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Licensing - Kazachok

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e large and complete: an efficient way for buyers to see products in situation in order to fulfill their<br />

needs relevantly.<br />

NEW<br />

L’Agency Brands Dating<br />

During its 10 th Edition the <strong>Kazachok</strong> <strong>Licensing</strong> Forum is launching a new feature: the Agency<br />

Brands Dating is an event dedicated to communication, promotion, advertising and marketing<br />

agencies. During a lunch held on Thursday April 18 th from 12.30 to 2pm a number of exhibitors will<br />

introduce their brand novelties and unveil possible promotions they can offer to their clients. The<br />

goal is to heighten agencies’ awareness to the opportunities that this new growth tool represents<br />

to « gobsmacK » their advertisers.<br />

Individual advising and support of companies<br />

A company wishes to know which next character will become the king of the playground? To<br />

acquire the suitable license / brand for its products? To begin a career in the licensing business?<br />

To find a new dynamic for the range of products? <strong>Kazachok</strong> offers appropriate methods of studies<br />

to right-holders as well as to industrialists.<br />

Some of our business clients:<br />

And others …<br />

NEW<br />

Training Program: Launch of a Training Program Katalog’ dedicated to<br />

<strong>Licensing</strong><br />

As a licensed training organization, <strong>Kazachok</strong> has been instructing professionals on the licensing<br />

market on a one to one basis for 11 years. Inspired by that experience and in order to meet the<br />

demand of clients who wish to be thoroughly informed on the licensing business, <strong>Kazachok</strong> is<br />

launching a training program Katalog’ dedicated to the licensing market.<br />

All our seminars serve to the professionals and help them gain knowledge about licensing. Each<br />

session will cover a different topic.<br />

The upcoming seminars:<br />

- <strong>Licensing</strong> Master Class: diversification and strategy of a brand<br />

- The B.A-BA of <strong>Licensing</strong>: acquisition strategy of a license<br />

- The B.A-BA of <strong>Licensing</strong>: how to develop the brand into licensed products<br />

- <strong>Licensing</strong> English<br />

- The style guide, strategic challenge of the brand’s development<br />

- <strong>Licensing</strong> & Legal Matters<br />

9

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