Wittenborg 7100 Guidelines for Branding - Kaffeevollautomaten.org

Wittenborg 7100
Guidelines for Branding
Odense, April 2006

The Wittenborg FB and ES 7100 offers an excellent opportunity to
brand and customize the machine. Here is described the possibilities,
requirements and procedures, which enables customers to have their
own customized version of 7100.
1. 7100 – What can be branded / customised?
7100 branding elements
Poster
Selection- and
pre-selection
labels
Side sticker,
Left
Side sticker,
Right

Poster
Poster FB 7100
Poster ES 7100

Selection- and pre-selection labels
Pre-selection
labels
Selection labels
Example of branding / customisation

2. Artwork requirements
The customer has to supply to N&W Global Vending:
• Finished artwork (ready to print) according to requested formats and
drawings. Can be supplied on a CD-rom.
• Digital cromalin for each unit
The artwork has to be according to the specifications in the table. The
dimensions of posters, selection labels and side stickers can be found at
the back of this document.
Poster
Element Description Origination Requirement
Selection label and
pre-selection label
Side sticker, left and
right
Backlit Transparency.
Digitally printed
Screen Printed
Digitally Printed onto film
Finished Artwork according to
drawing. Formats: “tif” or “eps” in
Photoshop for PC, 300 DPI.
CMYK–colours.
Finished Artwork according to
drawing. Formats: “eps” in
Photoshop for PC, 150 DPI.
CMYK–colours.
Finished Artwork according to
drawing. Formats: “tif” or “eps” in
Photoshop for PC, 300 DPI.
CMYK–colours.
Drawing
Reference
1
2
3
For the selection labels we ask for graphics for a complete panel. As
standard Wittenborg will insert the drink names and drink symbols on the
supplied graphics, according to the specification of the machine. If a
customer wants his own brand logos or specific product names to be on the
panel, this has to be done in the graphics supplied by the customer.

4. How to proceed?
1. After having agreed the terms and specifications with N&W Global
Vending, the customer sends or gives a CD-rom (or DVD) with the
requested material + digital cromalin to the salesperson in N&W
Global Vending, who is responsible for the customer, and also
informs about address + attention person to receive the samples.
2. Posters, stickers and selection labels, depending on what the
customer wants to brand / customise, will be produced according to
the digital cromalin, and the customer will receive 3 samples for
approval.
3. Customer approval: The customer signs 2 samples and return them
to Wittenborg: 1 is for the print shop and 1 is for the Quality
department. The last sample is for the customer to keep.
5. Drawing references
1. Poster, FB 7100
2. Poster, ES 7100
3. Selection- and pre-selection labels
4. Side stickers, left and right

Poster dimensions FB 7100

Poster dimensions ES 7100

Side stickers FB / ES 7100
Side sticker, Left & Right:
Height: 845 mm +/- 1
Depth: 374 mm +/- 1