Toyoda Gosei Co Ltd 2005 company profile edition 3 - Just-Auto.com
Toyoda Gosei Co Ltd 2005 company profile edition 3 - Just-Auto.com
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Page 1<br />
<strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong><br />
<strong>2005</strong> <strong><strong>com</strong>pany</strong> <strong>profile</strong> <strong>edition</strong> 3<br />
© 2004 All content copyright Arog <strong>Ltd</strong>. All rights reserved.
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<strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong><br />
<strong>2005</strong> <strong><strong>com</strong>pany</strong> <strong>profile</strong> <strong>edition</strong> 3<br />
November <strong>2005</strong><br />
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Page iii<br />
Table of contents<br />
Multi-user licence <strong>edition</strong>............................................................................................ ii<br />
<strong>Co</strong>pyright statement ..................................................................................................ii<br />
Table of contents ........................................................................................................ iii<br />
List of tables................................................................................................................ iv<br />
List of figures ............................................................................................................... v<br />
just-auto.<strong>com</strong>’s research portfolio ............................................................................ vi<br />
Incredible ROI for your budget – single and multi-user licences..............................vi<br />
just-auto.<strong>com</strong> membership ....................................................................................... vii<br />
Chapter 1: <strong>Co</strong>mpany Dossier...................................................................................... 1<br />
Chapter 2: Worldwide Locations ................................................................................ 4<br />
Chapter 3: Financial Analysis ..................................................................................... 7<br />
Chapter 4: <strong>Co</strong>mpetitor Analysis ................................................................................. 8<br />
Chapter 5: Key Events................................................................................................. 9<br />
Chapter 6: SWOT Analysis........................................................................................ 11<br />
Strengths................................................................................................................ 11<br />
Weakness .............................................................................................................. 11<br />
Opportunities.......................................................................................................... 11<br />
Threats ................................................................................................................... 12<br />
Chapter 7: Customers................................................................................................ 13<br />
Chapter 8: Products................................................................................................... 15<br />
Chapter 9: Product Development ............................................................................. 18<br />
Chapter 10: Prospects............................................................................................... 19<br />
Online sources of information.................................................................................. 21<br />
Free email newsletters ........................................................................................... 21<br />
Other research reports ........................................................................................... 21<br />
Global news and feature articles............................................................................ 21<br />
Search the web ...................................................................................................... 21<br />
Your feedback ............................................................................................................ 22<br />
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Page iv<br />
List of tables<br />
Table 1: <strong>Toyoda</strong> <strong>Gosei</strong>’s worldwide facilities ........................................................... 4<br />
Table 2: <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong>’s key consolidated performance, 2000-2004........... 7<br />
Table 3: Other principal customers of <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong> ................................. 13<br />
Table 4: <strong>Toyoda</strong> <strong>Gosei</strong>’s products ......................................................................... 15<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Page v<br />
List of figures<br />
Figure 1: Geographical distribution of sales (as a % of sales) ............................... 14<br />
Figure 2: Sales by industry segment (as a % of sales) .......................................... 16<br />
Figure 3: Sales by product category (as a % of sales)........................................... 17<br />
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Chapter 1 <strong>Co</strong>mpany Dossier Page 1<br />
Chapter 1: <strong>Co</strong>mpany Dossier<br />
<strong>Co</strong>mpany name<br />
<strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong><br />
Business activity<br />
<strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong>, headquartered at Aichi, Japan, is a leading manufacturer of<br />
automotive <strong>com</strong>ponents and light-emitting diodes (LEDs). The <strong><strong>com</strong>pany</strong> operates<br />
through six business units, namely, Interior and Exterior Parts, Body Sealing Products,<br />
Functional Parts, Safety System Products, Optoelectronic Products and General<br />
Industry Products. <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong> is a key member of the Toyota Group. Its sales<br />
for fiscal 2004, ended March 31, stood at ¥396,983 million, an increase of xx.x% over<br />
the previous fiscal.<br />
Stock symbol<br />
<strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong> is a public <strong><strong>com</strong>pany</strong> and is listed for trading on the Tokyo Stock<br />
exchange under the stock code 72820. Its shares are also traded in the Nagoya stock<br />
exchange.<br />
Key executives<br />
Tokio Horigome, Chairman of the Board<br />
Takashi Matsuura, President<br />
Yuzo Saito, Executive Vice President<br />
Atsunori Murata, Executive Vice President<br />
Keiichi Ito, Senior MD<br />
Takamasa Suzuki, Senior MD<br />
Shunichi Natsume, Senior MD<br />
Tsuneji Obara, Senior MD<br />
Masatoshi Kamon, MD<br />
Kuniaki Osaka, MD<br />
Takayasu Hiramatsu, MD<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 2 Worldwide Locations Page 4<br />
Chapter 2: Worldwide Locations<br />
<strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong>, headquartered at Aichi, Japan, employed xx,xxx people, as of<br />
fiscal 2004. The <strong><strong>com</strong>pany</strong> operates through its facilities located in Europe, North<br />
America, Japan, Asia and Oceania.<br />
Table 1: <strong>Toyoda</strong> <strong>Gosei</strong>’s worldwide facilities<br />
Name of the facility Location Function<br />
EUROPE<br />
TG Europe NV<br />
Germany Office<br />
Saarbrucken,<br />
Germany<br />
<strong>Toyoda</strong> <strong>Gosei</strong> UK <strong>Ltd</strong> South Yorkshire,<br />
UK<br />
Management and sales of body-sealing<br />
products for automobiles.<br />
<strong>Toyoda</strong> <strong>Gosei</strong> Fluid<br />
Systems UK <strong>Ltd</strong><br />
Leicestershire, UK Management and sales of functional<br />
parts for automobiles.<br />
T G Europe N.V Zaventam,<br />
Belgium<br />
Management of European operations,<br />
engineering and sales<br />
TG Safety Systems<br />
Czech sro<br />
Crashtertz, Czech<br />
Republic<br />
Manufacture and sales of safety system<br />
products for automobiles.<br />
JAPAN<br />
Head Office Aichi, Japan General Administrative Division<br />
Technical Centre Aichi, Japan R & D<br />
Haruhi Plant Aichi, Japan Manufacture of body-sealing products<br />
and functional parts for automobiles.<br />
Heiwacho Plant Aichi, Japan Manufacture of body-sealing products,<br />
functional parts, safety system and optoelectronic<br />
products for automobiles.<br />
Inazawa Plant Aichi, Japan Manufacture of interior, exterior and<br />
functional parts for automobiles.<br />
Bisai Plant Aichi, Japan Manufacture of interior, exterior parts and<br />
safety system products for automobiles.<br />
Nishimizoguchi<br />
Machinery Plant<br />
Aichi, Japan Manufacture of equipment, jigs, tooling<br />
machines and tools<br />
Kitajima Distribution Aichi, Japan <strong>Co</strong>nveyance and Distribution<br />
Centre<br />
Meiji Distribution Aichi, Japan <strong>Co</strong>nveyance and Distribution<br />
Centre<br />
TG Opspeed <strong>Co</strong> <strong>Ltd</strong> Shizuoka, Japan Manufacture and sales of opto-electronic<br />
products.<br />
FTS <strong>Co</strong> <strong>Ltd</strong> Aichi, Japan Manufacture and sales of functional parts<br />
for automobiles.<br />
Hiroshima Office Hiroshima, Japan Sales Branch<br />
<strong>Toyoda</strong> Kosei Kyushu<br />
<strong>Co</strong> <strong>Ltd</strong><br />
Saga, Japan Manufacture and sales of interior, exterior<br />
parts, body-sealing and safety system<br />
products for automobiles.<br />
Utsunomiya Office Tochigi, Japan Sales Branch<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 3 Financial Analysis Page 7<br />
Chapter 3: Financial Analysis<br />
Sales of <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong> for fiscal ended March 31, 2004, stood at ¥xxx.x billion,<br />
an increase of xx.x% over the previous fiscal. However, the <strong><strong>com</strong>pany</strong>’s net in<strong>com</strong>e<br />
declined year on year by xx.x% to ¥12.7 billion in the same fiscal.<br />
Sales of Interior and Exterior Parts rose by 6.6% to ¥98.4 billion in fiscal 2004 owing to<br />
increased sales of exterior trims and cockpit modules. Body Sealing Products segment<br />
grew by xx% to ¥xx.x billion. The sales of Functional Parts rose by xx.x% to ¥xx.x<br />
billion owing to increased sales of plastic fuel tanks. Sales of Safety System Products<br />
registered a year-on-year increase of xx.x% to ¥xx.x billion in fiscal 2004. Sales of<br />
Optoelectronic Products increased year on year by xx.x% to ¥xx.x billion. General<br />
Industry Product’s sales stood at ¥xx.x billion, registering an increase of x.x%.<br />
Table 2: <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong>’s key consolidated performance, 2000-2004<br />
(Figures are in millions of Yen, unless otherwise indicated)<br />
In millions of Yen 2000 2001 2002 2003 2004<br />
Net sales xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx<br />
<strong>Co</strong>st of sales NA NA xxx,xxx xxx,xxx xxx,xxx<br />
Net in<strong>com</strong>e xx,xxx xx,xxx x,xxx xx,xxx xx,xxx<br />
Capital expenditures xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx<br />
Working capital NA NA xx,xxx xx,xxx xx,xxx<br />
Total shareholders' equity xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx<br />
Total assets xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx<br />
Number of employees x,xxx xx,xxx xx,xxx xx,xxx xx,xxx<br />
Fiscal years ended March 31<br />
Source: <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong><br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 4 <strong>Co</strong>mpetitor Analysis Page 8<br />
Chapter 4: <strong>Co</strong>mpetitor Analysis<br />
In the instrument panels category, <strong>Toyoda</strong> <strong>Gosei</strong>’s <strong>com</strong>petitors include CalsonicKansei,<br />
<strong>Co</strong>llins and Aikman, Delphi, Faurecia, Johnson <strong>Co</strong>ntrols, Lear and Siemens VDO. In<br />
2003, the <strong><strong>com</strong>pany</strong> had a global market share of xx% in body sealing products and<br />
ranked as the third largest supplier. This segment also witnessed a growth of xx% in<br />
fiscal 2004. In the same period, the <strong><strong>com</strong>pany</strong> had a worldwide market share of xx% in<br />
the airbags category (Safety System Products).<br />
In the interior products category the <strong><strong>com</strong>pany</strong>’s <strong>com</strong>petitors include Delphi, Magna<br />
International, Robert Bosch, TRW <strong>Auto</strong>motive, Valeo, ArvinMeritor and Lear<br />
<strong>Co</strong>rporation. <strong>Toyoda</strong> <strong>Gosei</strong> can also expect stiff <strong>com</strong>petition from Faurecia, which is<br />
expanding rapidly in North America and has won new businesses in Mexico from GM,<br />
Chrysler and Volkswagen. Lear is the world’s largest supplier of integrated automotive<br />
interior systems.<br />
In the door panels category, <strong>Toyoda</strong> <strong>Gosei</strong>’s <strong>com</strong>petes with <strong>com</strong>panies like Lear<br />
<strong>Co</strong>rporation, Magna, Grupo Antolin and Brose; and ArvinMeritor for door and access<br />
control systems. Brose, a global leader in door systems market, is a prime <strong>com</strong>petitor for<br />
<strong>Toyoda</strong> <strong>Gosei</strong> since it <strong>com</strong>manded a xx% market share in the European door module<br />
market in 2003. In the same category, ArvinMeritor’s share was xx%. Faurecia holds the<br />
first position in Europe and second position in the world in the door systems category.<br />
In the wheels category, the <strong><strong>com</strong>pany</strong> <strong>com</strong>petes with Michelin, TRW <strong>Auto</strong>motive and<br />
Hayes-Lemmerz. <strong>Toyoda</strong> <strong>Gosei</strong>’s major <strong>com</strong>petitor in seat belt systems is TRW<br />
<strong>Auto</strong>motive.<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 5 Key Events Page 9<br />
Chapter 5: Key Events<br />
In 1949, Toyota Motor Industry <strong>Co</strong> <strong>Ltd</strong> included the Nagoya Rubber <strong>Co</strong> <strong>Ltd</strong>, a rubber<br />
research operation. This was followed by the opening of the Haruhi plant for the rubber<br />
sector in 1957 and the Inazawa plant for the plastic sector in 1967. In 1973, <strong>Toyoda</strong><br />
<strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong> was set up.<br />
It was awarded the PM Excellence Award by the Japan Plant Engineering Association.<br />
The Morimachi plant was opened in 1976. In 1979, it was awarded a certification by the<br />
American Association of Motor Vehicle Administrators or AAMVA for the testing of brake<br />
hoses.<br />
In 1980, Nishimizoguchi Koki Plant for the tool and machine sector was opened. In the<br />
same year, Haruhi was established as the head office and the former head plant was<br />
rechristened as the Nagoya plant. In 1982, the Bisai plant for the urethane and plastic<br />
sector was opened. In the following year, <strong>Toyoda</strong> <strong>Gosei</strong>’s shares were listed on the<br />
Nagoya Stock Exchange. During 1985 and 1986, it acquired stakes in Taj-Yue Rubber<br />
Industrial <strong>Co</strong> <strong>Ltd</strong> and Waterville Cellular Products <strong>Ltd</strong> respectively. This was followed by<br />
the establishment of the Techno Art Research in Nagoya and TG (USA) <strong>Co</strong>rporation. In<br />
1987, Fong Yue <strong>Co</strong> <strong>Ltd</strong> was set up in Taiwan for the plastic sector. This was followed by<br />
the opening of the Heiwacho plant for the rubber sector.<br />
In 1990, Meiji Logistics Centre was established. <strong>Toyoda</strong> <strong>Gosei</strong> Kyushu <strong>Co</strong> <strong>Ltd</strong> and TG<br />
Technical Centre (USA) <strong>Co</strong>rporation in Michigan were formed the following year. In<br />
1992, the <strong><strong>com</strong>pany</strong> adopted a new management philosophy and in 1994 and 1995, TG<br />
Pongpara <strong>Co</strong> <strong>Ltd</strong> and Tianjin <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Auto</strong>mobile Hose <strong>Co</strong> <strong>Ltd</strong> were established.<br />
During the same year, the <strong><strong>com</strong>pany</strong> acquired a stake in Pongpara <strong>Co</strong>dan Rubber <strong>Co</strong> <strong>Ltd</strong><br />
and set up its technical headquarters. In the late 1990’s, the <strong><strong>com</strong>pany</strong> set up various<br />
business affiliates, some of which included Bridgestone TG Australia Pty. <strong>Ltd</strong>, California<br />
<strong>Auto</strong>motive Sealing Inc., TG Kentucky <strong>Co</strong>rporation, TG Kirloskar <strong>Auto</strong>motive, TG North<br />
American <strong>Co</strong>rporation and <strong>Toyoda</strong> <strong>Gosei</strong> UK <strong>Ltd</strong>.<br />
During 2000, Daicel Safety Systems America LLC, TG Europe SA, <strong>Toyoda</strong> <strong>Gosei</strong><br />
Rubber (Thailand) <strong>Co</strong> <strong>Ltd</strong>, TG Opseed <strong>Co</strong> <strong>Ltd</strong> and TG Minto <strong>Co</strong>rporation were<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 6 SWOT Analysis Page 11<br />
Chapter 6: SWOT Analysis<br />
Strengths<br />
<strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong> had a xx% global market share in body sealing products and<br />
ranked as the third largest supplier in 2003. This segment also witnessed a sales growth<br />
of xx% in fiscal 2004. In 2003, the <strong><strong>com</strong>pany</strong> had a worldwide market share of xx% in the<br />
airbags category (Safety System Products).<br />
Toyota Motor <strong>Co</strong>rporation (Japan) had a xx% stake in the equity of the <strong><strong>com</strong>pany</strong>, as of<br />
fiscal 2004. This strategic alliance has greatly benefited <strong>Toyoda</strong> <strong>Gosei</strong> in its expansion<br />
activities, especially in China. <strong>Toyoda</strong> <strong>Gosei</strong> is a key partner in Toyota Motor<br />
<strong>Co</strong>rporation’s globalisation activities in North America, Europe and Southeast Asia.<br />
Weakness<br />
The <strong><strong>com</strong>pany</strong> has experienced a decline in net in<strong>com</strong>e by xx.x% to ¥xx.x billion in fiscal<br />
2004. This is despite the fact that the <strong><strong>com</strong>pany</strong> achieved the highest-ever sales volume<br />
of ¥xxx.x billion in the same fiscal. After a long gap, the automobile division registered<br />
an operating profit in fiscal 2004. However, its operating return on sales was still low at<br />
x.8%. Hence, improving profitability of the automobile division is an important aspect the<br />
<strong><strong>com</strong>pany</strong> has to work on.<br />
<strong>Toyoda</strong> <strong>Gosei</strong> is dependent on Japan to a large extent (up to xx% in fiscal 2004) for its<br />
sales. Hence, it is important that the <strong><strong>com</strong>pany</strong> focuses on improving its operations in<br />
other key and emerging markets and diversify across geographies.<br />
Opportunities<br />
The <strong><strong>com</strong>pany</strong> expects the market for airbags to increase in the years to <strong>com</strong>e, fuelled by<br />
safety regulations <strong>com</strong>ing up in various countries. It is well poised to meet the up<strong>com</strong>ing<br />
2009 regulation to provide side and curtain air bags to all passenger cars in the US.<br />
Moreover, the variety and number of airbags per vehicle is continually changing. The<br />
<strong><strong>com</strong>pany</strong> is also collaborating with Tokai Rika <strong>Co</strong>, <strong>Ltd</strong> for the development of airbags<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 7 Customers Page 13<br />
Chapter 7: Customers<br />
Closely associated with <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong>, Toyota Motor <strong>Co</strong>rporation is also one of<br />
its key customers, contributing xx% to its sales, as of March 2004. The <strong><strong>com</strong>pany</strong> started<br />
a joint venture agreement with Toyota Boshoku (Toyota affiliated supplier of<br />
<strong>com</strong>ponents) in June <strong>2005</strong> to supply interiors and airbags to Toyota’s car production<br />
plant based in Durban, South Africa.<br />
Table 3: Other principal customers of <strong>Toyoda</strong> <strong>Gosei</strong> <strong>Co</strong> <strong>Ltd</strong><br />
Aisin Seiki <strong>Co</strong> <strong>Ltd</strong> GKN <strong>Auto</strong>motive GmbH Kubota <strong>Co</strong>rporation<br />
Adam Opel AG Holden <strong>Ltd</strong> Mazda Motor <strong>Co</strong>rporation<br />
Aisan Industry <strong>Co</strong> <strong>Ltd</strong> IBM Japan <strong>Ltd</strong> Sanken Electric <strong>Co</strong> <strong>Ltd</strong><br />
Central Motor <strong>Co</strong> <strong>Ltd</strong> Citizen Electronics <strong>Co</strong> Stanley Electric <strong>Co</strong> <strong>Ltd</strong><br />
<strong>Ltd</strong><br />
Daihatsu Motor <strong>Co</strong> <strong>Ltd</strong> Kawasaki Heavy TOTO <strong>Ltd</strong><br />
Industries, <strong>Ltd</strong><br />
DENSO <strong>Co</strong>rporation PSA Peugeot Citroen SA Daikin Industries, <strong>Ltd</strong><br />
Kagoshima Matsushita Volkswagen AG<br />
Aisin AW <strong>Co</strong> <strong>Ltd</strong><br />
Electronics <strong>Co</strong> <strong>Ltd</strong><br />
Mitui & <strong>Co</strong> <strong>Ltd</strong> Araco <strong>Co</strong>rporation Audi AG<br />
Suzuki <strong>Co</strong> <strong>Ltd</strong> BMW AG <strong>Co</strong>ntinental Teves AG & CO oHG<br />
Toyota <strong>Auto</strong> Body <strong>Co</strong> General Motors<br />
DaimlerChrysler AG<br />
<strong>Ltd</strong><br />
<strong>Co</strong>rporation<br />
<strong>Co</strong>mbi <strong>Co</strong>rporation Chugai <strong>Co</strong> <strong>Ltd</strong> Fuji Heavy Industries, <strong>Ltd</strong><br />
Ford Motor <strong>Co</strong>mpany Kanto <strong>Auto</strong> Works, <strong>Ltd</strong> Horie Metal Industries <strong>Co</strong> <strong>Ltd</strong><br />
Honda Motor <strong>Co</strong> <strong>Ltd</strong> Komatsu, <strong>Ltd</strong> Isuzu Motors, <strong>Ltd</strong><br />
INAX <strong>Co</strong>rporation Hino Motor <strong>Co</strong> <strong>Ltd</strong> Panasonic EV Energy <strong>Co</strong> <strong>Ltd</strong><br />
Kyosan Denki <strong>Co</strong> <strong>Ltd</strong> Misaki Electric <strong>Co</strong> <strong>Ltd</strong> Mitsubishi Motors <strong>Co</strong>rporation<br />
Nissan Motor <strong>Co</strong> <strong>Ltd</strong> Land Rover <strong>Ltd</strong> Kautex Textron GmbH & <strong>Co</strong> KG<br />
Sanyo Electric <strong>Co</strong> <strong>Ltd</strong> Takashimaya Nippatsu Koyo Seiko <strong>Co</strong> <strong>Ltd</strong><br />
Kogyo <strong>Co</strong> <strong>Ltd</strong><br />
Sumitomo Electric Toyota Industries Tokai Rika <strong>Co</strong> <strong>Ltd</strong><br />
Industries, <strong>Ltd</strong><br />
<strong>Co</strong>rporation<br />
Nissin Kogyo <strong>Co</strong> <strong>Ltd</strong> Yamaha Motor <strong>Co</strong> <strong>Ltd</strong> <strong>Toyoda</strong> Machine Works, <strong>Ltd</strong><br />
Renault SA<br />
Yanmar Diesel Engine Sumitomo Wiring Systems, <strong>Ltd</strong><br />
<strong>Co</strong> <strong>Ltd</strong><br />
Somic Ishikawa <strong>Co</strong> <strong>Ltd</strong> Toyota Motor<br />
<strong>Co</strong>rporation<br />
Toyota Tsusho <strong>Co</strong>rporation<br />
Source: <strong>Toyoda</strong> <strong>Gosei</strong><br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 8 Products Page 15<br />
Chapter 8: Products<br />
<strong>Toyoda</strong> <strong>Gosei</strong> operates through six business units, namely, Interior and Exterior Parts,<br />
Body Sealing Products, Functional Parts, Safety System Products, Optoelectronic<br />
Products and General Industry Products. The various products manufactured by the<br />
<strong><strong>com</strong>pany</strong> are listed in the table below.<br />
Table 4: <strong>Toyoda</strong> <strong>Gosei</strong>’s products<br />
Products<br />
Interior and Exterior Parts<br />
Instrument Panel Module<br />
and <strong>Co</strong>mponents<br />
Interior Parts<br />
Exterior Parts<br />
<strong>Auto</strong> Accessories<br />
Body Sealing Products<br />
Door Weather Strip<br />
Glass Run<br />
Opening Trim Weather Strip<br />
Other Body Sealing<br />
Functional Parts<br />
Fuel Tank Module and<br />
<strong>Co</strong>mponents<br />
Power Train Parts<br />
Chassis and Drive Train<br />
Parts<br />
Safety Sealing Products<br />
Steering Wheel<br />
SRS Airbags<br />
Product category<br />
Instrumental panel module, integrated centre clusters,<br />
console box sub-assemblies, registers, cup holders,<br />
defroster nozzles, audio covers, glove <strong>com</strong>partments,<br />
heater control panels<br />
Front pillar garnishes, LED-illuminated scuff plates,<br />
assistance grips, door frame garnishes<br />
Radiator grills, back door garnishes, side protection<br />
mouldings, roof spoilers, wheel caps, mudguards, duct<br />
quarter vents<br />
Front spoilers, rear bumper spoilers, blue light grills,<br />
illuminated side mudguards, console boxes<br />
Door weather-strip, roof side rail weather-strip<br />
Glass run, glass run modules with inner belt weather-strip,<br />
thermoplastic polyolefin glass run, glass run with outer belt<br />
line seal<br />
Loop opening trim weather-strip with one-corner moulding,<br />
opening trim<br />
Door mirror brackets, luggage <strong>com</strong>partment door weatherstrip,<br />
sliding roof weather-strip<br />
Fuel tank modules, fuel hoses and tubes, fuel tank inlet<br />
pipe assemblies, fuel tank caps, LEV II fill limit vent valves,<br />
roll over valves<br />
Water hoses, noise unreflective ducts for air intake, engine<br />
covers, air cleaner hose and resonators, air hoses,<br />
reservoir tanks, cylinder head covers, cylinder head covers<br />
gasket, plastic water pipes, battery holders for hybrid cars,<br />
timing belt covers, diaphragms<br />
Brake hoses, speedometer gears, constant velocity joint<br />
boots, piston cups, power steering hoses, rack and pinion<br />
boots, dust covers, constant velocity joint boots<br />
Wheels<br />
SRS curtain airbags, SRS side airbag, SRS driver-side<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 9 Product Development Page 18<br />
Chapter 9: Product Development<br />
<strong>Toyoda</strong> <strong>Gosei</strong> spent ¥xx.x billion on R&D in fiscal 2004, which was x.x% of net sales.<br />
The <strong><strong>com</strong>pany</strong>’s Basic Research activities include semiconductor lasers, electronics,<br />
<strong>com</strong>puter simulation, mechatronics, sensitivity and advanced materials. Materials<br />
research includes surface treatment, recycling, materials modification and <strong>com</strong>pounding.<br />
Research on design includes reliability, assembly systems, aesthetics, forming, sealing,<br />
mechanisms, electronic circuitry and vibration and noise reduction. Evaluation and<br />
Analysis includes molecular structure analysis, thermal analysis, flow analysis,<br />
measurement, bench-testing, vehicle evaluation and noise and vibration analysis.<br />
Production Engineering includes moulding, production equipment design, environmental<br />
management, electronic <strong>com</strong>ponent mounting, CAM/<strong>Co</strong>mputer-aided manufacturing,<br />
flushless and wasteless tool, <strong>com</strong>plex hollows moulding, precision moulding, and<br />
robotics and production equipment fabrication.<br />
The <strong><strong>com</strong>pany</strong> is strengthening its R&D capabilities in North America in order to support<br />
its operations in the region. It is also considering collaborating with automakers in<br />
Europe and Asia in the area of product development, especially for body sealing<br />
products. In 2003, the <strong><strong>com</strong>pany</strong> developed an all-<strong>com</strong>posite fuel tank, which was xx%<br />
lighter than metallic tanks although its gas barrier properties provided the same benefits<br />
as the metallic tanks. Technological developments in the interior and exterior parts<br />
segment include work on biodegradable materials. In the body-sealing products<br />
category, the <strong><strong>com</strong>pany</strong> introduced a technology for the recycling of ethylene propylene<br />
diene monomer (EPDM), an extensively used synthetic rubber<br />
The <strong><strong>com</strong>pany</strong> is increasing its manufacturing capabilities in the safety systems area in<br />
China and Southeast Asia. It is also interested in increasing its alliance with peripheral<br />
<strong>com</strong>ponent manufacturers for the optimisation of safety functions. For instance, <strong>Toyoda</strong><br />
<strong>Gosei</strong>’s collaboration with Tokai Rika <strong>Co</strong> <strong>Ltd</strong>, for the development of airbags and seat<br />
belt systems has led to the set up of a technical centre at Detroit for product evaluation.<br />
Similar collaborations have been set up with partners and customers in Germany.<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
Chapter 10 Prospects Page 19<br />
Chapter 10: Prospects<br />
Growth and integration are the key words that describe <strong>Toyoda</strong> <strong>Gosei</strong>’s strategy for<br />
2010. The <strong><strong>com</strong>pany</strong> aims to be among the top three global suppliers. Its plans are to<br />
achieve ¥xxx billion in sales in 2010, by concentrating on eight targeted segments,<br />
namely, body sealing, safety systems, functional <strong>com</strong>ponents, cockpit modules and fuel<br />
tank modules. This would involve unifying all of <strong>Toyoda</strong> <strong>Gosei</strong>’s subsidiaries in Europe<br />
and North America under the <strong>Toyoda</strong> <strong>Gosei</strong> name. Previously, they had operated under<br />
the TG name. The strategic alliance with Toyota Motors <strong>Co</strong>rporation has been greatly<br />
beneficial to <strong>Toyoda</strong> <strong>Gosei</strong> in its expansion activities, especially in China. <strong>Toyoda</strong> <strong>Gosei</strong><br />
is a key partner in Toyota Motor <strong>Co</strong>rporation’s globalisation activities in North America,<br />
Europe and Southeast Asia.<br />
<strong>Toyoda</strong> <strong>Gosei</strong> is currently focusing on high value-added parts and systems for the<br />
premium vehicle segment. High potential vehicle markets of like China and India are<br />
prime targets. This will help <strong>Toyoda</strong> <strong>Gosei</strong> capitalise on the increasing demand for small<br />
and low cost vehicles in Japan. However, in the long run the <strong><strong>com</strong>pany</strong>’s focus will be on<br />
the creation of value-added parts for vehicles.<br />
The <strong><strong>com</strong>pany</strong> expects a prospective market for airbags in future, fuelled by safety<br />
regulations <strong>com</strong>ing up in various countries. It is well poised to meet the up<strong>com</strong>ing 2009<br />
regulation to provide side and curtain air bags to all passenger cars in the US. Moreover,<br />
the variety and number of airbags per vehicle is continually changing. The <strong><strong>com</strong>pany</strong> is<br />
also collaborating with Tokai Rika <strong>Co</strong> <strong>Ltd</strong> for the development of airbags and seat belt<br />
systems. The plastic fuel tank segment, which experienced xx.x% growth in 2004, is<br />
expected to expand as a result of stringent environmental regulations. Moreover, the<br />
plastic fuel tanks developed by the <strong><strong>com</strong>pany</strong> are lighter than the metallic ones by xx%.<br />
For fiscal <strong>2005</strong>, the <strong><strong>com</strong>pany</strong> aims to achieve sales of ¥xxx billion, a rise of x% over the<br />
previous fiscal. It also expects the net in<strong>com</strong>e to rise by xx% to ¥xx billion. With the set<br />
up of a joint venture with Toyota Boshoku in South Africa, <strong>Toyoda</strong> <strong>Gosei</strong> South Africa<br />
aims to boost its sales to ¥xxx million by 2008.<br />
Besides diversifying its customer base across geographies, it should work on improving<br />
profitability of the automobile division. After a long gap, the automobile division segment<br />
© 2004 All content copyright Aroq <strong>Ltd</strong>. All rights reserved.
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