EDITION 2009I2010 - Kalcer
EDITION 2009I2010 - Kalcer
EDITION 2009I2010 - Kalcer
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Following role models is not their thing. Today's generation of designers is more often influenced by<br />
their own world of experience and personal gut feeling than by knowledge of art history. The power<br />
of the tangible is their main source of inspiration. If anyone does come close to existing styles, then it<br />
happens unconsciously.<br />
Andy War...<br />
who?<br />
Highly unconventional creative ideas emerge freely and without influence. The creators remain anonymous<br />
and yet their works find their way into the public eye: They greet us in the form of graffiti from<br />
the shabbiest high-rise block, lead us in the form of a pop-up to the better-looking pages of the World<br />
Wide Web and, on closer inspection, become visible in the most lapidary everyday objects.<br />
Objects from daily life are still used today to embody one's own environment. Not necessarily soup<br />
cans, but definitely in artistic elevation. A glorification of momentary habits. And thus nothing more<br />
than a reflection of consumer society.<br />
These creations of the prevailing lifestyle appear familiar and surprising at the same time, sometimes<br />
you feel seduced, sometimes pursued - design is everywhere. The same is now true on the floor: Parador<br />
Edition 2 - great design that makes do without big names. Yet it makes use of the immense scope that<br />
everyday life offers us. As decors for laminate floors. As the latest form of individualism. As a witness<br />
to the spirit of the times.