantech Finland creates
national and international networks as well as
opportunities for networking among member companies.
Finpro’s role as the administrator of Cleantech Finland
comes naturally. Finpro opens doors for Finnish
companies abroad and puts them in contact with
local decision-makers. Finpro’s extensive expert
organization helps Kemira see the future from the
perspectives of different markets. In Finpro, we have
a reliable partner that regularly offers us opportunities
to export our expertise.”
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When Elina Engman became Vice President of Energy at
Kemira in 2005, energy saving was not a topical issue.
Now it has become one. Industrial customers are as interested
as consumers are in the quality and origin of energy.
Our interview with Engman begins on page 36.
In this issue ...
Creating the future
Büchele believes in curiosity p. 6
Bioethanol from Brazil
Energy from sugar cane p. 8
No paper without water
Water is vital for the forest industy p. 12
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