November 2011 - St. Vincent's Health System

St. Vincent’s HealthCare Associate Newsletter November 2011 

SVHC Debuts New Advertising Campaign 

at St. Johns Town Center’s “Holiday Spectacular” 

By Kelly Brockmeier 

Marketing & Communications 

St. Vincent’s HealthCare (SVHC) 

debuted its new advertising campaign 

in front of thousands of people at the 

St. Johns Town Center’s huge “Holiday 

Spectacular” Nov. 19. SVHC is 

the presenting sponsor of the annual 

event that rings in the holiday season 

and attracts 20,000 people to the 

outdoor mall. 

CEO Moody Chisholm and his family 

got into the holiday spirit by helping 

Santa and Mrs. Claus light the enormous 

Christmas tree. Just after, fireworks 

lit the evening sky. Earlier in the evening, 

Dia Frampton from NBC’s hit show “The 

Voice,” entertained crowds with Christmas 

classics and some original songs from her 

new album due to be released Dec. 6. 

St. Vincent’s HealthCare was well represented 

at the street festival portion of the 

event. From 12-9 p.m. our mobile health 

unit offered free blood pressure, glucose and 

cholesterol screenings as well as a limited 

number of free flu shots. Various service 

lines were represented in one of our two 

booths promoting our services and practices 

like St. Luke’s 30 Minute ER, the new 

St. Luke’s OB-GYN group, Diagnostic 

Cardiology Associates and St. Luke’s 

Cardiology, St. Vincent’s Primary 

Care, our Orthopedic Center of 

Excellence and the Spine and Brain 

Inst. just to name a few. 

The crowds loved having free holiday 

photos taken in our photo booth. 

They left with holiday-themed pictures 

branded with our new “Above. 

Beyond. Because.” tagline. 

Before lighting the tree, Moody along 

with several of our associates featured in the 

new advertising campaign, graced the stage 

to debut our new TV commercials. Moody 

addressed the crowd telling them about our 

Mission and the meaning behind the new 

advertising campaign. 

mission 

Rooted in the loving 

ministry of Jesus as 

healer, we commit 

ourselves to serving all 

persons, with special 

attention to those who are 

poor and vulnerable. 

Our Catholic health 

ministry is dedicated to 

spiritually centered 

holistic care, which 

sustains and improves the 

health of individuals and 

communities. We 

are advocates for a 

compassionate and just 

society through our 

actions and words. 

Inside Mediscoop 

3 

5 

11 

12 

Gamma Knife 

Fit-Friendly Award 

SCLM Fall Festival 

SVHC Holiday Fun

By Kelly Brockmeier 


The Marketing and Communications 

department shared the new advertising 

campaign with associates on both 

hospital campuses Nov. 10 and 11. 

The Hollywood theme featured movie 

marquees with the stars of the campaign, 

an old fashioned usher that took 

people to their seats and a ticket booth. 

Associates were treated to popcorn and 

drinks as they previewed the new “St.” 

TV spots. After the presentation, tickets 

were drawn to give away campaign-related 

t-shirts and hats to lucky winners. 

The new advertising campaign includes 

TV spots, billboards, radio and print 

ads, a new mobile app called 

“St. Inspiration” and behind-the-scenes 

videos on jaxhealth.com featuring the 

associates who went above and beyond 

for their patients. 

The first commercial tells the story 

of cancer care advocates, Marlynn 

Townsend and Tanya Brown who 

cleaned a patient’s home when she was 

just too weak to do it herself. That spot 

2 NOVEMBER 2011 

also shows Scott Moody heading to a 

downtown bistro to get a patient his 

favorite meal. The man had not eaten 

in a few days and Scott, motivated to 

get him to eat asked “what would you 

eat if you could have anything in the 

world?” The patient replied, “a shrimp 

cocktail,” and Scott made it happen. 

He drove after work to pick up the 

food and delivered it to the surprised 

patient who ate every last bite! The 

first commercial also features St. Luke’s 

social worker Cindi Hunter who gave a 

patient the coat off her back during 

a cold spell here in Jacksonville. The 

clothes closet was empty and Cindi 

decided the homeless man needed the 

coat more than 

she did. 

The second commercial 

features critical care nurse 

Patsy Roxas going above and 

beyond for a dying man who 

simply wanted to visit with 

his dogs one last time before 

he left this earth. After trying 

unsuccessfully to get permission 

to bring the dogs inside 

the hospital, she made the 

decision to bring the man to 

the dogs. The patient was 

very critical and Patsy was 

unsure whether he would 

even survive the ride down the elevator. 

She prepared his family for the possibility 

their loved one could die on the 

way to see the dogs and they decided to 

give their blessing for the reunion that 

happened along the river. Patsy says 

the dogs ran to the patient and began 

licking him from head to toe. It had 

been some time since the man had seen 

his dogs and the tearful reunion lifted 

his spirits along with the spirits of his 

family. Despite being near death, Patsy 

(continued on page 3) 

Associates enjoyed movie-style popcorn and 

soda while viewing the commercials. Alma 

Bajagilovic (center) is featured in the advertising 

campaign.

St. Vincent’s Medical Center Now Treating Patients with 

Gamma Knife ® Perfexion TM 

New branding t-shirts and hats were raffled off at 

the St. Luke’s and St. Vincent’s launch events. 

Cindi Hunter gets a first look at the ad 

featuring her story. 

says the encounter with his dogs did 

something for the man. He lived long 

enough to be released from the hospital 

and got to spend a few more days with 

his dogs and family before passing. 

It’s this sort of warm, compassionate 

care that sets St. Vincent’s HealthCare 

apart. We are pleased to be sharing 

our Mission with the community and 

showing people the heart of our organization 

— YOU! We hope the campaign 

helps to further your pride in working 

for a healthcare provider that truly puts 

patient’s needs first. 

Above. Beyond. Because. 

By Ilyssa Trussel 


St. Vincent’s Medical Center is now 

home to the region’s only Gamma 

Knife® Perfexion. The highly sophisticated 

medical device uses radiation to 

treat malignant and benign brain tumors 

and other vascular disorders in a 

single, one day outpatient visit through 

non-invasive technology. The Perfexion 

is also an excellent treatment for trigeminal 

neuralgia, an excruciating and 

incapacitating form of facial pain. 

The name of the Gamma 

Knife is misleading because 

the device is not a knife at 

all. This advanced medical 

tool precisely directs focused 

radiation to specific targets 

in the brain while minimizing 

the risk of harming nearby 

healthy tissue. Typically performed 

using local anesthesia, 

this proven stereotactic 

radiosurgical procedure helps 

patients avoid incisions, 

blood loss, scarring and long 

hospital stays while minimizing 

surgical complications. 

The Gamma Knife® Perfexion 

system offers patients a variety of 

benefits. The treatment is bloodless, 

virtually painless, requires no loss 

of hair or head shaving and patients 

return to pre-treatment activities 

right away. Gamma Knife treatment 

also has excellent, well-documented 

clinical outcomes for a variety of 

brain diseases and disorders and has 

been in use for over 40 years. The 

Perfexion is a new model that combines 

pinpoint radiosurgical accuracy tied 

to sophisticated treatment planning 

computers. 

For more than 50 years, the 

Commission on Cancer has 

recognized St. Vincent’s oncology 

program for offering high quality 

cancer care. The new Perfexion 

system complements that program 

and allows St. Vincent’s to expand 

and improve its brain tumor 

program and services. 

Patients are treated at the center 

after a referral from their own 

physician. For more information 

on the new Gamma Knife Perfexion 

center, call 308-7411. 

NOVEMBER 2011 3

SVMC’s Stroke Program 4th in the State to 

Receive Prestigious Award 

By Cynthia Hailey-Moore 

Neurosciences/Orthopedics 

The American 

Stroke 

and American 

Heart 

Associations 

recently 

awarded 

St. Vincent’s 

Medical 

Center two awards for outstanding care. 

We made the “Target Stroke Honor 

Roll” for achieving the 60 minute goal 

of door to drug for our stroke patients 

that are eligible for tPA, a clot busting 

medication, greater than 50% of 

the time. We are the first in the city to 

achieve this award and fourth in the 

state. 

SVMC also earned the “Get With The 

Guidelines-Stroke” (GWTG) Silver 

Performance Achievement 

Award for excellence in 

stroke care. The award 

recognizes the hospital’s 

success in providing a high 

level of care by ensuring 

stroke patients receive treatment 

according to nationally 

accepted standards and 

recommendations. 

To receive the Silver Award, 

the hospital needed to 

demonstrate excellence 

in achieving numerous 

GWTG criteria for 12 consecutive 

months, 85 percent of the 

time. These include aggressive 

use of medications and therapies, 

cholesterol reducing drugs and smoking 

cessation. 

Congratulations to the outstanding team 

that includes the emergency department, 

Dr. Ravi Yarlagadda and Cynthia Hailey-Moore 

display the plaque presented to their SVMC team 

for Outstanding Stroke Care. 

Neuro ICU/4 East (4100) and Therapy/4 

East (4200). The Silver Award reflects 

their dedication to our stroke patients 

throughout their hospitalization and 

discharge home or to a rehabilitation 

facility. 

It’s Time to 

Celebrate! 

By Cynthia Farah & Teresa Butts 

St. Vincent’s Associates ROCK! The 

Clay County Associate Campaign is 

coming to a close and we invite you to 

come celebrate it’s success. Through 

your thoughtful giving, the Campaign 

has raised over $556,000! Think of 

all the services and programs this will 

support for the community of Clay 

County. Our new hospital will provide 

services close to home for residents in 

the area, saving them time and money 

as they access the healthcare system. 

So now it’s time to celebrate! Please 

plan to attend one of the celebrations. 

If you’ve donated but did not receive 


your lapel pin, please let us know at 

the event and we’ll be sure to give you 

one. As co-chairs of this campaign, we 

want to express our sincere gratitude 

for all you’ve done. As usual, you’ve 

gone above and beyond to make a difference 

in the lives of others and you 

should be proud of your accomplishments! 

Celebrate with us! 

Tuesday, December 6, 2 to 4 p.m. 

SVMC Terry Conference Center 

Wednesday, December 7, 2 to 4 p.m. 

SLH Cafeteria

St. Vincent’s HealthCare Recognized by American Heart 

Association as Fit-Friendly Company 



Heart disease is the number one killer 

in the United States. According to the 

American Heart Association (AHA), 

inactivity doubles the risk of the disease. 

That’s why the AHA encourages 

companies to offer their associates 

health and wellness programs. This year 

St. Vincent’s HealthCare was recognized 

by the AHA as a “Smart! Fit-Friendly 

Company.” 

Manager Teresa Bowler, Coordinator 

Jennifer Stein and the entire Associate 

Health & Wellness department work diligently 

to create and promote wellness 

programs for associates. They submitted 

a proposal to the AHA explaining how 

we are “fit-friendly,” and it paid off. 

For all their efforts we were awarded the 

“gold recognition” for several programs 

we have in place. 

St. Vincent’s Medical Center offers associates 

and volunteers membership to 

an on-site, 24-hour fitness center. Some 

of the community fitness centers offer 

discounts to St. Vincent’s HealthCare 

associates. Morning and evening Zumba 

classes and evening yoga classes are also 

offered at SVMC. St. Luke’s and 

St. Vincent’s campuses both have 

beautiful walking paths. Some associates 

also take advantage of the clean, safe 

stairwells as a way to fit 

in exercise at work. 

In addition, 

St. Vincent’s Health- 

Care has teamed 

up with Weight 

Watchers to offer 

Weight Watchers at 

Work. This program 

gives employees access 

to a healthy weight 

management program 

conveniently scheduled 

during lunch time. 

This year, the Associate 

Health & Wellness 

team started a blog that 

provides information 

about healthy recipes, 

walking/running events, 

how to purchase the right athletic shoes 

as well as journals for tracking physical 

activity. 

All of these programs are important 

because they provide associates with low 

cost or free alternatives for engaging in 

a healthy lifestyle that encourages social 

and emotional wellness while fostering 

an environment for physical wellness. 

St. Vincent’s is proud to be an 

organization recognized by the AHA as 

a company that prioritizes employees’ 

health. 

Health and Wellness 

Opportunities 

SVMC On Site Associate Fitness Center 

• Open 24/7, $70.00 per year – pay roll deduction 

• Cardio, Strength and Flexibility 

• Towel service, Vending Machine, Lockers 

• Contact Jennifer Jones, Health and Wellness 

Coordinator, 308-8612 

Weight Watchers @ Work 

• Thursdays: Noon to 12:45 

• SVMC Room 118, Across from River Lounge 

• Contact Jennifer Jones, Health and Wellness 


• Open to family and friends for participation 

Zumba with Debi Wilson (SVMC) - FREE 

• Mondays, Wednesdays and Fridays- 7:30 am 

• River Lounge 

• Contact: Debi-308-8285 

Zumba at St. Catherine Labouré Manor - FREE 

• Tuesdays and Thursdays: 4 to 4:30 p.m. 

• Contact: Bryan Burleson – 308-4719 

• Contact: Shelia Matchett- 308-4649 

Yoga with Sr. Andrea - $5 per class 

• Mondays and Thursdays: 4:30 to 5:30 

• Spirituality Center 

Smoking Cessation - FREE to associates and 

public 

• AHEC and Cardiopulmonary Rehab 

• Tuesdays: 2 p.m. 

• Other classes and times available at other 

locations in community 

• Free patches, gum and lozenges to participants 

• 877-784-8486 to register 

Diabetes Education Classes 

• Classes available in Spanish 

• Contact: 308-7534 to register 

Corporate Care Works Employee Assistance 

Program (EAP) – FREE to associates and their 

dependents 

• Monthly on-site presentations discussing 

different wellness topics 

• Focus on stress management, communication, 

mental wellness, family support 

• Contact: 24 hour EAP helpline, 800-327-9757 

Associate Wellness Council 

• Join the discussion about wellness and 

contribute ideas and suggestions 

• Meetings every other month 

• Contact: Jennifer Jones, Health and Wellness 



JACKSONVILLE BUSINESS JOURNAL HEALTH CARE HEROES 

Includes Four from SVHC 

Each year, The Jacksonville Business 

Journal (JBJ) names Health Care 

Heroes in recognition of their contributions 

to improving health care and 

saving lives in Northeast Florida. 

St. Vincent’s HealthCare is honored the 

JBJ named four of our own as Health 

Care Heroes for 2011. 

CARDIOLOGY 

Dr. Anthony Magnano joined SVHC 

in 2006 as a Clinical Cardiac Electrophysiologist 

and Cardiologist. His field 

of cardiology is dedicated to diagnosing 

and treating heart rhythm disorders. 

He was 

instrumental 

in establishing 

The 

Atrial Fibrillation 

(AFIB) 

Institute at 


Medical Center. 

It’s become 

a teaching site 

for electrophysiologists 

and technical 

staff around 

the country, 

joining only 

a handful of 

hospitals in the nation who share this 

teaching designation. 

Dr. Magnano has also been the recipient 

of several research grants from the 

American Heart Association, Biosense 

Webster and Medtronic. He is participating 

in multiple drug and device 

clinical trials and is currently 

St. Vincent’s primary investigator on 

a St. Jude Medical study looking at a 

new, improved catheter for AFIB 

ablation. 

COMMUNITY SERVICE 

Jack Logue served as Chief Operations 

Officer at St. Vincent’s from 1995 to 

2002. After retiring, he led the efforts 

to make the St. Vincent’s Spirituality 

Center a reality. It’s a unique environment 

where 

associates 

can seek 

spiritual 

nourishment 

in 

their life 

and career. 

He currently 

serves 

as the 

Center’s 

director. 

Logue has 

spent much 

of his life 

volunteering 

in an effort to improve the lives 

of others. Jack was instrumental in 

transforming a one room clinic in Haiti 

to what exists today: a 60 bed hospital 

with nearly 200 on staff. He organizes 

10 surgical trips to Haiti each year 

that include volunteer doctors, nurses 

and lay persons. Following the earthquake 

of 2010, Logue helped organize 

relief missions and assisted the Catholic 

Health Association in raising $10 

million to rebuild St. Frances DeSales 

hospital in Port-au-Prince, which was 

totally destroyed, and will voluntarily 

oversee its reconstruction. 

In 2004, Jack became one of the first 

lay persons to serve on the Sponsor 

Council of Ascension Health and continues 

that role today, offering strong 

leadership and vision for more than 

70 health systems and 500 hospitals in 

20 states. 

NURSING 

Karen Darnell is the Chief Nurse 

Executive (CNE) for St. Vincent’s 

HealthCare. During her 10 years with 

SVHC, Darnell’s leadership has been 

instrumental in developing model 

programs and protocols. 

She was a leader in the creation 

of the Atrial Fibrillation Institute at 

St. Vincent’s. It’s the only one of its 

kind in North Florida, treating a 

dangerous and often deadly heart 

condition. She spearheaded the 

creation of the Lung Cancer Institute 

at St. Vincent’s in an effort to reduce 

lung cancer mortality rates. 

Darnell worked closely with 

St. Vincent’s leadership to create a 

nationally recognized protocol that 

virtually eliminates decubitus pressure 

ulcers in the hospital setting, which 

can result 

in costly 

complications 

and 

sometimes 

death. The 

program 

was so 

effective 

it was 

adopted 

by many 

hospitals 

within 

Ascension 

Health, 

the largest 

Catholic 

healthcare 

system in the United States and by the 

American College of Health Associates. 

6 NOVEMBER 2011

Next Steps After Open Enrollment 

SURGEONS 

Ali Chahlavi, MD, came to SVHC in 

2008 as a Neurological Surgeon with 


Spine & Brain 

Institute and 

serves as the 

director of the 

brain tumor 

program at 

SVHC. 

Dr. Chahlavi’s 

research has 

been published 

in more than 

25 peerreviewed 

scientific 

publications. 

As a member 

of St. Vincent’s 

Neurosurgical 

team, his 

expertise and the new Gamma Knife ® 

Perfexion technology at St. Vincent’s 

provide the latest in cutting edge technology 

to treat patients with head and 

neck tumors. 

Dr. Chahlavi and his colleagues at 

St. Vincent’s Spine & Brain Institute are 

implementing a clinical trial center that 

will use vaccinations or immunotherapy 

for brain tumor treatment in collaboration 

with Duke University School 

of Medicine. Through his leadership, 

St. Vincent’s will create a collaboration 

of hospitals where qualifying patients 

will have access to their treatment. 

By Caroline Narramore 

Human Resources 

You should have received a Benefits 

confirmation statement mailed to your 

home address. This statement confirmed 

your 2012 benefit elections. 

Now that you’ve received your confirmation 

statement and reviewed it to 

make sure you are set for 2012, what’s 

next? 

• If there was any error on your 

Benefits confirmation statement, you 

had until November 18 to notify 

the Benefits department of the 

correction. 

• All associates enrolled in one of the 

SmartHealth plans will receive their 

ID cards in December. One card is 

sent for single coverage, two cards 

are sent for family coverage and one 

extra card for each dependent over 

age 18. You will use this card for 

all medical services and to get 

prescriptions filled. 

• If you enrolled in the High 

Deductible Health Plan (HDHP) 

and elected the Health Savings 

Account (HSA) – look for a Welcome 

Packet from Healthy Blue and 

BanCorp Bank to be mailed to 

your home address. Important 

Associates who have reached a five-year 

milestone of service with SVHC will be 

honored during Service Awards events on 

the St. Luke’s and St. Vincent’s campuses. 

If you have reached your 5, 10, 15, 20, 25, 

30, 35, 40, or 45th anniversary with SVHC, 

please drop by at your convenience, so we 

can personally recognize and thank you for 

your dedication. 

information about your HSA account 

and the Signature Card Form are in 

this packet. You must complete this 

form and return it via fax or mail it 

to the address on the form. 

• Did you increase your Supplemental 

Life Insurance or your Spouse’s Life 

Insurance? Look for a packet from 

Prudential to apply for this 

additional coverage. 

• Do you have a surgical procedure 

scheduled for end of the year or 

first of 2012? Are you pregnant and 

in the third trimester? SmartHealth 

has a Transition of Care Policy for 

an associate or family member in this 

type of situation. Go to the Associate 

Connection/Benefits/2012 Benefits 

Plan Information to review the policy 

and Transition of Care Form. If you 

have questions on whether or not to 

complete the form, please call 

SmartHealth at 888-492-6811. 

• How can I find out if more 

physicians have been added to the 

SmartHealth “Tier 1” provider list? 

Go to www.mysmarthealth.org and 

click on Provider Directory. This list 

will continue to grow as more 

physicians sign on as a “Tier 1” 

provider. 

Save the Date for Service Awards 

St. Luke’s Hospital 

Tuesday, December 6 

2 to 4 p.m. 

Auditorium 

St. Vincent’s Medical Center 

Wednesday, December 7 

6:30 to 8:30 a.m. and 2 to 4 p.m. 

Terry Conference Center 


Put On Your Pink Bra 

A Great Success! 

By Cynthia Farah 

Oncology Service Line Director 

St. Vincent’s associates, 

physicians, friends and 

families turned out in force 

for the annual “Making 

Strides Against Breast Cancer” 

walk in both Duval and Clay 

County Oct. 15. 

St. Vincent’s was the Pink Premier sponsor of the event that 

raises money to help ACS in the areas of research, advocacy, 

education and services. Over 20 teams of associates walked at 

the two locations to support cancer survivors in our area. 

CEO Moody Chisholm spoke during Clay’s opening ceremony. 

He then walked with his family and joined the SVHC teams. 

I spoke at the Duval event and was amazed at all the energy 

in the park. The new campaign “Put On Your Pink Bra” was 

a great success! There was a sea of pink bras to signify the 

importance of the fight to end breast cancer. 

Thank you all for your energy and commitment to this cause. 

Working together, we will make a difference in the lives of 

those touched by cancer. 


St. Vincent’s HealthCare 

In the News 

October 

17 - SVMC 

Pharmacy 

Systems Director 

Charzetta 

James was 

interviewed by 

Action News about the new statewide 

pill mill computer database meant to 

tighten access to controlled medicines. 

October 17 

- St. Luke’s ER 

physician Chris 

Kline spoke 

with Action 

News about a 

new study that 

revealed one in six cell phones have E. 

Coli on them. Dr. Kline emphasized 

the importance of good hygiene and 

frequent hand washing. 

October 19 – A Times Union reporter 

blogged on Jacksonville.com 

about St. Vincent’s new Gamma Knife ® 

Perfexion. 

October 24 

– Cardiologist 

Mark Hayes 

was interviewed 

by Joy Purdy 

from First Coast 

News about a 

recent American Heart Association 

study that found even small amounts of 

physical activity will help reduce heart 

disease risk. 

October 26 – Dr. Wesley Mills with 

St. Vincent’s Primary Care was interviewed 

by Action News about the 

effectiveness of the flu shot following a 

recent study that found the flu vaccine 

may only be 59 percent effective. 

October 28 

– Dr. Carlos 

Leon, Dr. Carlos 

Alosilla and Dr. 

Mariano Mikulic 

were interviewed 

on First Coast Living about Hispanic 

Heart Health for Hispanic Heritage 

Awareness Month. 

October 29 – Lung Cancer Nurse 

Navigator Wendy Holt and one of St. 

Vincent’s Lung Cancer Institute patients 

were interviewed by the Florida 

Times Union for an article titled “Nonsmokers 

get lung cancer, too.” 

November 3 - 

Dr. Dan Wyzan 

and a 

St.Vincent’s 

Lung Cancer 

Institute patient 

were interviewed 

for Lung Cancer Awareness month by 

Channel 4. The reporter took viewers 

inside the bronch suite to show them 

how the Super Dimension I-Logic Lung 

Navigation System is helping doctors 

reach lesions in the deepest areas of the 

lungs. 

November 4 – Jack Logue, Dr. Tony 

Magnano, Karen Darnell and Dr. Ali 

Chahlavi were featured in the Jacksonville 

Business Journal. They were 

all named 2011 Health Care Heroes 

in recognition of their contributions to 

improving health care and saving lives 

in Northeast Florida. 

November 7 – Drs. Oza, Garas and 

Constantin talked to Channel 4 about 

the dangers of propofol following 

the trial of Michael Jackson’s doctor, 

Conrad Murray, who was convicted of 

involuntary manslaughter. 

November 10 - Channel 4 interviewed 

Drs. Oza, Garas and Constantin about 

the dangers of propofol, following 

the trial of Michael Jackson’s doctor, 

Conrad Murray, who was convicted of 

involuntary manslaughter. 

November 11 

– Dr. Kent New 

from St. Vincent’s 

Spine & 

Brain Institute 

was featured 

on First Coast 

Living. He 

discussed the Duke Brain Cancer vaccine 

trial that he is involved in. A local 

patient was also featured. 

November 14 

– Action News 

interviewed 

Diabetes 

Educator 

Cecilia Hennig 

regarding a new 

study released 

by the International Diabetes 

Federation that predicts one in 10 

adults could have diabetes by 2030. 

To watch or view these stories in their entirety, go to jaxhealth.com, click on “About Us” and “Newsroom.” 

You can also view most of these stories on our St. Vincent’s HealthCare Facebook page. 


Dr. Nobuhiro Maruchi, 

Geriatric Consultant from Tokyo, Visits 

St. Catherine Labouré Manor 

St. Vincent’s HealthCare 

is proud to welcome 

Dr. Shanan Loe 

to the new, all-female 

St. Luke’s 

OB/GYN practice. 

Dr. Loe is accepting 

new patients at: 

St. Luke’s Hospital 

Roger Main Building 

4203 Belfort Rd. 

Suite 204 

Jacksonville, FL 32216 

Please call 

904.296.5688 

to schedule an 

appointment. 

By Cherie Mooney 

SCLM Administration 

Dr. Nobuhiro Maruchi, a geriatric 

medicine consultant from Tokyo, 

visited St. Catherine Labouré Manor 

on September 17. He is on staff at 

Tokorozawa Loyal Hospital and was 

attending the Mayo Alumni Association’s 

67th annual scientific meeting, 

with the theme “Innovation into 

Action for Healthcare in the United 

States.” Dr. Maruchi’s tour of SCLM 

provided his first opportunity to observe 

clinical practices in a healthcare 

facility in the United States. He was 

provided a brief history of St. Catherine 

prior to his comprehensive tour 

with SCLM ADON Kevin Peterson. 

We learned from Dr. Maruchi’s thank 

you letter that there are not many differences 

between the USA and Japan 

in the medical practices at clinics and 

hospitals. He stated, “The cultural 

and political differences should have 

some strong impact, but in most 

aspects activities in the healthcare 

facilities are basically the same.” He 

expressed appreciation for the time 

extended during his two-hour study 

tour and extended an invitation for us 

to visit with him in Tokyo. We were 

honored to have Dr. Maruchi visit 

SCLM and found his gracious, polite 

manner and keen intellect charming. 


St. Catherine Labouré Manor 

Fall Festival 

The beautiful Semmes Garden 

at St. Catherine Labouré Manor 

hummed as bumble bees danced 

to the music of “Mr. Sunshine” 

during the Oct. 27 Fall Festival. 

The costumes were fitting for 

student nurses who seem to stay 

busy as bees with the residents. 

A longtime favorite with the 

residents, Mr. Sunshine belts out 

“oldies but goodies” that make it 

impossible for many to resist singing 

along and dancing! 

Residents, family members and associates 

also enjoyed games and lots of great food 

during the festival. And, of course, there 

were pumpkin carving and costume contests! 

Winners were determined by who 

received the most applause and activities 

assistant Bryan Burleson presented them 

with multiple food coupons good at campus 

cafeterias. Good Shepherd Hall carved 

up the winning pumpkin and “Prisoner of 

Love” resident Teresa Longino, of Prince 

of Peace Hall, won the costume contest. 

St. Catherine resident Teresa 

Longino, of Prince of Peace Hall, 

won the costume contest as a 

“Prisoner of Love.” 

Thanksgiving 

Praise 

Make a joyful noise unto the 

LORD, all ye lands. Serve the 

LORD with gladness: come 

before his presence with 

singing. Know ye that the 

LORD he is God: it is he that 

hath made us, and not we 

ourselves; we are his people, 

and the sheep of his pasture. 

Enter into his gates with 

thanksgiving, and into his 

courts with praise: be thankful 

unto him,and bless his 

name. For the LORD is good; 

his mercy is everlasting; and 

his truth endureth to all 

generations. 

Psalms 100:1-5 

Good Shepherd Hall clinician, 

Dana Gainers, holding the 

winning pumpkin. 


Security Access 

to Electronic 

Protected Health 

Information 

There are numerous 

applications 

installed across 


HealthCare 

that contain 

Electronic Protected 

Health 

Information 

(ePHI) and many 

people have access 

to that information. Under the HIPAA 

security regulations, we are required to 

know everyone that has access to ePHI 

and be able to audit that access. That’s 

the reason everyone must have a unique 

identifier to access our systems. 

Access to ePHI is granted based on your 

job role and systems that will support 

your job. The password you use secures 

that access and ensures someone 

other than you may not enter or alter 

data under your account. It’s extremely 

important for you to use a strong password, 

change it frequently and do not 

share that password. If there are any 

questions, please contact Information 

Security Officer Spencer Hall at 308- 

7029 or via e-mail at Spencer.Hall@ 

jaxhealth.com. 

For questions related to HIPAA 

Privacy please contact Vice President 

of Corporate Compliance Bill Mayher 

at 308-3941. The SVHC Values Line 

is 1-800-707-2198 and is available 24 

hours a day, seven days a week to report 

concerns you might have. 

Remember, information security and 

the protection of private patient 

information begins with you – the 

associates of St. Vincent’s HealthCare. 

Enjoy SVHC 

Holiday Festivities 

ST. CATHERINE LABOURÉ 

MANOR 

Friday, November 25 – Wednesday, 

December 21. Join in the fun of 

providing holiday cheer to a SCLM 

resident! Many are without family 

nearby and being remembered during 

the holidays is especially meaningful to 

them. So stroll over to SCLM anytime 

after Thanksgiving and select a name 

tag from the Christmas tree in the 

lobby. The tag will provide you with 

a suggestion of what your resident 

would enjoy receiving. Place the name 

tag from the tree on your gift and 

deliver to SCLM by December 21. 

Monday, December 19. Share your 

holiday cheer with SCLM residents, 

families and associates through song. 

Meet at St. Vincent’s main lobby information 

desk at 8 a.m. 

ST. LUKE’S HOSPITAL 

Tuesday December 6. Associates and 

their families will gather outside for 

scripture and the tree lighting at 6 

p.m. and then move into the auditorium 

for original, fun entertainment 

and refreshments. Children can look 

forward to sitting on Santa’s knee and 

whispering their Christmas wishes to 

him. 

ST. VINCENT’S MEDICAL 

CENTER 

Wednesday, December 7. The SVMC 

retention committee at SVMC invites 

interested associates and their families 

to join them as they begin caroling 

throughout the hospital at 5 p.m. and 

then transition to the Tree Lighting at 

6 p.m. Please meet at the main lobby 

information desk at 5 p.m. Song sheets 

will be provided. Caroling will continue 

on the inpatient floors following 

the Tree Lighting. 

Patients and visitors are invited to join 

associates in the breezeway between 

the lobby and DePaul Building for 

singing, a blessing and lighting of the 

tree. A light reception will follow the 

event. Caroling will resume following 

the reception. 

Friday, December 16. Start the day 

singing Christmas carols to patients, 

visitors and other associates as you 

travel the halls of SVMC. Meet at the 

main lobby information desk at 8 a.m. 



Lung Cancer 

Institute 

Is Bariatric Surgery 

for You? 

Free Informational Seminars 

are Offered 

By Wendy Holt 

Cancer Services 

St. Vincent’s Lung Cancer Institute 

(LCI) opened September 1, 2010 and 

the first year has been busy. 

During the first year, the LCI phone 

number, 308-LUNG, received approximately 

3,000 calls. The Institute 

features the superDimension i·Logic 

System (Electromagnetic Navigation 

Bronchoscopy 

® ). The 

minimally 

invasive technology 

allows 

pulmonologists 

to biopsy 

lung lesions 

that might 

have otherwise 

required a 

more invasive 

procedure. 

This year, LCI 

staff spent a 

lot of time educating SVHC associates 

and the community about the 

new program through health fairs and 

appearances at gyms and businesses. 

SVHC also recently served as the 

premier sponsor for the Free to Breathe 

national Lung Cancer Walk. 

One of our main goals is to offer much 

needed assistance to our lung cancer 

patients and we are proud to share 

some examples of our success: 

• We connected a family with the 

Memories of Love Foundation, 

which provided an all expenses paid 

vacation to Orlando for the family 

while their Dad was still able to enjoy 

it. The family expressed gratitude 

for “a trip of a lifetime and 

memories we will have forever.” 

• We provided an indigent patient 

diagnosed with stage 4 lung cancer 

the opportunity to die with dignity. 

If we had not connected with him, 

he would have died alone, isolated 

and with no knowledge of what to 

expect. 

We look forward to another successful 

year at the Lung Cancer Institute. 

For more information, call 308-LUNG 

(5864). 

Learn more about the Lap-Band and 

Gastric Sleeve bariatric procedures 

offered at SLH and SVMC by attending 

a FREE informational seminar: 

St. Vincent’s Medical Center: 

• Call 389-8871 to register 

• 6:30 p.m. on Dec. 1 and Dec. 15 

• Terry Conference Center, 4th floor 

of the DePaul Building 

St. Luke’s Hospital: 


• 7 p.m. on Nov. 29 and Dec. 8 

• Roger Main Building, room 370 

Orange Park 


• 7 p.m. on December 15 

• Clay County Public Library 

You can see a full list of ongoing 

patient seminars and register for one 

on jaxhealth.com in the weight loss 

section. 


Associates Introduce 

SVHC to 

Sweetwater Residents 

St. Vincent’s HealthCare Recognized for 

Transforming Lives 

Dr. Tanya Hunter with St. Vincent’s 

Primary Care, Deb Repasky with 

St. Luke’s Sleep Disorders Center, 

Phyllis Appleby with Club 55+ along 

with associates from our Angio- 

Screen program welcomed the opportunity 

to introduce St. Vincent’s 

HealthCare to the Sweetwater community 

during their October health 

fair. St. Luke’s and several 

St. Vincent’s Primary Care offices are 

conveniently located near the community 

that caters to those 55 years 

of age and older, just off Baymeadows 

and 9A. As the community 

continues to expand to the projected 

900 homes, SVHC looks forward to 

caring for many of the Sweetwater 

residents. 

Dr. Tanya Hunter 

Deb Repasky 




Marlynn Townsend helps patients on a 

daily basis. It’s her job as a patient navigator. 

But one scenario and one patient 

will now have an indelible image in her 

mind. On October 6, Marlynn shared 

the stage with one of her patients in 

front of hundreds of people. The story 

of how she, St. Vincent’s and the Sulzbacher 

Center helped him was featured 

during the 13th Annual Transformations 

event. 

The program highlighted a few of the 

lives that have been transformed by 

the Sulzbacher Center. St. Vincent’s, 

Marlynn and a couple of physicians 

who practice at St. Vincent’s were featured 

in the first story of the evening. 

It focused on Thomas Lewis, a man 

who was laid off from his job in 2010 

and spent every last penny on medical 

bills for the skin cancer he was battling. 

In desperate need of help, Mr. 

Lewis wrote a letter to a reporter at 

the Florida Times Union. The reporter 

referred Mr. Lewis to the Sulzbacher 

Center, which in turn reached out to 

the We Care Network and St. Vincent’s 

HealthCare. We Care is a non-profit 

that coordinates the volunteer efforts 

of Duval County medical professionals 

who “care” for the uninsured free of 

charge. St. Vincent’s has been associated 

with We Care for many years to 

provide services for those who might 

not be able to afford care. 

Through the program, Mr. Lewis 

had radiation therapy at SVMC with 

Radiation Oncologist Dr. Paul Ossi. 

He then underwent plastic surgery at 

St. Vincent’s with Dr. Erez Sternberg. 

As Mr. Lewis’ navigator, Marlynn was 

in constant contact with him and 

the Sulzbacher Center during his 

care. When she found out he needed 

plastic surgery but that We Care did 

not have any plastic surgeons in their 

program, Marlynn went above and 

beyond to get Dr. Sternberg involved. 

He willingly joined the program in 

order to provide services for those 

in need. For weeks, while Mr. Lewis 

was healing, St. Vincent’s HealthCare 

offered him a safe, comfortable place 

to stay at The Mike Davidson Family 

Overnight Guest Center. 

During the transformations event, 

Lewis’ story was shared with the audience. 

Aside from thanking the community 

for helping him heal and get back 

on his feet, Mr. Lewis took the opportunity, 

in front of the large crowd, 

to announce that he is officially cancer 

free and ready to get back to work. 

St. Vincent’s HealthCare would like to 

wish Mr. Lewis all the best in restarting 

his career. St. Vincent’s HealthCare 

would also like to say thank you to the 

physicians, Marlynn and the other associates 

who helped Mr. Lewis transform 

his life. We are proud to have 

such wonderful people carrying out the 

Mission each and every day.

Infection Prevention Week 

By Tabitha Johnson 

Infection Control 

Barton Productions 

Relocates from 

St. Vincent’s Campus 

Throughout the week of 

October 17, Infection Prevention 

Week activities focused on 

commitment. Associates played 

games, won prizes and became 

united in their commitment to 

clean hands and to one another. 

A hand tree that demonstrated 

the value of different disciplines, 

departments and nationalities 

coming together was viewed by 

those who traveled the 5th floor 

of SVMC that week. 

Thanks for your commitment! 

5th Annual Silent Auction To Benefit 

The Adult Cystic Fibrosis 

Center of Jacksonville 

Cystic Fibrosis therapies are time consuming 

and very expensive. The mission of 

the Adult Cystic Fibrosis Center of Jacksonville 

is to assist these patients and their 

families to procure the care and services 

they need both in hospital and outpatient 

settings. All monies raised through the 

annual silent auction are used exclusively 

to help our local patient population with 

some of the exorbitant expenses they incur 

as they work to maintain optimal lung 

function and quality of life. 

Blowing Bubbles for Healthy Lungs 

Thursday, December 1 

6 to 10 p.m. 

Museum of Contemporary Art 

Laura Street 

A donation of $50 per person provides admission to this fun event, all 

MOCA galleries open for your pleasure, live jazz music, cash bar, hors 

d’oeuvres and an amazing silent auction! For more information contact 

Ronni Wetmore, 366-3738. 

By Kathie Ford 


John and Mike Barton, with Barton 

Productions, recently relocated their 

offices from Seton Hall to Appleton 

Avenue, near San Juan and Roosevelt. 

John and Mike have been part of St. 

Vincent’s family since 1985. Their family’s 

long history with media productions 

and St. Vincent’s includes their 

father, who sold his motion picture 

production company, Consolidated 

Media, to St. Vincent’s in 1986 and 

then came to work as executive director 

for St. Vincent’s Foundation. Mike 

and John moved to the old print shop 

in Seton Hall at St. Vincent’s in 1993. 

The many associates who have come to 

love and appreciate them during their 

years of service will miss seeing them 

on our campus each day. 

Barton Productions isn’t on the 

St. Vincent’s campus anymore but John 

says, “We are growing and are as close 

as the Internet!” 


St. Vincent’s offers training in 

five medical disciplines and 

readers are encouraged to call 

for more information: 

• Computed Tomography 

308-8567 

• Diagnostic Medical Sonography 

308-8272 

• Nuclear Medicine Technology 

308-8484 

• Medical Technology 

308-3817 

• Radiologic Technology 

308-8552 

CLASSIFIEDS 

Ads may be placed by associates, 

physicians and their staff, volunteers 

and family members. Ads must be for 

personally owned items; ads for 

businesses will not be accepted. Ads will 

run for one monthly issue. 

ELECTRONICS/MISCELLANEOUS 

Bissell carpet cleaner with power heat. 

Excellent condition; used once. $50 Call 

Lisa, 446-5050. 

Magnavox 27” TV. Excellent condition (old 

type). $60. Call Lisa, 446-5050. 

Kenmore refrigerator/freezer. 26 cu. ft. Black 

french door style with icemaker and water 

on outside. Excellent condition; just wanted 

different type. $300. Call Lisa, 446-5050. 

Like new handbags. Coach (black/grey 

signature “C” jacquard) and Vera Bradley 

(black microfiber). $30-$60. Call/text for 

pictures, 294-1343. 

ProForm treadmill. Auto incline, fan, preprogrammed 

workouts and digital displays. 

Excellent condition. $300. Call 379-3009. 

Kenmore Elite washer & dryer. Excellent 

condition, two years old. Must sell. Firm 

$300. Call 305-4015 or 504-4933. 

PETS 

Free adult tortise shell female cat. Very affectionate, 

thrives on human companionship. 

Lives 100% inside, approximately 6 yrs. old 

and 6 lbs., spayed, all shots, and regular flea 

treatment. Comes with all supplies (bowls, 

litter box, scratch pad, toys, carrier, etc.). 

Photos available upon request. Being more 

mature, she asks for only an 8-10 year 

commitment vs. the average life span 

of 15 yrs. call 708-6514 or e-mail 

windpsc@yahoo.com. 

PROPERTY FOR RENT/LEASE 

Near SVMC. English style cottage home for 

rent/sale. 2 BR/1 BA, remodeled kitchen, 

Florida room, formal DR, LR with fireplace, 

sitting room/den. Secluded shady backyard. 

Will consider pets. Call 904-226-1256. 

Oakleaf area. Beautiful 3 BR/2 BA 2040 s.f. 

home with water views, upgraded kitchen 

with stainless steel appliances, 9’ ceilings, 

and fenced backyard. Available as early as 

December 10th. Pets OK. $1,490/mo. 

Pictures available. Call 238-1169. 

Whitehouse area. Remodeled 4BR / 2BA 

home with CH/A, fenced yard and a lot of 

upgrades. Just reduced to $74,900. Call 

728-0513. 

VEHICLES / MOTORCYCLES / 

MOTORHOMES / BOATS / YARD 

EQUIPMENT / ACCESSORIES 

2007 Ford F150 full size. Loaded: keyless 

entry, auto transmission, AC, AM/FM/CD, 

aluminum alloy wheels, lockable bed cover, 

and much more. 52,249 miles. $18,550. Call 

the Car Guys at Healthcare’s Cooperative 

Credit Union, 296-1292, press 4. 

2001 Red Volkswagen Beetle. 85K miles, 

sunroof, six-disc CD changer, tan cloth 

upholstery slightly stained. Great car. Must 

sell. $4,000. Call 716-8494. 

Looking for a good deal on a vehicle? Ask 

Healthcare’s Cooperative Credit Union 

about their Credit Union owned vehicles for 

sale. Receive a good deal on the price – and 

an even better deal on the financing, with 

extra special credit union owned rates. Call 

296-1292 or visit online for an inventory 

listing, www.healthcu.coop. 

Quotations 

of St. Elizabeth Ann Bayley Seton 

“Let peace and love stay 

with you in your pains, 

and they will lighten and 

sweeten them all.” 

If you have a concern 

about patient safety, 

please call the SVHC 

Patient Safety Hotline, 

308-SAFE. You can 

remain anonymous. 

The SVHC Values Line 

is available 24 hours 

a day, 7 days a week 

to report concerns 

you might have. 

Call 1-800-707-2198. 

St. Vincent’s proudly supports 

Memories of Love, which helps 

families who have a parent facing a 

life-threatening illness and young 

children (ages 16 and under). The entire 

immediate family is sent to Orlando for 

a fun-filled respite that creates joyful, 

lasting and loving memories. The trip 

includes theme park tickets, hotel 

accommodations, discounted 

meals and $200 for travel and 

incidentals. Approval is not based on 

income and the application process is 

easy. For more information, or to apply, 

call (904) 596-2789 or (800) 625-1566, 

or visit their website, 

www.memoriesoflove.org. 

Mediscoop is published monthly 

for associates, physicians, 

volunteers and friends of 

St. Vincent’s HealthCare. 

Please submit articles and ideas 

for articles via interoffice mail to 

Marketing and Communications, 

email to mediscoop@jaxhealth.com, 

or fax to 308-7941. 

Deadlines for the two issues are: 

October 28 and November 23 

ST. VINCENT’S 

H E A L T H C A R E 

Marketing and Communications 

2 Shircliff Way, Suite 620 DePaul 

Kathie Ford, Editor 

Stay Connected 

jaxhealth.com

November 2011 - St. Vincent's Health System

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