Licensing - Kazachok
Licensing - Kazachok
Licensing - Kazachok
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PRESSE KIT<br />
<strong>Licensing</strong>:<br />
a powerful marketing tool<br />
Trends & Key Figures<br />
by<br />
1
TABLE OF CONTENTS<br />
I. The <strong>Licensing</strong> Market: issues and prospects 3-5<br />
- Key figures 3-4<br />
- Major 2013 trends by <strong>Kazachok</strong> 5<br />
II. <strong>Licensing</strong>, an anti-crisis Marketing Tool => <strong>Kazachok</strong> helps 6-9<br />
you to analyze the market<br />
- " <strong>Licensing</strong>: a powerful marketing tool": Interview of Nathalie 6<br />
Chouraqui<br />
<strong>Kazachok</strong>’s licensing expertise provides what the market wants: 7-9<br />
The WebGuide: the international and interactive licensing platform<br />
<strong>Kazachok</strong> <strong>Licensing</strong> Forum celebrates its 10 th edition!<br />
A consultancy activity that provides individual support for companies<br />
New: <strong>Kazachok</strong> is launching a <strong>Licensing</strong> Training Program<br />
IV. Miscellaneous 10-22<br />
- The WebGuide: How to use it? 11-12<br />
- The Forum: Useful information 13<br />
- Exhibitors (non-exhaustive list) 14<br />
- Pitching Session Program 15<br />
- Exhibitors News 16-22<br />
2
<strong>Licensing</strong> Market: issues and prospects<br />
Key figures<br />
The licensing market has existed for almost a century as the 1933 relics of Fisher Price’s toys to<br />
push or drag with Mickey Mouse or Popeye stamped on them are still here to prove.<br />
<strong>Licensing</strong> is a real business model. It’s about merging abilities: the rights owner lets the<br />
manufacturer use a property and in exchange the manufacturer offers his know-how. The partnership<br />
produces a licensed product. The manufacturer pays royalties to the rights owner.<br />
Any brand can be used for licensing as long as it remains true to its initial values, adds sense and<br />
only develops legitimate products.<br />
<strong>Licensing</strong> is a powerful marketing tool. It is used to challenge an even more present competition<br />
It has multiple advantages: standing out against competition, defining lines depending on the age<br />
target, bringing a product to life, revamping classics (socks, notebooks, corn-flakes, etc.), and<br />
prompting impulsive purchases..<br />
Nowadays licensed products exist in almost all fields: sports, textile, publishing, food,<br />
hygiene & beauty, leisure, etc.<br />
Characters (25%), Entertainment (23%) and Fashion (15%) are the leading licensing categories in<br />
Western Europe.<br />
Rights owners are constantly offering new alternatives: celebrities, characters, sports, art-design,<br />
institutional brands, fashion brands, etc.<br />
Licenses distribution according to their origin<br />
Source : <strong>Kazachok</strong> <strong>Licensing</strong> WebGuide<br />
3
The economic crisis in Europe is suffering evidently has strongly impacted buying patterns and<br />
licensing in general. The number of properties is shrinking, there isn’t enough room for everyone and<br />
established properties are the only ones that prevail. New properties require strong visibility if they<br />
want to exist. There really is a standardization of properties that leaves little hope for newcomers.<br />
Properties are developed on the long term over numerous seasons. During an economic crisis some<br />
categories evidently perform better than others: toys for instance are continuing to do well since<br />
parents continue wanting to please their kids even when the times are tough and thus licensed<br />
products retain their legitimacy.<br />
Under these circumstances classic properties that are very well known are in the lead: Cars, Hello<br />
Kitty, Disney Princess, Toy Story, etc. Over the past few years there have however been a few<br />
outsiders that succeeded in becoming unavoidable such as Beyblade or properties that were<br />
successfully rekindled such as Babar or Franklin.<br />
France remains a country in which licensing isn’t taken for granted and everything won’t take off.<br />
Buyers are extremely demanding and the property in itself isn’t sufficient, the product must represent<br />
a relevant plus for the brand.<br />
32.22<br />
Billion<br />
$<br />
1.04<br />
€ Billion<br />
725.1<br />
Million<br />
€<br />
Turnover of the licensing market in<br />
Europe<br />
Source : EPM 2012<br />
Turnover of licenses in the cultural goods<br />
market in France<br />
Source : GfK, year 2011<br />
Turnover of the entertainment licenses in France (Video<br />
games, books, music, videos)<br />
Shares of turnover in 4 markets in France:<br />
Source : GfK, end of September 2012<br />
Videos – 37.6%<br />
Video Games – 30.3%<br />
Books – 29.9%<br />
Music – 2.2%<br />
Source : GfK period January-September 2012<br />
2<br />
nd Largest consumer of games and toys in<br />
Europe is achieved by France<br />
Source : ITRNews 02.01.13<br />
4
Major 2013 trends by <strong>Kazachok</strong><br />
Properties go more international than ever!<br />
Looking at the ranking of the<br />
licenses with the highest sales<br />
rate in the market or at the<br />
favorite licenses of children, we<br />
discover very international brands<br />
such as Cars, Hello Kitty, Star<br />
Wars, Ben 10, etc.<br />
Licenses built upon the digital usage<br />
Certain video games and games on the<br />
internet have a real community of fans<br />
and they don’t hesitate to diversify<br />
themselves in licenses to expand the<br />
territory of their brand: Raving Rabbids,<br />
Angry Birds, Skylanders, Cut the Rope…<br />
Boys will always have plenty of action<br />
The « revival » licenses<br />
New heroes or heroes already<br />
known deploy themselves and<br />
the boys will always have enough<br />
action! Some characters that are<br />
not to be missed: Avengers,<br />
Ninja Turtles, Max Steel, Redakai,<br />
Spiderman…<br />
New series with well-known<br />
characters from our childhood<br />
arrive in force: Furby, The<br />
Mysterious Cities of Gold,<br />
Martine, Calimero…<br />
THE RANCH © 2013 TELE<br />
IMAGES PRODUCTIONS -<br />
DE AGOSTINI EDITORE -<br />
ARD - EQUIDIA<br />
Toys prompt more properties<br />
Toys present the most important sector<br />
in the development of licenses but on<br />
the other side a lot of toys are declined<br />
in brands and develop themselves in<br />
other sectors. Barbie was clearly the<br />
pioneer in this domain but in the last 2<br />
or 3 years other brands have also<br />
become very popular: Beyblade,<br />
Monster High, Zoobles…<br />
Galloping to the girls!<br />
A real passion of little girls, 2013 will<br />
be the year of horseback riding.<br />
Numerous series are already on<br />
television and derived products will<br />
appear on the market: Wendy, The<br />
Ranch, My Little Pony, Filly.<br />
5
<strong>Licensing</strong>, an anti-crisis marketing tool:<br />
<strong>Kazachok</strong> helps analyze the market<br />
« <strong>Licensing</strong> : an effective marketing tool»<br />
Nathalie Chouraqui, associated director of <strong>Kazachok</strong>, talks about <strong>Licensing</strong> and also about the extension of<br />
brands, and explains how <strong>Licensing</strong> presents an effective marketing tool.<br />
After 16 years working in Mattel France’s Marketing Department, Nathalie<br />
Chouraqui created the agency <strong>Kazachok</strong> in 2001.<br />
Did you say <strong>Licensing</strong>?<br />
<strong>Kazachok</strong> positions itself as an independent and unique agency that assists<br />
all the different representatives of the licensing market.<br />
<strong>Licensing</strong> is a genuine profession. It presents the association of the abilities of a right-holder who shares<br />
his brand and an industrialist who produces and commercializes products or services. That relationship<br />
creates a consumer product that profits from the popularity and the values of the brand to increase the<br />
sales. It is a win-win relation:<br />
The right-holder can increase the awareness of his brand by presenting it in new sectors and can raise his<br />
income by collecting the royalties from the licensee: A lucrative communication!<br />
The licensee can increase his turnover more quickly and can differentiate himself from his competitors by<br />
supporting an already well-known brand.<br />
What is the role of <strong>Kazachok</strong>?<br />
It introduces the professionals who are not aware of <strong>Licensing</strong> and would like to start a career, and it helps<br />
them to minimalize the risks.<br />
But it also supports longtime professionals of the licensing branch by communicating the recent events, by<br />
helping them find new business partners, by allowing them to take a step back and by providing permanent<br />
updates on the varied market of licensing…<br />
How can <strong>Kazachok</strong> help companies develop themselves?<br />
We provide information tools such as the WebGuide, the Mag’, or our weekly newsletter. We organize BtoB<br />
events like the <strong>Kazachok</strong> <strong>Licensing</strong> Forum and we have a consulting activity to help right-holders to create<br />
their licensing strategy and to recommend licenses to manufacturers. We develop everything leading up to<br />
operational implementation. <strong>Kazachok</strong> serves as a training program agency as well, and in 2013 we’ll<br />
launch a Training Program Katalog’ dedicated to the licensing market. The first seminar will take place on<br />
the 27 th & 28 th of June covering the theme of diversification by the brand license.<br />
These products and services are for all the representatives of the market such as right-holders, agents,<br />
licensees, buyers, marketing and communication agencies, etc.<br />
For more information: www.kazachok.com<br />
6
How can <strong>Kazachok</strong> help companies with their licensing strategies?<br />
<strong>Kazachok</strong> structures their tools and services around 4 fundaments:<br />
- Publisher: <strong>Licensing</strong> WebGuide, International <strong>Licensing</strong> Mag’ and E-Newsletter<br />
- Event organizer: <strong>Licensing</strong> Forum, conferences, “K’Fés des Licences”<br />
- Consulting agency: support in brands’ strategic development and in brands acquisitions<br />
- Training Program: NEW 2013. Catalog of licensing training program<br />
The <strong>Kazachok</strong> <strong>Licensing</strong> WebGuide: the international and interactive<br />
licensing platform.<br />
This tool is far more than an online directory. You can refine your search, for instance:<br />
- Licensees per activity field and territory<br />
- Agents and rights owners per category<br />
of exploitation<br />
- Properties per category: brand, heroes,<br />
celebs, amusement, entertainment, fashion,<br />
etc.<br />
You can also access to videos and marketing<br />
data, company descriptions, as well as<br />
information on the property or company you’re<br />
interested in within the reports published in the <strong>Kazachok</strong> Mag’ or newsletter (by subscription only<br />
for the newsletter).<br />
Figures constantly evolve along with the market, so data is<br />
updated daily to provide users with the most reliable information<br />
possible.<br />
Using the WebGuide is FREE. Use your login and password or<br />
create your account. Go to: www.kazachok.com<br />
Currently the WebGuide<br />
includes:<br />
8 108 properties<br />
1 575 agents and<br />
licensors<br />
3 617 licensees<br />
4 841 contacts<br />
(Source : <strong>Kazachok</strong> <strong>Licensing</strong><br />
WebGuide, January 2013 15 th<br />
7
ÉVÉNEMENTS<br />
The <strong>Kazachok</strong> <strong>Licensing</strong> Forum celebrates its 10 th edition! April 2013<br />
17 th & 18 th<br />
For 10 years, it has been gathering all of the licensing professionals, rights representatives, agents<br />
and rights owners who come from all over the world. The event will take place on April 17 th and 18 th<br />
2013 at Halle Freyssinet (Paris 13).<br />
Over 5,000 square meters of floor space allow exhibitors to present their properties and unveil their<br />
2014-2015 brands for manufacturers and decision makers looking for partnership ideas. In two<br />
days, visitors will learn about novelties and licensing trends of coming season thanks to<br />
conferences, networking and private pitching sessions conducted by different exhibitors during<br />
which they unveil their licensing strategies for the next years to come.<br />
EVENT<br />
For its 10 th Edition, the Forum is organizing an auction and sponsoring “Les Toiles<br />
Enchantées”! A charity auction of exclusive, unique and original products, offered by exhibitors will<br />
be held during the 2013 <strong>Kazachok</strong> <strong>Licensing</strong> Forum.<br />
Created in 1997, managed by Gisèle Tsobanian with Alain Chabat acting as president. Numerous<br />
famous figures from the entertainment industry endorse<br />
the charity.<br />
The association organizes real movie screenings for<br />
children in hospitals or facilities for the handicapped.<br />
After a successful test in 2012, the <strong>Kazachok</strong> <strong>Licensing</strong> Forum will again be featuring the<br />
<strong>Kazachok</strong> <strong>Licensing</strong> Gallery, our exclusive version of a multi-category showroom dedicated to<br />
distributors. The visiting concept is unique: visit, scan, contact!<br />
The showroom’s introduction was widely acclaimed by buyers and licensees who appreciated the<br />
products’ valorization and representation. In 2013 buyers will discover a new organization of the<br />
products by brand/property. The range of products staged by Artistic Director Thierry Virvaire will<br />
8
e large and complete: an efficient way for buyers to see products in situation in order to fulfill their<br />
needs relevantly.<br />
NEW<br />
L’Agency Brands Dating<br />
During its 10 th Edition the <strong>Kazachok</strong> <strong>Licensing</strong> Forum is launching a new feature: the Agency<br />
Brands Dating is an event dedicated to communication, promotion, advertising and marketing<br />
agencies. During a lunch held on Thursday April 18 th from 12.30 to 2pm a number of exhibitors will<br />
introduce their brand novelties and unveil possible promotions they can offer to their clients. The<br />
goal is to heighten agencies’ awareness to the opportunities that this new growth tool represents<br />
to « gobsmacK » their advertisers.<br />
Individual advising and support of companies<br />
A company wishes to know which next character will become the king of the playground? To<br />
acquire the suitable license / brand for its products? To begin a career in the licensing business?<br />
To find a new dynamic for the range of products? <strong>Kazachok</strong> offers appropriate methods of studies<br />
to right-holders as well as to industrialists.<br />
Some of our business clients:<br />
And others …<br />
NEW<br />
Training Program: Launch of a Training Program Katalog’ dedicated to<br />
<strong>Licensing</strong><br />
As a licensed training organization, <strong>Kazachok</strong> has been instructing professionals on the licensing<br />
market on a one to one basis for 11 years. Inspired by that experience and in order to meet the<br />
demand of clients who wish to be thoroughly informed on the licensing business, <strong>Kazachok</strong> is<br />
launching a training program Katalog’ dedicated to the licensing market.<br />
All our seminars serve to the professionals and help them gain knowledge about licensing. Each<br />
session will cover a different topic.<br />
The upcoming seminars:<br />
- <strong>Licensing</strong> Master Class: diversification and strategy of a brand<br />
- The B.A-BA of <strong>Licensing</strong>: acquisition strategy of a license<br />
- The B.A-BA of <strong>Licensing</strong>: how to develop the brand into licensed products<br />
- <strong>Licensing</strong> English<br />
- The style guide, strategic challenge of the brand’s development<br />
- <strong>Licensing</strong> & Legal Matters<br />
9
MISCELLANEOUS<br />
10
The WebGuide: How to use it?<br />
1 click on the homepage of <strong>Kazachok</strong>’s website<br />
(www.kazachok.com), sign in to the WebGuide or<br />
click here.<br />
http://www.kazachok.com/guide/index.php?page=C<br />
onnexion<br />
If you already have access codes enter them<br />
If not create your account<br />
These access codes offer you free and unlimited<br />
access to the WebGuide as well as reading<br />
<strong>Kazachok</strong>’s International <strong>Licensing</strong> Mag’.<br />
The WebGuide’s homepage allows you to access the data you’re looking for:<br />
Properties: indexed by type<br />
Agents & rights owners: indexed by<br />
territory of exploitation<br />
Licensees: indexed by field of activity or<br />
country<br />
Contacts: by aphabetical order<br />
To enable your search all of this data is<br />
also available by alphabetical order.<br />
11
Example of licensee card<br />
This very detailed card offers you:<br />
- The company’s contact details<br />
- The contacts of the different<br />
employees as well as their functions<br />
- The properties for which they<br />
purchased rights<br />
- All of the data about this company<br />
published in the <strong>Licensing</strong> News,<br />
<strong>Kazachok</strong>’s newsletter* or the<br />
<strong>Kazachok</strong> <strong>Licensing</strong> Mag’.<br />
Example of property card:<br />
This very detailed card includes:<br />
- The list of agents and rights owners<br />
- The list of licensees and the product<br />
category<br />
- All of the data about this property<br />
published in the <strong>Licensing</strong> News,<br />
<strong>Kazachok</strong>’s newsletter or the <strong>Kazachok</strong><br />
<strong>Licensing</strong> Mag’.<br />
All in all over 7,000 available reports<br />
published in the <strong>Licensing</strong> News,<br />
<strong>Kazachok</strong>’s newsletter* or the<br />
<strong>Kazachok</strong> <strong>Licensing</strong> Mag’.<br />
* by subscription only<br />
12
KAZACHOK LICENSING FORUM 2013 – 10 th edition<br />
DATES<br />
Wednesday 17 th and Thursday 18 th of April 2013<br />
HOURS<br />
Wednesday April 17 th : 8.30 am – 7 pm / Cocktail<br />
Thursday April 18 th :<br />
8.30 am – 5 pm<br />
LOCATION<br />
WEBSITE<br />
EXHIBITORS<br />
VISITORS<br />
Halle Freyssinet<br />
55 boulevard Vincent Auriol Paris 13<br />
http://forumlicence.kazachok.com/index.php?page=Home&lang=EN<br />
Over 80 international rights representatives expected<br />
Over 2 500 properties represented<br />
Entrance fee: 45 € before tax for the 2 days (until April 4 th 2013 and 90€ before tax starting April 5 th and at<br />
the entrance)<br />
The entrance fee includes:<br />
- 1 Forum badge for April 17 th & 18 th 2012<br />
- Access to the Pitching sessions (prior registration and confirmation by the exhibitor required)<br />
- Access to the 4 conferences<br />
ORGANIZATION<br />
<strong>Kazachok</strong><br />
141, avenue de Verdun - 92130 ISSY LES MOULINEAUX<br />
Tel: 01 55 95 00 20<br />
To visit: forumregistrations@kazachok.com | to exhibit: nc@kazachok.com<br />
PRESS INVITATION<br />
We are pleased to welcome journalists during the 10 th Edition of the <strong>Kazachok</strong> <strong>Licensing</strong> Forum. Please<br />
ask for your badge ASAP.<br />
To do so go to the Forum’s official website:<br />
http://forumlicence.kazachok.com/index.php?page=presse.Accreditation&lang=EN<br />
13
Exhibitors (non-exhaustive)<br />
Exhibitor N° Stand Exhibitor N° Stand<br />
4K media D 29 Les Fées existent B 16<br />
Alphanim C 11 License Lab' C 20<br />
Ankama C 13 Luluben B 06<br />
Azarel B 02 M6 Licences C 07<br />
Be Someone D 07 Mediatoon C 05<br />
Biplano France C 01 Nelvana D 25<br />
Carmen Ariza D 01 Nickelodeon B 32<br />
StudioCanal D 14 PGS Entertainment B 01<br />
CPLG B 10 Planeta Junior France C 17<br />
Editions Delcourt / Editions<br />
Soleil<br />
E 07 Propertiz E 03<br />
DeLiSo / Vulli B 21 Sagoo sas B 10<br />
Eurogift B 11 Sega Europe C 03<br />
Evasion communication A 05 Shine 360° B 13<br />
France Télévisions<br />
Distribution<br />
E 01 Studio 100 D 13<br />
Freegun D 05 Téo Jasmin B 18<br />
FremantleMedia B 07 TF1 Licences D 12<br />
Gallimard Jeunesse C 15 The <strong>Licensing</strong> Company C 22<br />
Glénat D 09 Toei animation C 14<br />
ID / Bubble light B 00 Turner CN Enterprises E 02<br />
IMAV EDITION D 11 Universal Music France D 22<br />
IPL / Monchhichi B 22 Viz Media Europe C 09<br />
Kontiki B 12<br />
Lagardère Active<br />
TV <strong>Licensing</strong> & New<br />
Business<br />
Warner Bros. Consumer<br />
Products<br />
B 05 Wiley C 10<br />
C16 / D 16<br />
Les Editions Albert René C 12 Zodiak - Marathon C 18/D18<br />
14
Pitching Program Sessions<br />
15
EXHIBITORS NEWS<br />
The texts below have been provided by the exhibitors. For any query, we invite you to get in touch<br />
with the exhibitor at its stand during the <strong>Kazachok</strong> <strong>Licensing</strong> Forum.<br />
Alphanim<br />
Alphanim (Gaumont Group) is preparing the return of CALIMERO. To celebrate the brand’s 50 th<br />
anniversary, TF1, RAI, Disney Junior – and many more! – will air 104 new 11’ episodes. Whilst<br />
new vintage products targeting young adults will be developed, a new licensing program adapted<br />
from Alphanim’s CGI series will target pre-schoolers. Among the new licensees: Simba-Nicotoy<br />
(master plush), Albin Michel (publishing), MLP (apparel), Androni (beach toys), TF1 Vidéo (DVD),<br />
Wal-Cor (food)…<br />
Biplano<br />
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and<br />
Shenzhen. Biplano represents best licensors in the world, such as DreamWorks, King Features,<br />
Nickelodeon, Sanrio, Toei and M.G.A. among others. Betty Boop and Smurfs as classic<br />
properties, Doodle Jump as an emerging brand, Artestar for the artistic side or MGA as a<br />
consolidate toy brand are some examples of the large range of Biplano's portfolio. Visit<br />
www.biplano.com. and follow us on Twitter @BiplanoLicens<br />
CPLG<br />
CPLG, a DHX Media company, the leading international licensing agency in Entertainment,<br />
Design and Sports announces a year of news and success for 2013!<br />
Releasing of two new movies from Dreamworks Animation Studios (The Croods, Turbo),<br />
extension of Skylanders licensing throughout France, release of the Rabbids TV series scheduled<br />
for late 2013 and finally, the 25 th anniversary of Simpson in 2014.<br />
DeLiSo<br />
Sophie la girafe is an international icon for over 50 years in the toy and baby care market. Since<br />
2012, the launching date of the license, she continues to confirm her success and to appeal to<br />
babies as well as parents. In one year, the license Sophie la girafe has established itself in<br />
multiple areas such as publishing, furniture and room decoration, baby clothes and childcare and<br />
will be indispensable in 2013 with new product releases including puzzles, wooden toys and a<br />
magazine dedicated to her image.<br />
16
France Télévisions Distribution<br />
The consumer products department of France Télévisions Distribution builds successful strategies<br />
on prestigious brands such as Mr. Men Little Miss, Noddy, Thalassa<br />
On air on France 5 Zouzous this Easter, the animated series Peter Rabbit, based on the Beatrix<br />
Potter’s books; also a brand new series of Charley & Mimmo in 3D is arriving in September. The<br />
first emilie’s consumer products will hit shelves in Spring.<br />
In 2014, the year of the next Worldwide Cup, a brand new season in 3D Extreme Football will be<br />
broadcast on France 3 Ludo..<br />
Freegun<br />
FREEGUN wishes to mark a generation of youth by providing them the possibility to recognize<br />
themselves through our products as guys in the trend. It is a shift mind, which has nothing to do<br />
with “streetwear”, with very flashy colors, one brand, one spirit, FREEGUN... Today we<br />
manufacture more than 1 million pieces per month. Our spirit provides a brand that is recognized<br />
in the extreme sports, trendy, and affordable for many people with an impeccable quality and a lot<br />
of colors.<br />
Glénat<br />
Glénat, licenses in the spirit of time made for everyone:<br />
-Chi’s sweet home, the new license made in Japan!<br />
-Inevitable licenses from Tcho, with Titeuf and Lou!<br />
-P’tit Glénat imprint: licenses from childrens’ books such as Smash’em up!<br />
-Vintage imprint: licenses from popular comic books such as the Nickel-Plated-Feet Gang, Lili and<br />
Joe Bar Team…<br />
Contact: vpp@glenat.com<br />
iD, the brand of wit<br />
New brand, new label!<br />
iD emphasises the amazing ability of the man to think up ideas.<br />
They are the very roots of creation, knowledge and sharing.<br />
Flattering, dynamic and inter-generational, ID enables all the<br />
«generators of ideas» to recognize each other. The iDeas expressed<br />
in two graphic worlds: one with humour (FUNNY iD!), one with<br />
elegance (iD DECO). www.club-id.com<br />
17
IMAV Editions<br />
In 2014 will be released the new live movie: "NICHOLAS ON HOLIDAY"! After the success of the<br />
1rst movie "Le Petit Nicolas" (5,7 million tickets sold in France), the<br />
famous school boy created by Goscinny and Sempé MAKES NEWS once<br />
again! In this perspective, IMAV, owner of worldwide film, merchandising<br />
and publishing rights, prepares an important licensing program, in<br />
particular with Hachette, Petit Jour, Tactic, Art-stickers, Easylicence……<br />
IPL / Monchhichi<br />
Created by Koichi Sekiguchi, Monchhichi was born in Japan in 1974<br />
Monchhichi is born and becomes, all over the world, one of the most famous<br />
toys brand. Monchhichi name comes from French words “mon” (mine) and<br />
“petit” but also from English syllable “mon” as reference to “monkey “ and<br />
“chu-chu” as a baby sound (in Japanese) while sucking his thumb or as a<br />
monkey voice.<br />
Inspired by a baby monkey image, he has this innocence and total trust a very<br />
small - animal or human - has to his mother. This is a universal human feeling ©Sekiguchi.<br />
and explains the longevity and attractiveness of this character known for almost 40 years!!<br />
Kontiki<br />
Since 2009, Kontiki <strong>Licensing</strong> is the exclusive agent for the Kimmidoll brands,<br />
counting today 10 licensees.<br />
Kimmidoll Collection, Kimmidoll Junior and Kimmidoll Love are inspired by 19 th century<br />
Japanese dolls. These brands feature a unique design never seen in France: and they<br />
meet a huge success! 5 months after its launch, Kimmidoll Love surprises again with a<br />
manga look and acid colors. One thing is for sure: everyone falls for it!<br />
Les Fées Existent<br />
Les Fées Existent, a wide range of properties<br />
Since 15 years in France, we successfully marry famous brands with all kinds of<br />
products….<br />
Les Fées Existent creates good chemistry between companies, brands and... especially human forces<br />
for the best business model! Our properties reach all target groups, from the most popular to the most<br />
elitist! (children, men, women, teens, senior people, home decor, home, garden, food, …).<br />
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M6 Licences<br />
The eagerly-anticipated fourth season of TOP CHEF is back on M6! In<br />
this regard, a wide range of TOP CHEF cooking products is developed<br />
such as cooking utensils, kitchenwares, small household appliances, condiments, … Be a part of this high<br />
end culinary event by taking TOP CHEF cooking lessons and tasting the new TOP CHEF tray meals!<br />
Médiatoon, 2013, from comic book to screen<br />
On the agenda : Billy & Buddy are the heroes of a live action movie, Spirou celebrates his 75 th<br />
year of adventures through numerous events, Le Petit Spirou puts down his schoolbag on M6 and<br />
Garfield keeps on making us laugh in a new season on France 3! And there are also Les<br />
Nombrils, Blake and Mortimer and XIII forthcoming comic books.<br />
Our developments go on in 2014 with a Billy & Buddy 3D animated series and an Yakari animated<br />
movie in theater.<br />
Millimages<br />
Beyond the production and distribution of animated series and films,<br />
Millimages' activities consist of feature films distribution for cinema, DVD<br />
publishing and VoD, digital publishing, as the merchandising exploitation.<br />
Millimages is the licensor of strong properties: Mouk, Corneil & Bernie and<br />
Louie.<br />
Discover on the booth E05 during the Forum <strong>Kazachok</strong> the new Mouk's by-products expecting for<br />
2013, the new applications of Louie and Corneil & Bernie.<br />
Kids love them, Join us!<br />
Nickelodeon Consumer Products<br />
Meet the Nickelodeon/Viacom Consumer Products team to know what will happen in 2013!<br />
- Dora the Explorer stays in constant evolution. Discover her new look in the series as well as a<br />
new 360 marketing campaign… Step by step, explore with Dora!<br />
- Starting this Spring, Teenage Mutant Ninja Turtles is taking over: on TV, on the ground and in<br />
store, our 4 heroes will be everywhere… Join the reinvention of a must have property!<br />
- SpongeBob Squarepants keeps spreading positivity: new products and co-brandings, new<br />
episodes and an international media campaign: ‘Dare to be square’… Are you ready for this?<br />
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PGS Entertainment : Managing Iconic Brands for<br />
Kids and Family<br />
PGS Entertainment is a leading International Brand Management company,<br />
dedicated to kids and family entertainment targeting the media fields of<br />
Broadcast, Home Entertainment, Online and <strong>Licensing</strong> & Merchandising.<br />
Planeta Junior France<br />
Planeta Junior focuses on producing animated series, as well as exploiting content rights for<br />
television, film, DVDs, books, licenses and promotion.<br />
Based in Barcelona, Paris, Milan, Athens and Prague, the company is a reference in Europe and<br />
has a wide range of the most well known properties for children’s and teenagers.<br />
Visit our booth C17. We will be happy to update you on our properties.<br />
Propertiz <strong>Licensing</strong><br />
The Little Prince is celebrating his birthday! Starting in April 2013 and lasting<br />
for an entire year, the Saint-Exupéry Estate invites you to celebrate the Little<br />
Prince’s 70th birthday. Events are scheduled in New York, Montreal, Paris,<br />
Tokyo, Moscow and many other countries. The most faithful partners and<br />
licensees have joined in the project, creating collector products and organizing<br />
birthday events. As master agent, Propertiz is always open to new and<br />
prestigious partnerships for The Little Prince.<br />
Studio 100<br />
BREAKING NEWS! MAYA ON AIR FROM MONDAY TO FRIDAY<br />
ON TF1<br />
From February 11 th , Maya will be on air with one episode every<br />
morning from Monday to Friday and two episodes on Wednesday.<br />
This daily broadcast beginning on February 2013 will improve the visibility of the series and<br />
increase the awareness of our little bee among kids from 3 to 6 years olds. After a good launching<br />
on September 2012, TF1 keeps confidence in Maya’s adventures and increases the presence of<br />
Maya with a daily broadcast!<br />
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Téo Jasmin<br />
TEO the bulldog is a good luck charm even if he was unaware of it at first.<br />
Appearing a few years ago in the collections from TEO JASMIN, pioneer and<br />
leader in the digital printing for interior design field, this fun loving little bulldog<br />
was born from the imagination of creator Angeline Bailly. A curious and trendy<br />
daredevil, his costumes reveal the adventures he has lived, and are as many<br />
stories to tell and messages to bring forth to all generations. It is indeed TEO's<br />
strength, to trigger affection, identification and nostalgia.<br />
TF1 Licences<br />
TF1 Licences markets more than 40 powerful brands such as: Barbapapa, Ushuaïa, Hello Kitty,<br />
MasterChef, The Voice, Mille Bornes, All Blacks, Miss France, Babar and Badou, Franklin... and<br />
promising new brands: Danse avec les Stars, Octonauts, Mike the Knight, Calimero...<br />
Meet us at booth D12 to discover our amazing properties and other new licenses such as Paf Le<br />
Chien, the famous iconic application and The Ranch, the new series for horse fans!<br />
Turner CN Enterprises<br />
The EMEA licensing division of TURNER presents its strong portfolio. Properties for all targets:<br />
boys, girls, preschool and young adults. In particular with the launch of the new Ben 10 Omniverse<br />
series, the multy-awarded comedy The amazing world of Gumball, collectables with Zoobles, and<br />
the brand new comedy phenomenon in the US Adventure Time!<br />
Come and visit us on our booth E02.<br />
Universal Music France Music, an evergreen <strong>Licensing</strong> trend!<br />
Which fan isn’t dreaming to get products featuring his idol? Universal Music<br />
France/Bravado, global leader in musical industry, makes this dream come true!<br />
We’re agent of the greatest artists in the world and we're successfully developing licensed<br />
collections for them.<br />
Our portfolio includes, among others, the legendary Rolling Stones, the mythical Bob Marley, the<br />
Korean phenomenon Psy, the eccentric Nicki Minaj, the mysterious Mylène Farmer, the King of<br />
Pop Michael Jackson, and the charismatic Kanye West…<br />
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Warner Bros. Consumer Products<br />
In 2013 Warner Bros. celebrates its 90 years old. For this occasion discover its awesome<br />
catalogue with mythic brands (Looney Tunes, Harry Potter, Scooby Doo, Tom & Jerry, Gossip Girl,<br />
The Mentalist, etc.) as well as continuous events in store for 2013:<br />
-Superman Man Of Steel directed by Zack Snyder and coproduced by Christoper Nolan will hit<br />
movie theaters on June 19 th .<br />
-The Hobbit: The Desolation Of Smaug. The second part of the prequel trilogy of The Lord of the<br />
Rings directed by Peter Jackson.<br />
Zodiak Kids-Marathon Media, 2013 catalogue:<br />
• Totally Spies!: Season 6 launch on TF1. Always in the Top 3. Excellent promotional platform.<br />
• Redakai: Season 2 launch on Gulli. Broad range licensing program.<br />
• Where’s Wally? : 25 th anniversary with lots of promotions and new licenses.<br />
• The Saddle Club: Broadcast on Gulli. New licenses, partnerships and equestrian events for the<br />
top horseriding license.<br />
• Ddee: Korean graphic property. An extraordinary, super-Kawai style guide and adorable dolls.<br />
Soon on the web.<br />
• Tickety Toc: Hit on Nick Jr UK. Pre-school license launch following broadcast on France 5.<br />
Strong master toy.5.<br />
PRESS CONTACT<br />
Marine Feniou<br />
mf@kazachok.com<br />
+33 (0)1 55 95 00 22<br />
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