Licensing - Kazachok

Licensing, an anti-crisis marketing tool:
Kazachok helps analyze the market
« Licensing : an effective marketing tool»
Nathalie Chouraqui, associated director of Kazachok, talks about Licensing and also about the extension of
brands, and explains how Licensing presents an effective marketing tool.
After 16 years working in Mattel France’s Marketing Department, Nathalie
Chouraqui created the agency Kazachok in 2001.
Did you say Licensing?
Kazachok positions itself as an independent and unique agency that assists
all the different representatives of the licensing market.
Licensing is a genuine profession. It presents the association of the abilities of a right-holder who shares
his brand and an industrialist who produces and commercializes products or services. That relationship
creates a consumer product that profits from the popularity and the values of the brand to increase the
sales. It is a win-win relation:
The right-holder can increase the awareness of his brand by presenting it in new sectors and can raise his
income by collecting the royalties from the licensee: A lucrative communication!
The licensee can increase his turnover more quickly and can differentiate himself from his competitors by
supporting an already well-known brand.
What is the role of Kazachok?
It introduces the professionals who are not aware of Licensing and would like to start a career, and it helps
them to minimalize the risks.
But it also supports longtime professionals of the licensing branch by communicating the recent events, by
helping them find new business partners, by allowing them to take a step back and by providing permanent
updates on the varied market of licensing…
How can Kazachok help companies develop themselves?
We provide information tools such as the WebGuide, the Mag’, or our weekly newsletter. We organize BtoB
events like the Kazachok Licensing Forum and we have a consulting activity to help right-holders to create
their licensing strategy and to recommend licenses to manufacturers. We develop everything leading up to
operational implementation. Kazachok serves as a training program agency as well, and in 2013 we’ll
launch a Training Program Katalog’ dedicated to the licensing market. The first seminar will take place on
the 27 th & 28 th of June covering the theme of diversification by the brand license.
These products and services are for all the representatives of the market such as right-holders, agents,
licensees, buyers, marketing and communication agencies, etc.
For more information: www.kazachok.com
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