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This is a sample report. It is a simplified version of the 

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Employer Reputation 

Supplementary Analysis 

Benchmarking Service - Sample report 

Atlantis University

MPLE REPORT SAMPLE REPORT SAMPLE R 

MPLE REPORT SAMPLE REPORT SAMPLE 

QS Intelligence Unit 

Benchmarking Service—Sample report 

Employer Reputation. Supplementary Analysis. 

AMPLE REPORT SAMPLE REPORT SAMPLE 

Prepared exclusively for Atlantis University 

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Copyright © 2012 QS Intelligence Unit

EPORT SAMPLE REPORT SAMPLE REPOR 

Contents 

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Introduction.................................................................................................................................................................. 4 

Employer Reputation................................................................................................................................................. 15 

Overall Response................................................................................................................................................... 16 


Preferred Subjects.................................................................................................................................................. 18 

Respondents profile............................................................................................................................................... 19 

Strategic Recommendations................................................................................................................................ 20 

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Benchmarking Service: Sample Report - Employer Reputation - Supplementary Analysis 

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EMPLOYER REPUTATION 

Overall response 


The QS Global Employer Reputation survey response rate 

saw a dramatic increase in 2012. The exercise involved 

more than SAMPLE responses worldwide and X of 

those respondents named Atlantis as an institution they 

considered excellent in at least one field. 

Responses were received from a variety of company 

profiles and from all over the world. As Chart 1 

shows, India is the country with the highest number 

of responses, followed by United States and United 

Kingdom. CLIENT’S COUNTRY contributed with X% of 

all weighted responses. Also, it must be considered that 

[SAMPLE CONTENT]. 


As indicated in the core benchmarking report, Employer 

Reputation is the indicator in which Atlantis is showing 

its best performance. Chart 2 shows that in 2012 the 

institution achieved a rank of SAMPLE, exactly the same 

level as in 2011. However, this position is lower than the 

SAMPLE rank achieved in 2009. 


On average, SAMPLE COUNTRY institutions are not 

particularly strong in the Employer Reputation indicator 

and only SAMPLE institutions from this country 

are included in the top 200 in the world: [SAMPLE 

CONTENT]. 

India 

United States 

United Kingdom 

China 

Australia 

Korea, South 

Venezuela 

Russia 

Greece 

Kazakhstan 

Argentina 

Brazil 

Romania 

Chile 

Japan 

United Arab Emirates 

Ukraine 

Italy 

Poland 

Denmark 

France 

Canada 

Saudi Arabia 

Germany 

Mexico 

Malaysia 

Hong Kong 

Singapore 

Spain 

Belgium 

Ireland 

Colombia 

Switzerland 

Other 



Chart 2 - Atlantis’s Employer Reputation evolution - QS World University Rankings ® 

Chart 1 - Global Employer Survey - Responses by country 


6.40% 

5.10% 

4.50% 

3.40% 

3.30% 

3.20% 

2.80% 

2.50% 

2.40% 

2.10% 

2.10% 

1.90% 

1.80% 

1.70% 

1.70% 

1.60% 

1.50% 

1.50% 

1.50% 

1.50% 

1.50% 

1.50% 

1.40% 

1.40% 

1.40% 

1.30% 

1.30% 

1.20% 

1.20% 

1.00% 

1.00% 

1.00% 

13.10% 

19.20% 

2008 2009 2010 2009 2010 2011 2012 2011 


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Chart 3 shows the overall employer nominations 

received by the selected institutions. San Diez is the 

clear leading peer, holding the highest number of votes 

from domestic sources. Siena Poli, the second best in 

terms of total nominations, holds a balanced proportion 

of domestic and international responses. Hsing Tua has 

fewer nominations than Persephone, but its number of 

international votes is higher. As international votes carry 

more weight than domestic ones, the rank for the latter 

university is higher. 

As previously indicated, Atlantis received SAMPLE 

nominations from the surveyed employers in 2012. These 

indications came from companies based in the following 

countries: SAMPLE. 

Chart 4 goes further in this analysis, disaggregating by 

subregions. Most responses for Atlantis come from 

[SAMPLE CONTENT]. SAMPLE is the second most 

important region for this peer, SAMPLE COUNTRY being 

a particularly relevant country. 


Chart 3 - Employer reputation nominations - International and domestic sources - Atlantis and selected peers 




Chart 4 - Employer reputation nominations - International and domestic sources - Atlantis and peers 

Nomination s 

Nominations 

300 

250 

200 

100 

90 

80 

70 

60 

50 

40 

30 

20 

10 

0 

Atlantis 

Helena 

Hsing Tua 

Kowloon 

Persephone 


150 

100 

50 

0 



Helena 

Hsing Tua 

Kowloon 

Persephone 

San Diez 

San Diez 

Siena Poli 

Siena Poli 

Domestic 

International 

Western Europe 

Southern Europe 

Northern Europe 

Middle East 

Eastern Europe 

Africa 

South Asia 

Australasia 

North America 

Latin America 




Preferred subjects 


Respondents are asked to select the main disciplines 

their company prefers for undergraduate and graduate 

recruitment. This provides the means to evaluate the 

performance for each institution by faculty and subject 

area. 

The table on the right provides a breakdown of Atlantis’s 

responses by subject. As a complement to this, Chart 

5 offers a quick performance snapshot of the preferred 

subject areas for Atlantis and selected peers. The deeper 

red a square, the more nominations the institution received 

in that particular subject. An important clarification is 

that the colour scale is based on the maximum number 

of nominations received by each institution. 


The ‘heat map’ shows that Economics & Econometrics 

is the field that employers value the most from the peer 

group. 

Business & Management Studies is also a ‘hot’ area, 

particularly for Hsing Tua. This university is also showing 

a strong performance in Engineering-related subjects. 

[SAMPLE CONTENT] 


Chart 5 - Employer Reputation Nominations by Preferred Subject - Atlantis and selected peers 





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Respondents profile: company 

size and geographical extent of 

responsabilities 

Chart 6 shows the respondents’ profile by company size. 

Companies with more than 250 staff clearly dominate 

CLIENT’S COUNTRY landscape. 


This is also the case for Atlantis and more than 40% 

of its nominations are sourced from large companies. 

However, the institution is failing to attract nominations 

from mid-sized companies. 

Chart 6 - Employer responses by company size 

Most respondents that recognised Atlantis as being 

excellent in developing its students’ skills to successfully 

join the corporate world have national or local recruitment 

responsibilities. This is shown in Chart 7. 

Clearly, the institution may want to improve its 

performance among recruiters with regional and global 

responsibilities. This can be achieved by... [SAMPLE 

CONTENT] 


100% 

90% 

80% 

70% 

60% 

50% 

40% 

30% 

20% 

10% 

0% 



Chart 7 - Employer responses by geographical extent of recruitment responsibilities (%) 

100% 

90% 

80% 

70% 

60% 

50% 

More than 250 staff 

Between 50 and 250 staff 

Less than 50 staff 


Helena 

Hsing Tua 

Kowloon 


40% 

30% 

20% 

10% 

0% 


Helena 

Hsing Tua 

Kowloon 

Persephone 


Persephone 

San Diez 

San Diez 

Siena Poli 

Siena Poli 

Local 

National 

Regional 

Global 




STRATEGIC RECOMMENDATION 


The latest results of the QS World University Rankings show that Atlantis’ Employer Reputation... 

Although Atlantis is doing relatively well at domestic level,,the institution is in need to foster its international 

reputation, particularly in SAMPLE CONTENT... 

It is important for Atlantis to keep SAMPLE CONTENT... 

One of the main sources of respondents for the QS Global Employer Survey, which feeds the Employer Reputation indicator, 

are the lists directly supplied by universities. For this reason, in the short-term, it is advisable for Atlantis to SAMPLE... 


Thinking in the medium and long haul, the institution may want to SAMPLE.... 

Atlantis should establish an SAMPLE CONTENT... Although the following list is not extensive, the institution may 

want to check these points: 

• SAMPLE CONTENT 






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