Adviser and Staff Spring 2004 - Jostens
Adviser and Staff Spring 2004 - Jostens
Adviser and Staff Spring 2004 - Jostens
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
evolution<br />
The yearbook<br />
Imagine...<br />
managing the<br />
yearbook on<br />
your schedule<br />
Imagine...<br />
no more network<br />
hassles or<br />
additional expenses<br />
has begun <br />
Imagine...<br />
staying chaos-free<br />
<strong>and</strong> completely<br />
organized<br />
number53<br />
adviser&staff<br />
spring<strong>2004</strong><br />
<strong>Jostens</strong> produces yearbook appearing in popular spring movie<br />
<strong>Jostens</strong> produces<br />
yearbook appearing in<br />
popular spring movie<br />
A yearbook magazine provided compliments of your <strong>Jostens</strong> representative<br />
Cover Photo:<br />
Motion Picture © <strong>2004</strong> Revolution<br />
Studios Distribution Company, LLC<br />
© <strong>2004</strong> Columbia Pictures Industries,<br />
Inc. All Rights Reserved.<br />
Editor in Chief:<br />
Gary Lundgren<br />
Managing Editor:<br />
Mary Saracino<br />
Editorial Coordinator:<br />
Stephanie Hemphill<br />
Art Director:<br />
Scott Kneeskern<br />
Contributors:<br />
Logan Aimone<br />
Rick Brooks<br />
John Cutsinger<br />
Tina Klecka<br />
John Mattingly<br />
Janet McKinney<br />
Ember Morales<br />
Sarah Neblett<br />
Laura Schaub<br />
Shannon Williams<br />
Colophon:<br />
<strong>Jostens</strong> prints <strong>Adviser</strong> & <strong>Staff</strong><br />
magazine using state-of-the-art<br />
digital prepress technology combined<br />
with computer-to-page imaging <strong>and</strong> a<br />
Komori Super Perfector offset press.<br />
With digital accuracy, computerized<br />
efficiency <strong>and</strong> superior color<br />
management, <strong>Jostens</strong> Total Color<br />
Management Solution has<br />
revolutionized the complete yearbook<br />
color printing process making all-color<br />
yearbooks an affordable reality for an<br />
increasing number of schools.<br />
<strong>Adviser</strong> & <strong>Staff</strong> pages were sent to<br />
press as electronic files with all<br />
images in place. The 32 inside pages<br />
are printed on 70# matte paper stock.<br />
Color tints throughout the magazine<br />
are created by electronically mixing<br />
the process colors.<br />
Send correspondence <strong>and</strong><br />
subscription requests to:<br />
contents adviser & staff issue53<br />
In-depth feature<br />
8 a spring thing<br />
Finally, your <strong>2004</strong> yearbook is done, or nearly completed.You’ve<br />
now officially entered the yearbook “Twilight Zone,” that special<br />
time after the final yearbook deadline is completed <strong>and</strong> before<br />
the end of the school year. In this issue of <strong>Jostens</strong> <strong>Adviser</strong> & <strong>Staff</strong><br />
magazine, you’ll find a smattering of ideas outlining things to do<br />
now that you have more time to do them.The 2005 yearbook<br />
starts here. Get exuberant <strong>and</strong> go for it! It’s a spring thing.<br />
■ Planning a theme packet, page 10<br />
■ Effective brainstorming, page 14<br />
■ Readership surveys, page 15<br />
■ Multi-media coverage, page 16<br />
■ Content planning using the ladder, page 17<br />
■ Creating <strong>and</strong> using staff manuals, page 18<br />
■ Recruiting the yearbook team, page 19<br />
Foldout<br />
They claim “you can’t judge a book by its cover,” but we all do!<br />
An unpopular cover often creates a negative first-impression that<br />
even a great yearbook has difficulty overcoming. Our foldout<br />
features tips <strong>and</strong> trends for cover designs <strong>and</strong> showcases dozens<br />
of cool covers.<br />
Departments<br />
2 this & that<br />
Check out the winners from the 2003 <strong>Jostens</strong> Photo Contest.<br />
The Gr<strong>and</strong> Prize winner is Brian Gore from Newman Smith<br />
High School in Carrollton,TX.Yearbooks hit the silver screen in<br />
the new movie “13 Going On 30.” Kathy Craghead is honored<br />
as the National Yearbook <strong>Adviser</strong> of the Year by the Journalism<br />
Education Association.<br />
20 click & save<br />
<strong>Jostens</strong> YearTech ® continues to set the st<strong>and</strong>ard for yearbook<br />
desktop publishing. Check out the new additions to the YearTech<br />
toolbar for InDesign ® . Read about the new TeachTech tutorial<br />
CD for training your staff.<br />
spring<strong>2004</strong><br />
pg. 8<br />
Welcome to<br />
<strong>Jostens</strong> <strong>Adviser</strong><br />
& <strong>Staff</strong> —<br />
the largestcirculation<br />
magazine in the<br />
world devoted<br />
entirely to<br />
producing <strong>and</strong><br />
marketing<br />
yearbooks.<br />
<strong>Jostens</strong> is pleased<br />
to provide this<br />
magazine twice a<br />
school year to<br />
every high school<br />
yearbook staff in<br />
the country as<br />
part of its<br />
commitment to<br />
education.<br />
We welcome<br />
your comments.<br />
<strong>Jostens</strong> Yearbook Avenue makes it all possible.<br />
email:<br />
gary.lundgren@jostens.com<br />
mail:<br />
<strong>Adviser</strong> & <strong>Staff</strong> Magazine<br />
ATTN: Gary Lundgren<br />
<strong>Jostens</strong><br />
5501 American Blvd. West<br />
Minneapolis, MN 55437-1040<br />
©<strong>2004</strong> <strong>Jostens</strong>, Inc. 03-0553.<br />
All rights reserved. No. 3153<br />
24 book marks<br />
The Tiger’s Paw staff at Jones High School, Orl<strong>and</strong>o, FL, uses<br />
“my space” boxes to exp<strong>and</strong> coverage in its senior section.<br />
Using the theme,“Here,There & Everywhere,” this yearbook<br />
journalistically reports the year while pleasing its student<br />
audience at the same time.<br />
spring<strong>2004</strong> adviser & staff<br />
1
Change language