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Corporate Color : Gloria Blue Basic Design 02 • Komatsu's corporate color is a vivid, deep blue, which is called Gloria Blue. • When designating Gloria Blue, use the printing ink color or process color shown below. Among them, the preferred color is PANTONE 072C. When using any of them, however, check with the color sample and ensure that the color is the nearest to Gloria Blue to the maximum extent possible. Gloria Blue Preferred approximate color ・PANTONE 072C (printing ink color) Other approximate colors ・Process color (CMYK) C100%, M90% ・Munsell value 7.2PB 2.2/15.6 (painting combination ratio) ・RGB R14 G18 B113 (monitor display value)
Basic Color Display and Background Color Standard 1 Basic Design 03 Basic color display • The display color for the Komatsu Logotype is basically Gloria Blue. In the case of black and white printing, the display can be in black. • It is also permitted to use gold and silver (including material colors, such as stainless). However, when using gold, silver, or other colors than Gloria Blue or black, inquire with Corporate Communications Department, Komatsu Ltd. • When displaying the Komatsu Logotype, the form should be reproduced accurately through the use of digital data. For the color, check with the color sample and ensure that the color is the nearest to Gloria Blue to the maximum extent possible. Gloria Blue Black Background color standard 1 • When the Komatsu Logotype is Gloria Blue or black, the background color should be basically white. However, it is also permitted to use a light color approximating white. • When the background color is Gloria Blue, black, or a dark color approximating black, the Komatsu Logotype should be displayed in white (negative display). Logotype Display Color Background Color Gloria Blue Black White White or light background color (0-20%) Gloria Blue Black or dark background color (70-100%)
Page 1 and 2: KOMATSU LOGOTYPE MANUAL
Page 3 and 4: Contents Basic Design Komatsu Logot
Page 5: Komatsu Logotype • The Komatsu Lo
Page 9 and 10: Examples of Background Colors Other
Page 11 and 12: Minimum Clear Space and Minimum Use
Page 13 and 14: Examples of Prohibited Use 1 Basic
Page 15 and 16: Examples of Prohibited Color Use Ba
Page 17 and 18: Regulations on Animated Expression
Page 19 and 20: Examples of Prohibited Combinations
Page 21 and 22: Examples of Practical Use for Catal
Page 23 and 24: Corporate Flag Application Design 1
Page 25 and 26: Use of Clear Space of Business Card
Page 27 and 28: Large Envelopes Application Design
Page 29 and 30: Estimate Sheet Application Design 2
Page 31 and 32: FAX Transmission Sheet Application
Page 33 and 34: Basic Design Format of Corporate-Le
Page 35 and 36: Basic Design Format (B) of Corporat
Page 37 and 38: Signboard Design: On the Exterior W
Page 39 and 40: Signboard Design: Gate Plates Appli

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