Adviser and Staff Spring 2004 - Jostens

adviser&staff 

spring2004 

Jostens produces yearbook appearing in popular spring movie 

Jostens produces 

yearbook appearing in 

popular spring movie 

number53 

A yearbook magazine provided compliments of your Jostens representative

evolution 

The yearbook 

Imagine... 

managing the 

yearbook on 

your schedule 

Imagine... 

no more network 

hassles or 

additional expenses 

has begun 

Imagine... 

staying chaos-free 

and completely 

organized 

number53 

adviser&staff 


Jostens produces yearbook appearing in popular spring movie 


yearbook appearing in 

popular spring movie 

A yearbook magazine provided compliments of your Jostens representative 

Cover Photo: 

Motion Picture © 2004 Revolution 

Studios Distribution Company, LLC 

© 2004 Columbia Pictures Industries, 

Inc. All Rights Reserved. 

Editor in Chief: 

Gary Lundgren 

Managing Editor: 

Mary Saracino 

Editorial Coordinator: 

Stephanie Hemphill 

Art Director: 

Scott Kneeskern 

Contributors: 

Logan Aimone 

Rick Brooks 

John Cutsinger 

Tina Klecka 

John Mattingly 

Janet McKinney 

Ember Morales 

Sarah Neblett 

Laura Schaub 

Shannon Williams 

Colophon: 

Jostens prints Adviser & Staff 

magazine using state-of-the-art 

digital prepress technology combined 

with computer-to-page imaging and a 

Komori Super Perfector offset press. 

With digital accuracy, computerized 

efficiency and superior color 

management, Jostens Total Color 

Management Solution has 

revolutionized the complete yearbook 

color printing process making all-color 

yearbooks an affordable reality for an 

increasing number of schools. 

Adviser & Staff pages were sent to 

press as electronic files with all 

images in place. The 32 inside pages 

are printed on 70# matte paper stock. 

Color tints throughout the magazine 

are created by electronically mixing 

the process colors. 

Send correspondence and 

subscription requests to: 

contents adviser & staff issue53 

In-depth feature 

8 a spring thing 

Finally, your 2004 yearbook is done, or nearly completed.You’ve 

now officially entered the yearbook “Twilight Zone,” that special 

time after the final yearbook deadline is completed and before 

the end of the school year. In this issue of Jostens Adviser & Staff 

magazine, you’ll find a smattering of ideas outlining things to do 

now that you have more time to do them.The 2005 yearbook 

starts here. Get exuberant and go for it! It’s a spring thing. 

■ Planning a theme packet, page 10 

■ Effective brainstorming, page 14 

■ Readership surveys, page 15 

■ Multi-media coverage, page 16 

■ Content planning using the ladder, page 17 

■ Creating and using staff manuals, page 18 

■ Recruiting the yearbook team, page 19 

Foldout 

They claim “you can’t judge a book by its cover,” but we all do! 

An unpopular cover often creates a negative first-impression that 

even a great yearbook has difficulty overcoming. Our foldout 

features tips and trends for cover designs and showcases dozens 

of cool covers. 

Departments 

2 this & that 

Check out the winners from the 2003 Jostens Photo Contest. 

The Grand Prize winner is Brian Gore from Newman Smith 

High School in Carrollton,TX.Yearbooks hit the silver screen in 

the new movie “13 Going On 30.” Kathy Craghead is honored 

as the National Yearbook Adviser of the Year by the Journalism 

Education Association. 

20 click & save 

Jostens YearTech ® continues to set the standard for yearbook 

desktop publishing. Check out the new additions to the YearTech 

toolbar for InDesign ® . Read about the new TeachTech tutorial 

CD for training your staff. 


pg. 8 

Welcome to 

Jostens Adviser 

& Staff — 

the largestcirculation 

magazine in the 

world devoted 

entirely to 

producing and 

marketing 

yearbooks. 

Jostens is pleased 

to provide this 

magazine twice a 

school year to 

every high school 

yearbook staff in 

the country as 

part of its 

commitment to 

education. 

We welcome 

your comments. 

Jostens Yearbook Avenue makes it all possible. 

email: 

gary.lundgren@jostens.com 

mail: 

Adviser & Staff Magazine 

ATTN: Gary Lundgren 

Jostens 

5501 American Blvd. West 

Minneapolis, MN 55437-1040 

©2004 Jostens, Inc. 03-0553. 

All rights reserved. No. 3153 

24 book marks 

The Tiger’s Paw staff at Jones High School, Orlando, FL, uses 

“my space” boxes to expand coverage in its senior section. 

Using the theme,“Here,There & Everywhere,” this yearbook 

journalistically reports the year while pleasing its student 

audience at the same time. 

spring2004 adviser & staff 

1

this&that 

Winning photographs 

capture emotion in motion 

J 

udges carefully studied thousands of images submitted by high school, 

junior high and middle school photographers before selecting the 

winners in the 2003 Jostens Photo Contest. 

In addition to national recognition, the Grand Prize winner received 

$1,000 and the First Place winners each earned $500. 

Two respected photography professionals judged the 2003 Jostens 

Photo Contest: 

■ Rol Mommer is a photographer and designer with Ontario, a 

photography and design studio in the Minneapolis area. 

■ Mike Worswick is CEO of Wolfe’s Camera, Camcorders & 

Computers, an independent retail store in Topeka, KS. 

Wolfe’s is a sponsor of the Jostens Photo Contest and offers an 

extensive selection of photofinishing services at www.wolfes.com. 

2004 Jostens 

Photo Contest 

Entries must be 

postmarked by 

May 7, 2004. 

Rules and entry 

forms are 

available at 

www.jostens.com 

or in the Fall 2003 

Adviser & Staff. 

Academics 

■ 1st: “In The Spotlight” 

Roy Mata 

Westlake High School 

Austin, TX 

■ 2nd: “Check This Out!” 

Jennifer Mills 

Piper High School 

Kansas City, KS 

■ 3rd: “Mr. Gore” 

Maggie Thompson 

Cambridge/South 

Dorchester High School 

Cambridge, MD 

■ 4th: “Greater Knowledge” 

Jenny Marshall 

Minnetonka High School 

Minnetonka, MN 

1 

Honorable Mention 

Rachel Marshall 

Piper High School 

Kansas City, KS 

Janelle Fabian 

Souderton Area 

High School 

Souderton, PA 

Heather White 

Hawkins High School 

Hawkins, TX 

Abel Licon 

Riverside High School 

El Paso, TX 

Roy Mata 


Austin, TX 

Cesar Estrada 

Downey High School 

Downey, CA 

Hamilton Hedrick 

Pleasant Grove 

High School 

Texarkana, TX 

Christina Craig 

Birmingham 

High School 

Van Nuys, CA 

Mandy Burns 

Snyder High School 

Snyder, TX 

Annabelle Ombac 

Lafayette 

High School 

Williamsburg, VA 

All Honorable Mention photos are 

displayed at www.jostens.com and 

in the Gotcha Covered Look Book. 

■ 5th: “Finger Lickin’ Good” 

Jennifer Hill 

Bryant High School 

Bryant, AR 

2 3 4 5 

Student Life 

■ 1st: “Volley Victory” 

Jason Kindig 

Duncanville High School 

Duncanville, TX 

■ 2nd: “Chaps” 

David Springer 


Austin, TX 

2 3 

■ 3rd: “Bubbles at the Ball” 

Ashley Brown 

Wenatchee High School 

Wenatchee, WA 

4 5 

2 


2003 Grand Prize 

“Senior Skate” 

Brian Gore 

Newman Smith High School 

Carrollton, TX 

■ 4th: “Yea for Cheerleaders” 

Roy Mata 


Austin, TX 

■ 5th: “Astounded” 

Matt Sanders 


Austin, TX 

1 


Jason Kindig (2 photos) 



Roy Mata (2 photos) 


Austin, TX 

Karis Townsend 

Hawkins High School 

Hawkins, TX 

Maxim Mironov (3 photos) 


Austin, TX 

Deborah Jan-Marie Mitchell 

Borden Junior/Senior 

High School 

Borden, IN 

Crishuna Scott 

Mills University Studies 

High School 

Little Rock, AR 

All Honorable Mention photos are displayed at 

www.jostens.com and in the Gotcha Covered Look Book. 


3

this&that 

Sports: Athletes 

in Action 

■ 1st: “Good Sports” 

Roy Mata 


Austin, TX 

Open 

■ 1st: “America in 

High School” 

Jill Perfetti 

Indiana Area Sr. High School 

Indiana, PA 


Lauren Apple 

Wilson Area 

School District 

Easton, PA 

Ning Tong 

Fayetteville 

High School 

Fayetteville, AR 

Jason Kindig 

Duncanville 

High School 


Caron Einkauf 

Clear Creek 

High School 

League City, TX 

■ 2nd: “Joy of Swim” 

Desiree Caplas 

El Camino High School 

Oceanside, CA 

■ 3rd: “Football is Cool” 

Roy Mata 


Austin, TX 

■ 4th: “Up and Over” 

Jason Kindig 



■ 5th: “Carbon Copy That” 

Zach Uhlmann 

Boise High School 

Boise, ID 

1 

2 3 

4 5 


Kyle Rivas 

Kearney High School 

Kearney, MO 

Gabby Salazar 

Southeast Guilford High School 

Pleasant Garden, NC 

Chris Hanewinckel 


Downey, CA 

Rebecca Lozano 

Parkway North High School 

St. Louis, MO 

David Springer (2 photos) 


Austin, TX 

Steve Rosa 


Downey, CA 

Jason Kindig (2 photos) 



All Honorable Mention photos are displayed at www.jostens.com 

and in the Gotcha Covered Look Book. 

■ 2nd: “Emo-jo-tion” 

Robin Aoki 


Austin, TX 

■ 3rd: “Red Hot” 

Dana Kramer 

Laguna Hills High School 

Laguna Hills, CA 

■ 4th: “Lollipop” 

Brian Gamm 

Shaker Heights High School 

Shaker Heights, OH 

■ 5th: “Anatomy of a Jazz 

Band” 

David Lever 

St. Joseph Collegiate Institute 

Buffalo, NY 

1 

2 3 4 5 

Susan Estrada 

John Burroughs 

High School 

Burbank, CA 

Kyle Wiebalk 

Sonoma Valley 

High School 

Sonoma, CA 

Alicia Barry 

Colfax High School 

Colfax, CA 

Jenalyn Ingersoll 

South Aiken 

High School 

Aiken, SC 

Jason Dwyer 

Oakland High School 

Murfreesboro, TN 

Brian Gamm 

Shaker Heights 

High School 

Shaker Heights, OH 

Miguel Trejo 

Modesto High School 

Modesto, CA 

Caitlyn Warren 

Johnston 

Christian Academy 

Smithfield, NC 

Sports: Off Field 

■ 1st: “Rallying the Team” 

Angela Cox 

Woodmont High School 

Piedmont, SC 


Josh Baker 

Holgate High School 

Holgate, OH 

Chris Hanewinckel 


Downey, CA 

Jr. High 

■ 1st: “Focus From the Start” 

Hillary Kunz 

Hill Country Middle School 

Austin, TX 


Alexis Harward 

American Fork Junior High School 

American Fork, UT 

Jeff Pence 



■ 2nd: “Someday” 

David Springer 


Austin, TX 

Candis Massingill 

Midway High School 

Hewitt, TX 

Shelly Roberts 

Apollo High School 

Owensboro, KY 

■ 2nd: “Ready, Set, Go” 

Jena Watson 

Andover Middle School 

Andover, KS 

Jena Watson (3 photos) 

Andover Middle School 

Andover, KS 

Hillary Kunz 

Hill Country Middle School 

Austin, TX 

■ 3rd: “Mr. Big Stuff” 

Josh Spann 


Bryant, AR 

■ 4th: “On Three” 

Jason Kindig 



1 

Abel Licon 

Riverside High School 

El Paso, TX 

Jennifer Hill 


Bryant, AR 

Jonathan Tauber 

St. Thomas High School 

Houston, TX 

Adam Hogg 


Bryant, AR 

■ 3rd: “Go With the Play” 

Alexis Harward 

American Fork Jr. High School 


■ 4th: “Arch, Trevor, Arch” 

Brent Mortensen 

American Fork Jr. High School 


1 

Jessica Maddox 

Northland Christian 

Houston, TX 

Dallin Humphrey 



Ryan Mehus 

Spring Grove Schools 

Spring Grove, MN 

■ 5th: “Well…” 

Jason Kindig 



2 

5 

■ 5th: “Gerard’s Chemistry 

in Action” 

Jenna Fie 

Murray Middle School 

Ridgecrest, CA 

2 3 4 5 

4 

3 4 


spring2004 adviser & staff 5

this&that 

Yearbooks go Hollywood 

in movie “13 Going On 30” 

Jostens publishes popular 

“Radical Write” textbook 

J 

ostens’ yearbooks hit the silver screen on April 23 in the new teen 

romantic comedy,“13 Going On 30.” 

The film, rated PG-13, stars Jennifer Garner, of the popular television 

show “Alias.” Mark Ruffalo, Kathy Baker, Judy Greer,Andy Serkis and 

Samuel Ball round out the cast. 

Part fantasy, part romance, the movie, directed by Gary Winick and 

produced by Revolution Studios, is a “delightful, be-careful-what-youwish-for-comedy.” 

The plot centers around a teen girl named Jenna Rink, played by 

Garner, who dreams of being pretty and popular. On the eve of her 

13th birthday, Jenna wishes for a new life. Much to her surprise, her 

wish is granted.Thirteen-year-old Jenna is miraculously transported 17 

years into the future and finds herself trapped inside her 30-year-old 

body. 

To help fill in her 17-year memory-gap, Jenna pages through her 

yearbook and reflects back fondly on her life.Along the way she 

rediscovers things about her past. 

Revolution Studios contacted Jostens to produce the yearbook 

featured in the film. 

“13 Going On 30” is distributed by Sony Pictures. For more 

information about the film or to see a preview, visit 

http://www.sonypictures.com/movies/13goingon30. 


yearbook for new 

romantic comedy 

starring Jennifer 

Garner appearing in 

theaters on April 23. 

By popular demand, 

a newly-updated and 

redesigned edition of 

Bobby Hawthorne’s 

best-selling 

journalistic writing 

textbook is now 

available. 

I 

n the past decade, countless high school publication students have 

learned the art of journalistic writing from The Radical Write, the 

popular textbook written by Bobby Hawthorne. 

By popular demand, a second edition of The Radical 

Write was recently released. Hawthorne teamed with 

Jostens to publish a new edition with updated text 

and a fresh, new design. 

The hardbound, 216-page text covers writing for 

all student publications and features an extensive 

Bobby Hawthorne 

chapter devoted exclusively to yearbook writing. 

Hawthorne uses writing samples throughout The Radical Write, 

allowing students to learn by reading the work of others. Sidebar 

quick-tips appear in narrow columns on the edges of each page. 

And, anecdotes from Hawthorne add personality. 

The Radical Write features 16 chapters, highlights include: 

■ Find a Reader 

■ Focus on Reporting 

■Tell Readers a Good Story 

■ Find an Angle 

■Talk to the Right People 

■ Organize Your Facts 

■ Look Beyond the Facts 

■ Make Your Story Flow 

■ Make It Error-Free 

■ Put It in the Yearbook 

■ Put Your Heart Into It 

The Radical Write is available for immediate shipment from Jostens and 

sells for $22 per copy. Schools producing yearbooks with Jostens have 

the option of adding the textbook purchase to the yearbook invoice or 

requesting it to be billed separately. Orders are welcome from 

newspaper advisers and yearbook advisers not currently working with 

Jostens. Purchase orders are accepted. 

To order, call Jostens Marketing Services at 1.800.972.5628.Ask for 

item number 2000. 

JEA honors Craghead 

as National Yearbook 

Adviser of the Year 

A nationally-recognized publications 

adviser and writing instructor was 

recently honored as the 2003 National 

Yearbook Adviser of the Year by the 

Journalism Education Association at 

its convention in San Diego. 

Kathy Craghead, 

yearbook adviser for 

nearly 30 years at 

Mexico High School, 

Mexico, MO, was 

honored as a 

distinguished adviser 

Kathy Craghead 

in last year’s contest. 

Craghead is a former Missouri 

Journalism Teacher of the Year and is a 

recipient of the National Scholastic 

Press Association’s Pioneer Award. 

In addition to Craghead, four 

distinguished advisers and two 

special recognition advisers were 

named. Distinguished advisers are: 

■ Mark Child, California 

■ Sandra Jacoby, Wisconsin 

■ Sandra Strall, Michigan 

■ Cindy Todd, Texas 

Special recognition advisers are: 

■ Lisa Morris, Indiana 

■ Margie Watters, Oklahoma 

The adviser of the year competition is 

sponsored by the nation’s yearbook 

companies including Jostens. To 

nominate yourself or your adviser, visit 

the JEA web site: www.jea.org. 

Deadline is Oct. 30, 2004. 

6 spring2004 adviser & staff 


aspringthing 

For newly appointed 2005 yearbook staffs, it’s time to 

spring into action. Spring marks a new beginning 

and brings the fun part of yearbooking — 

dreaming, brainstorming and planning. Get into it. 

Finally, your 2004 yearbook is done, or nearly 

completed, and you actually have a nanosecond to breathe. 

You’ve now officially entered the yearbook “Twilight 

Zone,” that special time after the final yearbook deadline is 

completed and before the end of the school year. 

You don’t have to be a “yearbook overachiever” to make 

the best use of the few weeks ahead. 

In this issue of Jostens Adviser & Staff magazine, you’ll 

find pages of ideas outlining things to do, now that you have 

more time to do them. 

The book starts here. Get exuberant and go for it! 

It’s a spring thing. 



aspringthing 

Launch planning process 

with theme “dream teams” 

A theme suits the 

yearbook to a “T” 

Before brainstorming for the 

perfect theme, take a minute to 

consider details that make your 

school unique. These “three Ts” 

might inspire your theme. 

■ Tradition: School name, 

location, mascot, school colors 

■ Trends: School, community, 

enrollment, renovations, policy 

changes, defining events 

■ Time: Year, anniversary, 

chronological, schedules, seasons 

For thousands of theme slogans 

to jumpstart your creativity, visit 

www.jostens.com 

Create your own yearbook theme dream team. Ignite waning 

staff energy by launching a theme development project this spring. 

You’ll be ahead of the curve for your 2005 yearbook and you’ll be 

able to spend time at a summer workshop refining and polishing, 

rather than starting at square one. 

According to Ember Morales,yearbook adviser at Glen A. 

Wilson High School, Hacienda Heights, CA, assigning a theme 

development project in the spring allows the staff to become 

“familiar with the creative process involved in designing the book — 

conceptually and physically.” 

There are two benefits to this approach, Morales says:“The 

project allows the staff to have a say in the theme development and it 

gives them additional experience. And the yearbook benefits, too. 

When the theme idea is selected in the spring, it gives the editorial 

staff the whole summer, including camp, to refine the idea.” 

Morales treats this theme project like a regular yearbook 

deadline. Students receive credit and a grade. 

“It’s important that students value the project,” she says.“They 

need the motivation of a grade to take the project seriously and give 

their best effort.” 

Some advisers divide students into theme teams. Others prefer 

the individual approach. Still others channel “whole-class” 

brainpower in a single, unified effort. Morales has employed all three 

methods.The technique she utilizes depends on what other activities 

her staff is engaged in after all their yearbook pages have been sent to 

the printing plant. 

Whether an individual or team approach is used, each project 

should include a “theme packet” with a cover, endsheet, title page, 

opening, divider, closing and parting page design. Ask students to list 

specific facts for copy and photo ideas as well. 

With a special theme project, tulips aren’t the only thing that can 

blossom in the spring. 

Theme: Undefined 

A case study 

Theme planning for the 2003 

Prowler at Glen A. Wilson High 

School was underway several 

weeks before the completed 2002 

yearbook arrived on the campus 

in Hacienda Heights, CA. 

■ Statement: Undefined 

■ Verbal unifiers: Definitions are 

used to present the students and 

the year. The first opening spread 

defines “school” and the second 

spread defines “students.” 

Dictionary-style definitions are 

used; however, the school and 

students are best defined by the 

theme copy and direct quotes. 

Dividers feature interesting 

words. 

■ Visual unifiers: The cover 

introduces cool tools that are 

repeated inside the yearbook, 

including outline font, a 

definition, a horizontal photo 

strip, silver ink and a vellum dust 

jacket. Individualized folios 

incorporate the horizontal photo 

strip and feature mini photos 

used on the page. 

■ Opening 

■ Folio Tab 



aspringthing 

Lookin’ good with 

visual cool tools 

To achieve a unified look, use 

the following visual cool tools as 

part of your theme presentation. 

■ Photography: Photos reinforce 

the theme in a very real way. 

Consistent photo placement or 

arrangements add unity. 

Techniques such as cut-out 

backgrounds, duotones and 

other Photoshop tricks may 

create excitement. Color adds 

impact and realism. 

■ Typography: Unique fonts, 

styles, sizes, alignment and 

spacing set the theme 

presentation apart. 

■ Graphics: Lines, colors, tints, 

shapes, textures and white space 

are options to be incorporated 

selectively into the design 

of the theme package. 

A way with words: 

verbal cool tools 

Specific, relevant and 

contemporary word choice will 

brand your theme with creativity. 

Consider these verbal cool tools 

when reporting your theme. 

■ Statement: From a single 

word to a catch phrase, a theme 

statement doubles as the title 

of the yearbook for the year. 

■ Spin-off phrases: Creative 

words serve as section minithemes 

or titles for sidebars. 

■ Headlines/Stories/Captions: 

Creative format, placement and 

writing styles used to report the 

story of the year. 

■ Divider 

Detailed design 

A carefully prepared theme 

portfolio [left] resulted in a 

meticulously designed final 

product [above]. Using miniplanner 

layout sheets, the staff 

sketched each spread of the 

theme packet and wrote detailed 

specs for the typography and 

graphics. A paste-up was also 

prepared with images from 

magazines. Finally, the final 

design was created on the 

computer. 

12 spring2004 adviser & staff

10 

TIPS & TRENDS 

1. 

2. 

3. 

4. 

5. 

They claim “you can’t judge a book 

by its cover,” but we all do! An 

unpopular cover often creates a 

negative first-impression that even 

a great yearbook has difficulty 

overcoming. RICK BROOKS, Jostens 

Creative Accounts Design Manager, 

offers cover TIPS and TRENDS. 

TIP: Open your eyes to discover 

a wealth of free design ideas 

Where do great ideas come from? Everywhere! Hit the mall. 

Go to the bookstore. Look at the magazine racks. Browse 

through merchandise you normally wouldn’t buy. Examine 

greeting cards, notebooks, photo albums, CD cases and menus. 

Remember — only specifics are copyrighted. Ideas are free! 

TIP: Focusing on the theme allows 

the cover to connect with the inside 

For a dynamic design, look to your theme, and don’t be afraid 

if it sounds like a cliché — as long as you make it focused and 

relevant to your target audience.The concept for the cover 

should coordinate with the inside. Strive for a visual/verbal 

connection, not just a phrase stuck on the cover. 

TREND: Don’t underestimate 

the design potential of a litho cover 

Since a litho cover is printed, designs might incorporate 

anything from photography to artwork. Litho covers 

might be high gloss, matte or a combination of the two. 

A Litho/ Tru-life Combo adds the option of graining, 

embossing, silk-screening or foil-stamping. Matte lamination 

with grain with a spot UV application, to add shine in areas 

of the design without grain, is a stunning look that pushes 

the creative boundaries of a litho cover. 

TIP: The best lookin’ book on the 

shelf has a creative spine design 

Consider what the yearbook looks like on the shelf when 

designing the spine. Coordinate the fonts, graphics and 

colors used on the spine with the design of the front cover. 

Reference information on the spine includes: school name, 

yearbook title, year and volume number. City, state and 

a theme statement are also spine options. Of course, the title 

and the year also go on the front cover. 

TREND: “Wrap” up the design 

by using the back cover as well 

There are two lids to every cover — the front lid and the 

back lid. Litho designs sometimes “wrap” from the front lid 

across the spine and onto the back lid. Depending on the 

theme concept, the design on the back might continue 

or even contradict the design started on the front. 

6. 

7. 

8. 

9. 

10. 

TREND: From clothes to autos, 

pop culture inspires trendy palettes 

Check out the popular colors on the racks at the GAP, 

Abercrombie,American Eagle, Old Navy and Banana 

Republic.Trendy colors favored by professional designers: 

gray [Pantone 429], wet sand [Pantone 435], eucalyptus 

[Pantone 5625], wild berry [Pantone 682], dusk [Pantone 

644], key lime [Pantone 368], lemon aid [Pantone 1225] 

and tangelo [Pantone 144]. Metallic inks are hot and result 

in dynamic cover designs. Contemporary options include: 

champagne [Pantone 8003], blue [Pantone 8201] and green 

[Pantone 8301].Also, take a look at the Jostens Color Guide 

in your Jostens Yearbook Kit for 10 trendy process color 

libraries. 

TIP: Consider reader reaction before 

continuing or breaking traditions 

With a wide variety of available materials and applications 

available, your cover never needs to look the same from 

year to year — unless that’s your tradition. Be sensitive to 

school traditions.While daring staffs break out of the mold 

of tradition, consider the risks and the rewards carefully. 

TIP: Take advantage of Jostens 

resources for creative cover designs 

Jostens provides a full-range of cover options, including 

dozens of standard designs ready to go onto your yearbook. 

The Covers Book in the Create It! Kit in the Jostens 

Yearbook Kit is a colorful catalog of cover options. Jostens 

Creative Resources employs a design staff in each plant, 

offering a variety of options to help develop, enhance 

or create your designs. Designers are often available at 

workshops to meet one-on-one with your staff.Work with 

your Jostens yearbook representative to take full-advantage 

of the assistance available. 

TREND: Craftline covers don’t have 

to look like your father’s yearbook 

Craftline covers use leather-like materials and 

fully-modeled dies to create a yearbook steeped 

in tradition. Options include embossing, graining, 

foil-stamping, silk-screening, metalay and overtone rub. 

By using trendy colors, photographic tip-ons or even 

quarterbinding with a shinny litho quarter-panel, the 

old-school look of the Craftline cover takes on a 

contemporary edge. 

TREND: Personalization and Icons 

brand covers with pride 

Allow your students to put their own, unique finishing 

stamp the cover design by offering Personalization and 

Icons. Two lines of text and four icons can be added to 

each cover. Consult your Jostens yearbook representative 

for details.

Conavite, James B. Conant 

High School, Hoffman States, IL 

[Craftline with embossing, silk-screening, 

tip-on] 

Lair, Zebulon B. Vance 

High School, Charlotte, NC 

[Craftline with embossing, graining, 

tip-on, padding] 

El Caballero, St. Mary’s High School, 

Phoenix, AZ 

[Craftline with embossing, foil-stamping, 

tip-on] 

Crown Jewel, Lake Wales High School, 

Lake Wales, FL 

[Litho/Tru-life, graining, quarterbinding, 

gloss lamination] 

More Than Just a Memory, Canis Lupus 

Sierra High School, Manteca, CA 

[Craftline with embossing, facet foil 

debossing, foil-stamping, silk-screening, 

graining, quarterbinding] 

The Collegian, Northwest Pennsylvania 

Collegiate Academy, Erie, PA 

[Craftline with embossing, silk-screening, 

quarterbinding with Velvettouch material] 

Wildcat, Bethel High School, Bethel, CT 


silk-screening] 

Green and White, Easley High School, 

Easley, SC 

[Craftline with embossing to register, 

silk-screening, graining used to simulate 

quarterbinding] 

Scope, University of Pennsylvania 

School of Medicine, Philadelphia, PA 


graining] 

Legacy, Lovejoy High School, 

Lovejoy, GA 

[Litho/Tru-life Combo with graining, 

matte lamination, die-cut] 

The Owl, Westminster High School, 

Westminster, MD 

[Litho/Tru-life Combo with graining, 

matte lamination, die-cut] 

Icon, Rancho Cotate High School, 

Rohnert Park, CA 

[Litho/Tru-life Combo with gloss 

lamination, die-cut] 

Fox Trails, Fox Lane High School, 

Bedford, NY 

[Craftline with embossing, debossing, 

silk-screening, graining] 

Vespira, J. Sterling Morton West High 

School, Berwyn, IL 

[Craftline with embossing, foilstamping, 

silk-screening, graining] 

Declaration, Sandy Creek High School, 

Tyrone, GA 

[Craftline with embossing to register, 

foil-stamping, silk-screening, graining] 

Regal Red, Maize High School, 

Maize, KS 

[Litho/Tru-life Combo with embossing to 

register, silk-screening, gloss lamination] 

Cornellian, Cornell University, 

Ithaca, NY 

[Litho/Tru-life Combo with embossing to 

register, silk-screening, graining, matte 

lamination] 

Excalibur, Hillcrest High School, 

Idaho Falls, ID 

[Litho/Tru-life Combo with embossing, 

gloss lamination]

Prospective, Niagara Falls 

High School, Niagara Falls, NY 

[Craftline with embossing, metalay, 

silk-screening, graining, overtone rub] 

The Dome, Pittsfield High School, 

Pittsfield, MA 


foil-stamping, graining, overtone rub] 

The Prowl, Coronado High School, 

Henderson, NV 


graining] 

Bronco, Denton High School, 

Denton, TX 

[Litho/Tru-life with gloss lamination] 

Sakamow, Riverside High School, 

Greer, SC 


foil-stamping, graining, matte 

lamination] 

Cub Yearbook, Humboldt High School, 

Humboldt, KS 


The Legacy, Mashpee High School, 

Mashpee, MA 


foil-stamping, silk-screening, graining, 

overtone rub] 

Brown and White, Brunswick School, 

Greenwich, CT 


foil-stamping, graining, overtone rub] 

Cavalier, Scranton Preparatory School, 

Scranton, PA 


foil-stamping, graining used to simulate 

quarterbinding] 

Windigo, Edina High School, 

Edina, MN 


Exodus, Farmington High School, 

Farmington, CT 

[Litho/Tru-life Combo with graining, spot 

UV application, matte lamination] 

Dorian, Glenbard South High School, 

Glen Ellyn, IL 


graining, gloss lamination] 

Overtour, John Overton High School, 

Nashville, TN 

[Craftline with embossing, graining, 

overtone rub] 

Estuary, Ocean View High School, 

Huntington Beach, CA 


silk-screening] 

Highlander, The Woodlands High 

School/McCullough Campus, The 

Woodlands, TX 

[Craftline with embossing, silkscreening, 

die-cut] 

Review, Santa Maria High School, 

Santa Maria, CA 


graining used to simulate 

quarterbinding, matte lamination] 

Mast, Dana Hills High School, 

Dana Point, CA 

[Litho/Tru-life with matte lamination] 

Fore & Aft, Kent Island High School, 

Stevensville, MD 

[Litho/Tru-life Combo with foil-stamping, 

gloss lamination]

■ Front Endsheet/Contents 

Theme packets promote 

visual, verbal unity 

■ Cover: The theme is introduced 

on the cover with visual and verbal 

cool tools. The cover might also 

tease the theme with the concept 

revealed inside the book. 

■ Endsheets:. A favorite location for 

signing, the front endsheet often 

includes a contents listing and 

theme introduction. A staff listing, 

colophon and theme conclusion 

often appear on the back endsheet. 

■ Title page: Reference 

information appears on page 1: 

• yearbook title/year/volume number 

• school name/street address 

• phone/email/website 

• student enrollment/size classification 

■ Opening: Begins with the title 

page and features one or more 

spreads that introduce, explain and 

validate the theme concept. 

■ Closing: The final pages which 

wrap up the theme presentation 

and feature one or more spreads 

plus the parting page. 

■ Dividers: Introduce each section 

and feature visual and verbal cool 

tools linking the content of section 

to the theme. 

■ Navigational tools: Reference 

items are intended to guide 

readers, but they serve double-duty 

by also reinforcing the theme. The 

design of the index, especially the 

divider letters, might unify and 

expand theme-related coverage. 

Folios can establish unity for each 

individual section as well as the 

yearbook as a whole. The content 

listing and colophon might also 

coordinate with the theme. 

■ Index 


13

aspringthing 

Spring forecast: 

Chance of brainstorms 

Ask your readers for 

yearbook feedback 

A brainstorm 

lets creativity reign 

Spark your next big idea with 

these brainstorming techniques. 

■ Go to the mall: Take a field trip 

to a local mall and “store” up 

ideas; jot them down in an idea 

journal and use them as starting 

points in your next 

brainstorming session. 

■ In a flash: Hold a “flash 

brainstorming” session. Divide 

the class into small groups. 

Spend 10 minutes generating 

ideas and share the ideas 

from the small groups 

with the large group. 

■ Tossing out ideas: Toss a 

small, soft ball from 

person to person. The 

person catching the 

ball offers an idea, 

then tosses the ball 

to someone else, 

who comes up with 

another idea, and on 

and on. 

Brainstorm n 1: a sudden bright idea; an inspiration. 

Brainstorming n 1: a group problem-solving technique that 

involves the spontaneous contribution of ideas from all group 

members. 

Creativity is a lot like weather — there’s nothing 

like a good storm to generate electricity. 

Innovation emerges from the sparks and thunder of idea 

exchange. Brainstorm participants — advisers, 

editors, writers, photographers, designers — are the 

lightning bolts that initiate the process, raining down 

theme ideas, story topics and angles, captions, headline 

concepts and graphic design strategies. 

When you team up to problem-solve, you invite 

fresh, new approaches. And that, in a nutshell, is the point 

of brainstorming. 

Criticism and judgment put a damper on 

creativity. Encourage participants to share 

whatever comes to mind.What may at first seem 

“crazy” or impractical could easily trigger 

something original, inventive and useful. 

Aim for quantity.The more ideas, the better.You 

can combine, adapt, modify and improve on 

suggested ideas later. 

Set a time limit for your brainstorming 

session.Typically 20 to 25 minutes is 

sufficient. 

Brainstorming is a dialogue between equal 

participants. Collaboration is key: Photographers are as important as 

writers, who are as important as editors. 

Keeping that advice in mind, be sure to: 

■ Invite participants to sit in a circle. 

■ State the goal for the session. 

■ Stay focused on the goal. 

■ Ask that no one criticize or evaluate the ideas. 

■ Get everyone to contribute, even the quietest members. 

■Welcome creativity. 

■Watch that no train of thought is followed for too long. 

■ Appoint someone to jot down the ideas. 

■ Relax and have fun. 

Visit the Web 

for resources 

Check out the following 

sites on the Web for more 

information about 

brainstorming 

and creative 

thinking. 

■ Mind Tools: 

This site features 

information on 

brainstorming and a host of other 

information. Visit 

www.mindtools.com to discover 

techniques that improve creativity, 

assist problem solving and 

organize time/deadlines. 

■ Brainstorming: Check out this 

on-line source of free training and 

software downloads for all aspect 

of brainstorming, creative and 

lateral thinking: 

www.brainstorming.co.uk 

Get into it at a 

yearbook workshop 

Get into it! Planning your 

theme, designing your cover, 

completing your ladder, 

organizing your staff, establishing 

your budget and setting your 

goals — it all begins at a yearbook 

workshop. 

“I wouldn't do a yearbook 

without going to a summer 

workshop,” says Alan Ball, 

yearbook adviser at Willmar 

Senior High School, Willmar, MN. 

“The staff members I take to 

camp become my core crew for 

the next year,” Ball says. “We get 

to know each other out of the 

school environment, which pays 

dividends during the school year.” 

Preemptive planning is one of 

the key benefits of attending a 

summer workshop. So is 

teambuilding. 

“There was no way we would 

have been ready to cover the year 

when school started without the 

jumpstart we had at camp,” Ball 

says. 

Fun, exciting and informative 

workshops are sponsored by 

Jostens yearbook representatives 

across the country. Find one near 

you at www.jostens.com. 

It’s a simple concept.To discover what your readers want, you 

have to ask. 

Prepare a reader survey to distribute with your 2004 yearbook. 

The results will help guide decisions as you begin planning your 

2005 volume. 

Survey buyers right after they’ve had a chance to look through 

their new yearbooks, while the excitement runs high. 

Sarah Neblett,yearbook adviser at Danville Community 

High School, Danville, IN, is a firm believer in this helpful tool. 

“Students are creating a product that should change based on 

reader wants and needs,” she says.“Asking for reader input shows our 

dedication to readers, which is why those readers keep buying a book 

year after year.” 

Neblett notes that surveys help a staff identify coverage areas that 

are underrepresented in the yearbook, enabling editors to find out 

what worked and what didn’t. 

“Sometimes we miss the importance of an activity that students 

expect to get a lot of coverage,” Neblett explains.“We try to ask the 

flip side, too:What got over-covered? A few years ago, asking this 

question helped us realize that football wasn’t as important to readers 

as we had assumed.We made necessary changes to our ladder and 

coverage plan. Now football gets basically the same coverage as our 

other sports.” 

When you’re crafting a reader survey for your yearbook, Neblett 

recommends including these questions: 

■ Who paid for your yearbook [self, parents, other]? 

■ Was your name spelled correctly? 

■ How many times were you covered? 

■ Were you covered in the way you had hoped? 

■ What aspects of this book did you like best? 

■ What aspects of this book did you like least? 

■ What color(s) would you like next year's cover to be? 

■ What would you like to see more of? 

Look Book is a gallery 

of cool yearbook ideas 

As planning and brainstorming 

kicks-off for your 2005 yearbook, 

don’t forget to check out the 

Gotcha Covered Look Book. 

This colorful and visual 176- 

page book is a gallery of themes, 

covers, endsheets and designs. 

The Look Book also showcases 

the winning images from the 

2003 Jostens Photo Contest and 

provides an up-close look at 46 

yearbooks recognized as national 

journalism winners by the 

Columbia Scholastic Press 

Association and the National 

Scholastic Press Association. 

All high school yearbook staffs 

working with Jostens in 2004 

received a complementary Look 

Book in the mail. To order extra 

copies at $10 each, call Jostens 

Marketing Services at 

1.800.972.5628. Ask for item 

#2035. 

If your school’s yearbook isn’t 

currently produced by Jostens, 

call your local Jostens 

representative to receive a copy 

of the Look Book. 



aspringthing 

Virtual CD-ROM planning 

starts in real time 

The ladder is a planner, 

not just a wall poster 

Avoiding a spring 

“no coverage zone” 

Yearbook crunch time is over, 

but there’s still a lot of great 

school stuff to cover. 

Spring dances. Spring sports. 

Senior Skip Day. Graduation. 

Summer. Next fall’s first day 

of school. 

If you produce a springdelivery 

yearbook, now’s the 

time to develop a plan for 

covering spring and summer 

school life. Also, don’t forget to 

have your coverage assignments 

in place for summer and the first 

days of school. 

Consider creating a 

multimedia CD-ROM 

supplement as a companion to 

the print book. Or, design a print 

supplement and sell it at 

distribution time. 

Yet another approach is to 

begin coverage in your 2005 

yearbook from the day the 2004 

volume is finished. 

The possibilities are endlessly 

fun, just don’t allow important 

spring and summer events to 

fall into a “no coverage zone.” 

Like the print yearbook, real-time planning rules the virtual world 

of multimedia yearbook supplements. 

“Organization is critical for a successful product,” says Janet 

McKinney, adviser at Ben Davis High School, Indianapolis, IN. 

“Just as the printed yearbook has a ladder, so should the CD-ROM 

yearbook.” 

McKinney has a separate CD-ROM staff of five students who 

oversee the virtual project and are responsible for gathering and 

editing the content of the supplement. 

Before you grab your videocam, it's best to determine how CD 

supplement coverage will differ from that in the print yearbook. 

Will your CD be a basic supplement, featuring good photos that 

didn't make the print yearbook? An extravaganza production with all 

the audio-visual bells and whistles? Or something in between? 

Establishing your CD’s scope and intent, up front, sets the pace for 

coverage planning and follow-through. 

To keep everyone on track, all of McKinney’s yearbook planning 

sessions involve both the print staff and the CD-ROM staff. “Many 

times we plan something for the printed book and emphasize that we 

must get video[for the CD],” she says. 

McKinney and her staff regard both the print yearbook and the 

CD-ROM as a “total package.” She believes the CD should 

complement the print yearbook but include “live reporting, video 

coverage for each section and the ‘must get’ photos.” 

“When readers view the CD, they should see different coverage that 

provides vibrant flashback moments of people and events,” McKinney 

says.“We always include the school song from a game or pep session.” 

Flexibility and an open mind are key to capturing great CD 

coverage. 

“Whenever something newsworthy breaks in the school, my 

CD-ROM staff members are there to cover it live,” McKinney says. 

“We may or may not have room for everything in the yearbook, but 

we notify our readers [about the multimedia coverage] through the 

CD-ROM listing in the index.” 

With the right mix of real-time planning and virtual adaptability, 

your staff is sure to enjoy a positive multimedia experience. 

For more information on how to create and produce a multimedia 

yearbook supplement, check the Jostens booklet, Verbal Visual Virtual: 

A real-time guide for the multimedia student journalist. 

Clip and paste designs 

into an idea notebook 

Transform that stack of 

magazines into a handy graphics 

notebook. 

Clip ideas with teen appeal 

then organize them into 

categories like typography, 

headlines, color use, content 

packaging, photo display, 

coverage ideas and more. 

Next time you’re looking to 

ignite your yearbook staff’s 

creative fire, open the notebook 

and spark their imaginations. 

Don’t forget to take your graphics 

notebook with you to a summer 

workshop — the ideas will come 

in handy. 

Online ladder 

simplifies planning 

Planning and managing your 

yearbook ladder is a breeze using 

the exclusive planning ladder on 

Jostens Yearbook Avenue. 

While gathered under a shade 

tree at a summer workshop, your 

staff might use the ladder poster 

provided in the Plan It! Kit for 

reference. 

However with the exclusive 

ladder on Jostens Yearbook 

Avenue, you’ll be able to quickly 

and easily: 

■ Define sections, label page 

content, assign staff members and 

indicate deadlines. 

■ Specify process color and 

black/white. 

■ Select page templates and track 

staff progress. 

Say goodbye to hours of 

writing, erasing, highlighting 

and cramming critical yearbook 

information into tiny boxes on 

a poster. 

The yearbook revolution has 

begun. 

More then just a poster to decorate 

the wall, the ladder diagram is a page-bypage 

content planner and deadline tracker. 

It’s an essential tool for the organized 

completion of any yearbook, and ideally it 

should be completed before school starts. 

The ladder is built with facing pages 

called spreads.The ladder also groups the 

spreads into 16-page printing signatures, and 

within those signatures indicates 8-page 

multiples, an important guide for staffs placing 

color within the book. 

Begin planning the ladder by establishing the sections 

that will be included in your yearbook. Popular yearbook 

sections include: 

■ student life 

■ academics 

■ sports 

■ organizations 

■ people 

■ advertising 

■ index 

With the sections established, determine the order in which the 

sections will appear in the book. Based on content, allocate the 

specific number of pages each section will receive. 

As a staff, brainstorm all the possible topics that you might want 

to include in each section.When the list is drafted, mark the topics 

that must be included in the yearbook.Then, indicate the feature 

topics that can be included as space allows. 

From your list of essential and optional feature topics, assign each 

an appropriate amount of space, [content module, page, spread, multispread 

presentation], striving to be as fair and balanced as possible. 

Fair and balanced coverage requires that the pages of the 

yearbook offer something for everyone. Content should be a 

relevant, complete and interesting reflection of the year. All 

population groups within the school should be included. 

After brainstorming, planning and organizing the ladder, the staff 

will be organized and ready to begin photographing, writing and 

designing the pages. 

From modules 

to multi-spreads 

When allocating space on the 

ladder, there are several options: 

■ Content module: A portion of a 

page or a spread, often displayed 

with other content modules 

presenting different perspectives 

on the same topic. 

■ Page: A single page of content 

with the opposite page featuring 

a different, but often related topic. 

■ Spread: The most common 

allocation of space, two facing 

pages presenting several content 

modules, each with a different 

angle on the topic. 

■ Multi-spread presentation: 

When an important topic receives 

two or more spreads, allowing for 

in-depth coverage. 



aspringthing 

Staff manuals foster 

autonomous leadership 

Good help doesn’t 

have to be hard to find 

Launch ad sales drive 

in the spring, summer 

Launch next year’s Public 

Display of Affection [PDA] ad 

campaign. 

Send a mailing to parents of 

2005 seniors. Check the PDA Ad 

Guide in the Sell It! Kit in the 

Jostens Yearbook Kit. Also, get 

a jump on business ad sales. 

Contact local businesses early, 

before the yearbook staffs from 

other schools get to them. 

As they say, “The early bird 

gets the worm!” Or, in this case, 

the dollar. 

Spring cleaning keeps 

yearbook organized 

It’s time for a clean sweep. 

Discard unneeded materials 

and outdated yearbook kits. Your 

new kit, chock-full of fresh ideas 

and tools, arrives in your 

yearbook room before school 

starts next year. 

Dust off those unused photos 

piled up from past yearbooks. Sell 

them or give them away. 

Organize your files, rearrange 

the yearbook room, clean out 

your desk drawers and freshen 

up. But, hang on to all yearbook 

financial records until your 

adviser or administration gives 

the go-ahead nod to toss them. 

After your 2004 yearbook 

proofs are completed and 

finalized, arrange for computer 

upgrades and maintenance. 

Retain all files of completed 

pages for the 2004 yearbook until 

the book is delivered to your 

school. 

Manual or automatic? A staff manual puts your students in the 

driver’s seat by providing a helpful tool to guide students through the 

ins and outs of producing a yearbook. 

John Mattingly,yearbook adviser at Middleton High 

School, Middleton, MD, strongly recommends that advisers and staffs 

make use of this valuable resource.“In the chaotic world of yearbook, 

a staff manual saves time and effort.” 

When Mattingly started advising, the yearbook staff didn’t use a 

staff manual, but at a leadership conference, he learned how useful 

such a booklet could be to both the adviser and the yearbook staff. 

He brought a sample manual home from the conference and adapted 

it to meet his staff ’s specific needs. He’s been a proponent of staff 

manuals ever since. 

“It has proven to be an invaluable resource at all times, from 

inception to completion of almost any task,” Mattingly says. 

To be most beneficial, a staff manual supplies answers to any and 

all questions a student might potentially ask. Be sure it covers the 

basics and offers how-tos for writing, photography and design. 

Include calendars for completing tasks, staff job descriptions, deadline 

reminders, editorial policies, information on legal issues and 

publication procedures together with a journalistic style guide. Some 

manuals also include a letter from the adviser, one from the editors 

and the yearbook program’s mission statement. 

To keep his staff manual current, Mattingly updates it in the 

spring after the completion of the final set of yearbook proofs. 

Mattingly includes recent changes in national judging criteria, 

journalistic and design trends, and tips on better or easier ways of 

completing important tasks.While he sees revising the manual as part 

of his responsibilities as an adviser, he’s open to staff members’ 

suggestions when they think a handout, worksheet, policy or 

anything else needs to be amended, updated or added. 

One of the less obvious benefits of a staff manual is the 

autonomy it affords students. 

“I firmly believe in yearbook as a student-run publication,” 

Mattingly explains.“Staff members should be as self-reliant as 

possible. A staff manual gives students the opportunity to take the 

initiative to find the answers they’re looking for. It gives them more 

confidence and helps them work more independently.” 

It’s almost automatic, with a manual. 

Experts create staff 

manual template 

Looking to create a 

staff manual and 

don’t want to 

start from 

scratch? Jostens 

has fill-in-theblanks 

staff 

manual template 

waiting to be customized by 

advisers and editors. 

Words to Live By was created 

by four nationally-recognized 

yearbook experts and former 

advisers — John Cutsinger, Mark 

Herron, Marci Pieper and 

Shannon Williams. 

The manual is created in 

PageMaker to allow for easy 

editing. And best of all, it’s free! 

To download your copy of 

Words to Live By, visit 

www.jostens.com. 

Celebrate successful 

year with a staff party 

Three cheers for a job well 

done. 

Celebrate your yearbook 

success at an all-staff event. 

Some staffs go all out and attend 

formal awards banquets at fancy 

restaurants. Others prefer the 

low-key route and enjoy a 

cookout. 

If your staff doesn’t already 

have a year-end tradition, start 

one. Staff members appreciate 

it. Honor their contributions. 

Present fun awards and serious 

ones. Announce the new editors. 

Invite family members. 

Most of all, have fun. And 

celebrate! 

Thank advisers in a 

meaningful way 

Staff members don’t need to 

spend a lot of money to shower 

their adviser with appreciation — 

just time and a little ingenuity. 

Compile a scrapbook of 

yearbook memories, highlighting 

all the fun and challenging times 

of the yearbook production 

process. Include zany photos and 

personalized text to make the 

scrapbook even more memorable. 

Or instead of a scrapbook, put 

together a memory book of 

handwritten notes in which staff 

members 

pen a special memory of their 

interaction with the adviser over 

the course of the school year. 

Present your heart-felt gift 

to your adviser at a yearbook 

distribution party, a school awards 

assembly or a staff banquet. 

Dedicated and talented yearbook staff members make a real 

difference to every adviser. 

Accept applications for next year’s yearbook staff in the spring. 

Interview applicants. Check references. Select new members. 

Good help is hard to find, unless you do your homework upfront. 

Logan Aimone, yearbook adviser at Wenatchee High 

School,Wenatchee,WA, recruits yearbook staff members from the 

pool of students enrolled in his beginning journalism class. 

“I look at it as a semester-long tryout where I can teach the 

basics of interviewing, reporting, photojournalism, captions, 

headlines and design without the pressure of actually producing a 

publication,” he says. 

Aimone also selects students from his other English classes and 

relies on recommendations from his colleagues and students when 

seeking staff members with specialized skills such as photography, 

graphic design and business management. 

When Aimone notices a student with the skillset he’s looking 

for, he asks the student to work on the publication.Aimone says he’s 

quick to offer the opportunity to less skilled students as well, if he 

sees potential. 

“I’ll always support a student who works hard. I try to find a job 

for everyone who wants to work hard and be on the team,” he says. 

Aimone looks for students who are responsible, trustworthy, 

hard-working and able to work independently and learn new skills 

quickly. 

Diversity is also important.“I want the staff to reflect the 

student body,” he says. 

Aimone informs new yearbook staff members of their job 

duties and responsibilities. He says it is critical for new staff members 

to know exactly what the adviser and the editors expect. 

Aimone employs a specific set of performance and productbased 

grading standards that are flexible enough to evaluate the 

entire experience range of staff members — from first-year team 

members to third-year editors and business staff. 

“Being a member of the yearbook staff is an important 

responsibility,” he says.“Staff members have an obligation to fulfill 

the trust their peers have placed in them to produce a yearbook 

worth buying.” 

Make plans for a 

special delivery 

With yearbook distribution right 

around the corner, plan now to 

make this year’s event extraspecial. 

Whether you throw a party, host 

an autographing picnic or sponsor 

a seniors-only breakfast, students 

will appreciate your efforts. 

To learn what other schools 

have done to make distribution 

a special occasion, visit 

www.jostens.com/yearbooks. 



click&save 

InDesign enhancements 

include exclusive Indexer 

Page Surfer expands 

creative design options 

TeachTech CD trains staff 

on creating, submitting 

pages using YearTech 

Teaching staff members how to create 

and submit yearbook pages using 

YearTech is easy thanks to two training 

tools available from Jostens. 

A new TeachTech CD 

will accompany 

YearTech 2005. This 

tutorial CD teaches 

YearTech installation, 

page creation, 

submission and proofing. 

Making It Click, 

the popular 

Jostens desktop 

publishing 

curriculum, 

teaches students 

how to use 

Adobe InDesign 

or Adobe 

PageMaker, teamed with Jostens 

YearTech to produce yearbook pages. 

Each topic is presented as a four-page 

module containing activities and a 

short quiz. All of the modules are 

packaged in a binder and also 

provided as PDF files on a CD. 

Four versions of the Making It Click 

curriculum are available InDesign for 

Macintosh, InDesign for Windows, 

PageMaker for Macintosh and 

PageMaker for Windows. 

To learn more about the Making It 

Click curriculum, contact your Jostens 

yearbook representative. 

J 

ostens continues to set the pace with tools and support for staffs using 

Adobe InDesign ® to produce yearbooks. 

Jostens YearTech ® toolbar for InDesign currently offers functions at 

the push of a button including Picture Placer, Page Wizard, Panel Maker 

and the Swatches Palette.With YearTech 2005, several additional buttons 

will appear on the InDesign toolbar including: 

■ Indexer: This Jostens exclusive for InDesign builds a yearbook 

index from a text file of student names. By using the “Show Names Not 

Found” option, the Indexer will list students who have not been found 

on any yearbook pages, allowing the staff to concentrate on including 

these students in photos and stories.When the index is complete, the 

Indexer opens a template with preset styles and flows the names. 

■ Popular favorites: Several buttons that have become standard 

features on the YearTech toolbar for PageMaker are now available for 

InDesign users including:ThumbPrints, Clip Art Placement, Click-N- 

Go! Design Library and Page Surfer Placement. 

Clip art for both InDesign and PageMaker has been updated with 

more color art including mascots in process color. Photo Frames features 

graphics to creatively frame photos. Pre-designed infographics can be 

customized with school information.All this and more is previewed in 

the Jostens Clips Book, a new easy-to-use reference book located in the 

Create It! YearTech Kit in the Jostens Yearbook Kit. 

YearTech 2005 toolbar for InDesign 

Link to Jostens 

Open 

Save 

Print 

Select All 

Undo 

Bring to Front 

Send to Back 

Stroke Palette 

Text Wrap 

Spell Check 

Swatches Palette 

Paste in Place 

Page Wizard 

Page Surfer Placement 

Click-N-Go! Design Library 

Clip Art Placement 

Red Eye Removal 

ThumbPrints 

For InDesign tools 

and support, Jostens 

sets the pace other 

companies follow. 

From the Jostens 

Indexer to 

ThumbPrints, new 

buttons bring 

unmatched 

functionality to the 

YearTech 2005 

toolbar for InDesign. 

■ JOSTENS INDEXER 

No student is left behind by the 

yearbook staff when the Jostens 

Indexer is used to build an index 

and track the students who are 

yetto appear in the yearbook. 

Picture Placer 

Panel Maker 

Undo Picture Placer 

Jostens Indexer 

Prepare for Submission 

At the push of a 

YearTech toolbar 

button, InDesign 

and PageMaker 

users are presented 

with hundreds of 

creative and colorful 

page templates and 

design elements. 

J 

ostens Page Surfer, the popular collection of ready-to-use page design 

templates, has been updated for staffs using Jostens YearTech ® 2005, 

Adobe PageMaker ® or Adobe InDesign ® to produce yearbooks. 

Two new categories, Beyond Words and Color Mods, have been 

added to the Page Surfer collection. 

Like the name implies, Beyond Words features yearbook page 

templates without stories and captions.The designs are packed with 

photos and an occasional headline. 

The new Color Mods are Page Surfer designs featuring process color 

graphics, including geometric shapes and colorful backgrounds.The 

Color Mods provide a creative foundation for building process color 

designs. Staffs add the photos and words. Color Mods can be used in 

combination with other Page Surfer templates. 

For staffs seeking a contemporary look with hot graphics, cool 

headlines and creative arrangements of photos and words, a new series 

of designs has been added to the Page Surfer Trendy & Cool category. 

The popular Click-N-Go! Design Library has been completely 

updated with new design elements including headlines, quotes, 

scoreboards, photo presentations and sidebars that can be placed onto 

Page Surfer designs or incorporated into original designs created on 

PageMaker or InDesign. 

For InDesign users, new buttons have been added to the 

YearTech toolbar making it possible to easily access Page 

Surfer and Click-N-Go! Design Library elements. 

A new Page Surfer Preview Book, showcasing the updated 

designs, is included in the Create It! YearTech Kit in the 

Jostens Yearbook Kit. 

■ DESIGNS TO GO 

The Page Surfer collection offers an 

extensive selection of new page 

templates. The Beyond Words collection 

features designs with lots of photos. 

Color Mods provide graphics and 

backgrounds for building process color 

pages. The Trendy & Cool category 

features the latest and greatest in design. 

These designs were all created using the 

new Page Surfer templates for InDesign 

and PageMaker. 



Every year, the Yearbook Defenders battle the Deadliners to produce the 

best possible yearbook in time for all the students of Yearbokolis High 

School to enjoy. Night and day they work out of YB Headquarters. Armed 

with a wealth of cutting-edge technology and production tools from 

Jostens, the Yearbook Defenders confidently face any challenge. 

Polonius 

Adviser 

Ipso Facto 

Editor 

Shutterbug 

Photographer 

Pseudonym 

Writer 

Pica 

Designer 

When we left the Yearbook 

Defenders, they were under 

attack from Catastrophus 

and his evil Deadliners— 

Greenbax, Egocentro and 

Sable. With Defender 2004, 

the Yearbokolis High yearbook, 

in jeopardy, they call 

for their adviser... 

Hearing the call from YB 

Headquarters, Polonius 

races down the hall... 

What is it Defenders? Is 

Catastrophus at it again?! 

Pseudonym, we need ideas! 

I’ll summon 

a brainstorm 

to break 

Catastrophus’ 

control! 

Noooo! 

Pica, smash Sable with 

Jostens eye-popping color! 

Take that, Sable! 

Shutterbug, use the Gotcha Covered Look Book to maximize 

our coverage and design and shut down Egocentro! 

What the...?! Where’s all the color going? 

And his wicked Deadliners! They left 

as soon as they heard your name. 

Ipso Facto obliterates Greenbax’s budget blaster with his 

fundraising force... 

Not this time, 

Greenbax! 

Aaahh! Not again! 

A menacing laugh echos throughout YB Headquarters 

C’mon on Yearbook Defenders... 

No match for the combined powers of the Yearbook Defenders, 

the Deadliners run for their lives... 

...unleash your powers. 

It’s time to kick some Catastrophus!! 

That evil mongrel Sable’s absorbing all the color... 

one final blow to destroy our progress. 

Polonious is right. We can do this! 

We did it! 

It’s just another successful yearbook for the most famous 

Adviser & Staff in Yearbokolis. 

I’ve gotta get the Defenders focused! 

With our 

talents and 

Jostens’ 

tools, no one 

can stop us! 

And they’re so quick and 

easy to find on Yearbook 

Avenue. we’ll never have 

to worry about those 

Deadliners again.

ook marks 

access 

Online 

from start to finish 


Tiger’s Paw 

■ School: Jones High School, Orlando, FL Student enrollment: 1,345 

■ Editors: Jenna Leon, Sheree Wilson, Loudeline Francois, Julius Thompson 

■ Adviser: Joan Williams Jostens representative: Renee Lemke 

■ Theme: “Here, There & Everywhere” Pages: 200 Process color pages: 24 

School construction required students to leave campus to use auditorium and 

gymnasium facilities in other buildings.This didn’t hinder a student body on the move 

and inspired the “Here,There & Everywhere” theme. 

Using the theme statement to organize content, the Tiger’s Paw is divided into 

three sections.“Here” features lifestyle and academics.“There” showcases sports. 

“Everyone” contains community and index. 

Personal “my space” boxes were offered to seniors. In addition to a process color 

portrait, each box featured two additional photos. Seniors selected the color of their 

boxes and provided three adjectives describing themselves. 

Plan the process 

Yearbook Avenue makes planning painless. Organize 

staff names and e-mail addresses. Specify color vs. 

black and white. Plan and designate pages in order to 

view them by deadline, staff member or page type. 

Create your book 

Create, proof and submit your entire 

yearbook at www.YearbookAvenue.com. 

Jostens YearTech Online saves you tons 

of time with a page template builder, 

automatic portrait page creation, 

community photo upload site and more. 

Monitor your progress 

Log on to your personal homepage to find vital 

details about your yearbook including 

book and page progress in real time. 

Selling strategies 

Whether you just want ideas to help you sell or programs 

that make selling seamless, Yearbook Avenue links you 

to a wealth of Jostens selling support tools. 

Educate your staff 

Jostens is the yearbook education 

leader, and Yearbook Avenue gives 

you immediate access to our latest 

and greatest resources. 

Join the revolution 

The yearbook revolution has begun. 

Ask your Jostens Yearbook 

representative to help you 

take your yearbook to places 

you never imagined at 

www.YearbookAvenue.com. 

YearbookAvenue.com. The yearbook revolution has begun.

listen up! 

Your yearbook takes 

on a life of its own when 

you listen to the year’s 

soundtrack on “Hear the 

Year 2004” CD. It's loaded 

with twelve of the best 

songs from the year’s 

most popular artists, 

including Nelly Furtado, 

Nick Lachey, 

Hoobastank, Sheryl 

Crow and more! The 

interactive CD also 

includes hot music 

video clips and an 

exclusive, actionpacked 

Jostens 

video game. It’s the 

perfect complement to 

any yearbook. 

“Hear the Year 2004” 

is currently available 

for purchase at 

www.jostens.com. 

Order now, and take 

advantage of our 

limited-time FREE 

SHIPPING offer! 

©2004 Jostens Inc. Printed in U.S.A. 03-0553 (3153) 

5501 American Boulevard West 

Minneapolis, MN 55437-1040 

ATTENTION: Yearbook Adviser & Staff 

PRSRT STD 

US POSTAGE 

PAID 

OWATONNA, MN 

PERMIT NO. 110

Adviser and Staff Spring 2004 - Jostens

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