KB prezent. angl - Komerční banka

KB prezent. angl - Komerční banka KB prezent. angl - Komerční banka

18.03.2014 Views

022 ➔023 Report of the Board of Directors Direct banking In the past year, KB’s direct banking experienced quite a few successes and changes. The number of direct banking clients surged by 65% on 2002 to stand at 647 thousand clients, representing almost half of KB’s clients. KB Expresní linka, the phone banking service, was being used at the end of the year by 454 thousand clients, i.e. 66% more than in 2002. This yearon-year increase is the highest in the whole history of phone banking. The number of users of the Internet banking service mojebanka escalated by 102% to 147 thousand and the number of profibanka PC banking users rose to 21 thousand, representing a 14% increase. The total share of direct banking in payments made through the Bank increased to 45%; for foreign payments the share was 70%. Many changes were registered in phone banking. Komerční banka introduced an IVR system to its KB Expresní linka services, allowing clients to use certain new services, e.g. information on transaction history or identification via a mobile phone number. This system has helped make the service more efficient and has simplified customer access to the most requested services, such as account balance or transaction history. The IVR system was also implemented on the KB Info Line, substantially expanding automated services and allowing for the improved use of human resources within the Call Centre. During the year, an Info Line in English was also launched. The range of Internet banking services and products was also broadened. For example, KB customers can now receive SMS or e-mail notification of their daily balance, payments, every payment made via a payment card, or every ATM withdrawal, and they can use payment order master forms so that they do not have to keep re-entering recurring data. A new service “I am interested in…” was introduced, where clients can order products such as a payment card or a consumer loan in the cope of mojebanka Internet banking. Komerční banka also entered into co-operation with the General Health Insurance Company (VZP), allowing the use of the KB personal certificate as a part of the mojebanka and profibanka direct banking services to access the VZP electronic healthcare portal. The principle of the multi-channel approach culminated in 2003 with the launch of the Kontakt application, allowing business data to be shared between the branch network and the Call Centre.

Retail Banking Individuals In the business line of individuals, KB continued to enhance its retail range and assert a more customer-oriented approach. In terms of loans, KB outperformed a very competitive market to record growth of 50.3% and 17.4% in volumes of mortgages and consumer loans respectively. Consumer lending benefited tremendously from the launch of Perfektni Pujcka (instalment loan), with an innovative client approach. As for deposits, in a setting of low interest rates, KB helped its clients to diversify their savings and guided them to alternative investment products (such as mutual funds or life insurance), establishing higher loyalty and improved profit expectations. Thanks to the new product Dětské Konto (Children’s Account), KB attracted more than 39 thousand new young clients, which helped to rejuvenate the customer base. This offer, for children up to 15 years old, enabled the Bank to round off its range for individuals. By the end of 2003, half of KB individual clients were using one of the Bank’s financial packages. Individuals 2003 2002 Change year on year Total number of mortgage loans 22,574 15,699 +43.8% Total volume of mortgage loans [CZK billion] 22.2 14.7 +51.0% Total number of consumer loans 92,089 74,596 +23.5% Total volume of consumer loans [CZK billion] 9.0 7.7 +16.9% Total number of packages 510,461 268,418 +47.4% During 2003, the Bank also reinforced its position in the payment card market. By the end of the year, 1,688 thousand payment cards were issued. Komerční banka’s position is unique on the Czech market as it accepts the payment cards of five card associations – VISA, MasterCard, American Express, JCB and Diners Club. It also enjoys the biggest share in the Czech payment card market in terms of acceptance. The turnover of transactions at retail outlets amounted to more than CZK 32 billion. KB was the first bank on the Czech market to start issuing VISA chip payment cards and Maestro chip cards certificated by MasterCard. A fundamental step forward in the acceptance of payment cards connected to chip technology was the migration of payment terminals at retail outlets cooperating with KB to chip payment card acceptance, so that KB clients can benefit from the advantages of chip technology, such as loyalty programmes, at these retail outlets. KB’s chip cards were awarded the “Zlatá koruna” (“Golden Crown”) prize by the Financial Academy for the best payment card product.

Retail Banking<br />

Individuals<br />

In the business line of individuals, <strong>KB</strong> continued to enhance its retail range and assert a more customer-oriented approach.<br />

In terms of loans, <strong>KB</strong> outperformed a very competitive market to record growth of 50.3% and 17.4% in volumes of<br />

mortgages and consumer loans respectively. Consumer lending benefited tremendously from the launch of Perfektni Pujcka<br />

(instalment loan), with an innovative client approach.<br />

As for deposits, in a setting of low interest rates, <strong>KB</strong> helped its clients to diversify their savings and guided them to<br />

alternative investment products (such as mutual funds or life insurance), establishing higher loyalty and improved profit<br />

expectations.<br />

Thanks to the new product Dětské Konto (Children’s Account), <strong>KB</strong> attracted more than 39 thousand new young clients, which<br />

helped to rejuvenate the customer base. This offer, for children up to 15 years old, enabled the Bank to round off its range for<br />

individuals. By the end of 2003, half of <strong>KB</strong> individual clients were using one of the Bank’s financial packages.<br />

Individuals 2003 2002 Change year on year<br />

Total number of mortgage loans 22,574 15,699 +43.8%<br />

Total volume of mortgage loans [CZK billion] 22.2 14.7 +51.0%<br />

Total number of consumer loans 92,089 74,596 +23.5%<br />

Total volume of consumer loans [CZK billion] 9.0 7.7 +16.9%<br />

Total number of packages 510,461 268,418 +47.4%<br />

During 2003, the Bank also reinforced its position in the payment card market. By the end of the year, 1,688 thousand payment<br />

cards were issued. <strong>Komerční</strong> <strong>banka</strong>’s position is unique on the Czech market as it accepts the payment cards of five card<br />

associations – VISA, MasterCard, American Express, JCB and Diners Club. It also enjoys the biggest share in the Czech payment<br />

card market in terms of acceptance. The turnover of transactions at retail outlets amounted to more than CZK 32 billion.<br />

<strong>KB</strong> was the first bank on the Czech market to start issuing VISA chip payment cards and Maestro chip cards certificated by<br />

MasterCard. A fundamental step forward in the acceptance of payment cards connected to chip technology was the<br />

migration of payment terminals at retail outlets cooperating with <strong>KB</strong> to chip payment card acceptance, so that <strong>KB</strong> clients can<br />

benefit from the advantages of chip technology, such as loyalty programmes, at these retail outlets.<br />

<strong>KB</strong>’s chip cards were awarded the “Zlatá koruna” (“Golden Crown”) prize by the Financial Academy for the best payment<br />

card product.

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