Adviser and Staff Spring 2008 - Jostens

adviser
staff
Inspiring, encouraging, educating and equipping yearbook journalists.
THIS ISSUE: Chronological yearbooks: Reader-friendly and practical.
Making a fi rst impression with a dazzling cover design.
The 2008 yearbook is finished. Now what?
ISSUE 61 | SPRING 2008
Technology expands page design creativity, effi ciency.
GRAND PRIZE WINNER: Shannon Soule, Westlake High School,
Austin, TX, earned top honors in the 2007 Jostens Photo Contest.
Check out all the First Place winners on Pages 12–13.

Jostens Adviser
University
Join us for a highly acclaimed
professional development workshop
exclusively for high school
publications advisers.
adviser
staff
ISSUE 61 | SPRING 2008
FEATURES:
2 7 C’s: The yearbook game plan
By focusing on the 7 C’s, your staff will have an
awesome educational experience while producing a
relevant yearbook that connects with its readers.
4 Chronological yearbooks
A reader-friendly and practical approach to
telling the authentic story of your school year.
10 Subtle simplicity
Versatile and creative, contemporary cover design
can be summed up in a single word: simplicity.
Saturday, June 21 to Tuesday, June 24, 2008
Nashville Airport Marriott Hotel
In its second year, Jostens Adviser University is geared
to both beginning and experienced advisers. And since
the focus is on strategies and methodologies, advisers
working with any yearbook company will fi nd the
curriculum relevant.
WELCOME TO JOSTENS ADVISER & STAFF
MAGAZINE — THE LARGEST-CIRCULATION
MAGAZINE IN THE WORLD DEVOTED
ENTIRELY TO PRODUCING AND MARKETING
YEARBOOKS. YOUR SUBSCRIPTION IS
PROVIDED COMPLIMENTS OF YOUR LOCAL
12 Gallery
Great photos come down to three simple things: good light, good composition,
great emotion. Check out the Grand Prize and First Place winners from the
2007 Jostens Photo Contest.
14 Adviser Roundtable
Adviser & Staff magazine asked six yearbook advisers to tell us what happens
in their yearbook classes after the final yearbook pages are completed.
16 Business
You’ve put a lot of hard work, passion and energy into creating an amazing
yearbook. You owe it to your staff and the school to celebrate your
accomplishment with a yearbook distribution event.
JOSTENS REPRESENTATIVE.
18 Technology
Whether creating pages using InDesign with Jostens YearTech or using the
Internet with Jostens YearTech Online, new technology upgrades for 2009
give your staff the creative edge.
• Workshop courses allow for in-depth, specialized instruction.
• Breakout mini-sessions allow for quick training on a variety of topics.
• Workshop faculty features respected experts in scholastic journalism.
• Technology tips and tricks will be presented during evening sessions.
• A yearbook plant field trip to the Jostens Clarksville, TN, facility is offered.
• Academic credit, both post-baccalaureate and graduate, is available
for those completing course requirements.
Registration information available at www.jostens.com/jau
EDITOR IN CHIEF:
Gary Lundgren
MANAGING EDITOR:
Mary Saracino
PROJECT COORDINATOR:
Stephanie Wiegert
ART DIRECTOR:
Sigrid Lindholm
PRODUCTION ARTIST:
Leslie Dimond
CONTRIBUTORS:
A.J. Boudrie-Mendez
Christine Brandell
Betty Bacon
Rick Brooks
Joanne Chapuran
John Cutsinger
Andrea Dailey
Mitch Eden
Hannah Eshleman
Alison Fetter
Jennifer Garner
Mark Herron
Tina Klecka
Jeff Kocur
Kerry Lowell
Debra Nebel
Laura Schaub
Mark Schledorn
Margaret Sorrows
Joe Vulopas
Chris Williams
Shannon Williams
Send correspondence, change of
address, subscription requests and
article manuscripts to asmagazine@
jostens.com or mail them to:
Adviser & Staff magazine
ATTN: Stephanie Wiegert
Jostens, Inc.
3601 Minnesota Drive, Suite 400
Minneapolis, MN 55435
20 Staff Profi le
Something’s abuzz in room 203 at Cocalico
High School in Denver, PA. The hum of activity
is what adviser Joe Vulopas has come to expect
from his Talon yearbook staff.
22 Award Winners
The two national press associations recently
announced the yearbook finalists in their
journalism competitions.
24 The Last Word
It was third period and class was in session at
Moscow High School, Moscow, ID. It wasn’t a
calculus class. It wasn’t English literature. It
was far more serious. It was yearbook and the
Bear Tracks staff was on deadline.
FROM THE
EXPERTS
From creative consulting to
teaching workshops, the
Jostens Creative Accounts
Managers travel the country
working with yearbook staffs.
These Jostens yearbook gurus
are all former award-winning
yearbook advisers with more
than 100 years combined
experience. Learn from the
experts in this issue:
Page 9: Tina Klecka
Page 11: Shannon Williams
Page 17: John Cutsinger
Page 19: Mark Herron
Page 21: Laura Schaub
© 2008 by Jostens, Inc. [07-0828] Printed in U.S.A. All rights reserved. Limited non-commercial reproduction of this publication for educational and classroom use is allowed with appropriate credit to Jostens. Jostens, the Jostens logo, Image Share, ItPays,
Jostens Direct Solutions, Jostens Yearbook Avenue, Jostens YearTech, Jostens YearTech Online, Page Surfers, and Yearbook It! are either registered trademarks or trademarks of Jostens, Inc.

7 C’s:
The yearbook
game plan
Yearbooks, like schools, come in all shapes and sizes. No
two yearbooks are exactly alike, and that is what makes
them unique and special.
While each yearbook is a unique creation, there is a
game plan for yearbook publishing that works for every
school — big or small, urban or rural, private or public.
By focusing on the 7 C’s, your staff will have an awesome
educational experience while producing a relevant
yearbook that connects with its readers.
■ Class: Yearbook publishing is the ultimate, outcome-based
academic experience, training students in a wide variety
of areas including journalism, leadership, technology,
marketing, sales and public relations. A diverse staff
with many different interests and skills will be the most
successful.
■ Cover: It’s true, we do judge a book by its cover. Make a
positive first impression on your readers by designing a
unique cover with a look and feel that reflects your school
community.
■ Chronology: Presenting the story of the year using a
chronological approach makes sense for both your readers
and your staff. Readers appreciate having the yearbook
organized in the order that the year unfolded. For the staff,
a chronological approach allows pages to be produced with
a more logical workflow while making it easier to complete
printing multiples and signatures.
■ Content: Feature every student in the yearbook at least
three times while presenting stories that reflect the
richness, diversity and interesting elements of your
school. Break out of the yearbook room to photograph
and interview your student body. And don’t forget that all
students, not just those on your staff, can contribute photos
and stories to the yearbook.
■ Community: Interest in your yearbook extends beyond
the hallways of your school. In many towns, the entire
community has a sense of pride and ownership in the
yearbook. Engage parents, business owners and civic
leaders. Business and recognition ads both generate income
and allow the community to show its support for the school
and its students.
■ Commerce: Like your counterparts in the professional
newspaper and magazine publishing world, your staff needs
to sell its product. A table in the lunchroom is often not
the most effective way to reach today’s savvy consumers.
A host of tools are available from Jostens ranging from
e-commerce to direct marketing programs. However,
these cool tools need to be managed by a student business
manager with assistance and support from the entire staff.
■ Celebrate: A yearbook is a celebration of life, so why not
host a meaningful, school-wide distribution event? And
be sure to celebrate your success along the way. There’s
something to celebrate in the yearbook room nearly every
day, so take a few minutes each week and reflect on your
accomplishments.
Photo by Chris Williams, Shawnee Mission North High School, Overland Park, KS;
Becky Tate, adviser
2 | SPRING 2008 | ISSUE 61

“MAKING DEADLINES
IS SO MUCH
EASIER BECAUSE
CHRONOLOGICAL
FORCES THE KIDS
TO STAY ON TASK.”
Chrono
A
logical
Students live their lives day-by-day, so it makes sense that storytelling
refl ects the ways in which your readers live in the real world.
Once your story ideas are developed and fi nalized, consider presenting
your yearbook spreads using a chronological approach.
READER-FRIENDLY
AND PRACTICAL
APPROACH TO
TELLING THE
AUTHENTIC STORY OF
YOUR SCHOOL YEAR
yearbooks
BY GARY LUNDGREN
A seasonal arrangement with four major sections — summer, fall, winter
and spring — is effective. Within those chronological sections, content
will still fall into these broad categories — student life, academics, sports
and clubs.
“I HADN’T REALIZED HOW
INFLEXIBLE TRADITIONAL
SECTION ORGANIZATION
IS COMPARED TO THE
CHRONOLOGICAL
APPROACH.”
And what about the portraits and group shots? Since these popular
yearbook features don’t have a time element, they can be placed in a
“people” section.
Planning a chronological yearbook isn’t much different than building
a ladder diagram for a traditional section approach. On the following
page, you’ll fi nd information on a couple of useful forms to help you
organize the story of your year in a chronological format. >>
4 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 5

Success stories
Margaret Sorrows
BRYANT HIGH SCHOOL, BRYANT, AR
Chronological coverage totally creates
a content-driven yearbook, making the yearbook
a complete reflection specific to the year. I like
the chronological approach. It is a great way to
tell the stories of one particular year, keeping the yearbook
fresh and specific.
Also, it was so easy to meet deadlines. Each month we
sent in more pages than required because it had happened,
and we covered it, so we sent it in. Also there was no lastminute
photo-taking.
Each month had a monthly divider page highlighting
the significant events of that month.
The yearbook staff has to be organized. The photographers
have to be working a month ahead of the designers.
Sports were covered by season — fall, winter and spring.
Sports and organization group shots were placed in separate
sections at the end of the content pages.
YEARBOOK BUILDER:
Before jumping head-fi rst into planning your ladder, take
a minute to complete this worksheet. By beginning with
accurate page counts, the job is much easier. Download a
copy of the Yearbook Builder at www.YearbookAvenue.com.
CHRONOLOGICAL PLANNER:
This planner will assist you in listing each story you will cover
in your yearbook and the seasonal section in which it will
appear. Download a copy of the Chronological Planner at
www.YearbookAvenue.com.
LADDER DIAGRAM:
The Ladder Diagram is where all the details of your yearbook
come together. After completing steps 1 and 2, completing the
chronological ladder is easy. Download a copy of the Ladder
Diagram at www.YearbookAvenue.com.
Mark Schledorn
WEST SHORE JUNIOR/SENIOR HIGH SCHOOL,
MELBOURNE, FL
Our customers were generally pleased with
the chronological format because it made more
sense to them. The school year occurs, after all,
in chronological order.
The advantages to a chronological approach are many.
Most importantly, staff members cannot procrastinate.
We have four chronological teams of four staffers. Each
chronological team has been chosen to include skilled writers,
designers and photographers. Each team knows that once its
week has passed, it is impossible to take photographs for the
assigned spread. As a result, each team is forced to plan better.
Then, they have the luxury of choosing the best of what they
have covered for their spreads.
The 2007 book was my 16th as an adviser, and even though
it was one of the most comprehensive books I’ve ever advised,
meeting deadlines was never a problem.
Our customers, my staff and I all love the chronological
approach. Three years in, I can’t fathom going back to the
old way.
Debra Nebel
FATHER RYAN HIGH SCHOOL,
NASHVILLE, TN
One of the main advantages of the chronological
approach is being able to cover things as they
happen. When setting up the ladder using the
section method, one cannot anticipate unexpected events and
happenings that inevitably occur. The chronological approach
gives more flexibility.
Previously when we used a section organization, a staff
member who covered girls’ soccer would do the spread on girls’
soccer. With the chronological organization, several activities,
sports and events might appear on a spread.
The editors designed the chronological templates, and
then assignments were made by spread and module. Staffers
received a printout of the spreads with placeholder text and
boxes for the pictures so they could see who was doing what
by module within each spread. Of course, modifications were
often necessary.
Chronological organization necessitates extreme
organization. Once you get a handle on it, though, it’s great!
TYING IT TOGETHER
IRISH PRIDE, FATHER RYAN HIGH SCHOOL, NASHVILLE, TN
DEBRA NEBEL, ELAINE DEMETER, ADVISERS
The trendy colors and square graphics used to introduce the
“Square Change” theme also unify the yearbook’s chronological
approach. The palette features four colors, with a color
incorporated into the design of each section. The greenish
color is used in the spring section.
6 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 7

FROM THE EXPERTS
Chronological close-up
IMPRINTS
PAUL VI CATHOLIC HIGH SCHOOL
FAIRFAX, VA
EILEEN KILEY, ADVISER
TINA KLECKA
ONE DAY AT A TIME:
TELLING THE STORY
OF THE YEAR AS IT
HAPPENS IS LOGICAL
The “One Year” theme nicely coordinates
FALL DIVIDER:
An orange-red color and a photo of colorful
leaves are cool tools that are used to
symbolize the fall section. The calendar
highlights key dates during the fall.
SPORTS:
The same sports design is used in each
seasonal section; however, the color used
for the design changes to reflect the color
for that section. Oversized numbers appear
on all spreads and highlight something
significant that happened on that particular
day, in this case on 9/1.
ACTIVITIES:
A second design is used in each section for
non-sports coverage including student life,
activities, academics and organizations.
Again, this design is used in all four seasonal
sections with the color changing in each
section. This spread features social studies
and history classes. The 10/31 sidebar
reports on a reenactment of a historical
battle in a Western Civilization class that
happened on that day.
A hot trend that is quickly
becoming the foundation for a
new yearbook tradition is the
chronological approach.
Readers have said they want more
complete and relevant coverage
of the full year. They said that
representative coverage of major
activities and events is not enough.
Those staffs who have tackled
the chronological approach
have discovered they cover
more intimate stories of the
year. Advisers also claim that
chronological completion and
submission of the book makes
deadlines more logical and
manageable, resulting in a
less stressful environment.
Organization ranges from
weekly or monthly to seasons
and semesters.
with the chronological approach, but
places emphasis on the individual students
who come together as one school
community.
COVER:
Several visual “cool tools” are introduced
on the litho cover and carried inside
the yearbook for unity. The four colors
introduced on the cover coordinate with
the colors used to represent the summer,
fall, winter and spring sections. Small
strips of “seasonal” photos form a border
along the bottom of the four crowd shots.
A crowd shot is used of each of the four
classes. The brackets and fonts premiered
on the cover also repeat inside the book.
OPENING:
Driven by the “One Year” concept, two
spreads are used to introduce the theme.
The first spread focuses on the individuals
who come together as “one” school
community. The second spread focuses on
the “year” everyone experienced together.
The seasonal photos are a major element
on the second spread — setting the stage
for the dividers and section designs.
DIVIDERS:
Each of the seasonal sections is assigned
a color that is featured on the divider
and incorporated into the design of
that particular section. Each seasonal
divider features a cool photo calendar
highlighting content from the section.
Procrastination is impossible
with chronological coverage —
yearbook transforms into an
everyday activity. Editors and
the adviser must implement
strategies to promote coverage
of both routine daily activities and
important school events. Weekly
coverage reports keep all staffers
constantly engaged.
TRY THIS: Charge each staff
member with the tasks of
compiling coverage reports
and taking pictures each week.
Organize digital images by setting
up a folder for each week. Inside
each folder, make a folder for
each story idea and include
the photographer’s name. With
information and photographs,
chronological coverage takes on
added depth and reader appeal.
For questions or comments,
e-mail tina.klecka@jostens.com.
8 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 9

FROM THE EXPERTS
Newhart Middle School, Mission Viejo, CA; Gin Japlit, adviser
The King’s Academy, Sunnyvale, CA; Carolyn Phoa-Ting,
Mountain View High School, Mountain View, CA;
Meghan Eagle, adviser
Glenwood High School, Glenwood, IA; Laura Flahive, adviser
Day Creek Intermediate School, Etiwanda, CA;
Cheryl Lingenfelter, adviser
SHANNON WILLIAMS
OLD ADAGE IS TRUE:
MANY READERS DO
JUDGE A YEARBOOK
BY ITS COVER
Creating a cover that clearly sets
a tone and mood while conveying
the theme can be both challenging
and fun.
Subtle
simplicity
TRENDY COVER
DESIGNS, COLORS
INSPIRED BY POP
CULTURE
Versatile and creative, contemporary cover
design can be summed up in a single word:
simplicity.
Influenced by design trends prominent
in popular culture — from magazines and
book jackets to the Internet and advertising
campaigns — today’s yearbook designers
reach outside the design box to create
covers that resonate with the tastes and
sensibilities of their teenage buyers.
Though the design emphasis is on
simplicity, you’ll never mistake that for
boring.
It’s subtle simplicity at its finest. Think
iPod. And Hooladander designs, those
vine-like, intricate swirling designs that are
sometimes tinted so lightly as to be nearly
invisible.
Movies and TV continue to impact
yearbook cover designs as well.
Color-tinted photos, like the ones used in
movie posters, are cropping up on yearbook
covers and crossing over into internal design.
Trendsetting ideas from TV ads for
programs like “Law and Order SVU” that
depict characters breaking through headlines
and titles are starting to show up in yearbook
design as well.
For cover colors, the hottest yearbook
designers are dipping into a wide spectrum
of options — ranging from understated
neutral shades and rich browns to shocking
yellow-green and jewel tones.
Metallic Pantone colors, in a variety
of shades from green to red, give a
contemporary edge to yearbook covers.
Adding super matte lamination to these
metallic inks lends a sheen that’s reminiscent
THOUGH THE DESIGN
EMPHASIS IS ON
SIMPLICITY, YOU’LL
NEVER MISTAKE
THAT FOR BORING.
of the matted sheen flip-side of everyday
aluminum foil.
Super matte backgrounds with spot
UV application is ultra-trendy and ultrabeautiful.
Virtually every commercial
publication with a litho cover incorporates
this technique. Adding graining to these
super matte backgrounds simply enhances
the soft effect and minimizes the risk of
having the covers scuff in shipping.
In the ever-expanding universe of
yearbook creativity, embossing has busted
out of the design box. More traditional
covers still utilize beautiful dies in which
color is registered to the embossing and
antiqued with hand-applied rubs. But
unique, new approaches include dramatic
cover effects such as applying embossing
to litho covers and registering to images,
graphics or text.
And last, but not least, new laser-cut
technology enables designers to cut virtually
any shape — letters, words, even complex
designs — into the cover, allowing designers
to create covers in ways that were previously
beyond the realm of possibility. &
Most designers need look no
further than their own living room
or bedroom for design inspiration.
Product packaging and design
continues to be a fast-growing
fi eld. Take inspiration from
everything from a shampoo bottle
to a cereal box.
Unique product and cover design
comes when the yearbook’s
overall tone is set. This can
happen not only by using the
right colors but by choosing
appropriate typefaces, textures
and special applications. Jostens
cover creation capabilities are
practically limitless.
Applications like foil, UV coating,
varnish, graining, padded covers
and more can give your book a
unique look year-after-year.
Jenks High School, Jenks, OK; Tonya Morgan, adviser
Miami Springs Senior High School, Miami Springs, FL;
Jennifer Donates, adviser
Black River Falls High School, Black River Falls, WI
Julie Tiedens, adviser
Marina High School, Huntington Beach, CA;
Michelle Jones, adviser
Plymouth Regional High School, Plymouth, NH;
Marla Okrant, adviser
TRY THIS: Using the resources at
home including magazines, DVD
covers, video game packaging
and anything else you can fi nd,
create a multi-tabbed scrapbook
for cover ideas using these
techniques:
■ Color: Find color swatches and
organize them from warm to cool
colors
■ Typeface: Find a variety of
typefaces and organize them into
sections for body copy, headline
type, decorative typeface, etc.
■ Screens: Organize swatches with
different texturized effects
For questions or
comments, e-mail
shannon.williams@jostens.com.
10 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 11

GALLERY
GREAT PHOTOS COME DOWN TO THREE SIMPLE THINGS:
GOOD LIGHT, GOOD COMPOSITION, GREAT EMOTION.
Photo Contest winners
SHANNON SOULE, a sophomore at
Westlake High School in Austin, TX,
earned the $1,000 Grand Prize in the
2007 Jostens Photo Contest for her
powerful image of a football fan in the rain
gesturing with a “W” during a kick-off.
Seven other student photographers earned $500 First
Place honors. Their photos are displayed on these
pages. In addition, 76 other photographs placed in the
contest. Visit www.jostens.com/yearbook to view all of
the winning images. &
magnim nulla adigna
faccumm odolorem
dolortis niamcommy
nulluptat, quismol
endiam ing exero
ercipsuscin euisi eum
augait inim veniam,
quatuer in voloreet
ullaorem irillam, sum
GRAND PRIZE: School Spirit · “The Kick-Off Symbol”
Shannon Soule · Westlake High School, Austin, TX
1ST PLACE: STUDENT LIFE | ACTIVITIES · “Over Me”
Madison McElroy · Bryant High School, Bryant, AR
1ST PLACE: JUNIOR HIGH | MIDDLE SCHOOL
“The Good Ol’ Days” · Katie DeJuneas · Jay M Robinson Middle School, Charlotte, NC
1ST PLACE: ACADEMICS
“Manic Mechanic” · Holly Riffl e · Ansonia High School, Ansonia, OH
1ST PLACE: SCHOOL SPIRIT · “Coach” ·
Chris Williams · Shawnee Mission North High School, Overland Park, KS
1ST PLACE: LIFE IN THE HALLWAY · “She Hates Me”
Eric Gardner · Bronson Jr/Sr High School, Bronson, MI
1ST PLACE: ATHLETES IN ACTION
“The Pain of Loss” · Shannon Soule · Westlake High School, Austin, TX
1ST PLACE: OPEN · “Smile On a Stick”
Olivia Chaaban · Sonoma Valley High School, Sonoma, CA
SPRING 2008 | ISSUE 61 | 13

ADVISER ROUNDTABLE
The yearbook
is fi nished. Now what?
ADVISER & STAFF
MAGAZINE ASKED
YEARBOOK ADVISERS
TO TELL US WHAT
HAPPENS IN THEIR
YEARBOOK CLASSES
AFTER THE FINAL
YEARBOOK PAGES ARE
COMPLETED. HERE’S
WHAT THEY HAD TO SAY.
Joanne Chapuran
MILLARD WEST HIGH SCHOOL,
OMAHA, NE
After that final deadline, we
first collectively breathe. Then
we throw a classroom party
complete with food, movies, food, games,
food, awards and more food.
Then, we get back to work. Teams of
underclass students work on theme packets
and prepping for next year. Seniors draft
distribution plans including publicity,
organizing materials and manpower, even
diagramming the setup.
We initially distribute yearbooks in the
journalism room from 5-7 p.m. the same
night as the senior awards banquet, which
is held from 7-9 p.m. across campus in the
auditorium.
After the yearbooks are out, we vote on
the theme packets, select editors and prepare
for our summer workshop.
Christine Brandell
HIGHLAND HIGH SCHOOL,
GILBERT, AZ
The Talon staff is busier in
the last part of the semester
than when they are actually
producing the book. I assign the editors to
head committees for our auction, banquet,
signing party, contest organization and
yearbook recruiting.
The auction committee is responsible
for soliciting vendors for donations for
the auction we hold at the end of the year.
Yearbook staff members earn year “bucks”
throughout the year for going above and
beyond the call of duty. It’s a form of
currency they can use to bid on auction
items.
Our yearbook signing party committee
plans, organizes and sets up the distribution
event we hold in mid-May every year. In
addition to book and ad sales, this event
serves as one of our biggest fund-raisers.
The banquet committee plans, organizes
and implements the yearbook banquet we
hold for staff members and their parents
every year.
The recruitment committee goes to
our eighth-grade feeder school to begin
recruiting for the high school yearbook
program. This committee also recruits new
staff members here at the high school.
This year I am adding another committee
to organize all of the contest materials for
submission prior to the end of the school
year.
Once the yearbook is done we also create
a yearbook supplement. Students who are
potential editors for the following school
year oversee the supplement.
As their final exam, staff members break
into groups of three and four and create a
theme project. The following year’s yearbook
theme evolves out of one or more of these
projects.
Mitch Eden
KIRKWOOD HIGH SCHOOL,
KIRKWOOD, MO
After the final pages are
completed we take a deep
breath and celebrate — then
we get ready to plan our distribution event,
send our seniors off in style, and get next
year’s staff organized and ready to produce
another yearbook.
Our staff organizes a distribution event
that celebrates and showcases the yearbook
to the entire school. It’s also our staff’s day
to shine.
We hold a staff recognition night, too. It
is a wonderful way to say thank you to the
staff and recognize everyone who worked so
hard to produce the yearbook. We gather in
the school’s cafeteria and enjoy desserts and
drinks. It’s simple and fun.
At the event, our editors give all staff
members a certificate and say a few words
about the year. We then give out annual
awards such as Best All-Around Staffer, New
Staffer, Adviser’s Award, etc. Each senior is
also given time to say a few words.
After recognition night, I make finalizing
staff selection and positions for the following
year a priority. With the help of next year’s
editors and staff, I begin planning theme
projects, summer camps and workshops,
summer coverage, ad and book campaigns
and a little bit of summer fun mixed in.
“OUR STAFF ORGANIZES
A DISTRIBUTION EVENT
THAT CELEBRATES
AND SHOWCASES THE
YEARBOOK TO THE ENTIRE
SCHOOL.”
Jeff Kocur
HOPKINS HIGH SCHOOL,
MINNETONKA, MN
The ritual celebration of
submitting the last pages of the
book is short-lived in our class.
Because we are a spring delivery book
and cannot include any spring sports or
activities, we use the bulk of fourth term
creating a spring supplement.
The students hit the ground running at
the beginning of fourth term, as we would
with any other deadline cycle.
The remaining four weeks until
distribution pose a greater challenge as
senioritis becomes even more acute. That
does not mean we put away the cameras and
shutter the computers, though. The students
complete three signature projects, choosing
from a menu of options including:
■ Re-creating professionally
published photos
■ Creating and designing a photo
and story tribute to a retiring teacher
■ Creating advertisements highlighting
some of our best work to sell the
remaining books
■ Committing to selling at least five books
to classmates
■ Working with the television production
students to piece together a senior video
■ Sifting through all the photos we have
taken, choosing the best photos, and
defending the choices
■ Photographing, designing and writing
a senior tribute to be posted in the
commons area
■ Creating their own project that
will showcase their skills and benefit
the school
The end result is an additional showcase
of their work and more practice for
underclassmen in piecing together and
telling the story of our school.
Photo by A.J. Boudrie-Mendez, Milwee Middle School, Longwood FL; Mark Sherwood, adviser
Kerry Lowell
PETALUMA HIGH SCHOOL,
PETALUMA, CA
Phew! Let’s take a breather!
The first thing I do is give my
staff a much deserved break.
We take about two weeks to watch movies,
walk downtown for coffee and snacks, relax,
chat, play games and regroup. We also try to
attend the spring NSPA/JEA National High
School Journalism Convention.
When we return, we start working on
next year’s theme. Students divide into
groups and brainstorm possible theme ideas
and begin making a theme packet. How
handy that this corresponds into a final
exam for them as well!
They take all they learned during the
year and show it off with great ideas for the
following year. All seven components of the
theme must be presented, along with spinoffs
for each section and visual and verbal
“cool tools” to carry the theme along.
Our yearbook representative participates
in presentations of each theme packet,
pointing out the positives and possible hangups
of each, and then we vote. The winning
packet accompanies us to yearbook camp in
the summer.
We also plan our pre-distribution party
and gear up for actual distribution day.
We also always end the year with a party
celebrating our work on the Enterprise!
“WE BEGIN PLANNING
OUR BIG DISTRIBUTION
EVENT BY ORGANIZING
THE STAFF INTO
COMMITTEES.”
Jennifer Garner
LAKESIDE HIGH SCHOOL,
HOT SPRINGS, AR
We begin planning our
big distribution event by
organizing the staff into
committees. We also prepare for our state
convention and competition, which is held
in April. Some years we have been an “officer
school” for the Arkansas Scholastic Press
Association, and that requires a great deal of
work and preparation for the convention.
In April, we begin planning next year’s
book with staff meetings and brainstorming
sessions.
After the book is distributed, we all
breathe a sigh of relief. The last few days of
school we clean up computer hard drives,
store and archive digital photos and generally
clean up the mess we made all year.
14 | SPRING 2008 | ISSUE 61
SPRING 2008 | ISSUE 61 | 15

BUSINESS
Starting a YEARBOOK DISTRIBUTION
celebration tradition
FROM THE EXPERTS
You’ve put a lot of hard work, passion and energy into
creating an amazing yearbook. You owe it to your staff
and the school to celebrate your accomplishment with
a yearbook distribution event.
The impact that a strong, inclusive distribution event can
have on your school is immeasurable. Build school pride.
Boost your yearbook sales. Generate extra funds. Increase
interest in the yearbook for next year. It all starts with a
great distribution celebration.
There are many exciting ways to celebrate your
achievement, but the best way to start is by planning a
signing party for the whole school. This generates instant
excitement and buzz around the yearbook, and it serves as a
platform for all other aspects of your event.
To start a great yearbook signing tradition at your school,
follow this four-step plan.
Step 1: Plan your celebration event
■ Determine items/supplies you’ll need.
■ Determine if you will charge admission.
■ Obtain adviser and administration approval.
■ Finalize location, date, time and set-up.
■ Create a plan to sell extra yearbooks before,
during and after your celebration event.
Step 2: Prepare for your celebration event
■ Secure and schedule student, staff, teacher and parent
volunteers.
■ Clearly communicate assignments to all volunteers.
■ Prepare sales lists to use for distribution.
■ Organize yearbooks and set up the event the day before.
Step 3: Promote your celebration event
■ Get the word out about the event and also communicate
how to buy a yearbook.
■ Be very clear when communicating when and where to
pick up yearbooks, how to gain entrance to the event and
how to buy a yearbook.
Step 4: Celebrate!
■ Gather your volunteers. Put your plan into motion.
■ Enjoy the energy and celebrate your success.
It’s never too soon to start planning for next year.
Get feedback from the school for next year’s yearbook.
Include a yearbook survey to gather feedback.
CELEBRATION EVENT IDEAS
Here are some great celebration ideas
from schools across the country:
■ Get local businesses to donate food and drinks.
■ Invite student bands to perform at the event, or hire a DJ.
■ Sponsor a student (and faculty) talent show.
■ Show a slideshow of photos that didn’t make it
into the yearbook.
■ Host class picnics where you hand out the yearbooks.
■ Invite school clubs to set up booths at the party for selling
everything from face painting to pizza.
■ Ask local businesses to donate door prizes.
■ If you can’t fi t your whole student body into your event
location, hold two events split by grades.
■ Order imprinted pens with your yearbook theme and sell
them at your event along with autograph sections.
THINK INSIDE
THE BOX
Distribution Event in a Box
is a handy kit containing
everything your staff needs
to plan and host an event to
remember:
■ Event Booklet: Walks you
through the basic steps to
planning a distribution
event and provides some
great examples from
schools across the country.
■ Event Guide DVD:
Instructional video,
event planning and
marketing materials.
■ Banner and Posters:
Large “Yearbooks Are Here”
banner will command
attention.
■ Supplies: Markers,
tape and a receipt pad.
The Distribution Event
in a Box is available
from Jostens Marketing
Services for $17. Request
item #1710 when calling
1.800.972.5628 or visiting
www.YearbookAvenue.com.
WANTED: YEARBOOK
BUSINESS MANAGER
A successful yearbook is a product — one that
needs to be compelling to its prospective customers.
So an organized, motivated yearbook business
manager is an important, essential member of the
yearbook team.
Your yearbook business manager should be equal
in status to the editor in chief. And both these
student leaders need to work together to incite
interest and demand.
The yearbook business manager position isn’t just
about financial and promotional responsibilities.
Your business manager will also collaborate with the
rest of the staff to plan and create the best yearbook
possible.
Check out the new Yearbook Business Manager
Student Guide and Weekly Planning Guide in the
Sell It! Kit in your 2009 Yearbook Kit.
JOHN CUTSINGER
NOW IS THE TIME
TO INITIATE
PLANNING FOR
NEXT YEAR
Yearbook planning and
production should be a
seamless, renewable circle.
The smartest advisers and
staffs know that you don’t
completely fi nish planning
a book before you begin
production on it. One cycle
continually overlaps the other.
Careful consideration should
be given to both the idea
brainstorming and development
stages of the next yearbook
as well as the processes and
procedures that best guarantee
successful execution of staff
plans.
TRY THIS: Post two lists in
a visible place where staff
members, editors and the
adviser can write ideas for
next year. The fi rst list could
be a “to-do” list with all the
actions next year’s staff will
want to take, including theme
and coverage ideas as well
as processes and procedures
that worked magic and are
repeatable. The second list
could be a “never again” list
on which everyone could write
the ideas that just didn’t work
or processes and procedures
that need refi nement or total
revision.
Compile all the ideas on
posters and use as agenda
items for a spring planning and
training session as well as the
summer workshop focus for
next year’s staff.
For questions or
comments, e-mail
john.cutsinger@jostens.com
16 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 17

TECHNOLOGY
FROM THE EXPERTS
WHETHER CREATING PAGES USING INDESIGN WITH JOSTENS
YEARTECH OR USING THE INTERNET WITH JOSTENS YEARTECH ONLINE,
NEW TECHNOLOGY UPGRADES FOR 2009 GIVE YOUR STAFF THE
Creative edge
Jostens YearTech continues to set the standard for
creating yearbooks using desktop publishing with Adobe
MARK HERRON
WARM FUZZIES,
INCENTIVES
AND REWARDS
MOTIVATE THE
YEARBOOK TEAM
InDesign. A new dockable CS3 toolbar, Portrait Editor,
Image Share and an updated Picture Placer are among
the upgrades included in YearTech 2009.
CS3 Dockable Toolbar
Not only is there a full YearTech toolbar available for CS3,
but it can be docked at the top or the bottom of the screen so
that it doesn’t get in the way of your creativity.
Portrait Editor
Staffs seeking more
control over editing and
placing their portraits
will love the new Portrait
Editor.
A new YearTech toolbar
button launches the
Portrait Editor, giving
staffs the ability to edit a
PSPA-formatted portrait CD. Editing names is quick and easy
and portraits are saved by grade/class so staffs can easily flow
portraits onto their InDesign pages.
Staffs still have the option of using Panel Flow and having
Jostens edit and flow their portraits.
Picture Placer
Selecting photos using Picture Placer is easier on the eyes
with a new photo preview box. After clicking on a thumbnail
photo, a larger version of the image appears in a special
preview box.
Image Share
The school community can now share photos with the
yearbook staff using Image Share. Students and parents
upload photos to the site for possible inclusion in the
yearbook. The images are accessible through the Yearbook
Avenue website and can be downloaded for placement
directly on yearbook pages.
YearTech Online 2009 is packed with
exciting enhancements.
Powerful, enhanced features make online
creation easier while offering staffs even
more creative functions.
With millions of yearbooks produced for
thousands of schools, Jostens is the
world’s largest provider of online-created
memory books.
Check out some of the upgrades staffs will
be using next school year:
Drop shadows
Add a dimensional look to elements and
images with drop shadows.
Save as a template
Spreads can now be saved as templates
allowing them to be reused.
Staff activity report
Grading and tracking staff performance is
easier with this new record of staff logins.
Faster image uploader
A new Flash uploader allows multiple
image files to be quickly uploaded at once,
speeding up the page creation process.
Flowing portraits
Creating panel pages is a breeze with new
functionality that flows portraits into Page
Surfer templates or staff-created designs.
As a leadership team, the
adviser and editors can nurture
an environment that stresses
the value of personal best and
self-motivation. While it would
be ideal for all staff members
to view their contributions as
worthy and meaningful, the
reality remains that incentives
and rewards are motivators.
Consistency is the key to the
success of any motivational
program. Staff members will
have expectations regarding
desired personal behaviors
and the incentives and rewards
become symbols of that
achievement.
TRY THIS: Once editors have
been selected, the adviser
should plan a leadership
workshop to discuss the model
behaviors that will create a
nurturing work environment and
the successful achievement of
staff goals.
Meaningful incentives and
rewards that can be effectively,
effi ciently and consistently
implemented should be planned
as motivators for individual and
collective staff members.
Other leadership workshop
topics could include roles and
responsibilities, process work
fl ow and time management.
For questions or
comments, e-mail
mark.herron@jostens.com.
18 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 19

STAFF PROFILE
Journalistic
leaps & bounds
CREATING OUTSIDE
THE BOX AT
COCALICO
HIGH SCHOOL
Something’s abuzz in room 203.
In this classroom of 36 students and one
teacher, something’s reverberating off
the walls, the desks and the computer
keyboards.
It’s the sound of teenagers brainstorming,
designing, discussing, deciding and
collaborating.
The hum of activity is what Joe Vulopas,
yearbook adviser, Cocalico High School,
Denver, PA, has come to expect from his
yearbook staff.
“My classroom is a creativity lab,” Vulopas
said. “Students learn that room 203 is a
playground of sorts. Our motto is ‘Creativity
is Intelligence at Play!’”
That creativity is grounded in a thorough
understanding of journalistic standards and
anchored in exceptional reporting and storytelling.
It’s a philosophy gleaned from Vulopas’
real-life experiences as an education reporter
for the Lancaster New Era — a career he
pursued before he became a teacher.
He’s been on the faculty at Cocalico
High School for nine years and yearbook
adviser to The Talon for eight years. He also
teaches English and journalism classes. To
keep his journalism skills honed, he writes
a newspaper column called “Life Apparent,”
which he’s been penning for the Lancaster
New Era since 1992.
As a professional journalist and a teacher,
Vulopas sets high standards for his students,
and they deliver.
“Our yearbook is about people, about
Adviser Joe Vulopas demonstrates the importance of putting a face on a story to his class. “If you don’t add
life or a face to a story, it’s the same as writing about a lifeless mannequin,” Vulopas said. Yearbook editors
Jessica Esparra, Chelsea Mitchell and Leah Stoner help make the point with their emotionless expressions
and a mannequin head.
stories,” he said. “I tell my students that
there are 1,300 kids in this school and you
better look at all those faces.”
While this might seem like a tall order,
the sentiment is reflective of Vulopas’ vision
that good storytelling is essential to a
journalistically sound yearbook.
“It’s not my book, it’s the students’
book,” Vulopas explained. “I drive home the
importance of good, solid journalism and
communications skills, and then they put
their own voices to it.”
He runs his classroom like a professional
publication with editors at the helm,
followed by copy editors, designers,
reporters and photographers. This real-life
approach includes a separate advertising
and marketing group that designs its own
marketing plan before selling ads and
yearbooks.
“I became an educator because I wanted to
help students discover who they really are,”
he said. “I wanted to help them learn the
leadership and communication skills they
would need to succeed in the real world.”
Technology plays an important role in his
forward-thinking, motivational approach.
Easy access to InDesign, Photoshop and
other technological tools have transformed
the yearbook classroom, mirroring state-ofthe-art
capabilities found in newsrooms and
magazine offices.
That’s just one of the many reasons
Vulopas is a champion of journalism classes.
Photo by Hannah Eshleman
He believes they offer an environment that
fosters technical proficiency and encourages
collaborative effort, creative thinking,
problem-solving and good written and verbal
communication skills. Without a doubt all
are valuable skills for a successful career
no matter what field a student happens to
pursue upon graduation.
As The Talon co-editor Leah Stoner noted,
“No class I have ever taken has brought me
closer to my classmates or taught me more
important lessons than this yearbook class.
I will take what I learned in room 203 with
me after I leave high school. I have so much
fun creating the publications that I don’t
even realize I’m learning some of the most
important lessons in my life.”
By and large, the majority of the 36
students in Vulopas’ yearbook class focus
their efforts on producing the 220-plus
page Talon yearbook. However, during
the 2007-2008 school year, a handful also
“MY CLASSROOM IS
A CREATIVITY LAB”
devoted a considerable amount of time to
producing a second book-length publication
called Pages of Changes.
Pages of Changes is a 240-plus page
retrospective look at the extra-curricular
activities offered by the Cocalico School
District. Comprehensive in scope and
journalistic in tone, the project covers
events, people and activities dating back to
1931. It includes hundreds of photos as well
as interviews with retirees, former coaches
At the computer, Leah Stoner seeks feedback on a
design from Jessica Esparra, Chelsea Mitchell and
Joe Vulopas (adviser).
and people who participated in the school
district’s many and varied extracurricular
programs.
“I felt it was important for my students
to look outside their classroom and do
something for their community,” Vulopas
said. “I wanted to give them the opportunity
to create something that wasn’t written for
their peers, like the yearbook is. With Pages
of Changes, they’re writing for a different
audience, one that is broader in scope.
They’re writing for their community.”
Without a doubt, the Cocalico High
School “creativity lab” in room 203 is alive
and well and in good journalistic hands with
Vulopas and his yearbook staff. &
Ercilio Costa, Joe Vulopas (adviser), Jessica Esparra, Chelsea Mitchell, Leah Stoner and Matthew Carty review
plans for the 2008 Talon.
Photo by Alison Fetter Photo by Alison Fetter
FROM THE EXPERTS
LAURA SCHAUB
GREAT PHOTOS
REQUIRE PLANNING,
STAFF DISCUSSION,
TEAMWORK
Great yearbooks contain magic
moments — hundreds of images
that tell stories of our lives —
but capturing those moments
isn’t easy.
Prior to photographing any
activity or event, photographers,
writers, designers and editors
should meet to discuss
coverage, raising questions such
as, “What single image will best
tell this story?” and “What are
the secondary images that will
add depth and meaning to this
visual story?”
TRY THIS: Divide the class
into teams of three or four
diverse staff members (one
photographer, one reporter, one
designer, one editor).
Teams should determine
their written story angle and
brainstorm for their visual/photo
coverage.
Teams should work together to
shoot the assigned photos as
well as look for and shoot other
photos that supplement the
story. Finally, have the teams
design the spread, writing the
headline, copy and captions
to refl ect and cover the story
in words. Remember, photos
should refl ect, but not repeat,
the written content.
For questions or
comments, e-mail
laura.schaub@jostens.com.
20 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 21

AWARD WINNERS
Crown,
Pacemaker
fi nalists
The two national press associations recently
BRYANT HIGH SCHOOL
The Hornet ■ Margaret Sorrows, adviser
[Crown and Pacemaker Finalist]
■ Bryant, AR
CORONADO MIDDLE SCHOOL
The Surfer ■ Amanda Casares, adviser
[Crown Finalist]
■ Coronado, CA
DUNCANVILLE HIGH SCHOOL ■ Duncanville, TX
Panther Tale ■ Mary Pulliam, adviser
[Pacemaker Finalist]
FENTON HIGH SCHOOL ■ Fenton, MI
Fentonian ■ Pam Bunka, adviser
[Crown and Pacemaker Finalist]
announced the yearbook fi nalists in their
journalism competitions.
The Columbia Scholastic Press Association
[CSPA] Gold Crown Award and the National
Scholastic Press Association [NSPA] Pacemaker
Award are considered the top national
journalism awards for student publications.
Winners will be offi cially announced at
their respective spring national journalism
conventions.
As the nation’s number one yearbook company,
Jostens is proud to have worked with 13 of the
Crown and Pacemaker fi nalists.
GLENBROOK SOUTH HIGH SCHOOL ■ Glenview, IL
Etruscan
[Pacemaker Finalist]
■ Brenda Field, adviser
LAWTON CHILES MIDDLE SCHOOL ■ Oviedo, FL
Panther Pride ■ Melissa Laundani, adviser
[Crown Finalist]
LOUDOUN VALLEY HIGH SCHOOL
Saga
[Pacemaker Finalist]
■ Martha Akers, adviser
■ Purcellville, VA
MAIZE SOUTH MIDDLE SCHOOL ■ Wichita, KS
Eagle ■ Mary Patrick, adviser
[Crown Finalist]
JEA HONORS
NATION’S TOP
ADVISERS
Mary Kay Downes,
yearbook adviser at
Chantilly High School,
Chantilly, VA, learned
that the Journalism
Education Association
named her the 2007
National Yearbook
Adviser of the Year
during a surprise assembly at her school on
December 3.
Downes has been a yearbook adviser for
23 years, including the last 20 at Chantilly
High School where the Odyssey is a regular
CSPA Gold Crown and NSPA Pacemaker
winner.
In addition to naming Downes as the
Adviser of the Year, JEA also recognized
three Distinguished Advisers:
■ Kathy Habiger, Mill Valley High School, KS
■ Margaret Sorrows, Bryant High School, AR
■ C. Dow Tate, Shawnee Mission
East High School, KS
JEA also named two Special Recognition
Advisers:
■ Nancy Smith, Lafayette High School, MO
■ Mitch Ziegler, Redondo Union
High School, CA
MILLARD WEST HIGH SCHOOL ■ Omaha, NE
Prowler ■ Joanne Chapuran, adviser
[Crown Finalist]
NORTHVIEW HIGH SCHOOL
Mnemosyne ■ Michelle Morris, adviser
[Crown Finalist]
■ Duluth, GA
RICHMOND HIGH SCHOOL ■ Richmond, IN
Pierian
[Pacemaker Finalist]
■ Ann Herrman, adviser
ROCKLIN HIGH SCHOOL ■ Rocklin, CA
Tonitrus ■ Casey Nichols, adviser
[Pacemaker Finalist]
WHITNEY HIGH SCHOOL ■ Rocklin, CA
Details ■ Sarah Nichols, adviser
[Crown and Pacemaker Finalist]
22 | SPRING 2008 | ISSUE 61 SPRING 2008 | ISSUE 61 | 23

THE LAST WORD
Real skills
for the real world
GARY LUNDGREN
To the casual observer, it appeared as though not much learning could possibly be
happening in room 57 — a classroom with bright yellow walls, buzzing fl uorescent lights
and a furnace that pumped out cold air in the winter and hot air in the spring.
Donuts from the Moscow Bakery and
popcorn from Hunter’s Candy powered the
already energized teenagers. The radio,
tuned to KRPL on the AM dial, blasted
the popular hits of the late 1970s.
It was third period and class was
in session at Moscow High School,
Moscow, ID. It wasn’t a calculus class.
It wasn’t English literature. It was far
more serious. It was yearbook and the
Bear Tracks staff was on deadline.
At the time, we were high school kids
having fun and working on the yearbook.
It was that simple. Today, 28 years later,
I realize just how much the activities in
“the Yearbook Room” impacted my life.
Yearbook is a writing class, a design
class, a journalism class, a business class,
a marketing class, a public relations
class, a photography class, a management
class and a technology class. (In 1980,
technology was an electric typewriter
and a fresh bottle of Wite-Out.)
And most importantly, in yearbook,
I learned leadership. In room 57, I
was a leader not a follower. Few other
classes provided that opportunity.
I sometimes wonder if I ever would have
taken an interest in journalism education
had I not enrolled in yearbook. Or, for that
matter, if I even would have attended college.
I do know that in yearbook, not
English, I learned to write. In English, I
wrote essays and they were returned with
commentary and a grade. In yearbook,
TODAY, 28 YEARS LATER,
I REALIZE JUST HOW
MUCH THE ACTIVITIES IN
“THE YEARBOOK ROOM”
IMPACTED MY LIFE
stories were rewritten again and again,
sometimes as many as ten times, before they
earned the red initials “CH” from adviser
Carole Hughes, indicating that the copy
was ready to be typed on a copy sheet.
It was in yearbook that I learned that
a lot is two words. The “E” comes before
the “I” in receive. Sophomore has an “O”
sandwiched between the “H” and the “M.”
There is “a rat” in separate. And, adviser ends
in “ER” because the AP Stylebook says so.
As yearbook advisers and editors,
you know firsthand that yearbook isn’t
a “blow-off” class or an “easy A.” It is a
skill-focused, outcome-based lab class.
However, sometimes we need to remind
others of the skills learned in yearbook.
Visit YearbookAvenue.com for a “30 Skills;
One Class” handout to share with parents,
teachers, counselors and administrators.
We’ve also provided sample résumé entries
to help you sell your yearbook experience
to colleges and prospective employers.
I would also love to hear about your
yearbook experiences or your ideas for
Jostens Adviser & Staff magazine. You can
write me at asmagazine@jostens.com.
Pass the popcorn. Turn up the radio.
And, get busy. We’re on deadline. &
Gary Lundgren
Editor in Chief
30 SKILLS;
ONE CLASS
Few classes or activities offer
the diverse skills that are gained
from working on the yearbook:
LIFE SKILLS
■ Communication
■ Leadership skills
■ Time management
■ Project management
■ Problem solving
■ Writing
■ Photography
■ Team building
■ Confl ict resolution
■ Public speaking
JOURNALISTIC SKILLS
■ Concept brainstorming
■ Reporting
■ Researching
■ Writing
■ Editing
■ Photography
■ Photo editing
■ Graphic arts
■ Public relations
■ Media law
BUSINESS SKILLS
■ Budget planning
■ Promotion & advertising
■ Marketing
■ Selling
■ Customer relations
■ Market research
TECHNOLOGY SKILLS
■ Business software applications
■ Desktop publishing applications
■ Photo-editing software applications
■ Online design
■ Online research
Hundreds of pictures.
Hours of video. Countless
memories. One DVD.
Tell the complete story of your school year by
adding a Jostens DVD Yearbook Supplement to
your yearbook. Include bonus coverage of events,
team seasons, club activities and countless stories
that didn’t make it into your yearbook. Just send
us the photos and videos and we’ll do the rest.
Find out more at jostens.com/dvd.
It’s your life.
24 | SPRING 2008 | ISSUE 61

Ad Creation
Made Easy
Printed in U.S.A. © 2008 Jostens, Inc. 07-0828 (3161)
Use your time and talents to create
an amazing yearbook. Leave the ad
creation to us.
Parents can submit photos and text online or by mail and we’ll build the ads for
you. We even handle parent calls and payments. Then you can proof and edit
the ads and monitor your ad sales at yearbookavenue.com.
What are you waiting for? Contact your Jostens Yearbook representative to sign up
for Jostens Ad Service Program and let us do the rest.
It’s your life.
Jostens.com
Parents and students can choose from a variety of ad layouts.
3601 Minnesota Drive
Suite 400
Minneapolis, MN 55435
PRESORTED
FIRST-CLASS
MAIL
US POSTAGE
PAID
OWATONNA, MN
PERMIT NO. 110
ATTN: YEARBOOK ADVISER