Letter To Shareholders - Mitac
Letter To Shareholders - Mitac
Letter To Shareholders - Mitac
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5.2. Market and sales overview<br />
5.2.1 Market analysis<br />
1. Sales regions of main products<br />
Unit: NT$ Thousand<br />
Regions 2009<br />
N. America 23,481,838<br />
Europe 14,794,217<br />
Asia & Australia 19,369,595<br />
Taiwan 393,765<br />
<strong>To</strong>tal 58,039,415<br />
2.. Market share<br />
(1) Client system business products<br />
According to the statistics provided by IDC, the sales of client computer products<br />
totaled approximately 127 million units worldwide in 2009; MiTAC’s sale of<br />
entry-level and mid-level workstations and client computers amounted to 5.1 million<br />
units, approximating a market share of 4%.<br />
Currently, MiTAC’s OEM customers mainly consist of the world's top 10 branded PC<br />
manufacturers. However, the company is striving toward technological integration to<br />
broaden product variety (such as thin clients, point of sale systems, all-in-one<br />
integrated computers, mobile Internet devices etc) as well as customer variety. Our<br />
goal is to expand business scope in multiple directions for optimal risk diversification.<br />
(2) Enterprise products<br />
Because MiTAC’s products are mainly produced for ODM customers, it is more<br />
difficult to gauge their market share. Drawing on many years of experience, Taiwan’s<br />
major IT vendors are already able to provide integrated global logistics management,<br />
providing customers with the best possible competitive advantage by coordinating<br />
design, testing, manufacturing, assembly, and distribution with the customer’s market<br />
launch timetable. The evident trend towards international brand vendors continuing to<br />
seek Taiwanese partners shows that more and more non-PC products will be seeking<br />
their design and manufacture outsourced to Taiwanese companies. Most Taiwanese<br />
companies, including MiTAC, can anticipate enhanced competitiveness through this<br />
type of alliance, helping them expand market share.<br />
(3) Mobile communication products series<br />
Sales volume reached 38 million units worldwide in 2009; this was a 7% decline<br />
compared to the previous year. A small increase of sales volume is projected for 2010<br />
at 39 million units. The statistics of Canalys indicated that North America consumed<br />
47% in 2009 while EMEA consumed 39%, and the Asia Pacific region 13%.<br />
MiTAC has a comprehensive line of entry-level, mid-level, and high-end products.<br />
MiTAC GPS product sales in 2009 totaled 5.5 million units. The regional breakdown is<br />
as follows:<br />
A. European market<br />
Canalys estimated that 13 million units of PND were sold in western Europe in<br />
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