Download of Komatsu Logotype Manual
Download of Komatsu Logotype Manual Download of Komatsu Logotype Manual
Background Color Standard 2 and Special Background Basic Design 04 Background color standard 2 • When the background color is other than background color standard 1, display the Komatsu Logotype as shown below. • In the case of a positive display, basically the background should be white. However, it is also permitted to use a light color as shown below. In this case, make sure that the Komatsu Logotype can be clearly seen. Natural Yellow (standard color for construction machinery) : A positive display is allowed. Natural Yellow: Approximate color (PANTONE 124C) (printing ink color) 100% Opacity 0%-20% 30%-40% 50% 60% 70%-80% 90%100% Do not display in blue other than Gloria Blue. Special background • In the case of a special background, such as a photograph or illustration, select either Gloria Blue or white according to the special features of the background. And in either case, avoid backgrounds with complex patterns and make sure that the Komatsu Logotype can be clearly seen. Light background Dark background
Examples of Background Colors Other than the Standard Colors Basic Design 05 • When displaying the Komatsu Logotype against background colors other than the standard colors, see below for sample displays for your reference to ensure a proper display. • When displaying the Komatsu Logotype against background colors other than the standard colors as well as complex patterns, first create a content box of a standard color and then display the Komatsu Logotype inside the box. The basic format calls for a positive display (Gloria Blue) of the Komatsu Logotype in a white box. • In the case of a negative display of the Komatsu Logotype against any blue background, use only Gloria Blue. • With respect to the clear space under the Komatsu Logotype inside the content box, secure a space which is larger than the letter height of "K" i.e., A as indicated below. Basic pattern / Positive display Alternative pattern / Negative display Example 1: Prohibited A A A A Example 1: Correct Example 2: Prohibited Example 2: Correct Example 3: Correct Example 3: Prohibited Example 3: Correct
- Page 1 and 2: KOMATSU LOGOTYPE MANUAL
- Page 3 and 4: Contents Basic Design Komatsu Logot
- Page 5 and 6: Komatsu Logotype • The Komatsu Lo
- Page 7: Basic Color Display and Background
- Page 11 and 12: Minimum Clear Space and Minimum Use
- Page 13 and 14: Examples of Prohibited Use 1 Basic
- Page 15 and 16: Examples of Prohibited Color Use Ba
- Page 17 and 18: Regulations on Animated Expression
- Page 19 and 20: Examples of Prohibited Combinations
- Page 21 and 22: Examples of Practical Use for Catal
- Page 23 and 24: Corporate Flag Application Design 1
- Page 25 and 26: Use of Clear Space of Business Card
- Page 27 and 28: Large Envelopes Application Design
- Page 29 and 30: Estimate Sheet Application Design 2
- Page 31 and 32: FAX Transmission Sheet Application
- Page 33 and 34: Basic Design Format of Corporate-Le
- Page 35 and 36: Basic Design Format (B) of Corporat
- Page 37 and 38: Signboard Design: On the Exterior W
- Page 39 and 40: Signboard Design: Gate Plates Appli
Background Color Standard 2 and Special Background Basic Design 04<br />
Background color standard 2<br />
• When the background color is other than background<br />
color standard 1, display the <strong>Komatsu</strong><br />
<strong>Logotype</strong> as shown below.<br />
• In the case <strong>of</strong> a positive display, basically the background<br />
should be white. However, it is also<br />
permitted to use a light color as shown below. In<br />
this case, make sure that the <strong>Komatsu</strong> <strong>Logotype</strong><br />
can be clearly seen.<br />
Natural Yellow (standard color for<br />
construction machinery) : A positive<br />
display is allowed.<br />
Natural Yellow: Approximate color<br />
(PANTONE 124C) (printing ink color)<br />
100%<br />
Opacity<br />
0%-20% 30%-40% 50% 60% 70%-80% 90%100%<br />
Do not display in blue other than Gloria Blue.<br />
Special background<br />
• In the case <strong>of</strong> a special background, such as a photograph<br />
or illustration, select either Gloria Blue or<br />
white according to the special features <strong>of</strong> the<br />
background. And in either case, avoid backgrounds<br />
with complex patterns and make sure that the<br />
<strong>Komatsu</strong> <strong>Logotype</strong> can be clearly seen.<br />
Light background<br />
Dark background
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