Handout - K+S Aktiengesellschaft
Handout - K+S Aktiengesellschaft
Handout - K+S Aktiengesellschaft
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<strong>K+S</strong> Group<br />
Corporate Strategy<br />
Differentiation and Sustainable Margin<br />
Growth through Specialisation<br />
Expansion of Strategic Business Sectors<br />
through Acquisitions and Cooperations<br />
➨<br />
➨<br />
Consolidation and expansion of market<br />
positions by increased marketing of<br />
speciality products<br />
Realisation of more attractive margins<br />
through refinement strategy<br />
➨<br />
External growth in the core business<br />
sectors Fertilizers and Salt<br />
Expansion of a Balanced<br />
Regional Portfolio<br />
Setting Standards for Quality,<br />
Reliability and Service<br />
Increasing Efficiency and<br />
Exploiting Synergies<br />
➨<br />
➨<br />
➨<br />
Reduction of seasonal and regional<br />
fluctuations in demand for salt and<br />
fertilizers due to a balanced<br />
regional portfolio<br />
Fertilizers: Expansion of market<br />
presence in important overseas<br />
markets and tapping into new<br />
attractive sales markets in future<br />
growth regions<br />
Salt: Local production in the volumedriven<br />
Salt business<br />
➨<br />
➨<br />
The goal is to be our customers’<br />
preferred partner<br />
Strengthening of customer loyalty<br />
through service efforts, e.g.<br />
targeted advice to customers in the<br />
use of fertilizers<br />
➨<br />
➨<br />
Optimisation of the international<br />
production network<br />
Generation of synergies in the<br />
exchange of technical, geological<br />
and logistics know-how between<br />
the potash and salt production<br />
January 2013 <strong>K+S</strong> Group 6
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