EDITION 2009I2010 - Kalcer

Designing one's own home is an exception in many ways. And is accordingly frequently lived out with
particular passion. For the perfect home ambience, everything simply has to match: The architecture.
The lighting. The furnishing. And of course special demands are also placed on the floor: it should be
particularly high quality and durable. It must guarantee years of satisfaction and demonstrate one's
own good taste. If it is going to fulfil luxurious standards, we look around for suitable role models to
guide us. Yet these role models are mostly sought in vain nowadays.
The spirit of the times has changed. Defining our own environment liberates us from what is generally
accepted. Nothing is left from the conformism of years gone by. The individual has become the focal point, everyone is following the megatrend towards individualisation.
And there is nothing wrong with that: Our neighbour's influence on our personal taste is fast approaching
zero. These days, the only thing that counts is our own, intuitive style. When it comes to design,
nobody is presented with a fait accompli any more. It is more a case of continually recreating things.
A particularly impressive example of the rise of individualisation to becoming a design principle is
provided by the floor collection Parador Edition 3. Here you can combine high quality real wood floors
with different surfaces and colours and design them according to your personal specifications. The
Parador experts will offer you the right support for many important decisions. And - when it comes to
real luxury - they are certainly more experienced than your neighbour.
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