The journey that takes us from idea to store sale success.” - KappAhl

KAPPAHL’S FASHION ON THE MAP
”The journey that takes us from
idea to store sale success.”
NORWAY is
KappAhl’s next oldest
market, with 95 stores
on 31/8 2010. The
first was opened in
1988.
Finland got its first
KappAhl store in 1990. On
31/8 2010 the number
reached 56.
At KappAhl almost 4,800 employees work at 360
workplaces on design, purchasing, production and
sales of 60 million garments in our 345 stores every
year. Here is a picture of the journey from idea to
store.
THE CZECH REPUBLIC
got its first KappAhl store in
2009. In autumn 2010 another
two stores will open.
SWEDEN is KappAhl’s
largest market with 153
stores on 31/8 2010. The
first was opened in 1953.
POLAND had 40
KappAhl stores on
31/8 2010. The first
opened in 1999.
FUTURE EXPANSION In the past
financial year KappAhl opened 26 stores
net and on 31/8 the company had
contracts for a further 55 store premises.
Future expansion will for the most part
be in Central Europe. In Poland and the
Czech Republic (which KappAhl entered
in 2009) alone, there are over 48 million
inhabitants.
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IDEAS AND PURCHASES: All
the garments sold in KappAhl’s
stores are designed at KappAhl’s
main office in Mölndal, just
outside Gothenburg in Sweden.
This is over 10,000 articles every
year. The purchasers analyse, plan,
submit orders and follow up.
Read more about the companys
work in design and purchasing on
pages 19–20.
STORE NETWORK: On 31/8
2010 KappAhl had 345 stores in
five countries. The goal is to open
20–25 new stores every year.
Read more about KappAhl’s
store sales on pages 22–24.
DISTRIBUTION TO STORES:
Every year 60 million garments
pass through the distribution
centre in Mölndal, which is one of
Northern Europe’s most modern,
to all the stores. Read more
about KappAhl’s distribution on
page 21.
SUSTAINABILITY: KappAhl
conducts active work on
sustainability, based on the
company’s Code of Conduct
and environmental policy. The
company purchases carbon
offsets for travel, which has meant
investments in a UN certified
wind power project for the
textile industry in India. Read
more about the companys work
on sustainability on pages 25–27.
INTERNATIONAL PRODUCTION
OFFICES: KappAhl has eight production offices
in Bangladesh, India, China, Turkey and Lithuania.
A total of about 150 employees work here,
monitoring production and sustainability issues
associated with suppliers.
PRODUCTION: Just under 250 suppliers
take care of production. The main part of
production is in Asia. Almost 70 per cent of
the garments come from there. Read more
about KappAhl’s production on page 21.
TRANSPORTATION: Almost 75 per cent
of shipments from the country of
manufacture are by sea, for cost and
environmental reasons. Read more about
KappAhl’s distribution on page 21.
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