2006-2007 Undergraduate Catalog - Kettering University

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Copyright & Disclaimer Information: Copyright © 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007. CollegeSource®, Inc. and Career Guidance Foundation. CollegeSource® digital catalogs are derivative works owned and copyrighted by CollegeSource®, Inc. and Career Guidance Foundation. Catalog content is owned and copyrighted by the appropriate school. While CollegeSource®, Inc. and Career Guidance Foundation provides information as a service to the public, copyright is retained on all digital catalogs.
154 / Kettering University
MGMT-450 Advanced Management of Organizations 4 0 0
4
Prerequisite: MGMT-350
This course focuses on advanced theories, skills, and practice in leadership
for modern business organizations. The course begins with an overview of
the history and philosophy of management in organizations. Other topics
include leadership theories, communication and ethics, organizational
learning, culture, change and development and team dynamics, leadership,
problem solving, quality tools, international organizational change. Terms
Offered: Summer, Fall
MGMT-456 Strategic Management 4 0 0 4
Prerequisites: FINC-311, MGMT-390, MRKT-370
The capstone business class focuses on the formulation and implementation,
and evaluation of organizational policy and strategy from the perspective of
the general manager. Consideration is additionally given to information
technology, global operations, ethics, and the functional level strategies of
the organization. An integrative approach uses the case method to explore
executive decision making in the global marketplace. Terms Offered: Summer,
Fall
MGMT-461 Operations Management 4 0 0 4
Prerequisites: ACCT-212, MATH-227
The objective of this course is to provide students with a basic understanding
of issues in both manufacturing and services as well as to the management of
productive resources. The course will expose students to the technical and
behavioral sides of operations management, the activities of an operations
manager, and the skills set needed to achieve productivity and quality while
producing goods and services on time. Topics to be covered are: production
objectives, design and improvement of production processes, capacity
management, production planning and control, quality control, service
operations, JIT, and materials management. Terms Offered: Summer, Fall
MGMT-468 Management, Leadership and Ethics 4 0 0 4
Prerequisite: Junior Standing
The course prepares students for leadership roles in the workplace and in
society by giving them knowledge of management, leadership and ethics.
This course will focus on the evolution of management thought and the role
of the leader within the ethical context. Students will use their understanding
of leadership and the processes of moral reasoning to examine contemporary
issues relating to organizations. Through the case method, students will apply
their knowledge of leadership to contemporary situations. Terms Offered:
All
MISC-499 Independent Project 4 Credits
Prerequisite: Permission of faculty advisor
The student completed a self-directed study project in an area not covered by
existing academic programs. Each independent study must be based on a
written proposal and must be supervised by a faculty advisor. The faculty
advisor is responsible for guiding the student in the study and assessing the
student’s performance. This course may only be used to satisfy a student’s
free elective credit, and it may not serve as a substitute for any existing course.
Incoming students may not transfer in credit for this course. Terms Offered:
As Needed
MRKT-370 Marketing Fundamentals 4 0 0 4
Prerequisite: Junior Standing
This course provides a basic understanding of marketing’s role in connecting
business to consumers and society. Emphasis is placed on analyzing the
external marketing environment and customers needs as a basis for developing
a firm’s marketing strategy. Areas of concern include: marketing research,
identifying opportunities, market segmentation, targeting customers, consumer
behavior, the business-to-business market, business-to-business buying
behavior, product and service planning of existing and new offerings,
integrated promotion planning, logistics and channel development, and price
planning. Terms Offered: Summer, Fall
MRKT-374 Services Marketing 4 0 0 4
Prerequisite: MRKT-370
The objective of this course is to provide a basic understanding of marketing’s
role in service organizations and the service areas of manufacturing firms.
The course will focus on the designing and implementing marketing activities
and how these activities, for effective implementation, are integrated
and coordinated between human resources and operations. Terms
Offered: Summer, Fall - Odd Years
MRKT-376 Promotional Strategies 4 0 0 4
Prerequisite: MRKT-370
This course provides an in-depth examination of the Integrated Marketing
Communication alternatives available to a firm. Strategies are analyzed in
view of a company’s marketing objectives, market conditions, and the
competitive environment. A basic objective of the course is to study the
variables that will determine an optimal communication “mix”. Terms Offered:
Winter, Spring - Odd Years
MRKT-381 Logistics and Supply Chain Management 4 0 0 4
Prerequisite: MRKT-370
This course is designed to acquaint the student with an overview of the various
functions of logistics in an industrial and business environment. The logistical
operations are examined and the role of coordinating functions are discussed
to indicate the interacting relationship. Case studies are introduced and used
at appropriate places in the course. Terms Offered: Winter, Spring - Even
Years
MRKT-471 Marketing Management 4 0 0 4
Prerequisite: MRKT-370
This course is a hands-on experiential course in which students are able to
assimilate both the marketing and management roles within a firm. With the
use of an evolving business world marketing and management case computer
simulation and classroom activities, small groups (teams) of students are
given the opportunity to manage both the marketing and the related nonmarketing
aspects of a firm. Emphasis is placed on sorting out and organizing
key marketing information, interpreting marketing data, identifying,
analyzing, and evaluating marketing problems and opportunities, selecting
and developing marketing strategies, and making decisions under conditions
of uncertainty. Terms Offered: Summer,Fall
MRKT-477 Sales Concepts and Strategies 4 0 0 4
Prerequisite: MRKT-370
A growing demand exists in firms for college-trained sales representatives
both in the consumer and business-to-business areas. Thus, this course had
two major objectives (a) to explore the variables which must be considered
in a relational sales process, and (b) to analyze strategies for developing,
implementing, and controlling a company’s sales program. Terms Offered:
Summer, Fall - Even Years
MRKT-479 Business to Business Marketing 3 0 2 4
Prerequisite: MRKT-370
This course provides an overview of marketing’s role in connecting businesses
to other businesses. While this course will cover the basic Business
Management topics, a special emphasis is placed on the best practices in
market relationship management, supply chain management, and strategy
development. Cases will be used throughout the course to illustrate various
concepts and issues.v Terms Offered: TBA
MUS-380 Music, the Arts, and Ideas 4 0 0 4
Prerequisites: HUMN-201, SSCI-201
This course is an interdisciplinary study of the relation of music to the history
of literature, the fine arts and ideas during a particular style period. Examples
of topics which may be covered include, The Foundations of the Baroque,
The Enlightenment and Viennese Classicism, Romanticism and Idealism, or
The Birth of Modernism. Terms Offered: As Needed