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PRESS RELEASE Nov 24, 2010<br />
<strong>KappAhl</strong>’s spring fashion 2011<br />
Clean minimalism permeates the women’s collection at <strong>KappAhl</strong> this spring!<br />
CLEAN<br />
Relaxed comfort where clean shapes and cuts are mixed with a classic colour scale in deep shades of grey, khaki<br />
green, white and black.<br />
-“Among the pieces we find pants in cotton and chinos, oversized shirts, the classic white shirt, tops with prints<br />
and a jersey pant”, says Carina Ladow, Design & Purchasing Manager, <strong>KappAhl</strong> Woman. The main materials are<br />
cotton, chiffon and viscose.<br />
POETRY/ORIENTAL<br />
A romantic line where delicate flower and paisley prints meets lace, chiffon and washed cotton. Cargo pants,<br />
denim and shirts are layered and elaborated with flower prints in different sizes and contrasted with jewellery and<br />
accessories in mixed metallic.<br />
NUMBER ONE<br />
The stripes have joined the classic check and are dominating this theme where shirts, tops and short dresses are<br />
offered. Stylishly wrinkled cotton shirts gives a feeling of a just washed fabric and are styled with light denim for a<br />
relaxed, preppy look. The colour scales includes shades of navy, aqua, pink and yellow, giving a sense of<br />
freshness and bring spring feelings!<br />
NEW CLASSIC<br />
The theme where the ancle length pant makes a comeback!<br />
-“This theme has a semi dressed and relaxed but yet classic feeling”, explains Carina Ladow.<br />
The main colours are blue, beige, and black and the pieces have a classic cut for a stylistically pure ex<strong>press</strong>ion.<br />
Some of the blouses have diffuse prints of butterflies, flowers and dots.<br />
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<strong>KappAhl</strong> AB, Box 303, 431 24 Mölndal, SWEDEN Ph. +46 (0)31-771 55 00.<br />
www.kappahl.com<br />
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NATURE<br />
Pieces in beige, white and tobacco with tone to tone embroideries are characterizing the theme that Kappahl’s<br />
designers have given the name Nature.<br />
-“The shapes are more important than the actual items and the loose fit and draping gives the right style together<br />
with wooden and leather accessories and jewellery”, says Carina Ladow.<br />
IT’S ALL ABOUT LINEN<br />
<strong>KappAhl</strong>’s designers are adding a new pant silhouette to <strong>KappAhl</strong>’s collections! A wider leg pant and the balloon<br />
shaped pant are key pieces and are complemented with long, sweeping dresses, skirt and tops. Important<br />
colours are blue, white, potato and beige.<br />
FLOWERS<br />
A colourful explosion in red, turquoise, green and light blue with flowerprint as foundation.<br />
-“The loose fit is present also in this theme, on tunics, jeans jackets and tops which are styled with a light denim<br />
pant with a boot cut”, tells Carina Ladow.<br />
For further information and pictures, please contact:<br />
Carina Ladow, Manager Design & Purchasing, <strong>KappAhl</strong> Woman<br />
Phone +46 31 771 57 02, mobile +46 704 71 57 02 Email: carina.ladow@kappahl.com<br />
Monika Kostovska, Fashion Press Manager,<br />
Phone +46 31 771 55 56, mobile +46 704 71 55 56 Email: monika.kostovska@kappahl.com<br />
<strong>KappAhl</strong> is a leading fashion chain with over 350 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the<br />
Czech Republic. <strong>KappAhl</strong> sells good-value fashion to a wide range of consumers – women, men and children – with a<br />
particular focus on women in the 30 to 50 age group. All <strong>KappAhl</strong> garments are designed by the company’s own fashion<br />
team. In 1999 <strong>KappAhl</strong> became the first fashion chain to be certified for its environmental management work. <strong>KappAhl</strong>’s<br />
sales for the financial year 2009–2010 totalled approximately SEK 5.1 billion and operating income amounted to SEK 551<br />
million. <strong>KappAhl</strong> shares are quoted on the Nasdaq OMX Stockholm stock exchange. For more information please visit<br />
www.kappahl.com.<br />
___________________________________________________________________________________________________<br />
<strong>KappAhl</strong> AB, Box 303, 431 24 Mölndal, SWEDEN Ph. +46 (0)31-771 55 00.<br />
www.kappahl.com<br />
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