Adviser and Staff Spring 2004 - Jostens

■ Front Endsheet/Contents
Theme packets promote
visual, verbal unity
■ Cover: The theme is introduced
on the cover with visual and verbal
cool tools. The cover might also
tease the theme with the concept
revealed inside the book.
■ Endsheets:. A favorite location for
signing, the front endsheet often
includes a contents listing and
theme introduction. A staff listing,
colophon and theme conclusion
often appear on the back endsheet.
■ Title page: Reference
information appears on page 1:
• yearbook title/year/volume number
• school name/street address
• phone/email/website
• student enrollment/size classification
■ Opening: Begins with the title
page and features one or more
spreads that introduce, explain and
validate the theme concept.
■ Closing: The final pages which
wrap up the theme presentation
and feature one or more spreads
plus the parting page.
■ Dividers: Introduce each section
and feature visual and verbal cool
tools linking the content of section
to the theme.
■ Navigational tools: Reference
items are intended to guide
readers, but they serve double-duty
by also reinforcing the theme. The
design of the index, especially the
divider letters, might unify and
expand theme-related coverage.
Folios can establish unity for each
individual section as well as the
yearbook as a whole. The content
listing and colophon might also
coordinate with the theme.
■ Index
spring2004 adviser & staff
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