2010 Annual Report PDF - Boone and Crockett Club

commUnications
On this approach | Most hunters in America first hear or speak our name in
regards to our records book before they understand our Mission and Vision. We
now have reliable and established avenues to spread the rest of the story through
print, television, Internet, and in the marketplace.
where we stand
As of 2010, the Club has become
a magazine publisher with
steady circulation, an
independent book publisher of
distinction, and a television
producer with growing
experience. We also continue to
discover new values in our brand
to sustain the Mission: this year
we licensed our scoring system
for the first time and added
revenue streams from the
Awards Banquet.
fair chase – the magazine
Our Associates and Official Measurers form the
bulk our magazine readership and we are focusing
our content on topics that appeal to and
intrigue them.
We launched new series to document wildlife
success stories from the past to the present (Then
& Now) and to present photo essays on top trophy
destinations (Look Closer). We reviewed in depth
the different calibers used to harvest B&C trophies.
With our partner, Swarovski, we published the Field
Photo Contest, which we will repeat annually.
We ran a four-part series on wildlife law
enforcement that profiled wardens and covered
trafficking, forensics, and how the B&C scoring
system is used to assess fines for poachers.
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