KB prezent. angl - Komerční banka

To achieve this target Komerční banka implemented an extensive Transformation programme, which was successfully
completed in the first half of 2003, and now, in line with its strategy, the Bank focuses mainly on:
Customer-oriented mindset
In order to improve services provided to clients, Komerční banka implemented new customer segmentation consisting of
three main business lines – Individuals, Medium Enterprises and Municipalities, and Corporates. As a result, the distribution
network has undergone significant reorganisation so that all clients can be served by KB relationship managers on an
individual basis. The optimisation of the distribution network also involves the opening of new points of sale and the
re-allocation of selected existing branches.
Multi-channel distribution model
The better availability of services for all clients is one of the core ambitions of Komerční banka. The Bank is focusing on the
integration of direct banking services into its distribution network and is therefore encouraging the use of direct banking
(Phone, Internet and PC banking) for regular banking services. The continuous improvement direct banking channels and the
launch of new products is one of the main priorities of the Bank.
Product portfolio tailored to the needs of customers
The Bank focuses on offering product packages tailored to the needs of individual client groups based on their lines of
business. During 2003, the commercial portfolio of the Bank was extended in order to cover the financial needs of customers
in all stages of their lives, starting from childhood. In order to increase the penetration of its products, the Bank has also
further incorporated the products of KB Group companies into its portfolio.
Corporate values and human resources
The Bank recognises three main principles: professionalism, innovation and team spirit, and it places a large emphasis on the
quality and development of its employees. In line with these principles, in the scope of its human resources policy the Bank
focuses on career development, training and a fair and motivating remuneration system.
Quality of the loan portfolio
The Bank harmonised credit risk management with the standards of Société Générale and successfully restructured the
portfolio of non-performing loans which were granted prior to the Bank’s privatisation.
In line with its strategy, the Bank launched a three-year strategic programme focused on the reorganisation of internal processes
and technologies. The implementation of this project will give the Bank new competitive advantages and improve efficiency in the
processing of operations.
Main objectives of the programme:
– the reshaping of the sale and after-sale process and IT tools
– an increase in the productivity of back and middle offices
– a change to the Front Office teller system
– a client and product data-model and central database
Expected developments in the financial situation
The strategic plan described above enjoys the full support of Société Générale as the majority shareholder and, together with
anticipated market developments, will improve the Bank’s performance. In the next few years, Komerční banka expects the strategic
plan to have a positive impact on the Bank’s underlying profitability, as well as on the quality of services and its number of clients.