Pre-schedule of the French Kazachok Licensing Forum
Pre-schedule of the French Kazachok Licensing Forum
Pre-schedule of the French Kazachok Licensing Forum
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Schedule <strong>of</strong> <strong>the</strong> <strong>French</strong> <strong>Kazachok</strong> <strong>Licensing</strong> <strong>Forum</strong><br />
The event will be led by Yves Puget, LSA Chief Editor<br />
The <strong>Forum</strong> <strong>of</strong> <strong>the</strong> actors <strong>of</strong> licenses,<br />
Tuesday May 20th, Le Pré Catelan, Paris<br />
The 5 th edition <strong>of</strong> <strong>the</strong> <strong>French</strong> licensing <strong>Forum</strong> jointly organized by <strong>Kazachok</strong> and LSA<br />
will take place at <strong>the</strong> Pré Catelan, Paris on May 20 th .<br />
Having become a genuine pr<strong>of</strong>essional meeting, <strong>the</strong> <strong>Forum</strong> LSA-<strong>Kazachok</strong> ga<strong>the</strong>red<br />
on May 2007 more than 400 attendees: industrialists, right-holders, retailers, agents<br />
and advisors coming from <strong>of</strong> <strong>the</strong> licensing realm.<br />
During <strong>the</strong> event, a property space featuring booths enables property buyers to<br />
discover newness about <strong>the</strong> sector and to meet possible partners.<br />
Exhibitors also make in-depth public presentations during <strong>the</strong> pitching sessions<br />
organized in an adjoining room.<br />
The plenary conference, all with live translation, gives participants <strong>the</strong> opportunity to<br />
discover market trends and to analyze <strong>the</strong> different strategies involved in developing<br />
a license.<br />
Who addresses this conference?<br />
- Right holder, licensing agents, rights buyers.<br />
- Industrialists: Chief executive, CEO, Marketing Manager, Sales Manager,<br />
- Retailers: Chief executive, Marketing Manager, Procurement Manager,<br />
- Purchasing advisors: Advertising Agencies, Promotional Agencies, Strategic<br />
Marketing Agencies, <strong>Pre</strong>ss Agents Agencies.<br />
What sectors addresses this licensing forum?<br />
- Games, Toys, entertainment, gadgets, recreation<br />
- Kids, Nursery Nursing, School items and equipment<br />
- Publishing, <strong>Pre</strong>ss, stationery<br />
- Shoes, Apparel,<br />
- Mobile Phones<br />
- Multimedia<br />
- Fashion accessory<br />
- Cosmetics, glasses, watches-jewels<br />
- Furnishing, adornment<br />
- Sports<br />
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Schedule<br />
8:30 am Attendees’ welcome<br />
9:00 am Opening speech<br />
9:00 am What does make <strong>the</strong> success <strong>of</strong> modern heroes?<br />
- Heroes <strong>of</strong> yesterday versus Heroes <strong>of</strong> today: The universality <strong>of</strong> <strong>the</strong> needs<br />
<strong>of</strong> <strong>the</strong> childish psyche<br />
- Why <strong>the</strong>se heroes are involved in children daily routine?<br />
Edwige Antier, Pediatrician, Psychopathology graduate<br />
9:30 am Analysis <strong>of</strong> <strong>the</strong> <strong>Licensing</strong> market in France<br />
- The licensing’s importance in <strong>French</strong> households<br />
- Estimate made by age brackets: At what age licenses are <strong>the</strong> most<br />
consumed?<br />
- In which sector licensing is <strong>the</strong> most present?<br />
- The Licensees’ Top 5 in <strong>the</strong> <strong>French</strong> households determined upon children<br />
age<br />
According to <strong>the</strong> <strong>Kazachok</strong> study realized by L’Institut des Mamans<br />
Patricia Gelin, Founder <strong>of</strong> L’Institut des Mamans & Virginie Foucault, Development<br />
Manager <strong>of</strong> l’Institut des Mamans<br />
10:00 am Licenses as a communication vector: The analysis <strong>of</strong> a new<br />
phenomenon<br />
- The license that fits <strong>the</strong> best your brand<br />
- The aftermaths <strong>of</strong> a communication policy via licensing<br />
Franck MATHAIS Communication Manager, LA GRANDE RECREE & Laurent PREVOTAT,<br />
Responsable Communication Banque de Détail en France - BNP PARIBAS<br />
10:45 am Break (at <strong>the</strong> Property Space) / Start <strong>of</strong> Pitches<br />
11:30 am Super stores & Mega stores: The potential <strong>of</strong> licensing on<br />
dynamic shelves?<br />
- What are <strong>the</strong> products developed under license on <strong>the</strong> fruits and<br />
vegetables shelves?<br />
- The Target<br />
- What are <strong>the</strong> key points <strong>of</strong> <strong>the</strong> licensing success?<br />
Philippe BERNARD, Procurement Manager, Marketing Manager <strong>of</strong> <strong>the</strong> Department<br />
Fruits and Vegetables & Flowers and Plants at CHAMPION (a <strong>French</strong> Retailer)<br />
12:00 am The Mature Market: What are <strong>the</strong> main springs <strong>of</strong> <strong>Licensing</strong>?<br />
- The best tips to segment <strong>the</strong> senior target<br />
- The Seniors’ pr<strong>of</strong>ile and <strong>the</strong>ir main center <strong>of</strong> interests<br />
- What are <strong>the</strong> fundamental values <strong>of</strong> a license for a senior?<br />
- The Seniors’ influence and <strong>the</strong>ir role <strong>of</strong> intermediary<br />
Sophie Schmitt, CEO SENIOSPHERE<br />
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12:30 am 3:00 pm Lunch and Business Meetings at <strong>the</strong> property space<br />
3:00 pm Round-table: Managing brand expansion<br />
- <strong>Licensing</strong> a smart way to develop one’s brand on new markets?<br />
- The best ways to control creation, sourcing, and production quality in order<br />
to protect <strong>the</strong> brand image.<br />
- The public targeted: Which retailing channels to use?<br />
Natasha BASIC, Marketing Officer SMALTO<br />
Stéphane COLLAERT, CEO COLLAERT-L’AIGLON<br />
Charles LAHMI, Président-Directeur général – Fondateur LULU CASTAGNETTE<br />
3:30 pm The impact <strong>of</strong> licenses coming from <strong>the</strong> Japanese culture<br />
- Features <strong>of</strong> <strong>the</strong> Japanese <strong>Licensing</strong><br />
- What kind <strong>of</strong> products consumers are expecting?<br />
- Development: managing one’s licenses<br />
Christophe DREVET, CEO BANDAI & Olivier LAZZARINI, Marketing and Drifted Rights<br />
Manager, EDITIONS GLENAT<br />
4:00 pm Auditing a licensing contract: How to improve collaboration<br />
between <strong>the</strong> licensee and <strong>the</strong> right-holder?<br />
- The Errors’ main reasons <strong>of</strong> royalties assessment<br />
- How anticipating and setting up an auditing approach?<br />
- Involving <strong>the</strong> licensee and transforming auditing as a key <strong>of</strong> collaboration<br />
Julia TOURMAENTE, Senior Manager <strong>Licensing</strong> Management Services<br />
PRICEWATERHOUSECOOPERS<br />
4:30 pm <strong>Forum</strong>’s end<br />
10:30 am 4:00 pm pitching session on Licenses (Registration needed)<br />
Canal+ Licence<br />
Copyright Promotions Europe<br />
France Télévisions Distribution<br />
JCP Consumer Products<br />
Marathon<br />
MTV Networks France / Nickelodeon & Viacom Consumer Products<br />
The <strong>Licensing</strong> Company<br />
Warner Bros. Consumer Product<br />
4 kids Entertainment<br />
Renault Merchandising<br />
Taffy Entertainment<br />
NRJ ID<br />
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To turn in to Christelle Bourasseau<br />
<strong>Kazachok</strong> – 141 avenue de Verdun 92130 Issy-les-Moulineaux<br />
cb@kazachok.com<br />
Tél (33) (0) 1 55 95 00 20 – Fax. (33) (0) 1 55 64 98 26<br />
Attendee<br />
Name: _______________________________________________________________________________<br />
First Name: ___________________________________________________________________________<br />
Job: __________________________________________________________________________________<br />
Company: ____________________________________________________________________________<br />
Department: __________________________________________________________________________<br />
Address: ______________________________________________________________________________<br />
Zip code: _____________________________________________________________________________<br />
Town: _________________________________________________________________________________<br />
Country: ______________________________________________________________________________<br />
Company to be charged<br />
Corporate name: _____________________________________________________________________<br />
Address: ______________________________________________________________________________<br />
Zip Code: _____________________________________________________________________________<br />
Town: _________________________________________________________________________________<br />
Siret n°: _______________________________________________________________________________<br />
VAT n°: _______________________________________________________________________________<br />
Phone n°: _____________________________________________________________________________<br />
Fax: __________________________________________________________________________________<br />
E-mail: ________________________________________________________________________________<br />
I wish <strong>the</strong> translation service (headphones)<br />
I hereby declare to register for <strong>the</strong> “<strong>French</strong> <strong>Kazachok</strong> <strong>Licensing</strong> <strong>Forum</strong>” held on May 20 th , for a<br />
total amount <strong>of</strong> € 586.04 all taxes included (€490 duty-free)<br />
Done in:<br />
Date:<br />
Signature:<br />
Company seal:<br />
KAZACHOK makes available a shuttle starting from <strong>the</strong> Metro Station Porte<br />
Dauphine<br />
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Registration conditions<br />
Fill in <strong>the</strong> registration bulletin<br />
Prices by attendee include <strong>the</strong> whole conference day, <strong>the</strong> access to <strong>the</strong> propriety corner,<br />
tea breaks, lunch, cocktail party and synopsis.<br />
The shipment <strong>of</strong> this attending call accounts for a definite and irrevocable commitment to<br />
pay for <strong>the</strong> wholeness <strong>of</strong> <strong>the</strong> participation.<br />
As soon as <strong>the</strong> receipt <strong>of</strong> your registration, we will send you a convocation as well as a<br />
simplified convention <strong>of</strong> <strong>the</strong> training.<br />
Never<strong>the</strong>less, <strong>the</strong> training beneficiary will have to formerly make sure that <strong>the</strong> training session<br />
will be supported by his body payer. Assuming <strong>the</strong> said body payer wouldn’t be able to<br />
support, <strong>the</strong> attendee is committed none<strong>the</strong>less to pay <strong>the</strong> total cost <strong>of</strong> <strong>the</strong> training session.<br />
Settlement<br />
The forum access will be possible only after <strong>the</strong> whole settlement <strong>of</strong> <strong>the</strong> invoice.<br />
You can pay:<br />
- By check (only payable in France)<br />
In <strong>the</strong> order <strong>of</strong> <strong>Kazachok</strong>, authorized body to dispense pr<strong>of</strong>essional education<br />
(training #: 11 92 160 16 92)<br />
- By transfer payment: Registered address: Société Générale Paris Lafayette.<br />
Account number: 00020019268 / BIS: 81<br />
Bank code: 30003 / Branch number: 03324<br />
IBAN: FR 76 30003 03324 000 201 92 68 81<br />
Swift code: SOGEFRPP<br />
In that case, you will be requested to give your invoice number<br />
- By credit card:<br />
Visa or Mastercard<br />
N°: Date <strong>of</strong> expiration: Cipher:<br />
Name: Place and Date: Signature:<br />
Cancellation:<br />
Cancellation cases: attendees can be substituted.<br />
Cancellation must be communicated in writing.<br />
For any cancellation received before May 5 th , 15% <strong>of</strong> registration expenses will be retained.<br />
After this date, <strong>the</strong> whole settlement will be due.<br />
Organizers reserve <strong>the</strong> right to modify <strong>the</strong> program if, in spite <strong>of</strong> all <strong>the</strong> efforts, circumstances<br />
oblige <strong>the</strong>m <strong>the</strong>re.<br />
The wanted information is critical to <strong>the</strong> treatment <strong>of</strong> your demand, in accordance with<br />
<strong>the</strong> law “Informatique et Liberté”<strong>of</strong> <strong>the</strong> 06.01.1978. You can reach <strong>the</strong> information that<br />
may concern you, to rectify <strong>the</strong>m and to set you against to <strong>the</strong>ir possible by writing to<br />
<strong>Kazachok</strong>.<br />
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