MBA Semester III - K. K. Wagh Education Society

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(304A)- INTEGRATED MARKETING COMMUNICATIONS 1. Concept and Process of Integrated Marketing Communications (IMC): Elements of IMC & Developing respective communication campaign (42) a) Advertising – Classification of advertising, types, advertising appropriation, advertising campaigns b) Sales Promotion – Different types of Sales Promotion, relationship between Sales promotion and advertising c) Publicity – Types of Publicity, relationship between advertising and publicity d) Personal Selling e) Direct marketing and direct response methods f) Event Management g) E-Commerce h) Corporate Communication I) Public Relations – Types of PR j) Media relations k) Community relations l) Industrial relations and m) Government relations n) Employee relations (House Journals / Newsletter) o) Crisis Management p) Trade Fairs and Exhibitions 2. IMC Message Design: AIDA model Considerations for creative idea Visualization (4) 3. Media Management - Media Process - Media Jargons - Media Buying - Strategies and execution (4) 4. Suppliers in IMC: Hoarding Contractors/Printers etc., Ad. Agency – Departments of Ad. Agency, Client Servicing-client Agency relationship, account Planning (7) 5. Ethics and social responsibility in IMC campaigns. (1) 6. Evaluating Marketing Communication Programs (2) Books Recommended:- 1. Integrated Marketing Communications - Kenneth Clown& Donald Bach 2. Advertising and Promotions - Belch & Belch, Tata McGraw Hill
3. Advertising Management - Rajeev Batra, John G.Myers & David A Aaker-PHI 4. Otto Kleepner’s advertising Procedure - PH 5. International Edition - Contemporary Advertising Irwin/McGraw –Hill 6. Integrated Marketing Communications - Duncon- TMH 7. Foundations of Advertising Theory & Practice- S.A.Chunawalla & K.C.Sethia- Himalaya Publishing
Page 1 and 2: MBA Semester III (301) BUSINESS POL
Page 3 and 4: (302) MANAGEMENT CONTROL SYSTEMS 1.
Page 5: 12. Hypothesis testing - Types of t
Page 9 and 10: (306A) CONSUMER & ORGANIZATIONAL BU
Page 11 and 12: (307A) SALES MANAGEMENT & PERSONAL
Page 13 and 14: (303B)-ADVANCED FINANCIAL MANAGEMEN
Page 15 and 16: (304B)- DIRECT TAXATION 1. Accessib
Page 17 and 18: (305B) - ADVANCE FINANCIAL SERVICES
Page 19 and 20: (307B)- SECURITY ANALYSIS & PORTFOL
Page 21 and 22: Books Recommended:- 1. Analysis and
Page 23 and 24: (305C) VISUAL BASIC AND ORACLE 1. I
Page 25 and 26: 8. Database Triggers Types of Trigg
Page 27 and 28: ERP Ware: ERP Implementation Framew
Page 29 and 30: 5.4 The Pointer operator 5.5 Applic
Page 31 and 32: (303D)- INVENTORY MANAGEMENT & MATE
Page 33 and 34: (304D)- MODELING TECHNIQUES AND IT
Page 35 and 36: (305D)- SUPPLY CHAIN & LOGISTICS MA
Page 37 and 38: (306 D)- WORLD CLASS MANUFACTURING
Page 39 and 40: 7. Productivity Management - System
Page 41 and 42: 1. Bare Acts 2. Industrial Law - P
Page 43 and 44: 9 Human Developments -Diane E.Papal
Page 45 and 46: (306E)- TRAINING & DEVELOPMENT 1. I
Page 47 and 48: (303F)- INTERNATIONAL MARKETING 1)
Page 49 and 50: 8. NETWORK DESIGN : [4] Decisions i
Page 51 and 52: (306F) INTERNATIONAL REGULATORY ENV
Page 53: 12 Transport till destination.

MBA Semester III - K. K. Wagh Education Society

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