Merseyside & Cheshire Cancer Network Dashboard

1. Public awareness of Cancer
The Cancer Awareness Measure has been developed as part of the national awareness and
early detection initiative (NAEDI) to help to ensure the delivery of the Cancer Reform Strategy
(CRS). The survey has been designed to benchmark the current level of awareness amongst the
population. The CAM will serve as a baseline against which we will be able to evaluate
awareness raising initiatives within PCTs.
The CAM is usually a face to face interview or telephone interview
Awareness of cancer signs and symptoms
Help-seeking behaviour
Awareness of risk factors
Awareness of cancer incidence and common cancers
Awareness of cancer screening programmes
Contribution to cancer
Cancer Awareness Measure
1a
Has the PCT conducted a CAM to benchmark local awareness?
Level 1 PCT not aware of the level of knowledge in the local population
Level 2 Plans being developed for 2010/11
Level 3 Some evidence of awareness measurement
Level 4 The PCT can demonstrate baseline measurement of public knowledge of cancer
Level 5
Excellent
CAM measure or equivalent conducted in the PCT. Further evidence of
application to specific groups in society demonstrated.
Self
Evidence summary:
assessment
rating