The LAFASHION Spring

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etail Native Boutique 2036 Colorado Blvd. Eagle Rock, CA 90041 By Noel Alumit “I understand how it is to shop with a little one—it’s nearly impossible,” said Michelle Helseth, owner of the recently opened Native Boutique in Eagle Rock. She wanted her store to be Mom and Kid friendly, making sure there’s a play area with snacks for children. Soon, a TV will be installed for kids to watch their favorite cartoons. The aesthetics of the store was inspired by the Baz Luhrmann movie The Great Gatsby. She wanted women to feel warm, comfortable and cozy while shopping. She’s aware that a woman’s body changes after she gives birth, and wanted to offer clothes to honor that change. “We can be mothers, but still be women who can be attractive,” she said. Vertigo Salon LA 605 W Olympic Blvd, Los Angeles, CA 90015 (213) 622-2101 By Katie Neblett Over the last decade, the gentrification of Downtown Los Angeles has led to a cultural renaissance, making it an epicenter for restaurants, nightlife, shopping, and ultra-lux, high-rise apartment homes. Situated just blocks from Staples Center and L.A. Live, in the trendy South Park neighborhood, is Vertigo Salon. This full-service, luxury salon and spa boasts a talented roster of beauty professionals that includes hairstylists, manicurist/ pedicurists, makeup artists, massage therapists, licensed estheticians, and air-brush tanning experts. Located in the penthouse of the historic Standard Oil Building, this 5,000 sq. ft. space blends old Hollywood glamour with simple, modern elegance. The salon features sleek concrete floors, plush white couches, beveled glass mirrors, and black crystal chandeliers throughout. One look at the space and you might think you’ve just stepped into a chic Beverly Hills celebrity hangout, instead of an urban, concrete office building in the heart of Downtown LA. What once served as regional headquarters for John D. Rockefeller’s legendary company, now houses renowned brands such as Keratase, KMS California, and Murad Skin Care. The space lends itself not only to beauty services, but to hosting events as well; most recently the FIDM MODE Magazine launch party. The juxtaposition of the early 20th Century metropolitan office space and the sleek design of a modern beauty salon encapsulate the continued reformation of Downtown LA. Vertigo Salon is open six days a week at 605 W. Olympic Boulevard. For more information, visit vertigosalonla.com. 20 LA FASHION SPRING 2014 thelosangelesfashion.com
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thelosangelesfashion.com SPRING 201
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Skirt with Long Vest and Top: Ji Ye
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Casual Fridays Tosh (LT) DSQUARED J
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efinement Five Sultry Looks for Spe
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Black dress vintage Alexander McQue
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Pearl bra & lace bolero, available
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ZIGZAG SWEATER BY VERSACE, SWIMWEAR
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BLACK JACKET WITH STUDDED SHOULDERS
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BLACK WOOL COAT BY DOLCE & GABBANA,
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COAT BY LANVIN, GLASSES TOMFORD the
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Coat:vintage Gloves: Vintage thelos
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Sporty Echo + Air Jay Leggings; Nis
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Dress: Jobbeh Chic Louise Green Mil
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Bodysuit: Topshop. Jewelry: Mariann
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AT LONG LASH Whether you go for vol
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Girl with the diamond drop earring
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Black and beige backless embroidere
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Evening Gowns: Lloyd Klein Couture
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THE Coat by BALLY Black turtle neck
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shelf life Take back the bathroom w
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You won’t be lacking energy nor c
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The LAFASHION Spring

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