Licensing - Kazachok

PRESSE KIT
Licensing:
a powerful marketing tool
Trends & Key Figures
by
1

TABLE OF CONTENTS
I. The Licensing Market: issues and prospects 3-5
- Key figures 3-4
- Major 2013 trends by Kazachok 5
II. Licensing, an anti-crisis Marketing Tool => Kazachok helps 6-9
you to analyze the market
- " Licensing: a powerful marketing tool": Interview of Nathalie 6
Chouraqui
Kazachok’s licensing expertise provides what the market wants: 7-9
The WebGuide: the international and interactive licensing platform
Kazachok Licensing Forum celebrates its 10 th edition!
A consultancy activity that provides individual support for companies
New: Kazachok is launching a Licensing Training Program
IV. Miscellaneous 10-22
- The WebGuide: How to use it? 11-12
- The Forum: Useful information 13
- Exhibitors (non-exhaustive list) 14
- Pitching Session Program 15
- Exhibitors News 16-22
2

Licensing Market: issues and prospects
Key figures
The licensing market has existed for almost a century as the 1933 relics of Fisher Price’s toys to
push or drag with Mickey Mouse or Popeye stamped on them are still here to prove.
Licensing is a real business model. It’s about merging abilities: the rights owner lets the
manufacturer use a property and in exchange the manufacturer offers his know-how. The partnership
produces a licensed product. The manufacturer pays royalties to the rights owner.
Any brand can be used for licensing as long as it remains true to its initial values, adds sense and
only develops legitimate products.
Licensing is a powerful marketing tool. It is used to challenge an even more present competition
It has multiple advantages: standing out against competition, defining lines depending on the age
target, bringing a product to life, revamping classics (socks, notebooks, corn-flakes, etc.), and
prompting impulsive purchases..
Nowadays licensed products exist in almost all fields: sports, textile, publishing, food,
hygiene & beauty, leisure, etc.
Characters (25%), Entertainment (23%) and Fashion (15%) are the leading licensing categories in
Western Europe.
Rights owners are constantly offering new alternatives: celebrities, characters, sports, art-design,
institutional brands, fashion brands, etc.
Licenses distribution according to their origin
Source : Kazachok Licensing WebGuide
3

The economic crisis in Europe is suffering evidently has strongly impacted buying patterns and
licensing in general. The number of properties is shrinking, there isn’t enough room for everyone and
established properties are the only ones that prevail. New properties require strong visibility if they
want to exist. There really is a standardization of properties that leaves little hope for newcomers.
Properties are developed on the long term over numerous seasons. During an economic crisis some
categories evidently perform better than others: toys for instance are continuing to do well since
parents continue wanting to please their kids even when the times are tough and thus licensed
products retain their legitimacy.
Under these circumstances classic properties that are very well known are in the lead: Cars, Hello
Kitty, Disney Princess, Toy Story, etc. Over the past few years there have however been a few
outsiders that succeeded in becoming unavoidable such as Beyblade or properties that were
successfully rekindled such as Babar or Franklin.
France remains a country in which licensing isn’t taken for granted and everything won’t take off.
Buyers are extremely demanding and the property in itself isn’t sufficient, the product must represent
a relevant plus for the brand.
32.22
Billion
$
1.04
€ Billion
725.1
Million
€
Turnover of the licensing market in
Europe
Source : EPM 2012
Turnover of licenses in the cultural goods
market in France
Source : GfK, year 2011
Turnover of the entertainment licenses in France (Video
games, books, music, videos)
Shares of turnover in 4 markets in France:
Source : GfK, end of September 2012
Videos – 37.6%
Video Games – 30.3%
Books – 29.9%
Music – 2.2%
Source : GfK period January-September 2012
2
nd Largest consumer of games and toys in
Europe is achieved by France
Source : ITRNews 02.01.13
4

Major 2013 trends by Kazachok
Properties go more international than ever!
Looking at the ranking of the
licenses with the highest sales
rate in the market or at the
favorite licenses of children, we
discover very international brands
such as Cars, Hello Kitty, Star
Wars, Ben 10, etc.
Licenses built upon the digital usage
Certain video games and games on the
internet have a real community of fans
and they don’t hesitate to diversify
themselves in licenses to expand the
territory of their brand: Raving Rabbids,
Angry Birds, Skylanders, Cut the Rope…
Boys will always have plenty of action
The « revival » licenses
New heroes or heroes already
known deploy themselves and
the boys will always have enough
action! Some characters that are
not to be missed: Avengers,
Ninja Turtles, Max Steel, Redakai,
Spiderman…
New series with well-known
characters from our childhood
arrive in force: Furby, The
Mysterious Cities of Gold,
Martine, Calimero…
THE RANCH © 2013 TELE
IMAGES PRODUCTIONS -
DE AGOSTINI EDITORE -
ARD - EQUIDIA
Toys prompt more properties
Toys present the most important sector
in the development of licenses but on
the other side a lot of toys are declined
in brands and develop themselves in
other sectors. Barbie was clearly the
pioneer in this domain but in the last 2
or 3 years other brands have also
become very popular: Beyblade,
Monster High, Zoobles…
Galloping to the girls!
A real passion of little girls, 2013 will
be the year of horseback riding.
Numerous series are already on
television and derived products will
appear on the market: Wendy, The
Ranch, My Little Pony, Filly.
5

Licensing, an anti-crisis marketing tool:
Kazachok helps analyze the market
« Licensing : an effective marketing tool»
Nathalie Chouraqui, associated director of Kazachok, talks about Licensing and also about the extension of
brands, and explains how Licensing presents an effective marketing tool.
After 16 years working in Mattel France’s Marketing Department, Nathalie
Chouraqui created the agency Kazachok in 2001.
Did you say Licensing?
Kazachok positions itself as an independent and unique agency that assists
all the different representatives of the licensing market.
Licensing is a genuine profession. It presents the association of the abilities of a right-holder who shares
his brand and an industrialist who produces and commercializes products or services. That relationship
creates a consumer product that profits from the popularity and the values of the brand to increase the
sales. It is a win-win relation:
The right-holder can increase the awareness of his brand by presenting it in new sectors and can raise his
income by collecting the royalties from the licensee: A lucrative communication!
The licensee can increase his turnover more quickly and can differentiate himself from his competitors by
supporting an already well-known brand.
What is the role of Kazachok?
It introduces the professionals who are not aware of Licensing and would like to start a career, and it helps
them to minimalize the risks.
But it also supports longtime professionals of the licensing branch by communicating the recent events, by
helping them find new business partners, by allowing them to take a step back and by providing permanent
updates on the varied market of licensing…
How can Kazachok help companies develop themselves?
We provide information tools such as the WebGuide, the Mag’, or our weekly newsletter. We organize BtoB
events like the Kazachok Licensing Forum and we have a consulting activity to help right-holders to create
their licensing strategy and to recommend licenses to manufacturers. We develop everything leading up to
operational implementation. Kazachok serves as a training program agency as well, and in 2013 we’ll
launch a Training Program Katalog’ dedicated to the licensing market. The first seminar will take place on
the 27 th & 28 th of June covering the theme of diversification by the brand license.
These products and services are for all the representatives of the market such as right-holders, agents,
licensees, buyers, marketing and communication agencies, etc.
For more information: www.kazachok.com
6

How can Kazachok help companies with their licensing strategies?
Kazachok structures their tools and services around 4 fundaments:
- Publisher: Licensing WebGuide, International Licensing Mag’ and E-Newsletter
- Event organizer: Licensing Forum, conferences, “K’Fés des Licences”
- Consulting agency: support in brands’ strategic development and in brands acquisitions
- Training Program: NEW 2013. Catalog of licensing training program
The Kazachok Licensing WebGuide: the international and interactive
licensing platform.
This tool is far more than an online directory. You can refine your search, for instance:
- Licensees per activity field and territory
- Agents and rights owners per category
of exploitation
- Properties per category: brand, heroes,
celebs, amusement, entertainment, fashion,
etc.
You can also access to videos and marketing
data, company descriptions, as well as
information on the property or company you’re
interested in within the reports published in the Kazachok Mag’ or newsletter (by subscription only
for the newsletter).
Figures constantly evolve along with the market, so data is
updated daily to provide users with the most reliable information
possible.
Using the WebGuide is FREE. Use your login and password or
create your account. Go to: www.kazachok.com
Currently the WebGuide
includes:
8 108 properties
1 575 agents and
licensors
3 617 licensees
4 841 contacts
(Source : Kazachok Licensing
WebGuide, January 2013 15 th
7

ÉVÉNEMENTS
The Kazachok Licensing Forum celebrates its 10 th edition! April 2013
17 th & 18 th
For 10 years, it has been gathering all of the licensing professionals, rights representatives, agents
and rights owners who come from all over the world. The event will take place on April 17 th and 18 th
2013 at Halle Freyssinet (Paris 13).
Over 5,000 square meters of floor space allow exhibitors to present their properties and unveil their
2014-2015 brands for manufacturers and decision makers looking for partnership ideas. In two
days, visitors will learn about novelties and licensing trends of coming season thanks to
conferences, networking and private pitching sessions conducted by different exhibitors during
which they unveil their licensing strategies for the next years to come.
EVENT
For its 10 th Edition, the Forum is organizing an auction and sponsoring “Les Toiles
Enchantées”! A charity auction of exclusive, unique and original products, offered by exhibitors will
be held during the 2013 Kazachok Licensing Forum.
Created in 1997, managed by Gisèle Tsobanian with Alain Chabat acting as president. Numerous
famous figures from the entertainment industry endorse
the charity.
The association organizes real movie screenings for
children in hospitals or facilities for the handicapped.
After a successful test in 2012, the Kazachok Licensing Forum will again be featuring the
Kazachok Licensing Gallery, our exclusive version of a multi-category showroom dedicated to
distributors. The visiting concept is unique: visit, scan, contact!
The showroom’s introduction was widely acclaimed by buyers and licensees who appreciated the
products’ valorization and representation. In 2013 buyers will discover a new organization of the
products by brand/property. The range of products staged by Artistic Director Thierry Virvaire will
8

e large and complete: an efficient way for buyers to see products in situation in order to fulfill their
needs relevantly.
NEW
L’Agency Brands Dating
During its 10 th Edition the Kazachok Licensing Forum is launching a new feature: the Agency
Brands Dating is an event dedicated to communication, promotion, advertising and marketing
agencies. During a lunch held on Thursday April 18 th from 12.30 to 2pm a number of exhibitors will
introduce their brand novelties and unveil possible promotions they can offer to their clients. The
goal is to heighten agencies’ awareness to the opportunities that this new growth tool represents
to « gobsmacK » their advertisers.
Individual advising and support of companies
A company wishes to know which next character will become the king of the playground? To
acquire the suitable license / brand for its products? To begin a career in the licensing business?
To find a new dynamic for the range of products? Kazachok offers appropriate methods of studies
to right-holders as well as to industrialists.
Some of our business clients:
And others …
NEW
Training Program: Launch of a Training Program Katalog’ dedicated to
Licensing
As a licensed training organization, Kazachok has been instructing professionals on the licensing
market on a one to one basis for 11 years. Inspired by that experience and in order to meet the
demand of clients who wish to be thoroughly informed on the licensing business, Kazachok is
launching a training program Katalog’ dedicated to the licensing market.
All our seminars serve to the professionals and help them gain knowledge about licensing. Each
session will cover a different topic.
The upcoming seminars:
- Licensing Master Class: diversification and strategy of a brand
- The B.A-BA of Licensing: acquisition strategy of a license
- The B.A-BA of Licensing: how to develop the brand into licensed products
- Licensing English
- The style guide, strategic challenge of the brand’s development
- Licensing & Legal Matters
9

MISCELLANEOUS
10

The WebGuide: How to use it?
1 click on the homepage of Kazachok’s website
(www.kazachok.com), sign in to the WebGuide or
click here.
http://www.kazachok.com/guide/index.php?page=C
onnexion
If you already have access codes enter them
If not create your account
These access codes offer you free and unlimited
access to the WebGuide as well as reading
Kazachok’s International Licensing Mag’.
The WebGuide’s homepage allows you to access the data you’re looking for:
Properties: indexed by type
Agents & rights owners: indexed by
territory of exploitation
Licensees: indexed by field of activity or
country
Contacts: by aphabetical order
To enable your search all of this data is
also available by alphabetical order.
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Example of licensee card
This very detailed card offers you:
- The company’s contact details
- The contacts of the different
employees as well as their functions
- The properties for which they
purchased rights
- All of the data about this company
published in the Licensing News,
Kazachok’s newsletter* or the
Kazachok Licensing Mag’.
Example of property card:
This very detailed card includes:
- The list of agents and rights owners
- The list of licensees and the product
category
- All of the data about this property
published in the Licensing News,
Kazachok’s newsletter or the Kazachok
Licensing Mag’.
All in all over 7,000 available reports
published in the Licensing News,
Kazachok’s newsletter* or the
Kazachok Licensing Mag’.
* by subscription only
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KAZACHOK LICENSING FORUM 2013 – 10 th edition
DATES
Wednesday 17 th and Thursday 18 th of April 2013
HOURS
Wednesday April 17 th : 8.30 am – 7 pm / Cocktail
Thursday April 18 th :
8.30 am – 5 pm
LOCATION
WEBSITE
EXHIBITORS
VISITORS
Halle Freyssinet
55 boulevard Vincent Auriol Paris 13
http://forumlicence.kazachok.com/index.php?page=Home&lang=EN
Over 80 international rights representatives expected
Over 2 500 properties represented
Entrance fee: 45 € before tax for the 2 days (until April 4 th 2013 and 90€ before tax starting April 5 th and at
the entrance)
The entrance fee includes:
- 1 Forum badge for April 17 th & 18 th 2012
- Access to the Pitching sessions (prior registration and confirmation by the exhibitor required)
- Access to the 4 conferences
ORGANIZATION
Kazachok
141, avenue de Verdun - 92130 ISSY LES MOULINEAUX
Tel: 01 55 95 00 20
To visit: forumregistrations@kazachok.com | to exhibit: nc@kazachok.com
PRESS INVITATION
We are pleased to welcome journalists during the 10 th Edition of the Kazachok Licensing Forum. Please
ask for your badge ASAP.
To do so go to the Forum’s official website:
http://forumlicence.kazachok.com/index.php?page=presse.Accreditation&lang=EN
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Exhibitors (non-exhaustive)
Exhibitor N° Stand Exhibitor N° Stand
4K media D 29 Les Fées existent B 16
Alphanim C 11 License Lab' C 20
Ankama C 13 Luluben B 06
Azarel B 02 M6 Licences C 07
Be Someone D 07 Mediatoon C 05
Biplano France C 01 Nelvana D 25
Carmen Ariza D 01 Nickelodeon B 32
StudioCanal D 14 PGS Entertainment B 01
CPLG B 10 Planeta Junior France C 17
Editions Delcourt / Editions
Soleil
E 07 Propertiz E 03
DeLiSo / Vulli B 21 Sagoo sas B 10
Eurogift B 11 Sega Europe C 03
Evasion communication A 05 Shine 360° B 13
France Télévisions
Distribution
E 01 Studio 100 D 13
Freegun D 05 Téo Jasmin B 18
FremantleMedia B 07 TF1 Licences D 12
Gallimard Jeunesse C 15 The Licensing Company C 22
Glénat D 09 Toei animation C 14
ID / Bubble light B 00 Turner CN Enterprises E 02
IMAV EDITION D 11 Universal Music France D 22
IPL / Monchhichi B 22 Viz Media Europe C 09
Kontiki B 12
Lagardère Active
TV Licensing & New
Business
Warner Bros. Consumer
Products
B 05 Wiley C 10
C16 / D 16
Les Editions Albert René C 12 Zodiak - Marathon C 18/D18
14

Pitching Program Sessions
15

EXHIBITORS NEWS
The texts below have been provided by the exhibitors. For any query, we invite you to get in touch
with the exhibitor at its stand during the Kazachok Licensing Forum.
Alphanim
Alphanim (Gaumont Group) is preparing the return of CALIMERO. To celebrate the brand’s 50 th
anniversary, TF1, RAI, Disney Junior – and many more! – will air 104 new 11’ episodes. Whilst
new vintage products targeting young adults will be developed, a new licensing program adapted
from Alphanim’s CGI series will target pre-schoolers. Among the new licensees: Simba-Nicotoy
(master plush), Albin Michel (publishing), MLP (apparel), Androni (beach toys), TF1 Vidéo (DVD),
Wal-Cor (food)…
Biplano
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and
Shenzhen. Biplano represents best licensors in the world, such as DreamWorks, King Features,
Nickelodeon, Sanrio, Toei and M.G.A. among others. Betty Boop and Smurfs as classic
properties, Doodle Jump as an emerging brand, Artestar for the artistic side or MGA as a
consolidate toy brand are some examples of the large range of Biplano's portfolio. Visit
www.biplano.com. and follow us on Twitter @BiplanoLicens
CPLG
CPLG, a DHX Media company, the leading international licensing agency in Entertainment,
Design and Sports announces a year of news and success for 2013!
Releasing of two new movies from Dreamworks Animation Studios (The Croods, Turbo),
extension of Skylanders licensing throughout France, release of the Rabbids TV series scheduled
for late 2013 and finally, the 25 th anniversary of Simpson in 2014.
DeLiSo
Sophie la girafe is an international icon for over 50 years in the toy and baby care market. Since
2012, the launching date of the license, she continues to confirm her success and to appeal to
babies as well as parents. In one year, the license Sophie la girafe has established itself in
multiple areas such as publishing, furniture and room decoration, baby clothes and childcare and
will be indispensable in 2013 with new product releases including puzzles, wooden toys and a
magazine dedicated to her image.
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France Télévisions Distribution
The consumer products department of France Télévisions Distribution builds successful strategies
on prestigious brands such as Mr. Men Little Miss, Noddy, Thalassa
On air on France 5 Zouzous this Easter, the animated series Peter Rabbit, based on the Beatrix
Potter’s books; also a brand new series of Charley & Mimmo in 3D is arriving in September. The
first emilie’s consumer products will hit shelves in Spring.
In 2014, the year of the next Worldwide Cup, a brand new season in 3D Extreme Football will be
broadcast on France 3 Ludo..
Freegun
FREEGUN wishes to mark a generation of youth by providing them the possibility to recognize
themselves through our products as guys in the trend. It is a shift mind, which has nothing to do
with “streetwear”, with very flashy colors, one brand, one spirit, FREEGUN... Today we
manufacture more than 1 million pieces per month. Our spirit provides a brand that is recognized
in the extreme sports, trendy, and affordable for many people with an impeccable quality and a lot
of colors.
Glénat
Glénat, licenses in the spirit of time made for everyone:
-Chi’s sweet home, the new license made in Japan!
-Inevitable licenses from Tcho, with Titeuf and Lou!
-P’tit Glénat imprint: licenses from childrens’ books such as Smash’em up!
-Vintage imprint: licenses from popular comic books such as the Nickel-Plated-Feet Gang, Lili and
Joe Bar Team…
Contact: vpp@glenat.com
iD, the brand of wit
New brand, new label!
iD emphasises the amazing ability of the man to think up ideas.
They are the very roots of creation, knowledge and sharing.
Flattering, dynamic and inter-generational, ID enables all the
«generators of ideas» to recognize each other. The iDeas expressed
in two graphic worlds: one with humour (FUNNY iD!), one with
elegance (iD DECO). www.club-id.com
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IMAV Editions
In 2014 will be released the new live movie: "NICHOLAS ON HOLIDAY"! After the success of the
1rst movie "Le Petit Nicolas" (5,7 million tickets sold in France), the
famous school boy created by Goscinny and Sempé MAKES NEWS once
again! In this perspective, IMAV, owner of worldwide film, merchandising
and publishing rights, prepares an important licensing program, in
particular with Hachette, Petit Jour, Tactic, Art-stickers, Easylicence……
IPL / Monchhichi
Created by Koichi Sekiguchi, Monchhichi was born in Japan in 1974
Monchhichi is born and becomes, all over the world, one of the most famous
toys brand. Monchhichi name comes from French words “mon” (mine) and
“petit” but also from English syllable “mon” as reference to “monkey “ and
“chu-chu” as a baby sound (in Japanese) while sucking his thumb or as a
monkey voice.
Inspired by a baby monkey image, he has this innocence and total trust a very
small - animal or human - has to his mother. This is a universal human feeling ©Sekiguchi.
and explains the longevity and attractiveness of this character known for almost 40 years!!
Kontiki
Since 2009, Kontiki Licensing is the exclusive agent for the Kimmidoll brands,
counting today 10 licensees.
Kimmidoll Collection, Kimmidoll Junior and Kimmidoll Love are inspired by 19 th century
Japanese dolls. These brands feature a unique design never seen in France: and they
meet a huge success! 5 months after its launch, Kimmidoll Love surprises again with a
manga look and acid colors. One thing is for sure: everyone falls for it!
Les Fées Existent
Les Fées Existent, a wide range of properties
Since 15 years in France, we successfully marry famous brands with all kinds of
products….
Les Fées Existent creates good chemistry between companies, brands and... especially human forces
for the best business model! Our properties reach all target groups, from the most popular to the most
elitist! (children, men, women, teens, senior people, home decor, home, garden, food, …).
18

M6 Licences
The eagerly-anticipated fourth season of TOP CHEF is back on M6! In
this regard, a wide range of TOP CHEF cooking products is developed
such as cooking utensils, kitchenwares, small household appliances, condiments, … Be a part of this high
end culinary event by taking TOP CHEF cooking lessons and tasting the new TOP CHEF tray meals!
Médiatoon, 2013, from comic book to screen
On the agenda : Billy & Buddy are the heroes of a live action movie, Spirou celebrates his 75 th
year of adventures through numerous events, Le Petit Spirou puts down his schoolbag on M6 and
Garfield keeps on making us laugh in a new season on France 3! And there are also Les
Nombrils, Blake and Mortimer and XIII forthcoming comic books.
Our developments go on in 2014 with a Billy & Buddy 3D animated series and an Yakari animated
movie in theater.
Millimages
Beyond the production and distribution of animated series and films,
Millimages' activities consist of feature films distribution for cinema, DVD
publishing and VoD, digital publishing, as the merchandising exploitation.
Millimages is the licensor of strong properties: Mouk, Corneil & Bernie and
Louie.
Discover on the booth E05 during the Forum Kazachok the new Mouk's by-products expecting for
2013, the new applications of Louie and Corneil & Bernie.
Kids love them, Join us!
Nickelodeon Consumer Products
Meet the Nickelodeon/Viacom Consumer Products team to know what will happen in 2013!
- Dora the Explorer stays in constant evolution. Discover her new look in the series as well as a
new 360 marketing campaign… Step by step, explore with Dora!
- Starting this Spring, Teenage Mutant Ninja Turtles is taking over: on TV, on the ground and in
store, our 4 heroes will be everywhere… Join the reinvention of a must have property!
- SpongeBob Squarepants keeps spreading positivity: new products and co-brandings, new
episodes and an international media campaign: ‘Dare to be square’… Are you ready for this?
19

PGS Entertainment : Managing Iconic Brands for
Kids and Family
PGS Entertainment is a leading International Brand Management company,
dedicated to kids and family entertainment targeting the media fields of
Broadcast, Home Entertainment, Online and Licensing & Merchandising.
Planeta Junior France
Planeta Junior focuses on producing animated series, as well as exploiting content rights for
television, film, DVDs, books, licenses and promotion.
Based in Barcelona, Paris, Milan, Athens and Prague, the company is a reference in Europe and
has a wide range of the most well known properties for children’s and teenagers.
Visit our booth C17. We will be happy to update you on our properties.
Propertiz Licensing
The Little Prince is celebrating his birthday! Starting in April 2013 and lasting
for an entire year, the Saint-Exupéry Estate invites you to celebrate the Little
Prince’s 70th birthday. Events are scheduled in New York, Montreal, Paris,
Tokyo, Moscow and many other countries. The most faithful partners and
licensees have joined in the project, creating collector products and organizing
birthday events. As master agent, Propertiz is always open to new and
prestigious partnerships for The Little Prince.
Studio 100
BREAKING NEWS! MAYA ON AIR FROM MONDAY TO FRIDAY
ON TF1
From February 11 th , Maya will be on air with one episode every
morning from Monday to Friday and two episodes on Wednesday.
This daily broadcast beginning on February 2013 will improve the visibility of the series and
increase the awareness of our little bee among kids from 3 to 6 years olds. After a good launching
on September 2012, TF1 keeps confidence in Maya’s adventures and increases the presence of
Maya with a daily broadcast!
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Téo Jasmin
TEO the bulldog is a good luck charm even if he was unaware of it at first.
Appearing a few years ago in the collections from TEO JASMIN, pioneer and
leader in the digital printing for interior design field, this fun loving little bulldog
was born from the imagination of creator Angeline Bailly. A curious and trendy
daredevil, his costumes reveal the adventures he has lived, and are as many
stories to tell and messages to bring forth to all generations. It is indeed TEO's
strength, to trigger affection, identification and nostalgia.
TF1 Licences
TF1 Licences markets more than 40 powerful brands such as: Barbapapa, Ushuaïa, Hello Kitty,
MasterChef, The Voice, Mille Bornes, All Blacks, Miss France, Babar and Badou, Franklin... and
promising new brands: Danse avec les Stars, Octonauts, Mike the Knight, Calimero...
Meet us at booth D12 to discover our amazing properties and other new licenses such as Paf Le
Chien, the famous iconic application and The Ranch, the new series for horse fans!
Turner CN Enterprises
The EMEA licensing division of TURNER presents its strong portfolio. Properties for all targets:
boys, girls, preschool and young adults. In particular with the launch of the new Ben 10 Omniverse
series, the multy-awarded comedy The amazing world of Gumball, collectables with Zoobles, and
the brand new comedy phenomenon in the US Adventure Time!
Come and visit us on our booth E02.
Universal Music France Music, an evergreen Licensing trend!
Which fan isn’t dreaming to get products featuring his idol? Universal Music
France/Bravado, global leader in musical industry, makes this dream come true!
We’re agent of the greatest artists in the world and we're successfully developing licensed
collections for them.
Our portfolio includes, among others, the legendary Rolling Stones, the mythical Bob Marley, the
Korean phenomenon Psy, the eccentric Nicki Minaj, the mysterious Mylène Farmer, the King of
Pop Michael Jackson, and the charismatic Kanye West…
21

Warner Bros. Consumer Products
In 2013 Warner Bros. celebrates its 90 years old. For this occasion discover its awesome
catalogue with mythic brands (Looney Tunes, Harry Potter, Scooby Doo, Tom & Jerry, Gossip Girl,
The Mentalist, etc.) as well as continuous events in store for 2013:
-Superman Man Of Steel directed by Zack Snyder and coproduced by Christoper Nolan will hit
movie theaters on June 19 th .
-The Hobbit: The Desolation Of Smaug. The second part of the prequel trilogy of The Lord of the
Rings directed by Peter Jackson.
Zodiak Kids-Marathon Media, 2013 catalogue:
• Totally Spies!: Season 6 launch on TF1. Always in the Top 3. Excellent promotional platform.
• Redakai: Season 2 launch on Gulli. Broad range licensing program.
• Where’s Wally? : 25 th anniversary with lots of promotions and new licenses.
• The Saddle Club: Broadcast on Gulli. New licenses, partnerships and equestrian events for the
top horseriding license.
• Ddee: Korean graphic property. An extraordinary, super-Kawai style guide and adorable dolls.
Soon on the web.
• Tickety Toc: Hit on Nick Jr UK. Pre-school license launch following broadcast on France 5.
Strong master toy.5.
PRESS CONTACT
Marine Feniou
mf@kazachok.com
+33 (0)1 55 95 00 22
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