Licensing - Kazachok

Major 2013 trends by Kazachok
Properties go more international than ever!
Looking at the ranking of the
licenses with the highest sales
rate in the market or at the
favorite licenses of children, we
discover very international brands
such as Cars, Hello Kitty, Star
Wars, Ben 10, etc.
Licenses built upon the digital usage
Certain video games and games on the
internet have a real community of fans
and they don’t hesitate to diversify
themselves in licenses to expand the
territory of their brand: Raving Rabbids,
Angry Birds, Skylanders, Cut the Rope…
Boys will always have plenty of action
The « revival » licenses
New heroes or heroes already
known deploy themselves and
the boys will always have enough
action! Some characters that are
not to be missed: Avengers,
Ninja Turtles, Max Steel, Redakai,
Spiderman…
New series with well-known
characters from our childhood
arrive in force: Furby, The
Mysterious Cities of Gold,
Martine, Calimero…
THE RANCH © 2013 TELE
IMAGES PRODUCTIONS -
DE AGOSTINI EDITORE -
ARD - EQUIDIA
Toys prompt more properties
Toys present the most important sector
in the development of licenses but on
the other side a lot of toys are declined
in brands and develop themselves in
other sectors. Barbie was clearly the
pioneer in this domain but in the last 2
or 3 years other brands have also
become very popular: Beyblade,
Monster High, Zoobles…
Galloping to the girls!
A real passion of little girls, 2013 will
be the year of horseback riding.
Numerous series are already on
television and derived products will
appear on the market: Wendy, The
Ranch, My Little Pony, Filly.
5