Pre-schedule of the French Kazachok Licensing Forum

Organize in partnership with
Schedule of the French Kazachok Licensing Forum
The event will be led by Yves Puget, LSA Chief Editor
The Forum of the actors of licenses,
Tuesday May 20th, Le Pré Catelan, Paris
The 5 th edition of the French licensing Forum jointly organized by Kazachok and LSA
will take place at the Pré Catelan, Paris on May 20 th .
Having become a genuine professional meeting, the Forum LSA-Kazachok gathered
on May 2007 more than 400 attendees: industrialists, right-holders, retailers, agents
and advisors coming from of the licensing realm.
During the event, a property space featuring booths enables property buyers to
discover newness about the sector and to meet possible partners.
Exhibitors also make in-depth public presentations during the pitching sessions
organized in an adjoining room.
The plenary conference, all with live translation, gives participants the opportunity to
discover market trends and to analyze the different strategies involved in developing
a license.
Who addresses this conference?
- Right holder, licensing agents, rights buyers.
- Industrialists: Chief executive, CEO, Marketing Manager, Sales Manager,
- Retailers: Chief executive, Marketing Manager, Procurement Manager,
- Purchasing advisors: Advertising Agencies, Promotional Agencies, Strategic
Marketing Agencies, Press Agents Agencies.
What sectors addresses this licensing forum?
- Games, Toys, entertainment, gadgets, recreation
- Kids, Nursery Nursing, School items and equipment
- Publishing, Press, stationery
- Shoes, Apparel,
- Mobile Phones
- Multimedia
- Fashion accessory
- Cosmetics, glasses, watches-jewels
- Furnishing, adornment
- Sports
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Schedule
8:30 am Attendees’ welcome
9:00 am Opening speech
9:00 am What does make the success of modern heroes?
- Heroes of yesterday versus Heroes of today: The universality of the needs
of the childish psyche
- Why these heroes are involved in children daily routine?
Edwige Antier, Pediatrician, Psychopathology graduate
9:30 am Analysis of the Licensing market in France
- The licensing’s importance in French households
- Estimate made by age brackets: At what age licenses are the most
consumed?
- In which sector licensing is the most present?
- The Licensees’ Top 5 in the French households determined upon children
age
According to the Kazachok study realized by L’Institut des Mamans
Patricia Gelin, Founder of L’Institut des Mamans & Virginie Foucault, Development
Manager of l’Institut des Mamans
10:00 am Licenses as a communication vector: The analysis of a new
phenomenon
- The license that fits the best your brand
- The aftermaths of a communication policy via licensing
Franck MATHAIS Communication Manager, LA GRANDE RECREE & Laurent PREVOTAT,
Responsable Communication Banque de Détail en France - BNP PARIBAS
10:45 am Break (at the Property Space) / Start of Pitches
11:30 am Super stores & Mega stores: The potential of licensing on
dynamic shelves?
- What are the products developed under license on the fruits and
vegetables shelves?
- The Target
- What are the key points of the licensing success?
Philippe BERNARD, Procurement Manager, Marketing Manager of the Department
Fruits and Vegetables & Flowers and Plants at CHAMPION (a French Retailer)
12:00 am The Mature Market: What are the main springs of Licensing?
- The best tips to segment the senior target
- The Seniors’ profile and their main center of interests
- What are the fundamental values of a license for a senior?
- The Seniors’ influence and their role of intermediary
Sophie Schmitt, CEO SENIOSPHERE
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12:30 am 3:00 pm Lunch and Business Meetings at the property space
3:00 pm Round-table: Managing brand expansion
- Licensing a smart way to develop one’s brand on new markets?
- The best ways to control creation, sourcing, and production quality in order
to protect the brand image.
- The public targeted: Which retailing channels to use?
Natasha BASIC, Marketing Officer SMALTO
Stéphane COLLAERT, CEO COLLAERT-L’AIGLON
Charles LAHMI, Président-Directeur général – Fondateur LULU CASTAGNETTE
3:30 pm The impact of licenses coming from the Japanese culture
- Features of the Japanese Licensing
- What kind of products consumers are expecting?
- Development: managing one’s licenses
Christophe DREVET, CEO BANDAI & Olivier LAZZARINI, Marketing and Drifted Rights
Manager, EDITIONS GLENAT
4:00 pm Auditing a licensing contract: How to improve collaboration
between the licensee and the right-holder?
- The Errors’ main reasons of royalties assessment
- How anticipating and setting up an auditing approach?
- Involving the licensee and transforming auditing as a key of collaboration
Julia TOURMAENTE, Senior Manager Licensing Management Services
PRICEWATERHOUSECOOPERS
4:30 pm Forum’s end
10:30 am 4:00 pm pitching session on Licenses (Registration needed)
Canal+ Licence
Copyright Promotions Europe
France Télévisions Distribution
JCP Consumer Products
Marathon
MTV Networks France / Nickelodeon & Viacom Consumer Products
The Licensing Company
Warner Bros. Consumer Product
4 kids Entertainment
Renault Merchandising
Taffy Entertainment
NRJ ID
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To turn in to Christelle Bourasseau
Kazachok – 141 avenue de Verdun 92130 Issy-les-Moulineaux
cb@kazachok.com
Tél (33) (0) 1 55 95 00 20 – Fax. (33) (0) 1 55 64 98 26
Attendee
Name: _______________________________________________________________________________
First Name: ___________________________________________________________________________
Job: __________________________________________________________________________________
Company: ____________________________________________________________________________
Department: __________________________________________________________________________
Address: ______________________________________________________________________________
Zip code: _____________________________________________________________________________
Town: _________________________________________________________________________________
Country: ______________________________________________________________________________
Company to be charged
Corporate name: _____________________________________________________________________
Address: ______________________________________________________________________________
Zip Code: _____________________________________________________________________________
Town: _________________________________________________________________________________
Siret n°: _______________________________________________________________________________
VAT n°: _______________________________________________________________________________
Phone n°: _____________________________________________________________________________
Fax: __________________________________________________________________________________
E-mail: ________________________________________________________________________________
I wish the translation service (headphones)
I hereby declare to register for the “French Kazachok Licensing Forum” held on May 20 th , for a
total amount of € 586.04 all taxes included (€490 duty-free)
Done in:
Date:
Signature:
Company seal:
KAZACHOK makes available a shuttle starting from the Metro Station Porte
Dauphine
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Registration conditions
Fill in the registration bulletin
Prices by attendee include the whole conference day, the access to the propriety corner,
tea breaks, lunch, cocktail party and synopsis.
The shipment of this attending call accounts for a definite and irrevocable commitment to
pay for the wholeness of the participation.
As soon as the receipt of your registration, we will send you a convocation as well as a
simplified convention of the training.
Nevertheless, the training beneficiary will have to formerly make sure that the training session
will be supported by his body payer. Assuming the said body payer wouldn’t be able to
support, the attendee is committed nonetheless to pay the total cost of the training session.
Settlement
The forum access will be possible only after the whole settlement of the invoice.
You can pay:
- By check (only payable in France)
In the order of Kazachok, authorized body to dispense professional education
(training #: 11 92 160 16 92)
- By transfer payment: Registered address: Société Générale Paris Lafayette.
Account number: 00020019268 / BIS: 81
Bank code: 30003 / Branch number: 03324
IBAN: FR 76 30003 03324 000 201 92 68 81
Swift code: SOGEFRPP
In that case, you will be requested to give your invoice number
- By credit card:
Visa or Mastercard
N°: Date of expiration: Cipher:
Name: Place and Date: Signature:
Cancellation:
Cancellation cases: attendees can be substituted.
Cancellation must be communicated in writing.
For any cancellation received before May 5 th , 15% of registration expenses will be retained.
After this date, the whole settlement will be due.
Organizers reserve the right to modify the program if, in spite of all the efforts, circumstances
oblige them there.
The wanted information is critical to the treatment of your demand, in accordance with
the law “Informatique et Liberté”of the 06.01.1978. You can reach the information that
may concern you, to rectify them and to set you against to their possible by writing to
Kazachok.
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